3 Ways to Combine Display Ads and Video Ads for Brand Awareness

BRAD SMITH | May 29, 2019 | 235 views

It’s no longer enough to market on each channel completely separately from each other. The best marketers in 2019 create omnichannel journeys that implement everything from display, search, video, to chat, email and even calls. One of the easiest, and highest ROI, areas to start is to create a cohesive experience between your display and video brand awareness campaigns.

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RYNO Strategic Solutions, LLC

RYNO Strategic Solutions, LLC is a Phoenix, AZ & Indianapolis, IN based is a full service digital marketing agency. We specialize in Internet Marketing, PPC Ad Management, SEO, Social Media Marketing, iPad Application Development & Call Listening & Reporting to best serve our clients. RYNO appeals from small to enterprise level sized businesses.

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ADVERTISER PLATFORMS

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | August 2, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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ADVERTISER CAMPAIGN MANAGEMENT

Which Online Advertising Strategy Is Right For Your Business?

Article | August 12, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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SOCIAL MEDIA ADVERTISING

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 14, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

RYNO Strategic Solutions, LLC

RYNO Strategic Solutions, LLC is a Phoenix, AZ & Indianapolis, IN based is a full service digital marketing agency. We specialize in Internet Marketing, PPC Ad Management, SEO, Social Media Marketing, iPad Application Development & Call Listening & Reporting to best serve our clients. RYNO appeals from small to enterprise level sized businesses.

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PROGRAMMATIC ADVERTISING

HUMAN Acquires Anti-Malvertising Leader, clean.io, to Enhance Protection Across the Media Ecosystem

HUMAN Security, clean.io | November 04, 2022

HUMAN Security, Inc. (formerly White Ops) — the global leader in safeguarding enterprises from digital attacks with modern defense — today announced the acquisition of clean.io, the industry leader in protection against malvertising and e-commerce fraud. By adding clean.io’s products to the Human Defense Platform, HUMAN is furthering its vision to safeguard the advertising ecosystem from a full range of fraud and abuse by disrupting the economics of cybercrime and ensuring the industry’s $500 billion annual ad spend reaches real humans rather than funding criminal schemes. The acquisition is the third strategic market move HUMAN has made this year, beginning with the announcement of a $100 million growth funding round led by WestCap and NightDragon followed by the merger with PerimeterX, which included a $100 million debt facility from Blackstone Credit. Terms of the acquisition were not disclosed. When the programmatic advertising ecosystem is used by cybercriminals to deliver malware to end-users via ads, it is known as malvertising. While malvertising increases the risk of compromise by exposing users to malware, it also reflects poorly on the brands and platforms delivering the ads, creating a significant brand reputation problem. By joining forces, HUMAN and clean.io have unlocked real-time anti-malvertising to stop fraud at the source, an offering that doesn’t exist in the market today. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “By teaming up with clean.io, HUMAN is gaining significant talent with deep domain expertise along with increased signal across the internet, enhancing our collective protection capabilities for our customers across the entire digital ecosystem.” clean.io employs real-time behavioral protections on page, as opposed to static creative reviews and pre-scanning techniques offline. This methodology allows for the detection and blocking of novel threats, and is all done via a simple and maintenance free integration. clean.io powers protection for more than 125 billion impressions monthly across millions of websites and mobile applications globally. Combined with HUMAN’s programmatic footprint and