4 Ways to Optimize Your Job Ad to Attract Diverse Talent

If you want to get serious about recruiting diverse talent, make sure you aren’t making these recruiting mistakes that encourage bias. The road to inclusion and diversity certainly doesn’t end with the job ad, but it’s an important place to start. If you only have one type of candidate in the pipeline you will only have one type of employee.

Spotlight

MullenLowe Open

MullenLowe Open is a behaviour-driven activation agency. We create customer experiences at the convergence of shopper, digital and direct marketing. With expertise in retail, eCommerce, CRM and experiential, we help our clients to deliver integrated campaigns with commercial bite.

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Advertiser Campaign Management, CMO Strategy

Don't let lockdown loosen your ad spend

Article | June 3, 2024

Where’s the nearest click and collect? What time does our local store close in light of the latest COVID-19 restrictions? Where can I order that toy car he/she wanted for Christmas? Our bet is Google is your first port of call for an answer to any of these questions. If it is, you’re not alone. In fact, it’s estimated that Google processes 5.8 billion user searches per day. And, even though there are other search engines out there, like Bing and Yahoo, it is by far the most popular. So, with so many potential customers – because let’s face it, of those 5.8 billion there are bound to be a few thousand searching for your specific products or services - businesses simply cannot overlook advertising on Google. And even more so now thanks to restrictions on physical stores across the world being put back in place to contain the spread of the coronavirus. Nate Burke, CEO and founder of Diginius, an ecommerce solutions provider that specialises in digital marketing PPC management, explains how you can get the most out of your Google advertising activities. The first round of lockdowns during the spring and early summer saw many businesses with physical outlets grind to almost a complete halt. Going digital was the only option for many in order to have some chance of survival. This saw restaurants offering online order services, more retailers moving into ecommerce and professional services conducting remote meetings via video calls. Despite some easing of restrictions, many have kept digital their focus. For example, video meetings such as Microsoft Teams, which grew by 894% between February to June in 2020, are now prevalent as the office’s new best friend. And restaurants for instance, have advanced their minimal contact table service, allowing customers to order and pay for food on their phones by scanning a QR code or downloading an app. But now, with lockdown restrictions being re-enforced in Britain and many other parts of the world, businesses looking to maximise their sales and earnings ahead of the Christmas period, and before the New Year begins, can’t ignore the advertising opportunities available on Google. PPC PPC advertising is perhaps the most obvious opportunity. It’s the best way to guarantee that your brand is put in front of an audience and can help generate a spike in traffic and leads. Paid Search identifies “buyers” immediately. People who have typed in and are clicking a specific keyword tends to already be in buying mode, even if only at the research stage of the journey, which is so powerful compared to the rest of the marketing mix This is because searchers seek convenience. We have come to expect the first listing on a Search Engine Results Page (SERP) to provide an answer to our query. If it doesn’t, we are more likely to change our search than scroll through pages and pages of results. Therefore, getting your brand on that all-important first page is crucial for success on Google, which is exactly why paid advertising is beneficial. Not only can it promise a guaranteed spot here, if, the price is right for you, but it could also, potentially, provide you with the number one position. As well as SERPs, ads can be created for the display network, utilising visual aids in the form of graphics and videos to attract leads on the Google Shopping network, which is particularly beneficial for ecommerce businesses looking to increase sales. However, to ensure your ads are shown to people who will add value to your business, PPC activity must be strategically mapped out and effectively managed. Account set-up, keywords and bidding strategies must be considered, monitored and then adjusted to ensure your activity is effective and a return on your investment is achieved. This requires dedicated personnel, time and budget – for both ad spend and management practices for either training, wages or outsourcing the task to an agency. But, despite the capital required to get started, there are a number of ways to ensure you yield results that make it worthwhile. For example, remarketing can help minimise lost leads and maximise budget by targeting potential customers who have already shown an interest in your product or service. Automation strategies are another. Bidding and ad copy can be altered automatically, depending on factors including the time of day, location and the user’s specific query wording, for instance. This lessens the chance of clicks from users with little intention of purchasing or submitting an enquiry, and, consequently, reduces wasted budget. Another common way to get more out of search advertising is to replicate campaigns across Microsoft Ads, where there is typically less competition, cheaper clicks, and a better return on investment, albeit lower search volumes. Local strategy One of the greatest benefits of the internet is its ability to connect businesses and customers no matter the physical distance between them. And, with lockdown enforcements, an online offering presents an opportunity to reach an even wider customer base than a shop or physical facility that is restricted by location. However, the internet is a big, old place. It houses greater competition than what many businesses are used to in the physical realm and, as result, it’s easy to become lost, especially if you are in the early stages of establishing an online presence. So, no matter whether you’re a retailer offering click and collect or running business as usual albeit remotely, keeping things local is your best bet for online success. In fact, Google uses a Relevance, Distance and Prominence model to determine search results. Those most relevant, the closest in distance to the searcher and most prominent or popular are more likely to be ranked higher on results pages. In order to maximise your chances of ranking highly for those searching for your products and services in your local area, you should make the most of tools, such as Google My Business and reviews. As well as providing potential customers with vital business information, such as your address, contact details and COVID-adjusted opening hours, you can also instil trust and confidence in them by presenting a business that appears to be well established and organised. This is particularly important as those consumer sentiments have declined due to the pandemic. So far, businesses have done well in adapting their processes to changing customer needs in such a short amount of time and under incredibly difficult circumstances at that. With the coronavirus crisis far from over and many facing an online future, the only thing we can be certain of at this point is that businesses and retailers must act now to grasp opportunity. By utilising platforms such as Google and Microsoft, business owners are not simply making the best of a bad situation but are more so positioning their brand at the forefront of their chosen industry, gifting a significant advantage when markets reopen in their newly digital-focused form.

