3 Ways to Combine Display Ads and Video Ads for Brand Awareness

It’s no longer enough to market on each channel completely separately from each other. The best marketers in 2019 create omnichannel journeys that implement everything from display, search, video, to chat, email and even calls. One of the easiest, and highest ROI, areas to start is to create a cohesive experience between your display and video brand awareness campaigns.

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Now Media Group is a leader in web marketing strategies. Our designers, writers and producers work together to construct creative, customized marketing campaigns that help our clients establish a strong Internet presence. By developing a suite of cutting-edge products and services for effective Internet marketing, we have given our clients a comprehensive range of options for attracting consumer traffic and increasing their revenue.

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Sales and Marketing Events Lined Up in 2024

Article | March 4, 2024

Benefit from these events in 2024 in sales and marketing to recognize the latest trends in marketing innovation. These events will be beneficial for sales leaders and marketing professionals. Contents 1. Introduction 2. Upcoming Sales Acceleration Events in 2024 2.1. Future of Sales Conference 2.2. Sales Enablement Summit 2.3. Sandler Annual Sales & Leadership Summit 2.4. DigitalNow Revenue Summit 2.5. Allego Sales Success Summit 2.6. Allsocial Marketing Conference Munich 2.7. CMO Summit 2.8. Product Marketing Summit 2.9. Amplify Summit 2024 2.10. Conversational AI Innovation Summit 3. Conclusion 1. Introduction In an era where the velocity of change in sales and marketing strategies is breathtaking, professionals everywhere are on an endless exploration of the latest trends, insights, and innovations to compete and excel in sales and marketing businesses. The year 2024 holds a series of pivotalsales leadership conferences, each uniquely tailored to illuminate the path for sales and marketing leaders. Theseupcoming B2B sales conferenceswill embrace digital transformation, enhance sales enablement, and leverage artificial intelligence. The events will offer a golden opportunity to learn, network, and thrive in the sales industrial revolution. Some of thetop international sales conferences of 2024are listed below. 2. Upcoming Sales Acceleration Events in 2024 2.1.Future of Sales Conference March 7, 2024 | The Brewery (London) The Future of Sales Conference promises to be an insightful one-day event for sales and marketing executives seeking to explore the future of sales. The conference will cover the critical role of sales team enablement in enhancing the buyer experience through roundtable sessions, case study presentations, and one-on-one meetings. It will offer a comprehensive insight into aligning sales and marketing teams, mastering the modern buyer journey, and leveraging technology for sales growth. The event will focus on equipping sales teams for success through sales excellence, onboarding & training, engaging buyers effectively, personalizing sales, and developing world-class talent. 2.2.Sales Enablement Summit December 4-5, 2024 | Toronto (Canada) One of the top sales enablement events to attend in 2024 is Sales Enablement Summit which promises to be an essential event as a Sales Leaders and Management Conference seeking to enhance their sales enablement strategies and drive predictable growth. This sales and marketing meetup 2024 boasts an expected high participation of senior management, underscoring its significance as a gathering of industry leaders and pioneering enablement experts. Attendees can look forward to learning from the experiences of esteemed speakers such as Jeff Birk, Paula Catoira, Djamel Toubrinet, and Lennie Monteiro. 2.3.Sandler Annual Sales & Leadership Summit March 19-20, 2024 | Orlando (Florida) Among the events for sales professionals, is Sandler Annual Sales & Leadership Summit, a premier two-day hybrid event that will cater to a global audience of sales professionals, leaders, and managers from various sectors. Every year, more than a thousand people attend this event, which is well-known for its extensive training sessions and networking possibilities. Attendees exchange ideas, celebrate successes, and interact with prominent industry presenters. The 2024 Summit promises to equip attendees with actionable tactics and strategies to enhance their organizations and develop a resilient, self-accountable sales force. With a focus on professional growth and unparalleled networking, the summit will offer up-to-the-minute sales and management sessions led by esteemed figures such as David Mattson, CEO and President of the Sandler organization. 2.4.DigitalNow Revenue Summit April 2-4, 2024 | Chicagoland (USA) The DigitalNow Revenue Summit 2024 is one among the top sales and marketing events of this year. According to Q3 2023 research from Sales Benchmark Index, only 38 percent of CEOs express confidence in their team's ability to execute their company's growth strategy, a decrease from 45 percent earlier in the year. This gap in confidence is attributed to the challenges of adapting to the digital imperative, the advanced technologies it enables, and the increasing demand for a digitally driven sales process. This sales leaders and management conference will address these challenges by offering digital transformation case studies, the world debut of Emblaze neuroscience and behavioral research, interactive workshops, and a digital technology Expo. The gathering is prepared with eight tracks dedicated to illuminating aspects of revenue growth, from driving digital-first transformations to engaging digital buyers and optimizing tech stacks. 2.5.Allego Sales Success Summit June 4-6, 2024 | Boston (USA) The Allego S3 Summit, a sales and marketing event in 2024 will offer a forward-looking exploration into the future of revenue enablement with a focus on AI technology's transformative potential. This event promises insightful discussions led by Allego executives and industry luminaries, including Yuchun Lee, Mark Magnacca, and Andre Black. The event will also include contributions from McKinsey partner Jennifer Stanley, AI expert Sam Richter, and notable figures such as Jessica Buchanan and Alycia Anderson. Attendees will gain valuable perspectives on navigating the complexities of revenue enablement in the digital age, with opportunities for networking among peers facing similar challenges. 2.6.Allsocial Marketing Conference Munich March 12-13, 2024 | Munich (Germany) The AllSocial Marketing Conference is essential for social media marketing professionals in sales. Positioned as the leading conference in German-speaking countries, it offers a unique platform for industry players from Germany, Austria, and Switzerland. This event is among the top sales and marketing events and celebrates over 12 years of community gatherings in Munich and Berlin. This conference has become a vital nexus for over 1,100 speakers, 1,550+ sessions, and 550+ companies, fostering unparalleled networking and knowledge exchange. The meeting promises to deliver innovative insights across AI tools and social media, catering to a diverse audience ranging from individuals to large corporations. It underscores the importance of practical learning and sharing cutting-edge strategies and concepts on social media, making it a must-attend for professionals eager to delve deep into social media marketing. 2.7.CMO Summit March 20, 2024 | New York (USA) The CMO Summit serves as an elite forum for marketing leaders to strategize and explore the challenges in the sales market. This event aims to deliver engaging and actionable insights from over 15 speakers, tailored for an audience of more than 75 senior marketing professionals. Attendees will explore the forefront of emerging technologies, including AI, to secure a competitive edge while also gaining practical tactics to excel in the dynamic CMO job market. The summit will also offer unparalleled networking opportunities, allowing participants to forge meaningful connections and share proven strategies within the CMO Alliance community. This will ensure they leave well-prepared to address future challenges in marketing leadership. 2.8.Product Marketing Summit March 21-22, 2024 |Convene (New York) The Product Marketing Summit is organized by the Product Marketing Alliance to showcase case studies and best practices and address common challenges within the industry. Attendees will be able to implement innovative and impactful product marketing strategies. They can leverage current trends to highlight the unique value of their products and network with mentors and establish connections within the global PMM community, among others. Attendees will be part of a larger narrative, joining a community of over 95,000 product marketing professionals worldwide, engaging in local meetups, exchanging ideas in this marketing conference. With 300 participants, more than 200 companies, over 30 presenters, and 80% of them senior management, the summit promises to be an enriching experience. 2.9.Amplify Summit 2024 March 19-20, 2024 | Convene (New York) One of the upcoming sales and marketing events 2024, Amplify Summit 2024 is hosted by Affiverse, is a premier virtual event designed for affiliate managers seeking to enhance their campaigns and strategies. Orchestrated by Affiverse's Founder and CEO, Lee-Ann Johnstone, the summit leverages her two decades of industry experience to assemble a roster of leading minds in affiliate and digital marketing. Featuring in-depth masterclass sessions on SEO, social lead generation, and AI tools, the summit will provide on-demand tickets and access to a comprehensive vault of expert-led content. 2.10.Conversational AI Innovation Summit May 9-10, 2024 | San Francisco (California) The Conversational AI Innovation Summit 2024, organized by professionals engaged in conversational AI is an upcoming sales and marketing conference in 2024. This summit will provide insights on the latest trends, breakthroughs, and best practices in conversational AI technologies, such as generative AI and NLP. These technologies are essential for maintaining competitive advantage and relevance in various industries, including banking, retail, e-commerce, healthcare, automotive, and education. CAIS2024 also offers avenues for sponsorship and partnership, providing a platform for businesses to showcase their thought leadership, connect with potential clients, and gain high-quality brand exposure. 3. Conclusion As the curtain falls on a series ofbest sales acceleration conferences to attend in 2024, attendees are set to return to their roles enriched with new insights, strategies, and connections. These gatherings, ranging from thefuture of sales accelerationto the Conversational AI Innovation Summit, are designed to cater to the different needs of today's sales and marketing professionals. They serve as platforms for learning and networking and as motivations for driving individuals and organizations toward excellence in their respective fields. As we look back on these events, it's clear that the journey toward sales acceleration and marketing innovation is ongoing, and the road ahead is filled with opportunities for those prepared to seize them.