visibility of more than 20 trillion digital interactions per week and the two companies’ superior detection and threat intelligence capabilities, the addition of clean.io’s technology to the HUMAN Defense Platform will make malvertising incredibly costly for bad actors and enhance protection across the media ecosystem. Industry leaders also applauded the move. “HUMAN and clean.io have long been strategic partners to help combat two of the most important problems we face in programmatic advertising: malvertising and fraud. This type of consolidation in the ecosystem is welcome news and brings with it a true and holistic, 360-degree approach to fighting cybercrime.” said Ron Lissack, SVP, Chief Architect | Tech Leadership at Xandr. Sr. Director of Product Management at Xandr Sanmati Ananthamurthy also added, “The combined threat lens and mitigation that both HUMAN and clean.io provide, alongside our proprietary tools and processes, only further solidifies where the industry needs to be advancing towards.” “There has never been a stronger need for collective protection against cybercriminals. Since our founding in 2017, clean.io’s mission has been to put an end to malicious code and to protect the customer experience, revenue and brand from the latest threats,” said clean.io Co-founder and CEO Geoff Stupay, who will serve as Vice President of Media Strategy for HUMAN. “To that end, we are thrilled to be joining forces with HUMAN. Our combined lens, telemetry and mitigation across the ecosystem will deliver the most effective and comprehensive protection for our combined customers.” HUMAN leverages modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Examples include taking down Scylla — an attack targeting a number of advertising SDKs within apps available via both Google’s Play Store and Apple’s App Store. HUMAN disrupted the PARETO operation — the most sophisticated CTV botnet ever found — in cooperation with Roku and Google. 3ve was brought down together with the FBI, Google, Facebook and many others in the industry. The takedown of Methbot recently culminated in the sentencing of the self-proclaimed ‘King of Fraud’ to 10 years in prison. “With the clean.io acquisition, the Satori team will gain invaluable talent and threat intelligence. This will help us defend our customers from future attacks and support disruption efforts like 3ve, Methbot, PARETO, and most recently, Scylla,” said HUMAN Vice President of Satori Threat Intelligence and Research Gavin Reid. “We’re looking forward to expanding our investigative power and strengthening our takedown mechanisms to continue safeguarding all of our clients and the industry as a whole.” As a cybersecurity company looking to achieve end-to-end protection across the supply chain, HUMAN is making strategic acquisitions to provide enhanced protection against automated threats for customers. The acquisition of clean.io, its anti-malvertising capabilities, client-side JavaScript behavioral analysis and mitigation expands HUMAN’s existing protections for publishers, platforms and brands. The acquisition also accelerates HUMAN’s leadership position, offering the most comprehensive protection earlier in the attack cycle against all forms of digital attacks including bots, fraud, account abuse and now, malvertising. To learn more about HUMAN’s acquisition of clean.io, see the joint blog from Tamer Hassan, HUMAN’s CEO and Co-founder and Geoff Stupay, CEO and Co-Founder of clean.io. About HUMAN HUMAN is a cybersecurity company that safeguards 1,000+ brands from digital attacks including bots, fraud and account abuse. We leverage modern defense—to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com. About clean.io Founded in 2017, clean.io is a digital engagement security platform that provides businesses with the tools they need to protect their user experiences and brands by controlling the third-party code that executes on their websites. From helping some of the world's largest online publishers to prevent malvertising, to giving e-commerce merchants the ability to block the injection of unwanted discount codes at checkout, clean.io's mission is to ensure that brands truly own and control their most valuable digital assets - their websites. Visit clean.io at www.clean.io.