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Advertiser Platforms

Spaceman: An Astronaut's Guide to Quarantine and Social Distancing

Article | March 12, 2024

As a veteran of two NASA space flights, no one knows more about social distancing than Mike Massimino (pictured at top). It's something he experienced first-hand and well before it became a societal requirement. Massimino, the first person to tweet from space and author of SPACEMAN: An Astronaut's Unlikely Journey to Unlock the Secrets of the Universe, is just one of the many esteemed names appearing in the Science Channel special Hubble: Thirty Years Of Discovery airing this weekend, a celebration of the thirtieth anniversary of NASA's groundbreaking Hubble telescope.

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Advertiser Platforms

As a B2B Marketer, Is Out-of-home Advertising (OOH) Part of Your Mix?

Article | April 5, 2024

Many marketers today don’t know what OOH stands for, though it’s been a highly used marketing medium for decades. Out-of-home advertising consists of anything from billboards, blimps, and bus signage, to street furniture, event advertising, and connected TV, and can be as small as a window poster or the back of a street bench or larger than life, covering a wall or wrapping an entire building. OOH is now being seen as an emerging technology channel, but why? For starters, during the surge of online advertising over the last 15 years, Facebook and Google ads have seemingly gotten all the attention. Today, many marketing teams have been so focused on online marketing they no longer have much time to spend thinking out-of-the-box. But OOH is upping its game with a technology lift that is allowing marketers to highly target their audiences as well as improve the impact of their online advertising campaigns. And we’re not just talking about Pepsi and McDonalds. OOH advertising has long been effective for countless brands, known and unknown, and the possibilities are endless. We are seeing everything from wrapping an ice cream truck with your message and parking across the street from an event to highly targeted ads on TV screens in bars, restaurants, banks, and hotels. People take action after seeing OOH advertisements, doing online searches and visiting websites. In fact, Nielsen’s Out-of-Home Advertising Study 2019 edition reported that 66% of smartphone users took some type of action after seeing a OOH advertisement in the past year, and over four in 10 used online search to look up information. OOH drives more social and digital interactions than any other medium. If you aren’t in the OOH game, here’s why B2B marketers should be considering it as part of their marketing mix: 1. Build brand trust According to a survey conducted by Freeman, CMOs, brand managers, and event planners are putting more stake in in-person brand experiences. Billboards and OOH real world advertising are not only for the big brand names. If someone doesn’t know you, you can add significant trust and credibility to your brand as well as add more impact to your online Facebook and Google ads. And, OOH advertising is always there for audiences to see. It’s not invasive, block-able or frustrating as digital ads can be. 2. Hyper-target your audience Tech advances are allowing marketers to hyper-target out in the real-world. For startups, challenger brands, and anyone looking to target a specific group of people, it’s possible to zero in on the roads people drive on every day for work or the bars and restaurants they go to afterward. Mobile devices pinged at various locations are looked at like inbound links, as if coming from your website. If you want to reach people who work at a certain place, in a certain location, you can identify who’s driving by your billboard. 3. Generate leads You can then get that feedback, like who’s driving by, of those driving by, who went to your website? What are they searching on? Who converted to a lead? 4. Endless use cases With technology advancements, the possibilities in OOH are endless – mobile billboards on LED trucks, wall murals, TVs in countless public facilities and arenas, and billboards of all kinds that can be enhanced digitally. 5. OOH advertising is always “on.” Your OOH advertisement is there 24/7, delivering your message to every passerby during peak target times and all other times, broadening your reach without additional cost. And unlike digital advertising, OOH does not appear and then quickly disappear. It has staying power, displaying your message constantly and consistently around the clock. 6. Stand out at events: Though in-person conferences and events are coming back to life, the days of “host an event and they will come” are long gone. There is fierce competition for the hearts and minds of attendees. To dominate the competition, OOH is a great way to give you visibility, driving traffic to your event, to your booth, to your website – to network, make real-life connections, and generate leads. While online advertising has its place, we have taken a break from being creative. OOH allows an opportunity to get back into exercising your creative muscles. The challenge for marketers is to take their years of internet marketing experience and figure out how to create interesting brand experiences offline. From a tracking standpoint, OOH advertising today is looking more like online advertising. However, instead of tracking people, we are watching places as groups of people move through and pass by billboards or other signage. It’s a powerful “old” tool that marketers can combine with new tools to generate brand awareness and drive inbound interest from highly targeted specs. During the online advertising surge, while we have been wrapped up in tracking and measuring performance clicks, many companies have under invested in their brand. Plus, when integrated with digital marketing, OOH extends both reach and frequency, allowing you to leverage other marketing, online and offline, for maximum results and ROI. Marketers should now be thinking of OOH as one of their viable performance channels.

