Home > Resources > Articles > 4 Facebook Ad Mistakes Small Business Owners Make

4 Facebook Ad Mistakes Small Business Owners Make

Facebook ads can have a tremendously-positive impact on your small business. From increasing brand awareness and the number of subscribers to your email list, to generating website traffic, to driving conversions and sales, Facebook ads are an incredibly powerful online marketing tool. It’s also incredibly easy to misuse Facebook ads, ending up in frustration that you aren’t seeing the results from your ads that you hoped.

Spotlight

Bell Media, LLC

Bell Media is a digital marketing agency crafting and implementing winning marketing strategies that deliver measurable results for our customers. We use our local advertising experience and personalized marketing support to generate a positive return on investment for every customer we work with. To meet the ever-changing advertising needs of our customers, we continue developing innovative and unique product and service offerings.

OTHER ARTICLES
Advertiser Platforms

AI-Powered Creative: Get Higher ROI for Clients

Article | February 22, 2024

Creating ad campaigns is a gamble. As advertisers, you are never sure if it was optimized enough, have no idea which micro-targets it resonates with the most, and it could take up to a year to determine the campaign’s sales impact. Market trends change by then. However, AI-powered ad creative can turn things around for you. You will know exactly what aspects of the ad resonate with your target demographic. “It’s a welcome change for creatives, who find it empowering because they can think more broadly, experiment more, and learn faster,” says David Olesnevich, Head of Product at IBM Watson Advertising “It’s a welcome change for creatives, who find it empowering because they can think more broadly, experiment more, and learn faster,” says David Olesnevich, Head of Product at IBM Watson Advertising Let us take a look at what an AI-powered creative can do for your ad campaign: Instant Optimization AI-powered creative can be optimized instantly, not just for display ads but also for OTT video ads. You don’t need to spend extra time or resources to scale your optimization efforts. Multiple Variations Elements in AI creative can be varied and combined with music tracks, sound effects, voice-overs, scripts, video clips and sequences, hero shots, text overlays, end cards, and calls-to-action. Easy Scaling AI-powered creative ad campaigns are easy to scale across sectors for micro-targets defined by demographics, psychographics, life stage, customer journey stage, purchase behavior, and other KPIs like video completion, app installs, site visits, form-filling, purchases/conversions. Enhanced Targeting This technology can target your desired demographic based on message resonance. Consumer characteristics that respond to different message element combinations can help create persona profiles. Brand advertisers like you need to prepare themselves for a cookie-less future with Google phasing out third-party cookies by 2023. Additionally, you need to also take into account Apple ending the IDFA (ID for Advertising). Figuring out micro-targets will get tougher because of these factors. You will have to harness solutions that respect consumer privacy without depending on the traditional advertising identifiers that will no longer remain. Creative Professionals Can Better Maximize Client ROI AI-powered creative is a modular and smarter way to develop ads. It takes the guesswork out of advertising with more actionable information to enhance brand campaigns and how they deliver a higher ROI.

