5 Mobile App Development Trends Gaining Steam in 2019

What’s important, however, is that with the advent of mobile technologies comes the shift in user’s preferences. We get a lot more used to doing stuff with our phones, that we become more demanding. We want our experience to be more elevated, so to speak. We’re looking for simplicity but also for the entirety, we’re looking for speed but also for substance, and so forth. Naturally, these demands change over time. And as they do, they tend to shape up different trends.

Spotlight

Millennial Media

Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.

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Advertiser Platforms

Next-gen Sales: Power of Advanced Quote Management Providers

Article | March 18, 2024

Optimizing the sales funnel with advanced quote management systems enhances pricing accuracy and customer satisfaction. Learn about the top QMS software providers that promise high profit and sales. Contents 1. Introduction to QMS 2. Quote-to-Cash: Optimizing the Sales Funnel 2.1. Mapping the Customer Journey 2.2. Streamlining the Quote-to-Cash Process 2.3. Measuring and Managing Sales Performance 3. How Advanced Tools and Technologies Shape Quote Management 4. Best Quote Management Software Providers 4.1. Zilliant 4.2. Tacton 4.3. Paddle 4.4. Peak 4.5. Impact Analytics 4.6. Upstream 4.7. Proposify 4.8. Loopio 4.9. Simpleview 4.10. Configura 5. Final Thoughts 1. Introduction to QMS Quote management systems (QMS) are integral to optimizing the quote-to-cash (Q2C) process within the sales funnel. The incorporation of advanced intelligent technologies such as artificial intelligence, machine learning, predictive analytics, and data visualization, contemporary QMS enhance the efficiency and accuracy of quote generation for a streamlined user experience. These systems allow for precise pricing strategies tailored to real-time market conditions and customer-specific variables, thereby improving customer satisfaction. Consequently, businesses can adapt swiftly to market dynamics and customer needs, maximizing revenue and operational efficiency. The system further streamlines workflows by automating routine tasks, reducing manual errors, and accelerating the quote management process. Quote-to-Cash: Optimizing the Sales Funnel The sales funnel optimization is crucial for maximizing revenue and enhancing customer satisfaction. A key component of this optimization is the quote-to-cash (Q2C) process, which encompasses the end-to-end activities, from quoting a product or service to realizing revenue. Advanced tools and technologies have significantly transformed quote management, facilitating precise, efficient operations for businesses. Leveraging intelligence technologies like AI, ML, predictive analytics, and data analytics for data visualization, modern quote management systems can analyze historical data and customer behavior to generate highly accurate and personalized quotes. This capability accelerates the quoting process and enhances the accuracy of pricing strategies, ensuring that quotes reflect real-time market conditions and customer-specific factors. Additionally, these technologies enable dynamic pricing models, allowing businesses to adjust prices based on demand fluctuations, competitor pricing, and other relevant variables, thereby augmenting revenue. Furthermore, the integration of cloud-based platforms and advanced analytics has revolutionized the accessibility and scalability of quote management for professionals. Cloud technology ensures that the quote data is centralized, secure, and easily accessible from any location, supporting remote work environments and improving collaboration across different departments. Similarly, advanced analytics tools provide deep insights into quote performance, customer preferences, and sales acceleration trends, empowering businesses to make data-driven decisions. These insights can lead to more strategic pricing, improved customer satisfaction, and enhanced performance in the market. 1.1 Mapping the Customer Journey The first step in optimizing the quote-to-cash process within the sales funnel is mapping the customer journey. This involves understanding every touchpoint where customers interact with the business, from initial interest to final purchase and beyond. Mapping these touchpoints allows companies to identify critical moments where targeted interventions can increase conversion rates and enhance customer satisfaction. Effective customer journey mapping within the Q2C process includes: Capturing interest through marketing efforts and initial inquiries Tailoring quotes based on customer needs and specifications Refining quotes and terms to meet customer expectations and company capabilities Final agreement on the quote and terms Fulfilling the order as agreed Ensuring accurate and timely billing and collection 1.2 Streamlining the Quote-to-Cash Process Streamlining the Q2C process requires the integration of technology, strategic processes, and organizational alignment. Automation plays a pivotal role here, reducing manual errors and increasing efficiency. For instance, CPQ software can automate the quote generation process, ensuring that sales teams produce accurate and optimized quotes quickly. Other aspects of streamlining include: Using customer relationship management systems to maintain detailed records of customer interactions, preferences, and history and supporting personalized and consistent communication Speeding up contract signings and approvals with digital tools, reducing the time from quote approval to cash collection Connecting the Q2C process with enterprise resource planning systems to ensure seamless data flow and improve visibility across finance, sales, and operations 1.3 Measuring and Managing Sales Performance Optimizing the sales funnel also involves continuous measurement and management of sales performance. In this regard, the key performance indicators (KPIs) for the Q2C process might include: Quote Conversion Rate: The percentage of quotes that successfully convert into sales Customer Acquisition Cost: The cost related to the acquisition of a new customer through the sales funnel Customer Satisfaction and Retention Rates: Measures of how satisfied customers are with the purchasing process and their likelihood to return 2. How Advanced Tools and Technologies Shape Quote Management Incorporating advanced quote management software has made generating and managing quotes easier. The next-gen solutions, such as AI-driven algorithms and machine learning models, facilitate the analysis of extensive datasets, enabling businesses to generate highly customized and competitive quotes in real time. These technologies further allow for the automation of complex pricing strategies, considering many factors such as market trends, competitor pricing, customer purchasing history, and real-time demand fluctuations. By leveraging predictive analytics, businesses can anticipate customer needs more accurately, improving the conversion rates and ensuring optimized profitability. 3. Best Quote Management Software Providers Some of the top quote management software companies that help businesses optimize their sales funnel include: 3.1 Zilliant Zilliant is a prominent leader in cloud-native pricing, CPQ, and revenue optimization software, focused on transforming business pricing processes. With decades of experience addressing complex B2B pricing and sales challenges, the company leverages advanced AI and data science to enhance price management and optimization, revenue intelligence, and e-Commerce. Zilliant is renowned for its high ROI solutions, demonstrated through powerful customer endorsements from various industry leaders. Looking to the future, Zilliant continues to drive innovation in pricing science and customer engagement strategies, providing a comprehensive suite of services to optimize pricing and sales efficiency for manufacturing and distribution sectors. Its commitment to partnership and customer success is evident in its collaborative approach and continuous support in adoption strategies. 3.2 Tacton Tacton is a leading SaaS provider specializing in CPQ solutions specifically designed for industrial manufacturers. With over 25 years of manufacturing expertise, Tacton's state-of-the-art configuration engine rapidly streamlines complex product configurations into accurate quotes, enhancing operational efficiency and increasing sales volume. Recognized as a leader in the CPQ space by Gartner and G2, Tacton supports easy integration with existing digital landscapes, including PLM, CAD, PIM, and ERP systems. The platform simplifies the selling process through guided selling and needs-based configuration. It further provides powerful visualization and augmented reality features that allow customers to see real-time configurations. 