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AD TECH AND MARTECH

HUMAN Discovers and Disrupts Ad Fraud Scheme Impacting 89 Apps with More Than 13 Million Downloads from Google Play and Apple App Stores

Human Security | September 26, 2022

HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks with modern defense, today announced the discovery and disruption of a highly sophisticated fraud operation targeting advertising software development kits (SDKs) within 9 apps on the Apple App Store and 80 Android apps on the Google Play Store, which collectively have been downloaded more than 13 million times. The attack, nicknamed Scylla, is an adaptation of a fraud scheme first observed and disrupted by HUMAN’s Satori Threat Intelligence and Research Team in 2019. While the attack is ongoing and actively being monitored by the Satori team, HUMAN has collaborated with Apple, Google and others to take down the fraudulent apps from their respective app stores. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “We will continue to remain vigilant for other similar attacks and harness the work of collective protection—where an attack on one is a protection event for all—disrupting the economics of cybercrime. That’s the only way we win. ” Scylla is the third wave of an operation HUMAN first uncovered in 2019, in which a collection of 40+ Android apps openly committed multiple types of ad fraud. That scheme, nicknamed Poseidon after elements of the code within the apps, was disrupted by the Satori team’s reverse engineering efforts, resulting in Google removing the apps from its Play Store. A 2020 adaptation of the scheme, nicknamed Charybdis after the daughter of Poseidon, incorporated additional code obfuscation and SDK targeting techniques. Today’s announcement of the disruption of Scylla—named after the granddaughter of Poseidon—reflects a new evolution from the threat actors behind the scheme. While the Poseidon and Charybdis operations centered wholly on Android apps, the Satori team has found evidence that Scylla additionally targets iOS apps and has expanded the attack to other parts of the digital advertising ecosystem. HUMAN’s Satori team worked closely with the Google Play Store and Apple App Store to ensure all of the apps identified as being associated with the Scylla operation have been removed from public access. HUMAN also closely collaborated with impacted advertising SDK developers to mitigate the impact of the operation to their processes and their advertising partners. Customers of HUMAN’s MediaGuard solution are protected from fraud associated with Scylla and with its predecessors. Apps within the Scylla operation committed fraud through a variety of tactics, including: App spoofing, in which the Scylla apps pretended to be other apps for the purpose of digital advertising, Hidden ads, in which the apps would render advertisements in places a user couldn’t actually see them, and Fake clicks, in which the apps would keep track of real clicks on advertisements in order to fake additional clicks later. These tactics, combined with the obfuscation techniques first observed in the Charybdis operation, demonstrate the increased sophistication of the threat actors behind Scylla. This is an ongoing attack, and users should consult the list of apps in the report and consider removing them from all devices. As this attack has evolved multiple times already, the Satori team has withheld certain details about the operation in order to better track and report on further adaptation. HUMAN verifies the humanity of more than 15 trillion digital interactions per week, offering enterprises a platform with unmatched visibility into fraudulent activity across the Internet. HUMAN achieves this scale through its continued expansion in cybersecurity, including its recent merger with PerimeterX, now offering a suite of products to protect the complete digital customer journey. With new partners and enterprises now able to leverage the Human Defense Platform, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries with modern defense (leveraging internet visibility, network effect, and disruptions), and safeguarding clients with collective protection against threat models they have yet to encounter. The Satori team used numerous tools to identify Scylla and its operators, whose information has been shared with law enforcement. To learn more about the Scylla operation, visit the HUMAN blog. About HUMAN HUMAN is a cybersecurity company that safeguards 500+ customers from digital attacks including sophisticated bots, fraud and account abuse. We leverage modern defense—internet visibility, network effect, and disruptions—to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure.Today we verify the humanity of more than 15 trillion interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.

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Federal complaint alleges false animal welfare advertising by national egg supplier

the humane society of the united states | October 14, 2016

National Pasteurized Eggs—sold in grocery stores nationwide under the Davidson’s brand—is misrepresenting how its eggs are produced, according to a federal complaint filed by The Humane Society of the United States. The complaint, filed with the Federal Trade Commission, calls for the agency to further investigate potential violations of federal false advertising laws. Davidson’s cartons prominently depict lush open pastures, a red barn and free-roaming hens—despite eggs in those cartons coming from birds permanently locked in cages so tightly they can’t even spread their wings. Contrary to the messaging conveyed on the packaging, these birds never feel sunlight nor touch a blade of grass. (While some Davidson’s eggs are cage-free, even those coming from caged hens are marketed and sold in this deceptive manner.)

Read More

PROGRAMMATIC ADVERTISING

HUMAN Acquires Anti-Malvertising Leader, clean.io, to Enhance Protection Across the Media Ecosystem

