4 LinkedIn Marketing Strategies for 2019

GARYVEE | March 6, 2019 | 171 views

LinkedIn marketing is something I really, really believe in for 2019.LinkedIn has transformed so much as a platform. Years ago, it used to just be for job seekers. People would post r esumes, and only connect with people they knew and no one else.  Now, it’s become more of a content platform.

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Econsultancy

Econsultancy arms a global community of over half a million marketers and ecommerce professionals with the research, data, analysis, training, events and online resources they need to enable them (and their organizations) to succeed online.Digital doesn’t stand still and nor do we. We’re known for being at the forefront of the industry, with a renowned team of analysts, trainers and advisers who focus their digital knowledge and experience on helping our customers overcome their specific challenges.

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ADVERTISER CAMPAIGN MANAGEMENT

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | August 12, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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ADVERTISER CAMPAIGN MANAGEMENT

Which Online Advertising Strategy Is Right For Your Business?

Article | July 19, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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DISPLAY ADVERTISING

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 8, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

Econsultancy

Econsultancy arms a global community of over half a million marketers and ecommerce professionals with the research, data, analysis, training, events and online resources they need to enable them (and their organizations) to succeed online.Digital doesn’t stand still and nor do we. We’re known for being at the forefront of the industry, with a renowned team of analysts, trainers and advisers who focus their digital knowledge and experience on helping our customers overcome their specific challenges.

Related News

LinkedIn acquires Drawbridge to bolster its marketing and advertising offerings

LinkedIn | May 28, 2019

LinkedIn has acquired Drawbridge, a well-funded San Francisco-area startup that uses artificial intelligence to learn more about customers and target audiences. In a blog post, the Microsoft-owned company said it would integrate Drawbridge into LinkedIn Marketing Solutions, its advertising and marketing tools division. LinkedIn’s marketing arm is growing at a 46 percent annual clip, according to the blog post, compared to 27 percent year-over-year revenue growth for LinkedIn as a whole in the most recent quarter.

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LinkedIn: Here’s How to Add Recommended Content to Your Feed

LinkedIn | May 10, 2018

Did you know LinkedIn allows you to follow recommended topics, companies and users in order to add related content to your home feed? Our guide will show you how this works. Scroll through the list of recommended topics, companies and LinkedIn users, and tap “+Follow” on any you’d like to follow. This will add the relevant content to your feed. Note: You can also get to this screen from any of LinkedIn’s main tabs (Home, My Network, Messaging, Notifications or Jobs) by tapping on your profile picture in the top-left corner of the screen, tapping the gear in the top-right corner of the screen, and tapping “Feed preferences.”

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LinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging

LinkedIn | April 11, 2018

LinkedIn has really been loosening up its tie thus far in 2018. First, the professional network introduced its In It Together integrated marketing campaign during the 75th Annual Golden Globe Awards in January, trying in part to shed its “white collar businesspeople” stereotype. Then, last month, LinkedIn added a touch of Snapchat and Instagram with its debut of filters and text styles for members’ videos. And the latest attempt to inject some fun into LinkedIn was Wednesday’s announcement that the professional network teamed up with Tenor to allow users to integrate GIFs directly into their messages. Users can now search for GIFs directly within the messaging interface and add them to their communications. The feature began rolling out Wednesday and should be available to all users “in the coming weeks.”

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LinkedIn acquires Drawbridge to bolster its marketing and advertising offerings

LinkedIn | May 28, 2019

LinkedIn has acquired Drawbridge, a well-funded San Francisco-area startup that uses artificial intelligence to learn more about customers and target audiences. In a blog post, the Microsoft-owned company said it would integrate Drawbridge into LinkedIn Marketing Solutions, its advertising and marketing tools division. LinkedIn’s marketing arm is growing at a 46 percent annual clip, according to the blog post, compared to 27 percent year-over-year revenue growth for LinkedIn as a whole in the most recent quarter.

Read More

LinkedIn: Here’s How to Add Recommended Content to Your Feed

LinkedIn | May 10, 2018

Did you know LinkedIn allows you to follow recommended topics, companies and users in order to add related content to your home feed? Our guide will show you how this works. Scroll through the list of recommended topics, companies and LinkedIn users, and tap “+Follow” on any you’d like to follow. This will add the relevant content to your feed. Note: You can also get to this screen from any of LinkedIn’s main tabs (Home, My Network, Messaging, Notifications or Jobs) by tapping on your profile picture in the top-left corner of the screen, tapping the gear in the top-right corner of the screen, and tapping “Feed preferences.”

Read More

LinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging

LinkedIn | April 11, 2018

LinkedIn has really been loosening up its tie thus far in 2018. First, the professional network introduced its In It Together integrated marketing campaign during the 75th Annual Golden Globe Awards in January, trying in part to shed its “white collar businesspeople” stereotype. Then, last month, LinkedIn added a touch of Snapchat and Instagram with its debut of filters and text styles for members’ videos. And the latest attempt to inject some fun into LinkedIn was Wednesday’s announcement that the professional network teamed up with Tenor to allow users to integrate GIFs directly into their messages. Users can now search for GIFs directly within the messaging interface and add them to their communications. The feature began rolling out Wednesday and should be available to all users “in the coming weeks.”

Read More

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