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Monitoring Sales Intelligence: Trends for Business Tactics

Article | February 22, 2024

Stay ahead with insights into alignment of sales and marketing for unprecedented business growth. Discover how the latest trends in sales intelligence are shaping the future of business strategies. Contents 1. Introduction 2. Top Sales Intelligence Trends to Watch in 2024 2.1. Hyper-Personalization 2.2. Customer Data Platforms 2.3. Multi-touch Approach 2.4. Shorter Sales Cycle 2.5. Cross-Selling and UpSelling 2.6. Calling Cognitive Conversational AI 2.7. Voice of Customer (VoC) Analytics 2.8. Automation of Routine Tasks 2.9. Real-time Analytics: 2.10. Predictive Analytics 2.11. Alignment of Sales and Marketing 2.12. Enhanced Customer Profiling 2.13. Blockchain for Sales Data Security and Transparency 2.14. Quantum Computing in Data Analysis 2.15. IoT-enabled Sales Intelligence 3. Final Thoughts 1. Introduction The ever-growing advertising market in sales and sales intelligence demands for aligning business strategies with sales trends. The impact of modern sales intelligence on businesses and their ROI is profound. It drives significant enhancements in lead generation, customer engagement, and conversion rates. Companies can optimize sales strategies by using sales intelligence trends like intelligent data to gather and apply insights from customer data. This targeted approach reduces the sales cycle and increases the efficiency of sales teams. Eventually, it leads to a higher conversion rate and customer lifetime value. Sales intelligence and its role in business evolution is crucial owing to its predictive capabilities. This allows businesses to anticipate market trends and customer needs. Doing so will enable them to make proactive adjustments to offerings and strategies. As a result, organizations experience a marked improvement in revenue growth, cost reduction, and competitive advantage. They demonstrate a substantial return on investment (ROI) from their sales intelligence initiatives. 2. Top Sales Intelligence Trends to Watch in 2024 2.1. Hyper-Personalization The implementation of hyper-personalization is crucial as it increases customer engagement, conversion rates, and, ultimately, revenue growth. This methodology enables sales and marketing leaders to craft highly individualized customer interactions. Such a tailored approach aligns with the escalating consumer demands for personalized experiences. The fact that 71% of consumers demand customization and 76% are dissatisfied with generic interactions contributes to competitive differentiation and a high ROI. McKinsey reports highlight that entities mastering personalization can surpass their peers by 40% in revenue generation, with a notable 8x return on marketing spend. 79% of organizations that exceeded revenue goals have a documented personalization strategy. Hyper-personalization enables the delivery of nuanced, context-sensitive sales pitches and marketing messages. It optimizes customer acquisition costs and fosters deep, meaningful connections that enhance customer lifetime value. 2.2. Customer Data Platforms Customer data platforms, one of the sales intelligence trends, are integral to businesses, especially Marketing Cloud. In 2022, a Genie was introduced, built upon the capabilities of the Marketing Cloud Customer Data Platform. CDP extends the functionalities across the businesses' entire product portfolio, facilitating data unification, identity resolution, and activation. Despite this expansion, the Marketing Cloud Customer Data Platform remains robust and relevant, offering distinct advantages. As organizations increasingly rely on diverse and aggregated data sources for personalized customer experiences, the significance of CDPs in conversations continues to grow. 2.3. Multi-touch Approach Multi-touch attribution represents a nuanced approach to measuring marketing effectiveness. It acknowledges the complexity of the customer journey by attributing value across multiple touchpoints, leading to a conversion. Unlike traditional, rule-based attribution methods such as first- and last-touch, multi-touch attribution offers a more equitable and comprehensive analysis. It leverages advanced analytics and allows integrating AI in sales strategies to accurately measure the impact of each touchpoint. It, thus, eliminates biases and lets marketers make data-driven business decisions. According to HubSpot's 2022 sales strategy & trends report, a third of sales reps say they average 2-4interactions with prospects in the sales process. 26% of reps report 5-7 interactions. Multi-touch attribution models provide distinct perspectives on the customer journey, including first-touch, last-touch, linear, time decay, u-shaped, w-shaped, and custom attribution. They emphasize the significance of the initial engagement and acknowledge the importance of interactions closer to the conversion. Adopting multi-touch attribution allows companies to gain deeper insights into campaign performance. It enables them to optimize their future marketing strategies and budget allocation. Future-proofing business strategies in sales ensure an eminent fair distribution of credit across marketing channels and partners. It enhances understanding of the paths that drive conversions. Ultimately, it guides more effective marketing strategies and investments in the complex digital advertising environment. 2.4. Shorter Sales Cycle Optimizing the sales process is as essential as accelerating revenue growth. Here, a pivotal aspect lies in shortening the sales cycle. Sales intelligence offers deep insights into prospect behaviors and preferences. This information facilitates quicker identification, qualification, and conversion of leads. "Prospects are less interested in 'seeing how it works' and more interested in making sure you understand their needs, have a comprehensive idea of their requirements, and that the product will work." -Dan Tyre, Inbound Fellow at HubSpot It empowers representatives to pinpoint and engage with key decision-makers efficiently, ensuring personalized outreach that resonates with an account's specific needs. This justifies its ability to identify upsell and cross-sell opportunities within an existing customer base. It eventually leads to streamlined revenue growth from current relationships. While these real-time lead enrichment and targeted outbound prospecting efforts hone in on high-quality leads, ideal customer profiles significantly reduce time to conversion. 2.5. Cross-Selling and UpSelling Understanding and implementing cross-selling and upselling strategies are pivotal in today's competitive market. A 2022 HubSpot Blog survey found that most sales professionals use cross-selling and upselling strategies to drive up to 30% of their revenue. This demonstrates their critical role in sales intelligence and customer lifecycle management. Cross-selling encourages customers to purchase complementary or related products alongside their primary purchase. The process enhances customer experience and satisfaction by offering more value. According to a HubSpot Blog survey of more than 500 sales professionals, 72% of salespeople who upsell and 74% who cross-sell say that it drives up to 30% of their revenue. Upselling involves encouraging customers to purchase a premium or upgraded version of the product they are buying, thereby increasing the transaction's value. This business intelligence strategy relies on understanding the customer's needs and goals and offering solutions that align with their growth trajectory. Both strategies necessitate a deep understanding of the customer journey, trust-building, and personalized engagement to be successful. Encouraging sales teams to leverage these strategies involves: Regular customer check-ins Comprehensive product knowledge A focus on adding value to every customer interaction 2.6. Calling Cognitive Conversational AI Cognitive conversational AI is transforming customer service operations by delivering personalized, efficient, and dynamic interactions based on cognitive science principles. This advanced technology surpasses traditional chatbots and generative language models by understanding, remembering, and responding to inquiries in a human-like manner, tailoring responses to each user's unique history and needs. It can handle a wide range of customer service tasks well. Its ability to recall past conversations, analyze sentiment, and provide contextually relevant responses allows it to address a broad spectrum of customer service tasks effectively. Companies like Walmart have significantly improved customer satisfaction scores by implementing AI-driven chatbots, with a reported 38% increase in CSAT in certain regions. These systems can reduce average call handling times by efficiently directing calls. They assist agents with real-time information to expedite resolutions. Their ability to continuously learn from interactions helps them improve performance over time. Sean Downey, Google's President, Americas and Global Partners, believes that growing in importance in AI will be the single biggest trend in 2024. 