4 Ways The Death Of The Cookie In Chrome Could Affect Marketers

Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement strategies. But Google’s proposed Privacy Sandbox solution is still too theoretical for there to be any certainty around the future of audience targeting, programmatic buying and advanced attribution.“This is a really disruptive time and brands are wrapping their heads around what this means for them,” said Krystal Olivieri, VP of global data investment and strategy at GroupM.

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Leadership to the Power of Courage At Ignited, courage isn’t just a word. It lives in our hearts, pumps through our veins and propels us to act. It informs every strategy and inspires every piece of creative. It’s our true north in a world with no clear path. It’s our filter for authenticity and relevance.

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Top CRM Tools for Customer Engagement and Maximizing ROI

Article | February 22, 2024

Read this article for an in-depth analysis of top CRM tools that empower businesses to enhance customer engagement, boost ROI, better understand customer needs, and drive significant growth. Contents 1. Introduction 2. Understanding Customer Engagement 2.1 Key Perspectives on Metrics to Improve ROI through CRM 2.2 Role of Engagement in Customer Retention: An Expert Analysis 3. Top CRM Tools for Managing Customer Engagement 3.1 Pipedrive 3.2 ClickUp 3.3 Copper 3.4 Nutshell 3.5 Nimble CRM 3.6 Close 3.7 Insightly CRM 3.8 Sugar Sell 3.9 Workbooks CRM 3.10 Maximizer 4. Final Thoughts 1. Introduction In the growing digital age of intelligence and innovation, leveraging customer relationship management (CRM) tools has become indispensable for businesses aiming to enhance customer engagement and maximize return on investment. These top tools in CRM help streamline interactions and provide invaluable insights into customer behavior, preferences, and needs. This article explores the top CRM tools that can help businesses implement CRM to forge stronger customer relationships, enhance their marketing strategies, and foster companies to drive growth and innovation. 2. Understanding Customer Engagement Customer engagement transcends basic interactions between a company and its customers. It encompasses the emotional, psychological, and behavioral responses that customers exhibit toward a brand over time. This complex construct is significant as it connotes a proactive relationship where customers choose to interact with the brand beyond contractual obligations. 2.1. Key Perspectives on Metrics to Improve ROI through CRM Advanced metrics to measure customer engagement go beyond traditional indicators to provide deeper insights into customer behaviors and preferences. These metrics include: Customer Lifetime Value: An estimation of the total value a customer is expected to generate during their relationship with a brand. This CLV metric helps businesses understand how much they should invest in maintaining or expanding relationships with individual customers. Social Listening: The process of monitoring digital conversations to understand what customers are saying about a brand online. This metric is crucial for gauging sentiment and engagement in real-time, allowing companies to quickly respond to customer needs or market shifts. Heatmaps: Visual tools that show how users interact with a website, including what they click on, how far they scroll, and what areas they spend the most time viewing. Heatmaps are essential for understanding engagement at a granular level, enabling optimizations that enhance user experience and retention. Event-Triggered Analytics: This involves tracking and analyzing actions taken by users in response to specific events or campaigns. It helps in understanding how particular activities influence engagement and can guide more personalized customer interactions. Customer Health Score: A metric that combines various indicators of customer retention, engagement and satisfaction, such as product usage frequency, support ticket incidents, and feedback scores, to predict future engagement levels and potential churn. 2.2. Role of Engagement in Customer Retention: An Expert Analysis Deeply engaged customers represent a significant asset to any company. Their ongoing interactions with a brand reinforce and deepen their loyalty, making them less likely to switch to competitors. From a business perspective, enhancing customer engagement leads to various strategic benefits: By analyzing engagement patterns, companies can predict future buying behaviors and preferences, allowing for better inventory management, personalized marketing, and more accurate sales forecasts. Highly engaged customers often become brand advocates. They share positive experiences and recommendations with peers, effectively acting as a powerful marketing channel. This word-of-mouth marketing can significantly reduce acquisition costs and increase market penetration. Engaged customers typically require less support and are more familiar with the brand's processes and products. This familiarity reduces the cost and effort needed for customer service and leads to smoother transactions and interactions. Engaged customers provide continuous feedback, whether through formal surveys or informal comments across communication channels. This feedback is invaluable for continuous product and service improvement. 3. Top CRM Tools for Managing Customer Engagement CRM plays a crucial role in almost all businesses and ventures. A strong hold on CRM entails a good sales and marketing strategy. Below are some of the top CRM providers to choose from according to varying needs of businesses. 3.1 Pipedrive Pipedrive is a renowned sales CRM platform designed to optimize customer relationship management processes, enabling businesses to streamline interactions, enhance data management, and improve customer experiences across various stages of the customer lifecycle. Its features include: Lead and pipeline management, workflow and marketing automation, and comprehensive reporting, Pipedrive provides businesses with the tools necessary to manage leads effectively. It automates key sales activities and gains valuable insights into customer behaviors and sales performance. As a cloud-based solution, Pipedrive offers flexibility and accessibility, allowing teams to work from anywhere and ensuring that all employees operate from the most current data. 3.2 ClickUp ClickUp is among the best CRM tools and revolutionary all-in-one productivity platforms that streamlines business operations by integrating essential tools such as AI, project management, document collaboration, and more into a unified system. The platform provides: Enhancement of the entire customer lifecycle, from lead tracking to customer onboarding, through its advanced CRM capabilities, which include customizable workflow visualizations, automation of sales processes, and comprehensive data management tools. ClickUp supports robust collaboration features that allow seamless integration across departments, ensuring that every team member is aligned and productive. With its ability to replace disparate workplace tools and create efficiencies, ClickUp helps organizations save significant time each week, fostering a more productive work environment. 