3 Tips To Improve Your Content Marketing For Three Main Stages of The Buyer’s Journey

| October 23, 2018

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The modern customers no longer wait to be served with the best solution to their problem. They proactively look for the information they need to make a purchase decision. Your job, as a brand, is to meet them halfway and provide them with all the tidbits they need to make that final call. Different groups of customers require different nurturing strategies. Some buyers may need just a gentle nudge towards the final step. Others will require some heavy persuasion before they finally trust you with their money. That’s why nurturing a prospect according to their position on the buyer’s journey increases your chances to convert them. To recap, a buyer’s journey indicates a set of stages each lead passes through before converting to a paying customer.

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Mistress

Based in Los Angeles, California, Mistress is an internationally awarded, full-service creative agency that applies the rigorous thinking behind traditional brand building to the pace and demands of modern media culture. The results are integrated brand campaigns, world record-setting activations, social movements, online societies, influencer campaigns and ads-as- earned-media- stunts. With deep category experience in sports, beverages and entertainment, Mistress seeks to invigorate brands, the marketers that work on them and the consumers that experience them.

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Spotlight

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