3 Instagram Video Ideas to Skyrocket Ecommerce Sales

February 28, 2019 | 83 views

If you’re looking for a social network to promote the products on your ecommerce store, Instagram is one of the best options. It has over a billion monthly active users and 60% of themdiscover new products on the social network. The only drawback with Instagram is that the number of businesses using it to market themselves has risen rapidly. There are already 25 million+ business profiles on the network. And more are joining.

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Hospitality Marketing Concepts

HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

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ADVERTISER CAMPAIGN MANAGEMENT

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 19, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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RETARGETING

Which Online Advertising Strategy Is Right For Your Business?

Article | July 20, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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ADVERTISER CAMPAIGN MANAGEMENT

Alex Webb: More kids with smartphones spells advertising bonanza

Article | August 12, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

Hospitality Marketing Concepts

HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

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Scottish cinema goers to be forced to watch pro-Union ads

thenational | February 09, 2020

PLANNING a trip to the cinema in the near future? You'll soon have to sit through pro-Union propaganda before you get the chance to enjoy the movie. The upcoming cinema ads are part of UK Government campaign to boost support for the United Kingdom in Scotland, using adverts that list the so-called "greatest hits" of the Union. Early reports indicate that as much as £5 million of taxpayer's cash will be hammered into a year-long media blitz that aims to tackle rising support for Scottish independence. The ads will highlight shared success stories across areas such as sport, culture, green energy and humanitarian aid. The showreel for the "awesome foursome", as Boris Johnson calls the Union, will likely run until the 2021 Holyrood elections - an electoral battle that the Scottish Tories believe will be a "gloves off" fight for the Union. The ad campaign is expected to start ruining trips to the pictures from spring.

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Amazon Advertising net sales grow 41 % year over year in 2019

ppc.land | February 09, 2020

Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth. The percentage of growth, year over year, of online stores was 15%, third-party seller services was 30%, subscription services was 32%, AWS was 34%, while Amazon Advertising was 41%. Amazon Advertising is catching up the subscription services. On the Q4 2019, Amazon Advertising had 4,8B USD in net sales, while subscription services had 5,2B USD in net sales. On the news release nothing was mentioned about Amazon Advertising, and the business unit still appears as Other accompanied with a note saying that Other “primarily includes sales of advertising services, as well as sales related to our other service offerings.”

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How To Fight Fraud Without Cheapening Consumer Experiences

pymnts | December 08, 2019

Everything has a price. And the price for a richer consumer experience online and via mobile one of the defining trends of payments and commerce in 2019, and probably well into the 2020s is that the code that creates those experiences often leave opening for fraudsters to exploit. In a new PYMNTS interview, Karen Webster talked with Sumit Dhawan, CEO of Instart, about the reasons for that problem and what can be done to fix it. At stake could be nothing less than merchant reputation and revenue as eCommerce continues to take up a bigger part of retail. The problem, in one sense, is that retailers are creating deeper and richer consumer experiences via browsers, Dhawan told Webster browsers where consumers enter a host of personal information including addresses, ages and payment details.

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Scottish cinema goers to be forced to watch pro-Union ads

thenational | February 09, 2020

PLANNING a trip to the cinema in the near future? You'll soon have to sit through pro-Union propaganda before you get the chance to enjoy the movie. The upcoming cinema ads are part of UK Government campaign to boost support for the United Kingdom in Scotland, using adverts that list the so-called "greatest hits" of the Union. Early reports indicate that as much as £5 million of taxpayer's cash will be hammered into a year-long media blitz that aims to tackle rising support for Scottish independence. The ads will highlight shared success stories across areas such as sport, culture, green energy and humanitarian aid. The showreel for the "awesome foursome", as Boris Johnson calls the Union, will likely run until the 2021 Holyrood elections - an electoral battle that the Scottish Tories believe will be a "gloves off" fight for the Union. The ad campaign is expected to start ruining trips to the pictures from spring.

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Amazon Advertising net sales grow 41 % year over year in 2019

ppc.land | February 09, 2020

Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth. The percentage of growth, year over year, of online stores was 15%, third-party seller services was 30%, subscription services was 32%, AWS was 34%, while Amazon Advertising was 41%. Amazon Advertising is catching up the subscription services. On the Q4 2019, Amazon Advertising had 4,8B USD in net sales, while subscription services had 5,2B USD in net sales. On the news release nothing was mentioned about Amazon Advertising, and the business unit still appears as Other accompanied with a note saying that Other “primarily includes sales of advertising services, as well as sales related to our other service offerings.”

Read More

How To Fight Fraud Without Cheapening Consumer Experiences

pymnts | December 08, 2019

Everything has a price. And the price for a richer consumer experience online and via mobile one of the defining trends of payments and commerce in 2019, and probably well into the 2020s is that the code that creates those experiences often leave opening for fraudsters to exploit. In a new PYMNTS interview, Karen Webster talked with Sumit Dhawan, CEO of Instart, about the reasons for that problem and what can be done to fix it. At stake could be nothing less than merchant reputation and revenue as eCommerce continues to take up a bigger part of retail. The problem, in one sense, is that retailers are creating deeper and richer consumer experiences via browsers, Dhawan told Webster browsers where consumers enter a host of personal information including addresses, ages and payment details.

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