3.3 Copper Copper is a distinguished CRM platform designed to integrate seamlessly with Google Workspace, enhancing the efficiency of relationship management for businesses. As the only CRM recommended by Google, Copper optimizes workflows by enabling users to manage leads, track communications, and access files without leaving their Google apps. Key Features: Real-time updates and contextual information across Gmail, Google Calendar, and Google Drive, ensuring that all customer interactions are streamlined and more productive. Copper empowers businesses to enhance customer relationships and drive revenue with features like direct contact addition from Gmail and Calendar, automatic file synchronization, and comprehensive visibility into communication histories. 3.4 Nutshell Nutshell, one of the top CRM tools, is a comprehensive platform that simplifies and enhances B2B operations in CRM and email marketing. It is designed especially for teams that prefer to avoid juggling multiple sales and marketing tools. Important Characteristics: Nutshell integrates seamlessly with prominent business tools, offering functionalities such as automated sales processes and advanced contact management, all accessible through its native mobile apps. The platform also features Nutshell Marketing, launched in 2021, which allows users to create, send, and measure the impact of marketing emails and automated drip sequences directly within the CRM. The integration ensures that marketing efforts are closely aligned with sales activities. 3.5 Nimble CRM Nimble is a streamlined and intuitive CRM platform for small businesses and solopreneurs utilizing Microsoft 365 or Google Workspace. Nimble combines CRM functionalities with contact management, social media insights, sales intelligence, and marketing automation into a cohesive relationship management tool. Distinctive Advantages: The platform enhances productivity by providing comprehensive company and contact insights directly within users’ email inboxes and across multiple workspaces, including Gmail and Outlook. Designed to cultivate and nurture relationships rather than manage sales, Nimble facilitates the organization of contacts, calendars, and communications in one accessible location. Its capability to integrate with over 100 apps enhances its utility, providing users with powerful tools for lead capture, pipeline management, and generating actionable insights through customizable reporting features. 3.6 Close Close, one of the best CRM software, is a dynamic CRM platform that caters to small business teams and solopreneurs, particularly those embedded within the Microsoft 365 or Google Workspace ecosystems. Distinguished Features: Seamless integration of CRM functionalities with advanced communication tools, sales intelligence, and marketing automation, all designed to enhance user productivity without the complexity of manual data entry or an intricate UI. It is highly acclaimed for its user-friendliness and cost-effectiveness and is consistently recognized as a leader in CRM solutions. Close supports a range of essential business tools directly within the user's existing workspace, including email, calendar sync, and task management. 3.7 Insightly CRM Insightly is a cutting-edge top CRM tool designed for modern businesses of all sizes, aiming to enhance customer relationships and accelerate growth. Insightly has quickly become a leading platform in the CRM sector, backed by significant venture capital investments totaling $38 million. Peculiar Features: Known for its user-friendly interface and quick setup, Insightly offers extensive customization options tailored to various industry needs, ensuring a swift return on investment at a competitive cost. The platform integrates seamlessly with popular tools such as Google Workspace and Microsoft 365, enhancing productivity without the need for constant switching between applications. With features like opportunity tracking, workflow automation, project management, and advanced email marketing, Insightly provides comprehensive tools to support marketing and sales teams in fostering deeper customer engagement, streamlining communication, and driving sales efficiency. 3.8 Sugar Sell SugarCRM’s Sugar Sell stands out as a sophisticated CRM solution that liberates businesses from the inefficiencies of traditional CRMs by providing a high-definition customer experience without the typical hassles. Unlike conventional platforms that often involve tedious manual entry and limited functionality, SugarCRM eliminates blind spots, busy work, and roadblocks, enhancing overall business efficiency. The platform offers: Unparalleled customizability and control, particularly with its on-premises deployment option, Sugar Enterprise, which allows for deep customization to be tailored to specific business needs. SugarCRM is designed to increase the understanding of customer needs, thereby improving conversion rates, revenue, customer satisfaction, and retention. It includes powerful tools like SugarBPM for process automation and real-time alerts for dynamic account management, ensuring that every customer interaction is maximized for engagement and efficiency. 3.9 Workbooks Workbooks is a versatile top CRM software platform tailored for growing companies seeking to streamline business operations and enhance customer engagement. It provides an extensive suite of services that encompasses not only the traditional realms of sales, marketing, and customer service but also integrates advanced functionalities such as marketing automation, event management, order management, invoicing, and supplier management. Its prime features: It is available at a cost significantly lower than that of major competitors, typically ranging from 50-70% less. Workbooks are designed to cater to various industries, including media and publishing, business services, manufacturing, technology, transport and logistics, and accounting, making it a flexible and affordable solution for businesses aiming to optimize their comme.rcial operations and customer interactions. 3.10 Maximizer Maximizer, a global leader in customer relationship management solutions, offers comprehensive CRM tools to optimize sales, marketing, and customer service operations. Key Characteristics: The platform stands out for its user-centric design that integrates seamlessly with essential applications like Outlook and offers extensive customization options to fit various sales processes. With a strong emphasis on actionable insights, Maximizer enables sales leaders to effectively monitor, guide, and enhance team performance, ensuring accountability and achieving revenue targets. Its robust suite of features includes advanced analytics, pipeline management, and automated workflows to boost productivity and foster authentic customer relationships. 4. Final Thoughts Selecting the right CRM tools can significantly enhance customer engagement and maximize ROI by automating workflows and providing detailed analytics to guide decision-making. The future of CRM tools is likely to be shaped by the following trends: AI can analyze data more deeply to provide insights, predict customer behavior, and personalize customer interactions. Ensuring seamless customer experiences across all channels, whether online, in-app, or in-person, will be crucial. With increasing concerns over data privacy, CRM tools that prioritize secure data handling will be more in demand. These technologies could be used to enhance customer experiences, especially in fields like retail and real estate. As businesses continue to grow and prosper, CRM tools will play a pivotal role in shaping successful customer engagement strategies. By deploying emerging technologies and focusing on customer-centric approaches, companies can ensure sustainable growth and a strong competitive edge.