3.3 Paddle Paddle is a comprehensive SaaS-based payment infrastructure provider that specializes in streamlining billing operations for software businesses. As a merchant of record, Paddle manages to complete the payment stack and take on the responsibilities of relationship maintenance with payment providers, global sales tax handling, and revenue reconciliation across different billing and payment methods. Its suite of products includes Billing, which offers an all-in-one solution for digital product payments and subscription management; ProfitWell Metrics for precise, free revenue reporting; Price Intelligently for a data-driven pricing strategy; and Retain, which automatically recovers failed payments to enhance customer retention. 3.4 Peak Peak is an advanced AI platform provider designed to significantly enhance business growth, profitability, and operational efficiency by optimizing essential functions such as inventory management and product pricing. Tailored for businesses of all sizes, from million to billion-dollar enterprises, Peak ensures optimal stock levels and competitive pricing, backed by an AI performance guarantee that consistently meets service levels. Recent innovations include the launch of Co:Driver, a generative AI product and the introduction of a performance guarantee that bolsters business confidence in AI adoption. Peak's comprehensive support structure and its ability to interconnect decisions across business functions further empower companies to harness AI effectively, inducing substantial improvements in decision-making and business performance. 3.5 Impact Analytics Impact Analytics is a pioneering provider of AI-powered SaaS solutions designed to optimize decision-making across the retail, grocery, CPG, and supply chain sectors. The company transforms vast amounts of data into actionable insights with its advanced AI platform, significantly enhancing various aspects of business operations such as demand planning, supply chain management, merchandising, and pricing & promotions. The platform includes specialized solutions like PriceSmart for unified life cycle pricing, TradeSmart for trade promotion planning, and AuditSmart, an advanced RPA bot for high-quality audits. Trusted by leading global retailers, Impact Analytics has demonstrated substantial business impacts, including an 8% lift in gross margins, 99% product availability on shelves, and significant reductions in work hours, clearance inventory, and wastage, culminating in annual savings of $1 billion for its clients. The company prides itself on its configurable solutions, resolute commitment to innovation, and ability to deliver tangible results within weeks, serving as a leader in retail AI solutions. 3.6 Upstream Upstream is a leading global provider of mobile marketing automation solutions, specializing in driving digital growth with innovative customer acquisition through attractive quotes and engagement strategies across all mobile channels. The company boasts a substantial global reach with a consumer reach of over 1.2 billion and 3.1 billion monthly interactions, supported by a robust network of 370+ advertisers and the execution of 4000 ad experiences. Upstream's Grow platform, recognized for its robust lead optimization and interaction capabilities, leverages proprietary predictive technology and expert marketing strategies to deliver unparalleled results, including a 12x ROI for e-commerce platforms. Dedicated to enhancing mobile operator efficiencies and increasing e-commerce sales, Upstream employs cutting-edge MarTech tools for event-driven campaigns, identity resolution, and ad fraud security to ensure high performance and minimal errors. 3.7 Proposify Proposify is a leading proposal software provider designed to streamline and enhance the sales document process for B2B services globally. Proposify addresses common issues associated with traditional document creation tools like Word and PowerPoint, such as high error rates, lack of brand consistency, and poor visibility into proposal engagement. The software provider simplifies the creation of proposals through a centralized content library that includes templates, snippets, and a design editor, enabling sales teams to quickly produce error-free, professional-looking documents. Proposify also offers advanced features such as interactive pricing, e-signatures, and a metrics dashboard that provides detailed insights into proposal views and engagement, helping businesses close deals more effectively. Its integration capabilities with CRMs and other tools ensure that sales processes are seamlessly connected and efficient. With a strong focus on customer success, Proposify offers personalized onboarding services to help businesses optimize their proposal workflows and achieve significant time savings. 3.8 Loopio Loopio is a leading RFP response management software company that transforms the response process for RFPs, RFIs, DDQs, and security questionnaires by enhancing collaboration, streamlining operations, and ultimately helping businesses secure more deals. Recognized for its user-friendly interface and robust functionality, Loopio garnered multiple G2 awards in 2024, including Best Results and Easiest to Use in the Enterprise category. Loopio’s integration with platforms enhance workflow efficiency, making vital information accessible within existing CRM systems. This integration, along with expert-vetted content and automatic updates, ensures that responses are quick, accurate, and compliant with current standards and practices. Its AI-driven content library centralizes knowledge, enabling fast, accurate responses and significantly reducing response times, which has led to measurable increase in efficiency and win rates among users. 3.9 Simpleview Simpleview is a prominent provider of digital marketing and site management solutions for quote management and is tailored for destination marketing organizations (DMOs). With products like Simpleview CMS and CRM, the company offers a fully integrated platform that enhances the online presence and operational efficiency of tourism entities from small towns to large countries. Simpleview's services include website design, branding, SEO, and paid media strategies, all created to attract visitors and win bids for events and conventions. Additionally, the company's Online Booking & Referral Engine and Email Marketing & Automation tools help DMOs increase engagement and revenue through direct bookings and effective communication. Simpleview also incorporates user-generated content and advanced data analytics to foster community engagement and provide actionable insights. 3.10 Configura Configura is a leading provider of innovative space planning and product configuration software, serving commercial interiors, material handling, and kitchen and bath industries. The company’s flagship software, CET, offers an all-in-one solution for accurate space planning and configuration and isrecognized for its impact on streamlining operations and boosting profitability. This recognition is underscored by Configura's recent accolade, the Best IT Innovation Award at MODEX 2024. Additionally, Configura fosters a collaborative environment with its Partner Portal, encouraging innovation and success through strategic partnerships. The company also emphasizes education and support through its academy, offering training and webinars to enhance user proficiency with CET. With a global presence and a commitment to innovation, Configura continuously updates its offerings, as demonstrated by recent expansions in its commercial interior product suite. 4. Final Thoughts Advanced quote management systems are crucial for businesses seeking to optimize their sales funnel and enhance customer satisfaction. As technology evolves, companies must adopt these tools to stay competitive and drive strategic decision-making. Significantly, the future of QMS lies in the continuous advancement of intelligence systems and NLP, along with predictive analytics and data visualization, providing deeper insights into customer behavior and market trends. The incorporation of blockchain technology will further continue to enhance data security and transparency. Likewise, companies must increasingly leverage IoT and real-time data analytics to enable more dynamic and responsive quote management, further optimizing revenue and operational efficiency.