2.7. Voice of Customer (VoC) Analytics Voice of Customer (VoC) analytics has emerged as a critical tool for sales leaders. They use VoC analytics to align their sales strategies with buyers' evolving needs and expectations. This analytical approach provides invaluable insights into customer preferences, pain points, and behaviors. Additionally, it enables organizations to optimize their sales motions, messaging, and overall customer experience. VoC needs to be implemented as backed by a research that 61% of consumers switch brands due to poor customer service. Implementing VoC analytics across the sales process empowers teams to identify opportunities based on customer needs. It enables teams to refine messaging to address specific buyer concerns. It also streamlines sales processes to enhance customer experiences and gather competitive intelligence. Furthermore, it pinpoints areas for retention and expansion efforts. This data-driven approach ensures that sales strategies are responsive to current market dynamics. It also proactively addresses potential challenges and opportunities. Additionally, closing the feedback loop by communicating to customers how their input has influenced business decisions is crucial for reinforcing the value placed on customer insights. 2.8. Automation of Routine Tasks A significant portion of a salesperson's time can be consumed by manual data entry and report generation. Automating data entry and reporting frees up reps to focus on more strategic initiatives that drive growth. Robotic process automation (RPA) tools seamlessly capture data from multiple systems, populate CRM and sales databases, generating regular performance reports. While lead qualification is essential for identifying and prioritizing promising opportunities, automated lead scoring uses demographics, behavior, and history to gauge lead quality. Bots can further enrich profiles with firmographic data and intent signals. Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. Intelligent scheduling automation enables reps to automatically sync calendars, rapidly find mutual availability, and instantly book meetings. The automated collection and analysis of buyer and account data to uncover sales opportunities scrape data sources to update key prospect details like technology stacks, initiatives, and structures. 2.9. Real-time Analytics: The ability to access and analyze data in real-time is becoming crucial. This immediacy allows for quicker adjustments to sales strategies and more timely responses to customer needs. Traditional lead scoring models, based on past behavior analysis, are giving way to real-time analytics. These models assess prospect engagement as it happens. This method provides instant insights into buyer signals across multiple channels, revealing key changes in stakeholder influence and priority requirements. Such timely intelligence allows sales professionals to adjust their approaches and negotiations more effectively. Real-time analytics also monitors competitors’ online activities. They alert sales teams about the new product launches and marketing efforts. This enables quick strategic adjustments to maintain a competitive advantage. Additionally, it tracks evolving buying behaviors and preferences and offers a transparent view of the true ROI from campaigns and marketing assets. This way, they let the sales teams customize business strategies with sales intelligence for improved outcomes. 2.10. Predictive Analytics Using the power of AI analytics in sales, firms are dissecting vast data to forecast trends and shape strategic actions, enhancing agility in market responses. Voice of the Customer (VoC) analysis is crucial for gauging consumer insights from diverse data points like reviews and social media. It enables rapid sentiment analysis and product adaptation. Additionally, adapting to sales changes allows real-time analytics to revolutionize advanced business strategies like customer engagement. This enables on-the-spot adjustments to sales approaches. Predictive analytics further extend to refining pricing, inventory, and supply chain management, showcasing its broad utility in business optimization. 2.11. Alignment of Sales and Marketing Integration of sales and marketing, also known as "Smarketing," is becoming increasingly important. Integrating sales and marketing procedures and goals lets them work together throughout the consumer journey. Contemporary sales methodologies also encompass the application of digital tools to generate streamlined and customized product demonstrations tailored to the clientele's specific requirements and inclinations. Businesses with sales marketing alignment say that goal attainment is 107% more likely than companies with misalignment. With the assistance of sales intelligence tools, sales and marketing function integration is becoming increasingly prevalent. This alignment guarantees uniformity in customer correspondence and enhances the effectiveness of lead management. 2.12. Enhanced Customer Profiling Enhanced customer profiling is still a trend among top sales technologies to boost buyer engagement. This is because customers tend to prioritize personalization and data-driven insights over the traditional ways of knowing the product. Advanced business intelligence in profiling techniques for customer profiling includes demographic, psychographic, and behavioral data, allowing for more targeted sales approaches. This gives rise to better ads, that suit the right target audience and appeal businesses to buy the product or service. Customer profiling thus helps increase profits, engage more customers, make marketing easier, and help understand the customers better. 86% of customers say that they are ready to pay more if it means getting a better customer experience 2.13. Blockchain for Sales Data Security and Transparency Most companies store sales data in centralized databases and data lakes. While convenient, these repositories have single points of failure that make data vulnerable to cyber-attacks and insider threats. Blockchain is a distributed digital ledger that establishes trust, accountability, and transparency without a central authority. In blockchain, data is distributed across many nodes in peer-to-peer networks, eliminating single points of failure. In addition, transactions are secured with cryptographic hashing and digital signatures to prevent tampering. For any business that values sales data security and transparency, blockchain is the future. This is because it enables encrypted storage, granular access controls, irrefutable audit trails, and supply chain traceability for sales records. 2.14. Quantum Computing in Data Analysis Although still in its infancy, quantum computing presents a potential for handling extraordinarily complex data analysis much faster than current technologies. It provides unprecedented insights into business intelligence trends, including customer behavior and market trends. Quantum computing can process data exponentially faster than classical computers. Certain types of data analysis tasks like pattern recognition, clustering, and regression analysis can be accelerated massively using quantum algorithms. This aspect lets the sales teams crunch large datasets in seconds as opposed to hours or days. Quantum machine learning algorithms are extremely adept at detecting hidden patterns and insights in complex, noisy datasets. Quantum machine learning models like quantum neural networks can deliver far more accurate predictions than the classical techniques. This increased predictive precision allows sales teams to forecast sales more reliably. 2.15. IoT-enabled Sales Intelligence The Internet of Things offers new streams of real-time data. Executives can leverage this for live insights into how products are used, enabling more next-level sales strategies for precise targeting and product development. IoT creates intelligent systems that sense, analyze, and integrate data from across the. It then translates it to new streams of information on prospective buyers, their behaviors, and their interactions with the company. It identifies promising new prospects by tracking digital signals like web traffic, content downloads, and social media engagement. Smart sensors enable the tracking of prospects through the sales funnel by monitoring online and offline interactions. To leverage IoT for next-level sales, organizations need capabilities to ingest, process, analyze, and interpret the influx of data. These include prescriptive analytics, augmented intelligence, smart data visualization, contextual guidance, among others. 3. Final Thoughts As we look towards the future, sales intelligence in advertising is set to become more sophisticated and integral to business success. The continuous refinement of technologies and strategies will enable organizations to meet and even exceed the consumers’ ever-increasing expectations for personalized and engaging experiences. The integration of quantum computing and IoT will further amplify the ability to process and analyze data. It will open new avenues for customer engagement and strategic decision-making in sales. This intelligence in sales promises an era where advanced analytics, deep customer insights, and strategic alignment between sales and marketing converge to boost customer happiness and business growth. This foreseen evolution will empower businesses to manage the intricacies of digital advertising and forge stronger connections with their customers. Eventually, the process sets the stage for sustained competitive advantage and revenue growth.

