4 Killer Ads Promoting User Generated Content And Why They Work

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The beauty of social media is that anyone can be a brand advocate on sites like Facebook, Instagram and Twitter. Savvy advertisers not only gain inspiration and insights from what’s shared online; they incorporate user generated content in their marketing campaigns. Showcasing images, videos or reviews from your audience isn’t just a smart strategy for building brand engagement; it’s also an effective way to drive revenue, especially among younger users. In fact, many millennials say that user generated content informs their purchase decisions for big ticket items like electronics (59%), cars (54%), major appliances (53%), hotels (45%) and travel plans (40%).

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Omnicom Media Group UK

Omnicom Media Group is a key business within Omnicom Group Inc., one of the world’s leading marketing services holding companies. Our global headquarters are in New York City. Omnicom Media Group, UK exists to fuel excellence across its agencies – OMD UK, Manning Gottlieb OMD, Hearts & Science, PHD, Rocket - and its Specialist Services including Annalect, Accuen, Fuse, Drum, ethnic and barter.Omnicom Media Group, UK's agencies are: OMD UK - Culturally Connected

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Spotlight

Omnicom Media Group UK

Omnicom Media Group is a key business within Omnicom Group Inc., one of the world’s leading marketing services holding companies. Our global headquarters are in New York City. Omnicom Media Group, UK exists to fuel excellence across its agencies – OMD UK, Manning Gottlieb OMD, Hearts & Science, PHD, Rocket - and its Specialist Services including Annalect, Accuen, Fuse, Drum, ethnic and barter.Omnicom Media Group, UK's agencies are: OMD UK - Culturally Connected

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