Read More
Advertiser Campaign Management, CMO Strategy

Multimedia Content: The Key for B2B Brand Marketing

Article | June 3, 2024

Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best asset. It can help a business stand out amongst its competitors in the most authentic way possible. It can also act as a bridge and connect a business to its target audience. When it comes to brand marketing, many businesses do not struggle with the concept. They struggle with the application. Marketing techniques are changing every few months. New platforms are being introduced in the digital world. It’s easy for businesses to lose themselves and their identity while adapting to change. Unfortunately, this is one of the common issues that businesses face while marketing their brand. 5 Common Branding Problems for Businesses Every business has encountered at least one of these problems: • Lacking an established identity. An undefined brand is just as bad as not having a brand • Consistent messaging across various platforms. Some businesses struggle with remaining true to their brand values as they navigate new channels • Possessing a creative marketing strategy. Without a direction or guide, it’s hard for businesses to discover their target audience and where to market to them • Staying true to a target audience. Many businesses have lost their core audience while trying to gain a new one • Lack of scalability. Some businesses struggle with discovering which marketing techniques can take them to the next level Fortunately, there’s a solution that can solve all these problems. That solution is multimedia content. How Multimedia Content Can Help Maximize Brand Marketing What is multimedia content? Content that incorporates a variety of different elements for its consumers. These elements could be audio, text, or graphic images. Each of these elements can be used separately to market content. But when used together, they can enhance the brand marketing experience for businesses and its customers. What are some examples of multimedia content? • Landing pages that include videos and images • Blog posts with video clips from podcasts • Infographics that include text •Social media posts that include text and images Multimedia content also allows new marketing possibilities for businesses. Digital marketing includes a vast array of content, from blog posts and website pages to videos and infographics. Businesses can take advantage of these elements and create new marketing content for their customers. A software company, for example, can create an installation guide with infographics and post it on their website page. Businesses can also create storyboards to explain difficult concepts about their products or services. Discovering new content to produce for their customers is another way that businesses can stand out amongst their competitors. Consistent Branding with Variety Businesses can use different media elements to add a little variety to their content. Audio and visual elements can be used to enhance blog posts or FAQ pages and increase the engagement for readers. Adding these new elements can help businesses stand out amongst the competition while remaining authentic. Maintaining a consistent brand identity makes it easier for businesses to establish trust with their target audience. Exposure to a Wider Audience At the same time, businesses always want to think of ways to expand themselves. This is what makes multimedia content so beneficial for businesses. They can use different multimedia elements to introduce their content to a different audience. Take an IT service company, for example, who wants to market their services to customers outside of their local area. They can create a blog post on cloud storage, repurpose it into a video and post the video on the business’s YouTube page, with the link to the original blog post in the description box of the video. This type of content is marketable to every type of consumer. Businesses can provide audio content like podcasts to customers who may not yet be subscribed to their websites. They can create visual content for customers who are more drawn to striking images. Incorporating these different elements allows businesses to reach customers that they may not have reached through just text-based or audio-based content. Creative Possibilities for Digital Marketing Multimedia content also allows new marketing possibilities for businesses. Digital marketing includes a vast array of content, from blog posts and website pages to videos and infographics. Businesses can take advantage of these elements and create new marketing content for their customers. A software company, for example, can create an installation guide with infographics and post it on their website page. Businesses can also create storyboards to explain difficult concepts about their products or services. Discovering new content to produce for their customers is another way that businesses can stand out amongst their competitors. Established Brand Identity Each business wants to be viewed as unique by their customer base. They do not want to be compared to every other business in their industry. With multimedia content, businesses can add a unique touch to their content marketing. Different multimedia elements and the way that they are embodied throughout the content can help businesses to stand out amongst its competitors. Using these elements can also help a business remain in the creative stages of marketing. When a business remains in the creative phase, it makes establishing a creative marketing strategy easier. Consistent and Creative Marketing Strategy Like every other aspect of business, marketing is easier when a strategy is in effect. Multimedia content helps answer many marketing questions for businesses. Instead of spending additional time wondering what marketing platforms are effective, multimedia content can be used for every type of platform. This allows businesses to use many interactive elements in their content and become more proactive in their marketing strategy. Businesses can create effective marketing systems by scheduling specific times to post different types of content across several platforms. By leveraging these methods, businesses can remain consistent with their brand marketing. Greater Opportunities for Growth Creating multimedia content also leads to increased productivity for businesses. Multimedia content gives businesses several options for content marketing. They can choose to create original content or repurpose their current content and add something new and refreshing. These options help businesses reduce the amount of time they would spend on creating content. With the additional time, businesses can brainstorm opportunities for growth. They can spend additional time generating leads and catering to their current audience. Taking The Next Steps with Multimedia Content For businesses that want to transition into multimedia content, the best place to start is with the business’s vision. Consider what goals want to be achieved with the use of multimedia content. This type of content is so multifaceted that it can help any business achieve its core objectives. Software companies can use multimedia content to educate their core audience about a particular product. They can use different interactive elements to illustrate how their product or service helps solve their audience’s problems. Next, consider the needs of the target audience. Conduct some research and discover the audience’s responses when it comes to different types of content. Keep track of the different types of formats and platforms the audience is visiting. Once the goals and needs of the audience are clearly defined, think about the different types of multimedia content that can be created. Businesses can incorporate different types of audio, visual, and interactive elements into their marketing content. Lastly, remember to track the results of the multimedia content once it’s been created and distributed. Taking these next few steps can help businesses maintain a consistent brand marketing strategy.

Read More
Advertiser Platforms

Contextual Targeting: Why is It Important?