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Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article | January 9, 2024

Become a member of MyTradeZone.com and build your permanent online booth showcasing your company profile, products, and services at the always-open networking event – it only takes minutes – the site is free to join. While social media demonstrates its prowess as a potent instrument for establishing connections with prospective clients and bolstering lead generation within the B2B sector, one vital challenge remains - the absence of a dedicated platform exclusively tailored for B2B enterprises. MyTradeZone has emerged as a guiding light within this domain, presenting a comprehensive solution customized to cater to the needs of B2B professionals and leaders. MyTradeZone's intelligent B2B search engine is your gateway to connect with other businesses to promote your products and services and to source products and services from suppliers. According to Forbes, 91% of small businesses used social media as a way of connecting with their market in 2021. A Gartner report also revealed that approximately 40% of B2B buyers use social media to help inform their purchasing decisions. Meanwhile, around 84% of C-level and VP-level buyers are influenced by social media when purchasing, according to International Data Group. However, despite the variegated benefits of social media, B2B players face significant hurdles when they lack a unified platform to conduct their operations. They lack a trade and social networking site for businesses. Without such a platform, they struggle to access the benefits that come with it, including: Difficulty in reaching niche audiences of professionals and businesses. Limited access to industry-specific products and services with insights and content. Struggles in fostering networking connections that actually count. Inability to personalize business content for improved and direct engagement. Challenges in utilizing specialized tools for effective lead generation. Concerns regarding data privacy and security. Dealing with overcrowded and chaotic digital spaces. Struggles in achieving measurable returns on investment directly aligned with business goals. Cost-effectively promoting their products & services, and generating leads. Taking advantage of emerging AI technology to do smart match-making. Furthermore, the costs and limitations of physical events exacerbate these challenges, such as: Participating in multiple physical trade shows and events at different locations is costly and often not feasible. This leads to missed opportunities for companies to reach potential prospects effectively. Networking opportunities at physical events are limited to the event's duration. The lack of a B2B creator ecosystem with monetization tools compounds these challenges. To address these challenges, B2B marketers often seek alternative approaches, such as an extensive exploration of various social media channels to reach and engage their target audience. Unfortunately, these efforts frequently fall short of achieving their desired results. In such a scenario, imagine the ease and convenience of having an innovative all-in-one solution readily available! MyTradeZone has emerged as a beacon in this space, offering a comprehensive solution tailored to B2B professionals. Here’s why it stands out: Targeted B2B Networking and Lead Generation MyTradeZone addresses the primary challenge of reaching a precise audience in the B2B sector. With its tailored approach, businesses can engage directly with other professionals, bypassing the clutter typically found on generic social media platforms. This precision in networking leads to more effective lead generation and relationship building. A Social Network Dedicated to Business One of the platform's strengths is its ability to provide users with access to social networking and collaboration tools specialized for B2B networking. Customizable and Intelligent Matchmaking The platform's AI-driven algorithms offer intelligent matchmaking and recommendations, aligning businesses with potential clients and partners who share similar interests and needs. This results in highly efficient and relevant connections. Monetization Opportunities for Creators MyTradeZone recognizes the importance of content creation in the B2B space. It empowers creators to monetize their work through peer-to-peer payments, creating a vibrant ecosystem for sharing valuable industry knowledge. Event and Trade Show Integration For trade associations and event organizers, MyTradeZone presents a unique opportunity to enhance their offerings. By integrating their events and trade shows into the platform, they can offer additional value to members and sponsors, extending networking opportunities beyond the limitations of physical event dates. Enhanced Data Privacy and Security In a world where data privacy and security are paramount, MyTradeZone places a strong emphasis on protecting its users' information. This commitment to security builds trust and credibility among its users. It enables users to exercise control over their privacy settings, allowing them to determine both the content that is displayed and the audience with whom it is shared. User-Friendly Interface and Tools The platform is designed with user-friendliness in mind. Businesses can easily establish a permanent profile, engage in discussions, manage groups, and utilize various tools for content sharing and collaboration. Provides a Unique Platform for Advertisers and Marketers MyTradeZone’s B2B search engine offers highly targeted – and – cost-effective advertisements to both buyers and sellers. Also, it provides a highly targeted audience with measurable metrics. Visionary Leadership Under the guidance of CEO and Chairman, Bachir Kassir, MyTradeZone leverages his extensive experience in the software and B2B industry to provide a platform that truly understands and meets the needs of its users. MyTradeZone.com also offers paid premium plans. You can see the details at https://mytradezone.com/pricing. For example, you can upgrade your listing from a free to Business Essential plan, and you can automatically have up to 10 keyword phrases of your choice where you company appear on the top of a search results. This alone worth trying the premium edition. MyTradeZone offers more than just a B2B social network; it provides a holistic solution for businesses looking to master the intricacies of the digital realm. With its focused approach, innovative features, and commitment to user experience, it stands as an indispensable tool for any B2B professional looking to make a mark in today's competitive environment. For additional inquiries, reach out to contact@mytradezone.com. Meanwhile, to stay updated on future platform improvements and promotions, connect with us at MyTradeZone.com. Scan the QR for more details.