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Advertiser Platforms

Best Practices for Sales Intelligence in Modern Businesses

Article | January 29, 2024

Embrace the power of data-driven sales and learn how to harness real-time insights, personalize outreach, and optimize sales process for unmatched efficiency through sales intelligence best practices. Contents 1. Introduction to Sales Intelligence 2. Sales Intelligence is the Future of Sales 3. Best Practices for Efficient Sales Intelligence in Businesses 3.1. Track Buying Signals 3.2. Understand Buyer Motivations 3.3. Personalize Outreach 3.4. Prioritize Leads 3.5. Track Performance Metrics 3.6. Analyze Data Analytics in Forecasting 3.7. Monitor Market Trends 3.8. Integrate with CRM 3.9. Comply with Sales Ethics and Data Privacy 3.10. Power up Social Selling 3.11. Enhance Customer Retention 3.12. Discover Total Addressable Market 3.13. Improve Lead Qualification 3.14. Gain Insights in Real-time 3.15. Lean into Personalization 4. Building a Modern Sales Culture 1. Introduction to Sales Intelligence Sales intelligence combines internal and external data to provide deep insights into accounts, prospects, and markets. Internal data from CRM provides behavioral insights about leads and customers. Similarly, marketing automation platforms and other systems offer valuable information. External data sources such as business databases and social media provide relevant firmographic, technographic, and buying intent signals. Sales intelligence analyses this data to offer a clear overview. Eventually, it boosts sales targeting, messaging, and forecasting. 2. Sales Intelligence is the Future of Sales Sales intelligence is like a secret weapon for sales teams. It uses data, analytics to give full picture of customers and prospects. This means sales reps can have more meaningful conversations and close deals faster. Business intelligence strategies include sales intelligence tools to integrate data from multiple sources, like CRM, marketing automation, and social media. This way they can create detailed profiles of prospects and customers. The capacity to convert raw data into actionable insights differentiates successful sales organizations today. Forward-thinking companies are wisely investing in sales intelligence platforms from providers. Equipped with real-time alerts and predictive analytics, sales reps can engage in smarter conversations to boost pipeline velocity and conversion rates. The competitive advantage provided by sales intelligence solidifies its role in crafting strategies for the future of sales. For a successful modernization initiative, sales leaders need strategic alignment across the business. This involves recognizing the role of AI in sales to improve sales efficiency: Partner with IT- Ensure seamless systems integration and data flows Collaborate with Marketing- Coordinate campaigns, assets, and messaging Involve Operations- Optimize processes to maximize sales efficiency Educate Executives- Demonstrate value and progress through analytics reporting Empower Sales Managers- Provide enablement resources to improve team adoption 3. Best Practices for Efficient Sales Intelligence in Businesses Adopting best practices in the sophisticated approach to sales and marketing intelligence arena enables companies to dissect vast amount of data. This effective data utilization propels them to execute informed strategies. This methodology helps to understand the leads and interact with customers efficiently. The approach catalyzes growth and prepares companies to compete by being innovative in the market. 3.1.Track Buying Signals Understanding and responding to buying signals in real-time can give an edge to the advertising firms. Businesses can identify accounts in the market or do research by tracking actions such as website visits, content downloads, and social media interaction. This allows sales teams to focus on hot leads instead of cold outreach and time their outreach and proposals perfectly. 3.2.Understand Buyer Motivations Businesses can uncover what motivates buyers to purchase a particular solution through market research, customer interviews and previous deals. This helps create targeted messaging that speaks directly to the buyer's needs and pain points. Grasping why clients invest in advertising services or products allows for more focused and effective sales strategies. This could be the desire for brand visibility, market expansion, or digital transformation. Tailoring your approach based on these motivations increases relevance and impact. Segmented personalized automated email messages average 46% higher open rates than normal marketing messages. 