Article | March 12, 2024

A KPMG study found that 86% of consumers are concerned about data privacy and 78% about the amount of personal data collected. Industry players are re-envisioning their future strategies and how they will need to adapt to the impending demise of third-party cookies. Contextual targeting has resurged to ensure campaign reach and effectiveness, Let us examine how contextual targeting can help advertisers adapt to a cookie-less future: Targeting Has Advanced AI and machine learning are trending. Theymimichuman behavior to understand the context of any given environment to serve relevant ads. This type of targeting is called semantic contextual targeting. AI advances with Natural Language Processing (NLP) enable deeper, more nuanced page analysis that can understand tone and sentiment. Advertisers can place campaigns more reliably and brand-safely without cookies or other identifiers. Recently, TikTok launched its new contextual tool, TikTok Pulse. Brands can advertise alongside top-performing content in the “For You” feed. This symbolizes a privacy-conscious future for the digital advertising industry. Contextual Targeting Can Outperform Third-Party Cookies Contextual targeting can outperform cookies in clickthrough rate (CTR), cost-per-click (CPC), and viewability. Contextual targeting does not require user information, first-party data, or consent to work. Advertisers like you can target the audience using brand-relevant content to boost brand recall and engagement, even in niche categories. You can fine-tune your inventory selection and create custom segments. This reduces the risk of the ad appearing alongside inappropriate content. Contextual targeting is also good for publishers because it lets them show ads that are accurate and relevant at the right time. CTV is a New Contextual Ads Frontier Targeting the right audience without cookies is difficult in CTV, but contextual targeting and the rise of more industry players offer scalable and customizable solutions. AI and audio recognition can target viewers based on what they're about to watch. Such individualized, non-disruptive ads ensure performance and brand safety in premium broadcast environments. Final Thoughts Changes in the advertising industry, combined with advancements in contextual targeting, make it more relevant than ever for advertisers and publishers. The industry must collaborate to create more privacy-compliant and brand-safe environments in the future.

Read More
Social Media Advertising

Bing Ads vs. Google Ads: The Pros & Cons of Each Platform

Article | May 20, 2021

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform has more reach? Is Bing less expensive? Which has more targeting capabilities? Which will produce more conversions and revenue? While many PPC advertisers view the two platforms as competitors, they actually work best hand-in-hand. Google undoubtedly has the majority of the search market, but Bing advertising certainly shouldn’t be forgotten. Rather than Google Ads vs. Bing Ads, marketers should be thinking Google Ads plus Bing Ads.

Read More
Advertiser Platforms

Sales and Marketing Events Lined Up in 2024

Article | February 22, 2024

Creating ad campaigns is a gamble. As advertisers, you are never sure if it was optimized enough, have no idea which micro-targets it resonates with the most, and it could take up to a year to determine the campaign’s sales impact. Market trends change by then. However, AI-powered ad creative can turn things around for you. You will know exactly what aspects of the ad resonate with your target demographic. “It’s a welcome change for creatives, who find it empowering because they can think more broadly, experiment more, and learn faster,” says David Olesnevich, Head of Product at IBM Watson Advertising “It’s a welcome change for creatives, who find it empowering because they can think more broadly, experiment more, and learn faster,” says David Olesnevich, Head of Product at IBM Watson Advertising Let us take a look at what an AI-powered creative can do for your ad campaign: Instant Optimization AI-powered creative can be optimized instantly, not just for display ads but also for OTT video ads. You don’t need to spend extra time or resources to scale your optimization efforts. Multiple Variations Elements in AI creative can be varied and combined with music tracks, sound effects, voice-overs, scripts, video clips and sequences, hero shots, text overlays, end cards, and calls-to-action. Easy Scaling AI-powered creative ad campaigns are easy to scale across sectors for micro-targets defined by demographics, psychographics, life stage, customer journey stage, purchase behavior, and other KPIs like video completion, app installs, site visits, form-filling, purchases/conversions. Enhanced Targeting This technology can target your desired demographic based on message resonance. Consumer characteristics that respond to different message element combinations can help create persona profiles. Brand advertisers like you need to prepare themselves for a cookie-less future with Google phasing out third-party cookies by 2023. Additionally, you need to also take into account Apple ending the IDFA (ID for Advertising). Figuring out micro-targets will get tougher because of these factors. You will have to harness solutions that respect consumer privacy without depending on the traditional advertising identifiers that will no longer remain. Creative Professionals Can Better Maximize Client ROI AI-powered creative is a modular and smarter way to develop ads. It takes the guesswork out of advertising with more actionable information to enhance brand campaigns and how they deliver a higher ROI.