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Best Practices for Sales Intelligence in Modern Businesses

Article | January 29, 2024

Embrace the power of data-driven sales and learn how to harness real-time insights, personalize outreach, and optimize sales process for unmatched efficiency through sales intelligence best practices. Contents 1. Introduction to Sales Intelligence 2. Sales Intelligence is the Future of Sales 3. Best Practices for Efficient Sales Intelligence in Businesses 3.1. Track Buying Signals 3.2. Understand Buyer Motivations 3.3. Personalize Outreach 3.4. Prioritize Leads 3.5. Track Performance Metrics 3.6. Analyze Data Analytics in Forecasting 3.7. Monitor Market Trends 3.8. Integrate with CRM 3.9. Comply with Sales Ethics and Data Privacy 3.10. Power up Social Selling 3.11. Enhance Customer Retention 3.12. Discover Total Addressable Market 3.13. Improve Lead Qualification 3.14. Gain Insights in Real-time 3.15. Lean into Personalization 4. Building a Modern Sales Culture 1. Introduction to Sales Intelligence Sales intelligence combines internal and external data to provide deep insights into accounts, prospects, and markets. Internal data from CRM provides behavioral insights about leads and customers. Similarly, marketing automation platforms and other systems offer valuable information. External data sources such as business databases and social media provide relevant firmographic, technographic, and buying intent signals. Sales intelligence analyses this data to offer a clear overview. Eventually, it boosts sales targeting, messaging, and forecasting. 2. Sales Intelligence is the Future of Sales Sales intelligence is like a secret weapon for sales teams. It uses data, analytics to give full picture of customers and prospects. This means sales reps can have more meaningful conversations and close deals faster. Business intelligence strategies include sales intelligence tools to integrate data from multiple sources, like CRM, marketing automation, and social media. This way they can create detailed profiles of prospects and customers. The capacity to convert raw data into actionable insights differentiates successful sales organizations today. Forward-thinking companies are wisely investing in sales intelligence platforms from providers. Equipped with real-time alerts and predictive analytics, sales reps can engage in smarter conversations to boost pipeline velocity and conversion rates. The competitive advantage provided by sales intelligence solidifies its role in crafting strategies for the future of sales. For a successful modernization initiative, sales leaders need strategic alignment across the business. This involves recognizing the role of AI in sales to improve sales efficiency: Partner with IT- Ensure seamless systems integration and data flows Collaborate with Marketing- Coordinate campaigns, assets, and messaging Involve Operations- Optimize processes to maximize sales efficiency Educate Executives- Demonstrate value and progress through analytics reporting Empower Sales Managers- Provide enablement resources to improve team adoption 3. Best Practices for Efficient Sales Intelligence in Businesses Adopting best practices in the sophisticated approach to sales and marketing intelligence arena enables companies to dissect vast amount of data. This effective data utilization propels them to execute informed strategies. This methodology helps to understand the leads and interact with customers efficiently. The approach catalyzes growth and prepares companies to compete by being innovative in the market. 3.1.Track Buying Signals Understanding and responding to buying signals in real-time can give an edge to the advertising firms. Businesses can identify accounts in the market or do research by tracking actions such as website visits, content downloads, and social media interaction. This allows sales teams to focus on hot leads instead of cold outreach and time their outreach and proposals perfectly. 3.2.Understand Buyer Motivations Businesses can uncover what motivates buyers to purchase a particular solution through market research, customer interviews and previous deals. This helps create targeted messaging that speaks directly to the buyer's needs and pain points. Grasping why clients invest in advertising services or products allows for more focused and effective sales strategies. This could be the desire for brand visibility, market expansion, or digital transformation. Tailoring your approach based on these motivations increases relevance and impact. Segmented personalized automated email messages average 46% higher open rates than normal marketing messages. 3.3.Personalize Outreach With insights into each lead's role, challenges, and interests, sales teams can craft personalized emails, social media messages, and other touchpoints. This tailored approach improves engagement and helps convert leads faster. Personalization is not just beneficial; it is expected. Using gathered intelligence to customize communications ensures that messages resonate with the specific needs and interests prospects through sales intelligence in B2B prospecting in the advertising sector. Companies that track buying signals see a 70% increase in lead conversion rates. 3.4.Prioritize Leads Not all leads are equal. By scoring leads based on fit, need, and readiness to buy, sales teams know where to focus their efforts for the best return. Data like firmographics, intent signals, and engagement can help segment and prioritize leads. Utilizing scoring mechanisms to identify and focus efforts on high-potential leads ensures optimal allocation of resources towards engagements that are most likely to convert. A 2023 LinkedIn study reiterates the importance of detailed prospect profiling, noting that companies with comprehensive lead information recorded 40% higher conversion rates than those with sparse data. 3.5.Track Performance Metrics One of the best practices of sales intelligence is monitoring key performance indicators (KPIs). These include conversion rates, average deal size, and sales cycle length. These KPIs provide insights into sales effectiveness and areas for improvement. Additional key metrics like win rates, deal sizes, sales cycle length, and lead response rates should be diligently tracked. Monitoring this data helps optimize processes and double down on what's working. 3.6.Analyze Data Analytics in Forecasting Advanced analytics helps create accurate sales forecasts to meet targets and gain visibility into the pipeline. Historical data and predictions provide actionable insights for territory planning. Leveraging data analytics to predict market trends and customer needs allows for proactive pipeline management. This helps in anticipating demand shifts in the advertising industry and aligning offerings accordingly. 3.7.Monitor Market Trends Staying ahead in the advertising industry requires a keen understanding of evolving market trends. This includes shifts in digital marketing, consumer behavior, and technology adoption. These factors enable your team to adapt and innovate, and is a best practice for sales intelligence. This external data paired with internal intelligence guides sales strategy. Companies that stay ahead of market trends see a 25% increase in revenue growth. 3.8.Integrate with CRM A CRM (customer relationship management) system integrated with sales intelligence solutions provides a single source of truth. This enables seamless data sharing across sales, marketing, and customer success for complete visibility. A robust CRM system is foundational for managing and analyzing customer interactions. Integration with sales intelligence tools enhances data accuracy and accessibility. The process fosters data-driven decision making and provides a 360-degree view of the customer. 78% of sales pros say their CRM is effective at improving sales and marketing alignment. 3.9.Comply with Sales Ethics and Data Privacy While leveraging sales intelligence, businesses must ensure ethical data collection and usage practices. Protecting customer privacy enhances long-term loyalty. In an era where data is a critical asset, adhering to ethical sales practices and data privacy laws is paramount to building trust with clients. Additionally, it ensures compliance with regulations such as GDPR and CCPA. 42% helps influence customer buying decisions based on trust in organisation’s data security & privacy practices. 3.10.Power up Social Selling Social platforms like LinkedIn provide a goldmine of sales intelligence. Following target accounts, engaging with connections, and monitoring content shares provide valuable insights. This utilization of social media platforms connects with prospects and clients, adding a powerful tool to the sales arsenal. It allows for the sharing of relevant content, engaging with brand conversations, and building relationships. 78% of salespeople who use social selling generate more leads than those who don't. 3.11.Enhance Customer Retention Analyzing customer churn, satisfaction, and upsell opportunities helps retain and grow accounts. Sales intelligence plays a key role in understanding customers better. Beyond acquisition, the focus should also be on retaining advertising clients. This can be achieved through exceptional service, regular check-ins, and understanding evolving needs to foster long-term relationships. 67% of churn is preventable if the customer's problem is resolved during their first interaction. 3.12.Discover Total Addressable Market Market research and data analysis helps assess the total addressable market (TAM) for products and services. This guides sales goals, resource allocation, and growth strategies. Identifying the TAM enables advertising firms to understand their potential market size and segment focus. This strategic insight guides marketing efforts and resource allocation. 3.13.Improve Lead Qualification Solid lead qualification is as essential for an efficient sales process as building trust and rapport. Sales intelligence enables businesses to define ideal customer profiles and accurately identify qualified leads. Lead qualification processes can be improved by cultivating leads. Eventually, this maximizes sales efficiency on prospects with the highest likelihood of conversion. Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. 3.14.Gain Insights in Real-time With real-time alerts and dashboards, best practice in sales intelligence includes sales teams acting on critical events as they occur. This level of agility and visibility drives faster deal progression. Real-time sales intelligence provides immediate insights into customer behavior and market changes. This paves the way for agile responses and strategic adjustments. 3.15.Lean into Personalization Businesses segment audiences and customize messaging for relevancy using sales intelligence for business growth. Personalized communication converts leads into customers more effectively. Personalization across advanced sales practices can significantly differentiate an advertising firm in a competitive era. Tailor experiences, solutions, and communications to meet the unique needs and preferences of each client. According to McKinsey, personalization marketing can increase revenue by 5–15% and marketing ROI by 10–30%. It can also reduce customer acquisition costs by up to 50%. 4.Building a Modern Sales Culture Looking ahead, AI in sales intelligence will become even smarter leveraging to surface patterns, recommend next steps, and even orchestrate actions across sales and marketing stacks. Perhaps most importantly, leading sales teams will increasingly view intelligence not as a utility but as an integral part of their workflow. They will use it to guide everything from targeting to messaging to forecasting. For executives, prioritizing sales intelligence today lays the foundation for data-driven selling and a formidable competitive edge. Leveraging sales intelligence and marketing automation insights is pivotal for businesses aiming to refine their strategic positioning and enhance operational efficacy. Utilizing cutting-edge sales intelligence, organizations pinpoint lucrative prospects with unparalleled accuracy. They craft sales strategies that resonate on a deeper level with their target demographics. Future trends in sales technology will include strategic deployment of marketing analytics driving the creation of highly targeted campaigns, optimizing channel performance and ensuring elevated ROI.