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Advertiser Platforms

Unlocking Excellence with Advanced Quote Management Software

Article | March 4, 2024

Mastering the art of efficient quoting with the guide to selecting and implementing quote management solutions helps propel your business into a new era of customer engagement and revenue growth. 1. Introduction to QMS A quote management system is a pivotal process in today's competitive sales and customer service industry, offering a dynamic solution for organizations aiming for sales excellence. As a sophisticated sales quoting software, QMS enables teams to create, manage, and dispatch quotes efficiently and accurately, addressing the critical need for timely and precise client communication. Beyond mere quoting, it offers comprehensive functionalities, including integration with CRM and ERP systems, customization based on customer requirements, and lifecycle management of quotes. Automating the quoting process enhances accuracy, speeds up sales cycles, improves customer experiences, and fosters better sales management, making QMS an indispensable asset for achieving superior sales outcomes. 2. How to Choose the Right Quoting Software Tools Selecting the ideal quote management tool is pivotal for enhancing your sales operations, ensuring precision and accelerating deal closures. Below are the best practices for selecting quotation management tools for businesses: Conduct a comprehensive needs assessment: Outline the existing quote creation, approval, and customer communication procedures. Pinpoint areas prone to errors or inefficiencies Scalability factor to accommodate future business expansion Compile a checklist of key features: Look for tools that integrate effortlessly with existing CRM and accounting systems. Prioritize tools with intuitive and personalized interfaces to minimize training time. Opt for features that automate repetitive tasks, enhancing efficiency. Every tool below will have critical features they provide to shortlist them. Analyze pricing and ROI: Compare subscription fees versus one-time costs and assess scalability. Measure potential time savings and conversion rate improvements against the tool's cost. Consider additional expenses, such as training or add-on features. Experience tools via demos and trials: Request guided demos to witness the tool's capabilities. Test the software within your operational context to gauge fit and effectiveness. For this, every tool described has an image of the dashboard below to give a clearer idea of the tool interface. 5. Top Tools That Provide Quote Management Software 1. Paperless Parts Paperless Parts, backed by OpenView, is a Series B SaaS company revolutionizing the digital era for custom part manufacturers. This cloud-based platform is engineered to augment revenue and expand business opportunities for manufacturers by leveraging patented technology and a proprietary geometry engine. By seamlessly integrating with ERP systems, Paperless Parts elevates the quoting process, enabling manufacturers to quickly identify manufacturability issues, generate quotes, and process orders across various production processes such as additive manufacturing, sheet-metal fabrication, and CNC machining. The platform's distinct advantages include: Speeding up the Quoting Process: Respond to requests 6x faster with fewer clicks. Enhancing Profitability: Secure more business with rapid, consistent quotes. Reducing Manual Labor: Focus estimators on high-value tasks, minimizing busy work. Centralizing Data: Maintain all critical information on a unified, searchable platform. Guaranteeing Security: Adherence to ITAR registration, with 100% US-based support and GovCloud hosting. 2. PandaDoc PandaDoc is one of the best quoting software tools designed to empower businesses to close more deals with greater efficiency and less manual effort. The platform streamlines the quoting process by integrating seamlessly with product catalogs and enabling tailored pricing strategies, thus enhancing the quoting and buying experience. This software simplifies the creation of personalized quotes with features like drag-and-drop editing and direct CRM information import, ensuring each quote is uniquely suited to the prospect's needs. Key features of PandaDoc include: Speedy quote creation with drag-and-drop functionality eliminates the need for spreadsheets and manual calculations Customizable pricing options for fast, complex quote generation CPQ (Configure, Price, Quote) tracking with powerful analytics for pipeline visibility Same-day deal signing and secure online payment options ESIGN and UETA compliance, HIPAA compliance, and SOC 2 Type II certification for security 3. FastSpring Interactive Quotes One of the best quote management software companies, FastSpring has redefined online sales for SaaS, software, and digital product companies through its comprehensive go-to-market platform. The tool helps streamline the sales process by managing all payment needs, from checkout to taxes, enabling businesses to expand their reach globally. FastSpring IQ, the interactive quoting tool, accelerates deal closures by offering real-time analytics, eSignatures, payments, and CRM integrations, all within a modern, spreadsheet-free environment. Features of FastSpring IQ include: Configurable Quotes: Customizable quotes with intuitive design facilitate live demos or direct proposals to prospects Variable Pricing: Flexible pricing options that cater to diverse customer needs Deal Insights: Real-time notifications and analytics on client interactions with proposals eSignatures: Streamlined approval processes with integrated electronic signatures Integration: Seamless connectivity with CRM systems, consolidating pricing, quoting, and sales tools Interactive Quotes: Eliminates the need for traditional, time-consuming sales documentation, offering a dynamic and engaging buyer experience Real-time Analytics and Payments: Provides insights into client engagement while allowing immediate payment options, enhancing the sales cycle's efficiency 4. Zilliant Zilliant empowers businesses to place pricing at the core of their strategy with its comprehensive suite of cloud-native CPQ, price management, and optimization, along with revenue intelligence applications. Leveraging advanced data science and a commitment to customer success, Zilliant offers unmatched ROI, swift value realization, and superior client satisfaction. The company specializes in navigating complex B2B pricing and sales puzzles — ensuring that its clients, spanning industries like manufacturing and distribution—achieve significant returns and confidently address their pricing and sales challenges. Key offerings and features include: Efficient Data Management: Streamlines the pricing process by consolidating and processing large volumes of data, enabling an agile response to market dynamics Advanced Reporting: Offers deep insights through robust reporting tools, facilitating strategic pricing decisions Time Efficiency: Reduces manual workload with automated and scalable price management solutions, accelerating proposal responses and price updates Enhanced Security: Provides a secure, cloud-native platform, ensuring data integrity and reliability Comprehensive Price Management: Addresses all facets of B2B pricing, including list, matrix, negotiated, and agreement-based pricing, through an intuitive interface AI and Data Science: Utilizes cutting-edge AI models to identify growth opportunities and optimize pricing strategies for maximum impact 5. 