4 Simple but Powerful Tactics for Writing Compelling Ad Copy

| January 12, 2017

article image
Digital advertising is a game of inches. Small changes in your ad response rates can trigger massive improvements in your profitability. When you’re paying Google and Facebook tens of dollars for a single click, it’s crucial that you write ad copy that can push and persuade people.When it comes to writing ad headlines, most businesses start and stop at plugging in keywords. This is the first thing a visitor will read after all.Though using the keywords you’re bidding on is important for Quality Score, when everyone (your competition included) is using the same keywords, you don’t really attract much attention.To stand out, your ad headline needs to mirror the visitor’s end goal.People click on an ad because it promises to help solve their problem, not because they think the ad checks all the right keyword boxes

Spotlight

Alpha Dog Advertising LLC

Alpha Dog Advertising is a strategic brand positioning firm located in Lancaster, PA providing marketing expertise for mid to large size organizations. Our core strength is creating strong positions for new and existing brands that will differentiate them from the competition.

OTHER ARTICLES

Apple will now allow ads in app notifications on iPhones and iPads

Article | March 6, 2020

Apple has updated its App Store guidelines, with a new report on the matter by 9to5Mac stating that the company will now allow apps to push advertisements, promotions, and marketing material on push notifications on iOS. However, Apple has stated that while push notifications with advertisements can now be sent on iOS devices, app developers will need to offer its users with a clear option to opt out of receiving such material on notifications, and the makers of the apps will need to receive explicit permission from users before delivering ads to their devices.

Read More

How coronavirus is affecting advertising and marketing industry

Article | March 4, 2020

The fast spreading coronavirus is taking a toll on economic activities around the world as the entire supply chain continues to be affected and major global events are either being cancelled or postponed. If the spread of the disease isn’t contained soon, it could even affect the advertising and marketing spends of brands. Mark Read, CEO, WPP, said, “In terms of our business, it is too early to say how it is going to impact. If it affects the global economy, then WPP and other companies will be impacted.” “Global growth will de-grow one-and-a-half per cent to one per cent in 2020 and we have to see whether that turns out to be pessimistic or optimistic as an estimate,” he adds.

Read More

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | February 11, 2020

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

Read More

Channel 4 slashes content budget owing to advertisement revenue drop

Article | April 9, 2020

Channel 4 is expected to cut its programming budget by nearly £150 million while furloughing about 100 staff to fight and survive any financial woes brought by the coronavirus crisis. The broadcaster, that is mostly funded by TV advertising, as well as being publicly owned expects to face a slump in the advertising revenue by 50% in the coming two months. It was estimated that Channel 4 was left with finances for six months only without having to make any cuts. The management of the broadcaster that includes Ian Katz, the director of programs as well as Alex Mahon, the chief executive will be taking a pay cut of 20% and will also not be receiving any bonus. Channel 4 also made an announcement that about 10% out of over 900 staff are expected to be furloughed.

Read More

Spotlight

Alpha Dog Advertising LLC

Alpha Dog Advertising is a strategic brand positioning firm located in Lancaster, PA providing marketing expertise for mid to large size organizations. Our core strength is creating strong positions for new and existing brands that will differentiate them from the competition.

Events