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Spotlight

Now Media Group

Now Media Group is a leader in web marketing strategies. Our designers, writers and producers work together to construct creative, customized marketing campaigns that help our clients establish a strong Internet presence. By developing a suite of cutting-edge products and services for effective Internet marketing, we have given our clients a comprehensive range of options for attracting consumer traffic and increasing their revenue.

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Programmatic Advertising

HUMAN Acquires Anti-Malvertising Leader, clean.io, to Enhance Protection Across the Media Ecosystem

HUMAN Security, clean.io | November 04, 2022

HUMAN Security, Inc. (formerly White Ops) — the global leader in safeguarding enterprises from digital attacks with modern defense — today announced the acquisition of clean.io, the industry leader in protection against malvertising and e-commerce fraud. By adding clean.io’s products to the Human Defense Platform, HUMAN is furthering its vision to safeguard the advertising ecosystem from a full range of fraud and abuse by disrupting the economics of cybercrime and ensuring the industry’s $500 billion annual ad spend reaches real humans rather than funding criminal schemes. The acquisition is the third strategic market move HUMAN has made this year, beginning with the announcement of a $100 million growth funding round led by WestCap and NightDragon followed by the merger with PerimeterX, which included a $100 million debt facility from Blackstone Credit. Terms of the acquisition were not disclosed. When the programmatic advertising ecosystem is used by cybercriminals to deliver malware to end-users via ads, it is known as malvertising. While malvertising increases the risk of compromise by exposing users to malware, it also reflects poorly on the brands and platforms delivering the ads, creating a significant brand reputation problem. By joining forces, HUMAN and clean.io have unlocked real-time anti-malvertising to stop fraud at the source, an offering that doesn’t exist in the market today. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “By teaming up with clean.io, HUMAN is gaining significant talent with deep domain expertise along with increased signal across the internet, enhancing our collective protection capabilities for our customers across the entire digital ecosystem.” clean.io employs real-time behavioral protections on page, as opposed to static creative reviews and pre-scanning techniques offline. This methodology allows for the detection and blocking of novel threats, and is all done via a simple and maintenance free integration. clean.io powers protection for more than 125 billion impressions monthly across millions of websites and mobile applications globally. Combined with HUMAN’s programmatic footprint and visibility of more than 20 trillion digital interactions per week and the two companies’ superior detection and threat intelligence capabilities, the addition of clean.io’s technology to the HUMAN Defense Platform will make malvertising incredibly costly for bad actors and enhance protection across the media ecosystem. Industry leaders also applauded the move. “HUMAN and clean.io have long been strategic partners to help combat two of the most important problems we face in programmatic advertising: malvertising and fraud. This type of consolidation in the ecosystem is welcome news and brings with it a true and holistic, 360-degree approach to fighting cybercrime.” said Ron Lissack, SVP, Chief Architect | Tech Leadership at Xandr. Sr. Director of Product Management at Xandr Sanmati Ananthamurthy also added, “The combined threat lens and mitigation that both HUMAN and clean.io provide, alongside our proprietary tools and processes, only further solidifies where the industry needs to be advancing towards.” “There has never been a stronger need for collective protection against cybercriminals. Since our founding in 2017, clean.io’s mission has been to put an end to malicious code and to protect the customer experience, revenue and brand from the latest threats,” said clean.io Co-founder and CEO Geoff Stupay, who will serve as Vice President of Media Strategy for HUMAN. “To that end, we are thrilled to be joining forces with HUMAN. Our combined lens, telemetry and mitigation across the ecosystem will deliver the most effective and comprehensive protection for our combined customers.” HUMAN leverages modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Examples include taking down Scylla — an attack targeting a number of advertising SDKs within apps available via both Google’s Play Store and Apple’s App Store. HUMAN disrupted the PARETO operation — the most sophisticated CTV botnet ever found — in cooperation with Roku and Google. 3ve was brought down together with the FBI, Google, Facebook and many others in the industry. The takedown of Methbot recently culminated in the sentencing of the self-proclaimed ‘King of Fraud’ to 10 years in prison. “With the clean.io acquisition, the Satori team will gain invaluable talent and threat intelligence. This will help us defend our customers from future attacks and support disruption efforts like 3ve, Methbot, PARETO, and most recently, Scylla,” said HUMAN Vice President of Satori Threat Intelligence and Research Gavin Reid. “We’re looking forward to expanding our investigative power and strengthening our takedown mechanisms to continue safeguarding all of our clients and the industry as a whole.” As a cybersecurity company looking to achieve end-to-end protection across the supply chain, HUMAN is making strategic acquisitions to provide enhanced protection against automated threats for customers. The acquisition of clean.io, its anti-malvertising capabilities, client-side JavaScript behavioral analysis and mitigation expands HUMAN’s existing protections for publishers, platforms and brands. The acquisition also accelerates HUMAN’s leadership position, offering the most comprehensive protection earlier in the attack cycle against all forms of digital attacks including bots, fraud, account abuse and now, malvertising. To learn more about HUMAN’s acquisition of clean.io, see the joint blog from Tamer Hassan, HUMAN’s CEO and Co-founder and Geoff Stupay, CEO and Co-Founder of clean.io. About HUMAN HUMAN is a cybersecurity company that safeguards 1,000+ brands from digital attacks including bots, fraud and account abuse. We leverage modern defense—to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com. About clean.io Founded in 2017, clean.io is a digital engagement security platform that provides businesses with the tools they need to protect their user experiences and brands by controlling the third-party code that executes on their websites. From helping some of the world's largest online publishers to prevent malvertising, to giving e-commerce merchants the ability to block the injection of unwanted discount codes at checkout, clean.io's mission is to ensure that brands truly own and control their most valuable digital assets - their websites. Visit clean.io at www.clean.io.