Read More
Advertiser Campaign Management, CMO Strategy

Next-gen Sales: Power of Advanced Quote Management Providers

Article | June 3, 2024

Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best asset. It can help a business stand out amongst its competitors in the most authentic way possible. It can also act as a bridge and connect a business to its target audience. When it comes to brand marketing, many businesses do not struggle with the concept. They struggle with the application. Marketing techniques are changing every few months. New platforms are being introduced in the digital world. It’s easy for businesses to lose themselves and their identity while adapting to change. Unfortunately, this is one of the common issues that businesses face while marketing their brand. 5 Common Branding Problems for Businesses Every business has encountered at least one of these problems: • Lacking an established identity. An undefined brand is just as bad as not having a brand • Consistent messaging across various platforms. Some businesses struggle with remaining true to their brand values as they navigate new channels • Possessing a creative marketing strategy. Without a direction or guide, it’s hard for businesses to discover their target audience and where to market to them • Staying true to a target audience. Many businesses have lost their core audience while trying to gain a new one • Lack of scalability. Some businesses struggle with discovering which marketing techniques can take them to the next level Fortunately, there’s a solution that can solve all these problems. That solution is multimedia content. How Multimedia Content Can Help Maximize Brand Marketing What is multimedia content? Content that incorporates a variety of different elements for its consumers. These elements could be audio, text, or graphic images. Each of these elements can be used separately to market content. But when used together, they can enhance the brand marketing experience for businesses and its customers. What are some examples of multimedia content? • Landing pages that include videos and images • Blog posts with video clips from podcasts • Infographics that include text •Social media posts that include text and images Multimedia content also allows new marketing possibilities for businesses. Digital marketing includes a vast array of content, from blog posts and website pages to videos and infographics. Businesses can take advantage of these elements and create new marketing content for their customers. A software company, for example, can create an installation guide with infographics and post it on their website page. Businesses can also create storyboards to explain difficult concepts about their products or services. Discovering new content to produce for their customers is another way that businesses can stand out amongst their competitors. Consistent Branding with Variety Businesses can use different media elements to add a little variety to their content. Audio and visual elements can be used to enhance blog posts or FAQ pages and increase the engagement for readers. Adding these new elements can help businesses stand out amongst the competition while remaining authentic. Maintaining a consistent brand identity makes it easier for businesses to establish trust with their target audience. Exposure to a Wider Audience At the same time, businesses always want to think of ways to expand themselves. This is what makes multimedia content so beneficial for businesses. They can use different multimedia elements to introduce their content to a different audience. Take an IT service company, for example, who wants to market their services to customers outside of their local area. They can create a blog post on cloud storage, repurpose it into a video and post the video on the business’s YouTube page, with the link to the original blog post in the description box of the video. This type of content is marketable to every type of consumer. Businesses can provide audio content like podcasts to customers who may not yet be subscribed to their websites. They can create visual content for customers who are more drawn to striking images. Incorporating these different elements allows businesses to reach customers that they may not have reached through just text-based or audio-based content. Creative Possibilities for Digital Marketing Multimedia content also allows new marketing possibilities for businesses. Digital marketing includes a vast array of content, from blog posts and website pages to videos and infographics. Businesses can take advantage of these elements and create new marketing content for their customers. A software company, for example, can create an installation guide with infographics and post it on their website page. Businesses can also create storyboards to explain difficult concepts about their products or services. Discovering new content to produce for their customers is another way that businesses can stand out amongst their competitors. Established Brand Identity Each business wants to be viewed as unique by their customer base. They do not want to be compared to every other business in their industry. With multimedia content, businesses can add a unique touch to their content marketing. Different multimedia elements and the way that they are embodied throughout the content can help businesses to stand out amongst its competitors. Using these elements can also help a business remain in the creative stages of marketing. When a business remains in the creative phase, it makes establishing a creative marketing strategy easier. Consistent and Creative Marketing Strategy Like every other aspect of business, marketing is easier when a strategy is in effect. Multimedia content helps answer many marketing questions for businesses. Instead of spending additional time wondering what marketing platforms are effective, multimedia content can be used for every type of platform. This allows businesses to use many interactive elements in their content and become more proactive in their marketing strategy. Businesses can create effective marketing systems by scheduling specific times to post different types of content across several platforms. By leveraging these methods, businesses can remain consistent with their brand marketing. Greater Opportunities for Growth Creating multimedia content also leads to increased productivity for businesses. Multimedia content gives businesses several options for content marketing. They can choose to create original content or repurpose their current content and add something new and refreshing. These options help businesses reduce the amount of time they would spend on creating content. With the additional time, businesses can brainstorm opportunities for growth. They can spend additional time generating leads and catering to their current audience. Taking The Next Steps with Multimedia Content For businesses that want to transition into multimedia content, the best place to start is with the business’s vision. Consider what goals want to be achieved with the use of multimedia content. This type of content is so multifaceted that it can help any business achieve its core objectives. Software companies can use multimedia content to educate their core audience about a particular product. They can use different interactive elements to illustrate how their product or service helps solve their audience’s problems. Next, consider the needs of the target audience. Conduct some research and discover the audience’s responses when it comes to different types of content. Keep track of the different types of formats and platforms the audience is visiting. Once the goals and needs of the audience are clearly defined, think about the different types of multimedia content that can be created. Businesses can incorporate different types of audio, visual, and interactive elements into their marketing content. Lastly, remember to track the results of the multimedia content once it’s been created and distributed. Taking these next few steps can help businesses maintain a consistent brand marketing strategy.