HUMAN Security, clean.io | November 04, 2022

HUMAN Security, Inc. (formerly White Ops) — the global leader in safeguarding enterprises from digital attacks with modern defense — today announced the acquisition of clean.io, the industry leader in protection against malvertising and e-commerce fraud. By adding clean.io’s products to the Human Defense Platform, HUMAN is furthering its vision to safeguard the advertising ecosystem from a full range of fraud and abuse by disrupting the economics of cybercrime and ensuring the industry’s $500 billion annual ad spend reaches real humans rather than funding criminal schemes. The acquisition is the third strategic market move HUMAN has made this year, beginning with the announcement of a $100 million growth funding round led by WestCap and NightDragon followed by the merger with PerimeterX, which included a $100 million debt facility from Blackstone Credit. Terms of the acquisition were not disclosed. When the programmatic advertising ecosystem is used by cybercriminals to deliver malware to end-users via ads, it is known as malvertising. While malvertising increases the risk of compromise by exposing users to malware, it also reflects poorly on the brands and platforms delivering the ads, creating a significant brand reputation problem. By joining forces, HUMAN and clean.io have unlocked real-time anti-malvertising to stop fraud at the source, an offering that doesn’t exist in the market today. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “By teaming up with clean.io, HUMAN is gaining significant talent with deep domain expertise along with increased signal across the internet, enhancing our collective protection capabilities for our customers across the entire digital ecosystem.” clean.io employs real-time behavioral protections on page, as opposed to static creative reviews and pre-scanning techniques offline. This methodology allows for the detection and blocking of novel threats, and is all done via a simple and maintenance free integration. clean.io powers protection for more than 125 billion impressions monthly across millions of websites and mobile applications globally. Combined with HUMAN’s programmatic footprint and visibility of more than 20 trillion digital interactions per week and the two companies’ superior detection and threat intelligence capabilities, the addition of clean.io’s technology to the HUMAN Defense Platform will make malvertising incredibly costly for bad actors and enhance protection across the media ecosystem. Industry leaders also applauded the move. “HUMAN and clean.io have long been strategic partners to help combat two of the most important problems we face in programmatic advertising: malvertising and fraud. This type of consolidation in the ecosystem is welcome news and brings with it a true and holistic, 360-degree approach to fighting cybercrime.” said Ron Lissack, SVP, Chief Architect | Tech Leadership at Xandr. Sr. Director of Product Management at Xandr Sanmati Ananthamurthy also added, “The combined threat lens and mitigation that both HUMAN and clean.io provide, alongside our proprietary tools and processes, only further solidifies where the industry needs to be advancing towards.” “There has never been a stronger need for collective protection against cybercriminals. Since our founding in 2017, clean.io’s mission has been to put an end to malicious code and to protect the customer experience, revenue and brand from the latest threats,” said clean.io Co-founder and CEO Geoff Stupay, who will serve as Vice President of Media Strategy for HUMAN. “To that end, we are thrilled to be joining forces with HUMAN. Our combined lens, telemetry and mitigation across the ecosystem will deliver the most effective and comprehensive protection for our combined customers.” HUMAN leverages modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Examples include taking down Scylla — an attack targeting a number of advertising SDKs within apps available via both Google’s Play Store and Apple’s App Store. HUMAN disrupted the PARETO operation — the most sophisticated CTV botnet ever found — in cooperation with Roku and Google. 3ve was brought down together with the FBI, Google, Facebook and many others in the industry. The takedown of Methbot recently culminated in the sentencing of the self-proclaimed ‘King of Fraud’ to 10 years in prison. “With the clean.io acquisition, the Satori team will gain invaluable talent and threat intelligence. This will help us defend our customers from future attacks and support disruption efforts like 3ve, Methbot, PARETO, and most recently, Scylla,” said HUMAN Vice President of Satori Threat Intelligence and Research Gavin Reid. “We’re looking forward to expanding our investigative power and strengthening our takedown mechanisms to continue safeguarding all of our clients and the industry as a whole.” As a cybersecurity company looking to achieve end-to-end protection across the supply chain, HUMAN is making strategic acquisitions to provide enhanced protection against automated threats for customers. The acquisition of clean.io, its anti-malvertising capabilities, client-side JavaScript behavioral analysis and mitigation expands HUMAN’s existing protections for publishers, platforms and brands. The acquisition also accelerates HUMAN’s leadership position, offering the most comprehensive protection earlier in the attack cycle against all forms of digital attacks including bots, fraud, account abuse and now, malvertising. To learn more about HUMAN’s acquisition of clean.io, see the joint blog from Tamer Hassan, HUMAN’s CEO and Co-founder and Geoff Stupay, CEO and Co-Founder of clean.io. About HUMAN HUMAN is a cybersecurity company that safeguards 1,000+ brands from digital attacks including bots, fraud and account abuse. We leverage modern defense—to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com. About clean.io Founded in 2017, clean.io is a digital engagement security platform that provides businesses with the tools they need to protect their user experiences and brands by controlling the third-party code that executes on their websites. From helping some of the world's largest online publishers to prevent malvertising, to giving e-commerce merchants the ability to block the injection of unwanted discount codes at checkout, clean.io's mission is to ensure that brands truly own and control their most valuable digital assets - their websites. Visit clean.io at www.clean.io.