360insights 360insights is a trailblazing partner engagement and business optimization powerhouse dedicated to transforming the complex dynamics of channel ecosystems for brands worldwide. By driving tangible growth through advanced SaaS-based platforms, 360insights facilitates the orchestration of intricate partner networks while optimizing promotional expenditures across various incentives. Serving a roster of over 300 globally recognized brands, the company leverages incentive management and ecosystem orchestration, complemented by a potent analytics engine, to foster the indirect business sector's expansion. Key features of 360insights include: Powerful Analytics: Delivers deep insights for informed decision-making and optimization of promotional strategies Global Support: Offers support in over 74 countries, ensuring a wide-reaching impact Platform Agnosticism: Ensures seamless integration with existing CRM, ERP, CPQ, eCommerce, or portals Dynamic Product Bundling: Enables flexible product combinations to enhance sales without diluting margins Enhanced Quote Efficiency: Reduces quote lead times through automated configurations and pricing 6. GetAccept GetAccept's digital sales room is revolutionizing how revenue teams engage with buyers, from the initial opportunity to the final signature. This platform, among the top quote management software platforms, is designed to enhance win rates by offering a deeper understanding of and engagement with prospects. With its state-of-the-art configure, price, quote (CPQ) solution, GetAccept empowers sales teams to effortlessly create and dispatch professional, precise proposals, streamlining the sales cycle and enhancing efficiency. This tool integrates with business applications, making it a versatile addition to any tech stack and allowing for an error-free, time-saving, personalized quoting process. Key features include: Comprehensive Digital Sales Room: Increases win rates through better buyer engagement and understanding Efficient CPQ Solution: Allows for quick creation of professional proposals with accurate quotes and pricing Personalization: Tailors pricing tables to the buyer's specific needs, enhancing the customer experience Time-saving and error-free: Automates the quote creation process, reducing manual data entry and associated errors Seamless Integration: Compatible with over 500 integrations, including major CRMs, ensuring flexibility and ease of use 7. PracticeSuite PracticeSuite, in the Revenue Cycle Management (RCM) and Electronic Health Record (EHR) solutions industry, empowers practice administrators and medical billers. This innovative system proactively safeguards against revenue leakage by alerting users to deviations from revenue cycle best practices, ensuring a 'pro-action' stance rather than reactive measures against financial loss. Key features of PracticeSuite include: Comprehensive RCM Tools: Streamlines revenue management from patient payments to final insurance reimbursement Real-Time Transparency: Offers immediate insights into billing performance with up-to-the-minute dashboard reporting Seamless Integration: Compatible with over 500 integrations, facilitating effortless connectivity with major CRM and ERP systems Customer-Centric Updates: Prioritizes user feedback, with 100% of software updates reflecting client needs 8. Kaon High-Velocity Marketing Platform Kaon Interactive provides solutions for complex sales and marketing challenges for B2B companies. Its interactive applications amplify customer engagement and understanding, simplifying the complexities that often overwhelm businesses. With its unique blend of technology, it transforms how businesses convey their value propositions across customer touchpoints. Its applications, built on an advanced technology platform, support real-time deployment across devices and platforms, both offline and online. This ensures marketing efficiency and proves to be an essential tool for sales success, regardless of product complexity or market volatility. Key features of Kaon Interactive include: Interactive Engagement: Elevates buyer interaction with customizable 3D product tours and applications Comprehensive Digital Solutions: Offers a suite of applications for sales acceleration, marketing efficiency, and value differentiation Agile Platform: Supports dynamic and real-time application updates to reflect evolving product portfolios and marketing stories Seamless Integration: Ensures compatibility with over 500 integrations, facilitating incorporation into existing CRMs and marketing channels 9. Tacton CPQ Tacton, a trailblazing SaaS provider, revolutionizes the sales process for manufacturers of complex products through its acclaimed Configure, Price, Quote (CPQ) software. Esteemed by Gartner as a leader in the CPQ Application Suites Magic Quadrant, Tacton provides unparalleled product configuration and visualization capabilities. Tacton stands at the forefront of CPQ solutions, which are distinguished by its dedication to customer success, continuous innovation, and global support network. For businesses seeking to transform their sales processes and accelerate revenue growth by selling complex products more effectively, Tacton offers a proven, advanced solution. - Industry-Leading Sales Quoting and CPQ Software: Recognized for advanced configuration and visualization, simplifying complex product sales. - Quote and Document Generation: Facilitates easy creation of accurate, branded quotes for complex services. Automated Quoting: Streamlines quoting, enhancing speed and accuracy for B2B deals Data-Driven Accuracy: Ensures quotes reflect the latest product options, prices, and terms using validated data Rapid Quote Generation: Allows instant quote creation and modification, increasing sales rep productivity Detail-Rich Early Quoting: Provides detailed offerings early in the sales process, including pricing adjustments Flexible Quoting and Collaboration: Facilitates quote adjustment and collaboration with customers for streamlined buying 10. ProPricer Cash Flow Pro from ProPricer offers a revolutionary approach to managing business finances, combining algorithm-driven cash flow forecasting with data-supported insights to enhance financial processes. This advanced tool, one of the best quoting software to save time, empowers organizations to unlock their full financial potential, facilitate data-driven decisions and foster sustainable success. With Cash Flow Pro, businesses can expect a suite of benefits designed to transform their financial management practices. ProPricer's proven performance in increasing productivity by 30% and its adoption by leading defense contractors and government agencies underline its indispensability in government procurement processes. In parallel, the narrative around ProPricer highlights its efficacy in government proposal management software, emphasizing its capacity to streamline the cost proposal development process through: Efficient Data Management: Consolidates historical pricing data for easy access, enhancing proposal accuracy Advanced Reporting: Facilitates detailed data analysis and presentation, crucial for meeting specific government proposal standards Time Efficiency: Reduces the time spent validating pricing formulas, allowing for quicker proposal submissions Enhanced Security: Ensures the integrity of pricing structures and data through secure database management 6. Final Thoughts The diverse ensemble of tools promises the trajectory of the future of advanced quote management systems. These platforms, distinguished by their individual functionalities and attributes, exemplify a collaborative effort to mechanize and optimize the sales procedure for enterprises spanning diverse sectors. With the ongoing challenges businesses face in selling intricate products and services, there will probably be a greater incorporation of intelligence and data analytics into these tools. This integration would result in quote management solutions that are even more predictive and personalized. By undergoing this transformation, sales teams will be able to provide customized customer experiences with unparalleled effectiveness, thereby stimulating revenue expansion and nurturing enduring customer connections in the era of digitalization.