Read More
Advertiser Platforms

Unlocking Excellence with Advanced Quote Management Software

Article | March 12, 2024

A KPMG study found that 86% of consumers are concerned about data privacy and 78% about the amount of personal data collected. Industry players are re-envisioning their future strategies and how they will need to adapt to the impending demise of third-party cookies. Contextual targeting has resurged to ensure campaign reach and effectiveness, Let us examine how contextual targeting can help advertisers adapt to a cookie-less future: Targeting Has Advanced AI and machine learning are trending. Theymimichuman behavior to understand the context of any given environment to serve relevant ads. This type of targeting is called semantic contextual targeting. AI advances with Natural Language Processing (NLP) enable deeper, more nuanced page analysis that can understand tone and sentiment. Advertisers can place campaigns more reliably and brand-safely without cookies or other identifiers. Recently, TikTok launched its new contextual tool, TikTok Pulse. Brands can advertise alongside top-performing content in the “For You” feed. This symbolizes a privacy-conscious future for the digital advertising industry. Contextual Targeting Can Outperform Third-Party Cookies Contextual targeting can outperform cookies in clickthrough rate (CTR), cost-per-click (CPC), and viewability. Contextual targeting does not require user information, first-party data, or consent to work. Advertisers like you can target the audience using brand-relevant content to boost brand recall and engagement, even in niche categories. You can fine-tune your inventory selection and create custom segments. This reduces the risk of the ad appearing alongside inappropriate content. Contextual targeting is also good for publishers because it lets them show ads that are accurate and relevant at the right time. CTV is a New Contextual Ads Frontier Targeting the right audience without cookies is difficult in CTV, but contextual targeting and the rise of more industry players offer scalable and customizable solutions. AI and audio recognition can target viewers based on what they're about to watch. Such individualized, non-disruptive ads ensure performance and brand safety in premium broadcast environments. Final Thoughts Changes in the advertising industry, combined with advancements in contextual targeting, make it more relevant than ever for advertisers and publishers. The industry must collaborate to create more privacy-compliant and brand-safe environments in the future.

Read More
Social Media Advertising

Bing Ads vs. Google Ads: The Pros & Cons of Each Platform

Article | May 20, 2021

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform has more reach? Is Bing less expensive? Which has more targeting capabilities? Which will produce more conversions and revenue? While many PPC advertisers view the two platforms as competitors, they actually work best hand-in-hand. Google undoubtedly has the majority of the search market, but Bing advertising certainly shouldn’t be forgotten. Rather than Google Ads vs. Bing Ads, marketers should be thinking Google Ads plus Bing Ads.

Read More
MORE ARTICLES

Spotlight

Bell Media, LLC

Bell Media is a digital marketing agency crafting and implementing winning marketing strategies that deliver measurable results for our customers. We use our local advertising experience and personalized marketing support to generate a positive return on investment for every customer we work with. To meet the ever-changing advertising needs of our customers, we continue developing innovative and unique product and service offerings.

Related News

Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

Read More

Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Read More

Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

Read More

Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

Read More

Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Read More

Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

Read More

Events