4 Simple but Powerful Tactics for Writing Compelling Ad Copy

| January 12, 2017

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Digital advertising is a game of inches. Small changes in your ad response rates can trigger massive improvements in your profitability. When you’re paying Google and Facebook tens of dollars for a single click, it’s crucial that you write ad copy that can push and persuade people.When it comes to writing ad headlines, most businesses start and stop at plugging in keywords. This is the first thing a visitor will read after all.Though using the keywords you’re bidding on is important for Quality Score, when everyone (your competition included) is using the same keywords, you don’t really attract much attention.To stand out, your ad headline needs to mirror the visitor’s end goal.People click on an ad because it promises to help solve their problem, not because they think the ad checks all the right keyword boxes

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Tonic International is a full service creative agency founded in Dubai in 2004, known for its creative advertising strategies, effective branding, digital marketing and media buying.

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Tonic International

Tonic International is a full service creative agency founded in Dubai in 2004, known for its creative advertising strategies, effective branding, digital marketing and media buying.

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