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Advertiser Campaign Management, CMO Strategy

Addressing Challenges in Quote Management for Risk Mitigation

Article | June 3, 2024

Discover the importance of quote management in business success. Learn the creation, handling, and tracking of quotes, facing common challenges, and embracing innovations in quote management. Contents 1. Understanding Quote Management 2. Probable Challenges in Quote Management 2.1. Inaccurate Data Entry 2.2. Complex Pricing Structures 2.3. Customization Demands 2.4. Long Turnaround Times 2.5. Integration with Other Systems 2.6. Globalization Challenges 2.7. Lack of Visibility 2.8. Maintaining Profit Margins 2.9. Identifying Risks 2.10. Resource Allocation 3. The Next Frontier in Quote Management 1. Understanding Quote Management Quote management is a nuanced and systematic process that involves the creation, handling, and tracking of quotes or estimates offered to clients. In business, especially within sectors like sales, services, and manufacturing, quote management and estimate management is a critical aspect that bridges customer interest and actual sales. Quote management, also known as quotation management, is a strategic function that governs the development and issuance of quotes to customers. This process includes compiling service or product costs, terms and conditions, and detailed descriptions informing potential buyers about what they're purchasing and at what price. Indeed, it encompasses understanding market trends, customer behaviour, cost optimization, and risk management. Quote management entails a deliberate approach to fostering client relationships. The quotes' promptness, accuracy, and quality reflect a company's professionalism and willingness to meet customer needs. Sales teams, guided by quote management principles, tend to structure quotes that reflect a deep understanding of customer requirements, leading to increased chances of conversion. They also incorporate upselling and cross-selling techniques into the quote whenever appropriate. Below is the guide to quotation management for businesses, both budding and established businesses to solve the cost estimation problems through strategic solutions. 2. Addressing Probable Challenges in Quote Management 2.1. Inaccurate Data Entry Maintaining data integrity is paramount, but human error can lead to inaccuracies that affect the efficiency and reliability of processes such as generating accurate quotes. Typically, manual data entry practices contribute to these errors because they rely heavily on human attention to detail, which can waver due to fatigue, high workloads, or simply inadvertence. Quotation management and implementing techniques like using automated data capture tools and deploying robust validation checks can solve this. Here is how the solution unfolds: Leverage Automated Data Capture Tools OCR Technology: Utilize optical character recognition (OCR) technology to convert different types of documents, such as scanned paper documents or images, into editable and searchable data. Barcode Scanners: Implement barcode scanning for quick data entry of product information, reducing manual input. Electronic Forms: Use e-forms with predefined formats to ensure that all necessary data fields are captured accurately. Voice-to-Text Solutions: Employ voice recognition software for hands-free data entry, particularly useful in logistically challenging environments. Offer validation checks like cross-database validation data entries against other databases to validate accuracy and highlight inconsistencies. Support business objectives with data management rather than undermining them with inaccuracies. 2.2. Complex Pricing Structures Tired of grappling with the intricacies of product's complex pricing? Calculating accurate quotes should not be a puzzle, nor should it drain the valuable time and resources. Differentiation in customer segments, purchase volumes, geographical areas, and promotional offers can create a tangled web of pricing combinations. Features That Make a Difference Rule-Based Calculations: Set complex rules based on any combination of factors—product combinations, market conditions, and customer categories. The software does the arithmetic instantaneously. Real-Time Updates: Market changes? No problem, update rules or promotions globally in real-time, reflecting immediately in every quote. Detailed Analytics: Gain insights into how different pricing strategies perform, identify patterns, and make data-driven decisions to optimize profits. Error Reduction: Eliminate undercharging or overcharging, and safeguard businesses from costly pricing errors. Faster Quote Turnaround: Rapid, accurate calculations significantly reduce the time from quote to cash. Adapt, compete, and win with pricing software that's as dynamic as the market itself. 2.3. Customization Demands Today, personalization is the name of the game. Customers yearn for products or services catering to their needs and preferences. This growing demand for customization does present a challenge for businesses aiming to maintain standardization while still satisfying their clients' unique requirements. An effective strategy to address these obstacles in quotation management is the development of a flexible quote management system. Customization can often lead to complex pricing models, longer sales cycles, and a greater potential for errors in quoting. A dynamic quote management system, or an estimation management system can streamline this process and ensure accurate pricing, irrespective of product or service personalization level. It must include: Dynamic Pricing Engine Allows for real-time pricing calculations based on the custom specifications requested by the client. Can accommodate discounts, promotions, and other variables that might affect pricing. Product Configuration Tools Provides a user-friendly interface for customizing the product or service features. Automatically update the quote with any changes made to the configuration. Approval Workflows Establishes a clear approval process for custom quotes that may fall outside standard pricing guidelines. Ensures quotes are reviewed by the necessary personnel for pricing integrity. Integrations with CRM and ERP Systems Ensures all customer data is up-to-date and relevant discounts or terms are applied. Facilitates a seamless flow of information across different business systems. Audit Trails Keeps a record of all changes made to a quote for transparency and accountability. Facilitates compliance and enables businesses to review past quotes for improvements. The software segment held the largest share of the global risk management market by component in 2022, and this trend is anticipated to continue in the coming years. Given that the demand for a greater level of customization is a significant factor driving companies to increase their investment in the gamble executives market. Customization is not only desired but expected by clients! 