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Ad Tech and Martech

HUMAN Discovers and Disrupts Ad Fraud Scheme Impacting 89 Apps with More Than 13 Million Downloads from Google Play and Apple App Stores

Human Security | September 26, 2022

HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks with modern defense, today announced the discovery and disruption of a highly sophisticated fraud operation targeting advertising software development kits (SDKs) within 9 apps on the Apple App Store and 80 Android apps on the Google Play Store, which collectively have been downloaded more than 13 million times. The attack, nicknamed Scylla, is an adaptation of a fraud scheme first observed and disrupted by HUMAN’s Satori Threat Intelligence and Research Team in 2019. While the attack is ongoing and actively being monitored by the Satori team, HUMAN has collaborated with Apple, Google and others to take down the fraudulent apps from their respective app stores. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “We will continue to remain vigilant for other similar attacks and harness the work of collective protection—where an attack on one is a protection event for all—disrupting the economics of cybercrime. That’s the only way we win. ” Scylla is the third wave of an operation HUMAN first uncovered in 2019, in which a collection of 40+ Android apps openly committed multiple types of ad fraud. That scheme, nicknamed Poseidon after elements of the code within the apps, was disrupted by the Satori team’s reverse engineering efforts, resulting in Google removing the apps from its Play Store. A 2020 adaptation of the scheme, nicknamed Charybdis after the daughter of Poseidon, incorporated additional code obfuscation and SDK targeting techniques. Today’s announcement of the disruption of Scylla—named after the granddaughter of Poseidon—reflects a new evolution from the threat actors behind the scheme. While the Poseidon and Charybdis operations centered wholly on Android apps, the Satori team has found evidence that Scylla additionally targets iOS apps and has expanded the attack to other parts of the digital advertising ecosystem. HUMAN’s Satori team worked closely with the Google Play Store and Apple App Store to ensure all of the apps identified as being associated with the Scylla operation have been removed from public access. HUMAN also closely collaborated with impacted advertising SDK developers to mitigate the impact of the operation to their processes and their advertising partners. Customers of HUMAN’s MediaGuard solution are protected from fraud associated with Scylla and with its predecessors. Apps within the Scylla operation committed fraud through a variety of tactics, including: App spoofing, in which the Scylla apps pretended to be other apps for the purpose of digital advertising, Hidden ads, in which the apps would render advertisements in places a user couldn’t actually see them, and Fake clicks, in which the apps would keep track of real clicks on advertisements in order to fake additional clicks later. These tactics, combined with the obfuscation techniques first observed in the Charybdis operation, demonstrate the increased sophistication of the threat actors behind Scylla. This is an ongoing attack, and users should consult the list of apps in the report and consider removing them from all devices. As this attack has evolved multiple times already, the Satori team has withheld certain details about the operation in order to better track and report on further adaptation. HUMAN verifies the humanity of more than 15 trillion digital interactions per week, offering enterprises a platform with unmatched visibility into fraudulent activity across the Internet. HUMAN achieves this scale through its continued expansion in cybersecurity, including its recent merger with PerimeterX, now offering a suite of products to protect the complete digital customer journey. With new partners and enterprises now able to leverage the Human Defense Platform, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries with modern defense (leveraging internet visibility, network effect, and disruptions), and safeguarding clients with collective protection against threat models they have yet to encounter. The Satori team used numerous tools to identify Scylla and its operators, whose information has been shared with law enforcement. To learn more about the Scylla operation, visit the HUMAN blog. About HUMAN HUMAN is a cybersecurity company that safeguards 500+ customers from digital attacks including sophisticated bots, fraud and account abuse. We leverage modern defense—internet visibility, network effect, and disruptions—to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure.Today we verify the humanity of more than 15 trillion interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.

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Federal complaint alleges false animal welfare advertising by national egg supplier

the humane society of the united states | October 14, 2016

National Pasteurized Eggs—sold in grocery stores nationwide under the Davidson’s brand—is misrepresenting how its eggs are produced, according to a federal complaint filed by The Humane Society of the United States. The complaint, filed with the Federal Trade Commission, calls for the agency to further investigate potential violations of federal false advertising laws. Davidson’s cartons prominently depict lush open pastures, a red barn and free-roaming hens—despite eggs in those cartons coming from birds permanently locked in cages so tightly they can’t even spread their wings. Contrary to the messaging conveyed on the packaging, these birds never feel sunlight nor touch a blade of grass. (While some Davidson’s eggs are cage-free, even those coming from caged hens are marketed and sold in this deceptive manner.)

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Programmatic Advertising

HUMAN Acquires Anti-Malvertising Leader, clean.io, to Enhance Protection Across the Media Ecosystem