Read More

AD TECH AND MARTECH

HUMAN Discovers and Disrupts Ad Fraud Scheme Impacting 89 Apps with More Than 13 Million Downloads from Google Play and Apple App Stores

Human Security | September 26, 2022

HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks with modern defense, today announced the discovery and disruption of a highly sophisticated fraud operation targeting advertising software development kits (SDKs) within 9 apps on the Apple App Store and 80 Android apps on the Google Play Store, which collectively have been downloaded more than 13 million times. The attack, nicknamed Scylla, is an adaptation of a fraud scheme first observed and disrupted by HUMAN’s Satori Threat Intelligence and Research Team in 2019. While the attack is ongoing and actively being monitored by the Satori team, HUMAN has collaborated with Apple, Google and others to take down the fraudulent apps from their respective app stores. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “We will continue to remain vigilant for other similar attacks and harness the work of collective protection—where an attack on one is a protection event for all—disrupting the economics of cybercrime. That’s the only way we win. ” Scylla is the third wave of an operation HUMAN first uncovered in 2019, in which a collection of 40+ Android apps openly committed multiple types of ad fraud. That scheme, nicknamed Poseidon after elements of the code within the apps, was disrupted by the Satori team’s reverse engineering efforts, resulting in Google removing the apps from its Play Store. A 2020 adaptation of the scheme, nicknamed Charybdis after the daughter of Poseidon, incorporated additional code obfuscation and SDK targeting techniques. Today’s announcement of the disruption of Scylla—named after the granddaughter of Poseidon—reflects a new evolution from the threat actors behind the scheme. While the Poseidon and Charybdis operations centered wholly on Android apps, the Satori team has found evidence that Scylla additionally targets iOS apps and has expanded the attack to other parts of the digital advertising ecosystem. HUMAN’s Satori team worked closely with the Google Play Store and Apple App Store to ensure all of the apps identified as being associated with the Scylla operation have been removed from public access. HUMAN also closely collaborated with impacted advertising SDK developers to mitigate the impact of the operation to their processes and their advertising partners. Customers of HUMAN’s MediaGuard solution are protected from fraud associated with Scylla and with its predecessors. Apps within the Scylla operation committed fraud through a variety of tactics, including: App spoofing, in which the Scylla apps pretended to be other apps for the purpose of digital advertising, Hidden ads, in which the apps would render advertisements in places a user couldn’t actually see them, and Fake clicks, in which the apps would keep track of real clicks on advertisements in order to fake additional clicks later. These tactics, combined with the obfuscation techniques first observed in the Charybdis operation, demonstrate the increased sophistication of the threat actors behind Scylla. This is an ongoing attack, and users should consult the list of apps in the report and consider removing them from all devices. As this attack has evolved multiple times already, the Satori team has withheld certain details about the operation in order to better track and report on further adaptation. HUMAN verifies the humanity of more than 15 trillion digital interactions per week, offering enterprises a platform with unmatched visibility into fraudulent activity across the Internet. HUMAN achieves this scale through its continued expansion in cybersecurity, including its recent merger with PerimeterX, now offering a suite of products to protect the complete digital customer journey. With new partners and enterprises now able to leverage the Human Defense Platform, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries with modern defense (leveraging internet visibility, network effect, and disruptions), and safeguarding clients with collective protection against threat models they have yet to encounter. The Satori team used numerous tools to identify Scylla and its operators, whose information has been shared with law enforcement. To learn more about the Scylla operation, visit the HUMAN blog. About HUMAN HUMAN is a cybersecurity company that safeguards 500+ customers from digital attacks including sophisticated bots, fraud and account abuse. We leverage modern defense—internet visibility, network effect, and disruptions—to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure.Today we verify the humanity of more than 15 trillion interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.

Read More

Federal complaint alleges false animal welfare advertising by national egg supplier

the humane society of the united states | October 14, 2016

National Pasteurized Eggs—sold in grocery stores nationwide under the Davidson’s brand—is misrepresenting how its eggs are produced, according to a federal complaint filed by The Humane Society of the United States. The complaint, filed with the Federal Trade Commission, calls for the agency to further investigate potential violations of federal false advertising laws. Davidson’s cartons prominently depict lush open pastures, a red barn and free-roaming hens—despite eggs in those cartons coming from birds permanently locked in cages so tightly they can’t even spread their wings. Contrary to the messaging conveyed on the packaging, these birds never feel sunlight nor touch a blade of grass. (While some Davidson’s eggs are cage-free, even those coming from caged hens are marketed and sold in this deceptive manner.)

Read More

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