2.4. Long Turnaround Times Businesses cannot afford to have prolonged turnaround times when generating quotes for their clients. The time it takes from customer inquiry to quote delivery is critical, and efficiency here could be the deciding factor in winning or losing a deal. Configure Price and Quote (CPQ) Software Market Size is projected to reach multimillion USD by 2031, In comparison to 2024, at unexpected CAGR during the forecast period 2024-2031. To address this issue, companies should opt for implementing CPQ (Configure, Price, Quote) software to streamline and expedite the quote generation process. The benefits it provides are: Accelerated Quote Generation: CPQ software dramatically reduces the time it takes to generate quotes, often from days to hours or even minutes, ensuring prompt customer responses. Error Reduction: By automating configurations and pricing, CPQ software minimizes errors with manual quote processes, ensuring quotes are accurate and professional. Dynamic Pricing Structures: CPQ allows for easy customization of quotes, considering various customer needs including volume discounts, customizations, and promotions, automatically applying the best pricing rules and discounts based on customer engagement. Scalability: Whether dealing with a handful of complex quotes or thousands of simpler ones, CPQ software scales to the business volume without compromising speed or quality. Integration: CPQ solutions can integrate with other enterprise systems, such as CRM and ERP, providing a seamless flow of information across the business. Workflow Optimization: Approval processes can often slow down quote generation, but with CPQ software, workflows can be customized and automated for each unique product or customer. Invest in CPQ software to keep pace with the demands of modern commerce. 2.5. Integration with Other Systems To address the challenge integration, it's crucial to choose quote management software that is designed for compatibility and seamless integration with businesses' current systems. Features to look for in quote management software integration include: API Accessibility to ensure the quote management software provides robust application programming interfaces (APIs) that facilitate easy data exchange between systems. Pre-built Connectors to drastically reduce the time and effort required for integration. Customizable Workflow to adapt to businesses' existing workflows and help maintain consistency across different systems. Real-time Data Sync to ensure that any change in the quote management system is automatically updated across all integrated platforms. Data Mapping and Migration Tools for a smooth transition of data from existing systems to the new quotation management software. Security Protocols, since they involve data transfer, require high-level security features that are non-negotiable to protect sensitive information. Support and Training for comprehensive support to troubleshoot quote management issues like integration issues. Flexible Customization to meet specific business needs without compromising the integration with other systems. Be well on the way to harnessing the full potential of the business technology stack. 2.6. Globalization Challenges Businesses often face the intricate task of dealing with multiple currencies and languages. This complicates various aspects of operations, particularly in managing quotes and financial transactions. Issues may arise from currency conversion rates, which fluctuate and can impact profitability, to language barriers that impede clear communication and documentation consistency. To effectively overcome these globalization hurdles, companies should implement software solutions equipped with multi-currency and multi-language capabilities, providing: Real-Time Currency Conversion Currency Display Customization Multi-Currency Reporting Localized Interfaces Translation Tools Language-Specific Documentation 2.7. Lack of Visibility Sales teams often face the challenge of having insufficient visibility into the status of quotes and approvals, causing delays and inefficiencies in presenting propositions to clients. Without a clear view of where each quote stands in the process, sales reps might struggle to provide timely updates to clients, potentially harming the customer experience and impacting the closing of deals. To combat this, the implementation of comprehensive dashboards and tracking features is essential. These tools provide sales teams with: Real-time visibility into every stage of the quoting process, allowing for more effective management and communication. They also offer instant overview and data-driven decisions. By equipping sales teams with these enhanced visibility tools, companies can expect to see improved coordination, faster response times, and, ultimately, a more streamlined path from quote to sale. The increased transparency will empower sales teams and contribute to a more positive and trustworthy relationship with their clients. In an interview with Machintel Media (previously Media7), Olivia (Ross) Taylor, Director of CRO rightfully said that, “One thing to consider is backing up your clients with data. If you are offering some sort of platform that will save me time on the implementation of a process, then tell me how much time I’m going to save. If you say, ‘Cut down your execution time by 90% with our platform’, that’s a unique value proposition.” 