4 Ways to Optimize Your Job Ad to Attract Diverse Talent

KAYA PAYSENO | September 4, 2018

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If you want to get serious about recruiting diverse talent, make sure you aren’t making these recruiting mistakes that encourage bias. The road to inclusion and diversity certainly doesn’t end with the job ad, but it’s an important place to start. If you only have one type of candidate in the pipeline you will only have one type of employee.

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EP+Co

Recently named to Adweek's Agency 3.0 List - as an agency who has mastered how to move forward in a digitally-driven marketplace, EP+Co was founded in 1986 as an agency of makers, working from SC and NY, we're filled with talented people & equipped to handle any job: digital, experiential, social/content marketing, direct, video/audio production, media planning & buying, analytics, research, and PR – and living into the agency’s mission of Creating Headroom for Category Defining Brands. Clients include: Verizon, Denny's, Tumi, Califia Farms, Lenovo, Men's Wearhouse, Fox Studios, Strayer University, Michelin, Voya, Cellular Sales, and The UPS Store.

OTHER ARTICLES

WHAT YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING

Article | February 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Programmatic advertising has become an important skill set for all online advertisers and publishers. We always promote the use of relationship-building content via blogs, websites and social profiles to convert consumers. Programmatic ad buying isn’t a tool to create community and trust, but it is a door by which new consumers can enter your community. Think of programmatic advertising as a cost-effective way of sending invitations to your brand party. You can’t have the party without sending the invites, but once the guests arrive, you must do the work to keep them entertained and comfortable.

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$1.25 Billion in Ads at Risk Following Olympics Delay

Article | March 25, 2020

Two days ago, the 2020 Tokyo Olympics were postponed. The decision surprised no one given the coronavirus, even if the numbers in cases in Japan have slowed down recently. With all the travel and tourism involved, it would’ve led to another serious outbreak of the virus. As a result, the Olympics will move to 2021. A new date hasn’t been announced yet. Tourism, hotels, and airlines will take a hit from the reasonable decision. As for advertisers, $1.2 billion in ad sales is now in question. $1.25 Billion in Ad Sales According to Deadline, Comcast’s NBCUniversal is now communicating with advertisers on the $1.25 billion in ad sales already sold. It’s a new record for the Olympics. It’s unclear whether Comcast will pay back the advertisers or play their ads next year. In total, $6 billion is usually generated in sponsorship from the Olympics. Now, a large chunk of that sum is at stake. Fun fact: that $6 billion doubles the previous summer games in sponsorship revenue.

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Industry Pros Speak on Gen Z's Need for Authenticity, Community, and Fluidity

Article | March 16, 2020

With the cancelation of SXSW due to coronavirus (COVID-19), The Female Quotient quickly shifted its in-person sessions to live but virtual discourse on subjects top-of-mind for marketers today. One especially hot area: building a connection with Generation Z. Several female marketing leaders representing Gen X, millennials, and Gen Z, weighed in on the topic in FQ's SXSW Virtual Equality Lounge — discussing how gen Z is reshaping perspectives.

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Adding Value Through Mobile App Advertising in the Wake of COVID-19

Article | April 6, 2020

As most of America shelters in place, we’re now spending our time differently. This ultimately begs the question: Where are we now shifting our focus without the distractions of getting ready or commuting? You guessed it, we’re on our phones. On the mobile app front, we’re seeing a major uptick in time spent across categories such as gaming, mental/physical health, and fintech/news. From February to March, AppsFlyer noted a 15 percent increase in global organic app installs. As more people stay in, they’re turning to mobile apps to connect, pass the time and obtain information. With today’s ever-changing climate, it’s imperative for brands to be strategic with how they’re talking to consumers.

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Spotlight

EP+Co

Recently named to Adweek's Agency 3.0 List - as an agency who has mastered how to move forward in a digitally-driven marketplace, EP+Co was founded in 1986 as an agency of makers, working from SC and NY, we're filled with talented people & equipped to handle any job: digital, experiential, social/content marketing, direct, video/audio production, media planning & buying, analytics, research, and PR – and living into the agency’s mission of Creating Headroom for Category Defining Brands. Clients include: Verizon, Denny's, Tumi, Califia Farms, Lenovo, Men's Wearhouse, Fox Studios, Strayer University, Michelin, Voya, Cellular Sales, and The UPS Store.

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