AD TECH AND MARTECH

4 Ways to Create Engaging Video Content For Advertising

November 18, 2021

4_Ways_to_Create
Video content is more important than ever from a marketing perspective, but the high profile status it has attained also brings challenges with it.

The main hurdle to overcome is that of creating compelling clips that outshine the competition in a marketplace that is already overflowing with attention-grabbing content.

With all that in mind, here are just a handful of strategies that will empower you when making promotional video content for your business or brand.

Use the right software tools
The video editing tools you choose will form the foundation of your content creation strategy, so it pays to give this plenty of thought and not to just stick with the same old package you have been using for years.

For example, leveraging collaborative video editing software could take your projects to the next level, not only in terms of creativity but also when it comes to compressing cycles of work.

If you can have multiple team members collaborating on the same project in unison, you can hit deadlines and capture the zeitgeist with your content, rather than seeing viral trends pass you by.

Choose types of content that serve your advertising aims
The extent to which your video content is able to engage and connect with your target audience will partly be determined by the format it takes. As such you have to choose wisely and avoid producing clips that don’t gel with your marketing goals.

For example, if your business makes a product that has practical applications, you could gain views and shares by making tutorial content that explains how best to use it.

On the other hand, if your business offers services within a particular industry, then you may earn more traction with videos that explain a particular aspect of the niche you occupy.

Both of these types of content provide value to viewers as well as being promotional, and can also remain relevant for long periods. The more evergreen your video content, the bigger the potential ROI.

Extrapolate ideas from your existing content
Working out what video content will hit home with your ideal demographic can feel like it involves a lot of guesswork, and a lot of risk-taking as a result.

However, you don’t have to go all-in on a concept for a video without knowing if it will hold water, because it is more than likely that you already have tried-and-tested ideas that have proven themselves and are ripe for video adaptation.

Spotlight

Mediareach Advertising

Mediareach is a unique Marketing and Advertising agency. We have a blend of exceptional talent with clear-headed business tactics. We feel it’s essential for the success of any business to understand the UK’s changing demographics and include all hard to reach audiences. Whether you embrace legacy or embrace change we can help you achieve results and develops a strong bridge between you and you customers wherever they are. We strive to incorporate this in our work and with more than 27 years experience under our belt, developing award winning and results driven campaigns.

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Spotlight

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