2.8. Maintaining Profit Margins Maintaining profitable margins while offering competitive pricing is one of the common B2B quoting challenges faced by businesses across various industries. Achieving this balance requires strategic planning, thorough market understanding, and diligent cost control. By understanding the impact of different pricing strategies on margins, businesses can make informed decisions to optimize their financial outcomes, through the following steps: Collect Data Gather detailed historical sales data, production costs, marketing expenses, and any other relevant financial information. This data provides the foundation for margin analysis. Analyze Cost Structure Break down costs into fixed and variable categories. Understand how each cost contributes to the overall price of the product or service, and identify opportunities for reduction or efficiencies. Monitor Competitor Pricing Maintain a current understanding of competitor pricing strategies through market research. This information is vital in setting prices that are attractive to customers yet sustainable for the business. Pricing Strategy Development Use analytics to simulate how different pricing models affect margins of businesses. Consider implementing pricing strategies such as value-based pricing, tiered pricing, or dynamic pricing where appropriate. Implement Reporting Tools Deploy reporting tools that provide real-time visibility into sales performance and margin health. Dashboards should be user-friendly and present key metrics succinctly. 90% of pricing and demand forecasting still depends on spreadsheets, excel and gut-feeling decisions. This comes with challenges as these methods are not flawless and could potentially hurt pricing strategy, resulting in leaving money on the table. 2.9. Identifying Risks Identifying probable risks in any project or operation is crucial for preventive planning and managing unforeseen sales quoting challenges. To counter this, regular and thorough risk assessments are essential, coupled with horizon scanning to stay ahead of the common quoting process issues. Risk assessment is a critical process in project management that involves the identification, analysis, and mitigation of risks that could potentially affect a project's objectives. Conducting regular risk assessments allows project managers and their teams to: Prepare for and reduce the impact of risks Allocate resources more efficiently Increase likelihood of successful project completion Build confidence among stakeholders Strategies for identifying hidden risks Conduct regular risk assessment sessions Engage in horizon scanning Utilize risk assessment tools and frameworks Involve a diverse team in the risk assessment process Encourage open communication and reporting Consider historical data and lessons learned Carry out 'what-if' scenarios The global risk management market size is projected to reach Multimillion USD by 2028, in comparison to 2021, at an unexpected CAGR during 2022-28. 2.10. Resource Allocation Effective risk mitigation is a critical component of managing any project or operation. However, organizations often need more resources, which can impede their ability to implement strategies to address potential risks. This underscores the importance of allocating a portion of the budget toward purchasing or subscribing to a comprehensive quote management system. It is necessary for automating repetitive tasks, reducing human error, and speeding up the quoting process. Factors to be considered include: Financial Resources Ensure QMS integrates seamlessly with customer relationship management (CRM) system for streamlined operations. Consider cloud-based platforms for real-time quote updates and accessibility from anywhere, enhancing collaboration among sales teams. Human Resources Conduct workshops that highlight best practices for creating and managing quotes. Develop certification programs for teams to become experts in using the quoting tools at their disposal. Optimal selection for resources and their management is required to provide: Improve Data Analytics Regularly track and analyse conversion rates, average sales cycles, and quote-to-close ratios. Use predictive analytics to forecast future quoting trends and prepare the inventory and resources accordingly. Optimize Human Capital Create specialized roles for quote analysis, negotiation, revision to quotation process streamlining and improving response times. Establish cross-functional teams that work together to address complex quoting scenarios for large deals or strategic accounts. Marketing-Sales Alignment Marketing campaigns should be aligned with sales goals to generate qualified leads that require quotes. Marketing should develop customizable templates and content that sales teams can easily incorporate into their quotes. 3. The Next Frontier in Quote Management The efficiency of quote management processes can distinguish between winning and losing valuable opportunities. Quote management is crucial for businesses that rely on accurate and timely quotes to close deals. However, many challenges can complicate the B2B sales quoting process, impacting a company's profitability and customer satisfaction. Innovations in quote management include intelligent solutions and data analytics that can predict and shape complex pricing strategies while minimizing errors. Advanced software facilitates global scalability while maintaining compliance with varying tax laws. To improve visibility and control, quote management systems now offer real-time dashboards and reporting tools that provide insights into performance, margins, and quote status. Optimizing resource allocation is made simpler through predictive analytics and workflow automation, ensuring that the right people and tools are dedicated to each step of the process. As businesses continue to evolve, so must quote management systems. By adopting advanced solutions for quotation management and quoting processes’ best practices, companies can pave the way for more profitable, efficient, and customer-centric operations. The future of quote management is about agility, precision, and integration, attributes that must be embraced to stay competitive in the modern marketplace.