3.3.Personalize Outreach With insights into each lead's role, challenges, and interests, sales teams can craft personalized emails, social media messages, and other touchpoints. This tailored approach improves engagement and helps convert leads faster. Personalization is not just beneficial; it is expected. Using gathered intelligence to customize communications ensures that messages resonate with the specific needs and interests prospects through sales intelligence in B2B prospecting in the advertising sector. Companies that track buying signals see a 70% increase in lead conversion rates. 3.4.Prioritize Leads Not all leads are equal. By scoring leads based on fit, need, and readiness to buy, sales teams know where to focus their efforts for the best return. Data like firmographics, intent signals, and engagement can help segment and prioritize leads. Utilizing scoring mechanisms to identify and focus efforts on high-potential leads ensures optimal allocation of resources towards engagements that are most likely to convert. A 2023 LinkedIn study reiterates the importance of detailed prospect profiling, noting that companies with comprehensive lead information recorded 40% higher conversion rates than those with sparse data. 3.5.Track Performance Metrics One of the best practices of sales intelligence is monitoring key performance indicators (KPIs). These include conversion rates, average deal size, and sales cycle length. These KPIs provide insights into sales effectiveness and areas for improvement. Additional key metrics like win rates, deal sizes, sales cycle length, and lead response rates should be diligently tracked. Monitoring this data helps optimize processes and double down on what's working. 3.6.Analyze Data Analytics in Forecasting Advanced analytics helps create accurate sales forecasts to meet targets and gain visibility into the pipeline. Historical data and predictions provide actionable insights for territory planning. Leveraging data analytics to predict market trends and customer needs allows for proactive pipeline management. This helps in anticipating demand shifts in the advertising industry and aligning offerings accordingly. 3.7.Monitor Market Trends Staying ahead in the advertising industry requires a keen understanding of evolving market trends. This includes shifts in digital marketing, consumer behavior, and technology adoption. These factors enable your team to adapt and innovate, and is a best practice for sales intelligence. This external data paired with internal intelligence guides sales strategy. Companies that stay ahead of market trends see a 25% increase in revenue growth. 3.8.Integrate with CRM A CRM (customer relationship management) system integrated with sales intelligence solutions provides a single source of truth. This enables seamless data sharing across sales, marketing, and customer success for complete visibility. A robust CRM system is foundational for managing and analyzing customer interactions. Integration with sales intelligence tools enhances data accuracy and accessibility. The process fosters data-driven decision making and provides a 360-degree view of the customer. 78% of sales pros say their CRM is effective at improving sales and marketing alignment. 3.9.Comply with Sales Ethics and Data Privacy While leveraging sales intelligence, businesses must ensure ethical data collection and usage practices. Protecting customer privacy enhances long-term loyalty. In an era where data is a critical asset, adhering to ethical sales practices and data privacy laws is paramount to building trust with clients. Additionally, it ensures compliance with regulations such as GDPR and CCPA. 42% helps influence customer buying decisions based on trust in organisation’s data security & privacy practices. 3.10.Power up Social Selling Social platforms like LinkedIn provide a goldmine of sales intelligence. Following target accounts, engaging with connections, and monitoring content shares provide valuable insights. This utilization of social media platforms connects with prospects and clients, adding a powerful tool to the sales arsenal. It allows for the sharing of relevant content, engaging with brand conversations, and building relationships. 