4 VIDEO BANNER ADVERTISING TIPS

| May 4, 2017

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The video banner ad format is becoming more and more popular with marketers. Online research company eMarketer states that in the US, by 2019 digital ad spending for video banners will rise to $6.82 billion for mobile and $7.95 billion for desktop.This demand is because the video format is much more likely to capture and hold the consumer’s attention. According to Adform’s Digital Advertising Benchmark Report (2015) the average time that a consumer watches a video banner ad is between 34 and 37 seconds.

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Martin Williams Advertising

We are believers in the power of curious. We are hardwired to question the way it’s always been done. Because not pushing forward leaves brands behind. More than ever, they need more than traditional thinking. They need new ways to solve business challenges. And exploit opportunities in real time. Like later this afternoon, if the need calls.

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Spotlight

Martin Williams Advertising

We are believers in the power of curious. We are hardwired to question the way it’s always been done. Because not pushing forward leaves brands behind. More than ever, they need more than traditional thinking. They need new ways to solve business challenges. And exploit opportunities in real time. Like later this afternoon, if the need calls.

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