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Display Advertising

Think Bing and Beyond: the evolution of video advertising post pandemic

Article | June 1, 2021

Nate Burke, CEO of Diginius, a London-based technology company, who specialise in digital marketing and ecommerce solutions, discusses the growth and exciting future prospects for video advertising, particularly for those seeking unique ways to promote products in a saturated online marketplace. Over recent years, there has been increasing focus on the use of video in just about every marketing context. And as it would seem, all the events and shifts in the market that have occurred ever since have only played into the success of the audio visual format. Take the coronavirus pandemic as a prime example. Lockdown restrictions and stay at home orders across the globe have catalysed our consumption of video content. For anyone sceptical of this statement, just take the sweeping influx of TikTok users, and consequently, development of Reels, Livestream services IGTV and Stories features across social media platforms. These video-based formats often provide a more entertaining and engaging way to consume content. And at a time when we have been looking for just about any way to fill gaps while stuck at home, videos have offered moments of escapism and connectivity, despite people never being so physically far apart. The video content we have consumed has varied from DIY tutorials for making face masks or home renovation projects, through to product reviews and demonstrations for items we would typically like to see in person and in store. And although restrictions are beginning to ease and these in store experiences can resume, many consumers will have adjusted to the new way of doing things, particularly with regards to online shopping and decision making. Therefore, no longer is it enough to simply enable the purchasing of your products through an online channel. Rather, brands need to be supporting every step of the customer journey through their digital offerings, including the awareness, research and post-purchase service stages. And thanks to the continued development of online advertising tools, this is now more viable than ever. For example, the social media features mentioned previously can all be used for advertising purposes too. Whether it’s enticing brand videos posted to your own feed, or promoted via each platform’s advertising network, or even an influencer partnership, whereby a famous face shows your product in action, there are countless ways to get word of your product out there with video. Similarly, YouTube ads have long been praised for being a cost-effective way to earn greater digital reach through better engagement and creativity. As the second largest search engine in the world in terms of number of searches, it’s easy to understand why video advertising on the platform is so beneficial. But while it might be one of the largest, YouTube certainly isn’t the only worthwhile search engine to be advertising on. In more recent times, the sophistication of other search engines, including Google and Bing, have created a strong case for businesses to include video consideration in their SEM strategies too. For example, we’re probably all familiar with the increasing favourability and better integration of YouTube videos displaying on results pages. And although this is separate to PPC advertising, it does require considerable effort in terms of SEO in order for videos to rank. However, more recently, and we suspect moving forward, there is room for the use of video in these traditional PPC search advertising platforms too. In fact, Bing is currently rolling out a video extension feature to its ad accounts, allowing advertisers to include a 6 - 120 second clip in their search ads. On desktop, a thumbnail for the video will be shown to the right of the copy, which when clicked, the video plays in an overlaying window. On mobile, the video simply plays in the frame with ad copy still visible below. As well as helping to secure greater real estate space on the results page, these videos make ads more engaging and can even enable businesses to provide more information about the brand, product or service beyond what is permitted in the copy. Therefore, for businesses looking to implement a strong video strategy, Bing can help you maximise the return on investment required to produce such pieces of content. As well as making use of video to improve PPC efforts, the search engine definitely appears to prioritise the format more than other platforms do. Just a quick search for big name brands, such as ASOS and Sainsbury’s, will show you just how easily the search engine integrates branded and user generated video content, when compared to the likes of Google. Again, with videos that are appropriately optimised, there is great potential to increase the space taken up on the all important first page of results. As well as this, you can provide searchers in the awareness and research stages with greater information and a better brand experience through content in a more engaging format to increase the chances of a conversion. In terms of PPC advertising, the use of video is at no greater expense to the business. Video clicks are charged at the same rate as call to actions or website click throughs, and like in the traditional form, only the initial click incurs a cost. Therefore, users can click to watch the video, and then press the button to call, enquire or visit your website, and despite having spent more time immersing themselves in your brand, there will be no additional price to pay. Undeniably, video advertising is becoming increasingly intelligent, providing businesses with much more opportunity to showcase their products in an engaging way, which can help break through the white noise of the saturated online marketplace. But interestingly, I believe this is only the beginning of what is possible with the format, particularly when it comes to PPC in search. As the retail world recovers from the disruption of the pandemic, and businesses really begin to home in their strategies to accommodate users’ new found preferences in the age of post-lockdown, the creative use of video will become an ever-growing key tactic in advertising.

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Ignited

Leadership to the Power of Courage At Ignited, courage isn’t just a word. It lives in our hearts, pumps through our veins and propels us to act. It informs every strategy and inspires every piece of creative. It’s our true north in a world with no clear path. It’s our filter for authenticity and relevance.

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Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

Read More

Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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Events