78% of salespeople who use social selling generate more leads than those who don't. 3.11.Enhance Customer Retention Analyzing customer churn, satisfaction, and upsell opportunities helps retain and grow accounts. Sales intelligence plays a key role in understanding customers better. Beyond acquisition, the focus should also be on retaining advertising clients. This can be achieved through exceptional service, regular check-ins, and understanding evolving needs to foster long-term relationships. 67% of churn is preventable if the customer's problem is resolved during their first interaction. 3.12.Discover Total Addressable Market Market research and data analysis helps assess the total addressable market (TAM) for products and services. This guides sales goals, resource allocation, and growth strategies. Identifying the TAM enables advertising firms to understand their potential market size and segment focus. This strategic insight guides marketing efforts and resource allocation. 3.13.Improve Lead Qualification Solid lead qualification is as essential for an efficient sales process as building trust and rapport. Sales intelligence enables businesses to define ideal customer profiles and accurately identify qualified leads. Lead qualification processes can be improved by cultivating leads. Eventually, this maximizes sales efficiency on prospects with the highest likelihood of conversion. Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. 3.14.Gain Insights in Real-time With real-time alerts and dashboards, best practice in sales intelligence includes sales teams acting on critical events as they occur. This level of agility and visibility drives faster deal progression. Real-time sales intelligence provides immediate insights into customer behavior and market changes. This paves the way for agile responses and strategic adjustments. 3.15.Lean into Personalization Businesses segment audiences and customize messaging for relevancy using sales intelligence for business growth. Personalized communication converts leads into customers more effectively. Personalization across advanced sales practices can significantly differentiate an advertising firm in a competitive era. Tailor experiences, solutions, and communications to meet the unique needs and preferences of each client. According to McKinsey, personalization marketing can increase revenue by 5–15% and marketing ROI by 10–30%. It can also reduce customer acquisition costs by up to 50%. 4.Building a Modern Sales Culture Looking ahead, AI in sales intelligence will become even smarter leveraging to surface patterns, recommend next steps, and even orchestrate actions across sales and marketing stacks. Perhaps most importantly, leading sales teams will increasingly view intelligence not as a utility but as an integral part of their workflow. They will use it to guide everything from targeting to messaging to forecasting. For executives, prioritizing sales intelligence today lays the foundation for data-driven selling and a formidable competitive edge. Leveraging sales intelligence and marketing automation insights is pivotal for businesses aiming to refine their strategic positioning and enhance operational efficacy. Utilizing cutting-edge sales intelligence, organizations pinpoint lucrative prospects with unparalleled accuracy. They craft sales strategies that resonate on a deeper level with their target demographics. Future trends in sales technology will include strategic deployment of marketing analytics driving the creation of highly targeted campaigns, optimizing channel performance and ensuring elevated ROI.

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Spotlight

MullenLowe Open

MullenLowe Open is a behaviour-driven activation agency. We create customer experiences at the convergence of shopper, digital and direct marketing. With expertise in retail, eCommerce, CRM and experiential, we help our clients to deliver integrated campaigns with commercial bite.

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Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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