HUMAN Security, clean.io | November 04, 2022

HUMAN Security, Inc. (formerly White Ops) — the global leader in safeguarding enterprises from digital attacks with modern defense — today announced the acquisition of clean.io, the industry leader in protection against malvertising and e-commerce fraud. By adding clean.io’s products to the Human Defense Platform, HUMAN is furthering its vision to safeguard the advertising ecosystem from a full range of fraud and abuse by disrupting the economics of cybercrime and ensuring the industry’s $500 billion annual ad spend reaches real humans rather than funding criminal schemes. The acquisition is the third strategic market move HUMAN has made this year, beginning with the announcement of a $100 million growth funding round led by WestCap and NightDragon followed by the merger with PerimeterX, which included a $100 million debt facility from Blackstone Credit. Terms of the acquisition were not disclosed. When the programmatic advertising ecosystem is used by cybercriminals to deliver malware to end-users via ads, it is known as malvertising. While malvertising increases the risk of compromise by exposing users to malware, it also reflects poorly on the brands and platforms delivering the ads, creating a significant brand reputation problem. By joining forces, HUMAN and clean.io have unlocked real-time anti-malvertising to stop fraud at the source, an offering that doesn’t exist in the market today. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “By teaming up with clean.io, HUMAN is gaining significant talent with deep domain expertise along with increased signal across the internet, enhancing our collective protection capabilities for our customers across the entire digital ecosystem.” clean.io employs real-time behavioral protections on page, as opposed to static creative reviews and pre-scanning techniques offline. This methodology allows for the detection and blocking of novel threats, and is all done via a simple and maintenance free integration. clean.io powers protection for more than 125 billion impressions monthly across millions of websites and mobile applications globally. Combined with HUMAN’s programmatic footprint and visibility of more than 20 trillion digital interactions per week and the two companies’ superior detection and threat intelligence capabilities, the addition of clean.io’s technology to the HUMAN Defense Platform will make malvertising incredibly costly for bad actors and enhance protection across the media ecosystem. Industry leaders also applauded the move. “HUMAN and clean.io have long been strategic partners to help combat two of the most important problems we face in programmatic advertising: malvertising and fraud. This type of consolidation in the ecosystem is welcome news and brings with it a true and holistic, 360-degree approach to fighting cybercrime.” said Ron Lissack, SVP, Chief Architect | Tech Leadership at Xandr. Sr. Director of Product Management at Xandr Sanmati Ananthamurthy also added, “The combined threat lens and mitigation that both HUMAN and clean.io provide, alongside our proprietary tools and processes, only further solidifies where the industry needs to be advancing towards.” “There has never been a stronger need for collective protection against cybercriminals. Since our founding in 2017, clean.io’s mission has been to put an end to malicious code and to protect the customer experience, revenue and brand from the latest threats,” said clean.io Co-founder and CEO Geoff Stupay, who will serve as Vice President of Media Strategy for HUMAN. “To that end, we are thrilled to be joining forces with HUMAN. Our combined lens, telemetry and mitigation across the ecosystem will deliver the most effective and comprehensive protection for our combined customers.” HUMAN leverages modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Examples include taking down Scylla — an attack targeting a number of advertising SDKs within apps available via both Google’s Play Store and Apple’s App Store. HUMAN disrupted the PARETO operation — the most sophisticated CTV botnet ever found — in cooperation with Roku and Google. 3ve was brought down together with the FBI, Google, Facebook and many others in the industry. The takedown of Methbot recently culminated in the sentencing of the self-proclaimed ‘King of Fraud’ to 10 years in prison. “With the clean.io acquisition, the Satori team will gain invaluable talent and threat intelligence. This will help us defend our customers from future attacks and support disruption efforts like 3ve, Methbot, PARETO, and most recently, Scylla,” said HUMAN Vice President of Satori Threat Intelligence and Research Gavin Reid. “We’re looking forward to expanding our investigative power and strengthening our takedown mechanisms to continue safeguarding all of our clients and the industry as a whole.” As a cybersecurity company looking to achieve end-to-end protection across the supply chain, HUMAN is making strategic acquisitions to provide enhanced protection against automated threats for customers. The acquisition of clean.io, its anti-malvertising capabilities, client-side JavaScript behavioral analysis and mitigation expands HUMAN’s existing protections for publishers, platforms and brands. The acquisition also accelerates HUMAN’s leadership position, offering the most comprehensive protection earlier in the attack cycle against all forms of digital attacks including bots, fraud, account abuse and now, malvertising. To learn more about HUMAN’s acquisition of clean.io, see the joint blog from Tamer Hassan, HUMAN’s CEO and Co-founder and Geoff Stupay, CEO and Co-Founder of clean.io. About HUMAN HUMAN is a cybersecurity company that safeguards 1,000+ brands from digital attacks including bots, fraud and account abuse. We leverage modern defense—to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com. About clean.io Founded in 2017, clean.io is a digital engagement security platform that provides businesses with the tools they need to protect their user experiences and brands by controlling the third-party code that executes on their websites. From helping some of the world's largest online publishers to prevent malvertising, to giving e-commerce merchants the ability to block the injection of unwanted discount codes at checkout, clean.io's mission is to ensure that brands truly own and control their most valuable digital assets - their websites. Visit clean.io at www.clean.io.

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Ad Tech and Martech

HUMAN Discovers and Disrupts Ad Fraud Scheme Impacting 89 Apps with More Than 13 Million Downloads from Google Play and Apple App Stores

Human Security | September 26, 2022

HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks with modern defense, today announced the discovery and disruption of a highly sophisticated fraud operation targeting advertising software development kits (SDKs) within 9 apps on the Apple App Store and 80 Android apps on the Google Play Store, which collectively have been downloaded more than 13 million times. The attack, nicknamed Scylla, is an adaptation of a fraud scheme first observed and disrupted by HUMAN’s Satori Threat Intelligence and Research Team in 2019. While the attack is ongoing and actively being monitored by the Satori team, HUMAN has collaborated with Apple, Google and others to take down the fraudulent apps from their respective app stores. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “We will continue to remain vigilant for other similar attacks and harness the work of collective protection—where an attack on one is a protection event for all—disrupting the economics of cybercrime. That’s the only way we win. ” Scylla is the third wave of an operation HUMAN first uncovered in 2019, in which a collection of 40+ Android apps openly committed multiple types of ad fraud. That scheme, nicknamed Poseidon after elements of the code within the apps, was disrupted by the Satori team’s reverse engineering efforts, resulting in Google removing the apps from its Play Store. A 2020 adaptation of the scheme, nicknamed Charybdis after the daughter of Poseidon, incorporated additional code obfuscation and SDK targeting techniques. Today’s announcement of the disruption of Scylla—named after the granddaughter of Poseidon—reflects a new evolution from the threat actors behind the scheme. While the Poseidon and Charybdis operations centered wholly on Android apps, the Satori team has found evidence that Scylla additionally targets iOS apps and has expanded the attack to other parts of the digital advertising ecosystem. HUMAN’s Satori team worked closely with the Google Play Store and Apple App Store to ensure all of the apps identified as being associated with the Scylla operation have been removed from public access. HUMAN also closely collaborated with impacted advertising SDK developers to mitigate the impact of the operation to their processes and their advertising partners. Customers of HUMAN’s MediaGuard solution are protected from fraud associated with Scylla and with its predecessors. Apps within the Scylla operation committed fraud through a variety of tactics, including: App spoofing, in which the Scylla apps pretended to be other apps for the purpose of digital advertising, Hidden ads, in which the apps would render advertisements in places a user couldn’t actually see them, and Fake clicks, in which the apps would keep track of real clicks on advertisements in order to fake additional clicks later. These tactics, combined with the obfuscation techniques first observed in the Charybdis operation, demonstrate the increased sophistication of the threat actors behind Scylla. This is an ongoing attack, and users should consult the list of apps in the report and consider removing them from all devices. As this attack has evolved multiple times already, the Satori team has withheld certain details about the operation in order to better track and report on further adaptation. HUMAN verifies the humanity of more than 15 trillion digital interactions per week, offering enterprises a platform with unmatched visibility into fraudulent activity across the Internet. HUMAN achieves this scale through its continued expansion in cybersecurity, including its recent merger with PerimeterX, now offering a suite of products to protect the complete digital customer journey. With new partners and enterprises now able to leverage the Human Defense Platform, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries with modern defense (leveraging internet visibility, network effect, and disruptions), and safeguarding clients with collective protection against threat models they have yet to encounter. The Satori team used numerous tools to identify Scylla and its operators, whose information has been shared with law enforcement. To learn more about the Scylla operation, visit the HUMAN blog. About HUMAN HUMAN is a cybersecurity company that safeguards 500+ customers from digital attacks including sophisticated bots, fraud and account abuse. We leverage modern defense—internet visibility, network effect, and disruptions—to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure.Today we verify the humanity of more than 15 trillion interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.

Read More

Federal complaint alleges false animal welfare advertising by national egg supplier

the humane society of the united states | October 14, 2016

National Pasteurized Eggs—sold in grocery stores nationwide under the Davidson’s brand—is misrepresenting how its eggs are produced, according to a federal complaint filed by The Humane Society of the United States. The complaint, filed with the Federal Trade Commission, calls for the agency to further investigate potential violations of federal false advertising laws. Davidson’s cartons prominently depict lush open pastures, a red barn and free-roaming hens—despite eggs in those cartons coming from birds permanently locked in cages so tightly they can’t even spread their wings. Contrary to the messaging conveyed on the packaging, these birds never feel sunlight nor touch a blade of grass. (While some Davidson’s eggs are cage-free, even those coming from caged hens are marketed and sold in this deceptive manner.)

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Events