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Advertiser Platforms

Top CRM Tools for Customer Engagement and Maximizing ROI

Article | March 12, 2024

Read this article for an in-depth analysis of top CRM tools that empower businesses to enhance customer engagement, boost ROI, better understand customer needs, and drive significant growth. Contents 1. Introduction 2. Understanding Customer Engagement 2.1 Key Perspectives on Metrics to Improve ROI through CRM 2.2 Role of Engagement in Customer Retention: An Expert Analysis 3. Top CRM Tools for Managing Customer Engagement 3.1 Pipedrive 3.2 ClickUp 3.3 Copper 3.4 Nutshell 3.5 Nimble CRM 3.6 Close 3.7 Insightly CRM 3.8 Sugar Sell 3.9 Workbooks CRM 3.10 Maximizer 4. Final Thoughts 1. Introduction In the growing digital age of intelligence and innovation, leveraging customer relationship management (CRM) tools has become indispensable for businesses aiming to enhance customer engagement and maximize return on investment. These top tools in CRM help streamline interactions and provide invaluable insights into customer behavior, preferences, and needs. This article explores the top CRM tools that can help businesses implement CRM to forge stronger customer relationships, enhance their marketing strategies, and foster companies to drive growth and innovation. 2. Understanding Customer Engagement Customer engagement transcends basic interactions between a company and its customers. It encompasses the emotional, psychological, and behavioral responses that customers exhibit toward a brand over time. This complex construct is significant as it connotes a proactive relationship where customers choose to interact with the brand beyond contractual obligations. 2.1. Key Perspectives on Metrics to Improve ROI through CRM Advanced metrics to measure customer engagement go beyond traditional indicators to provide deeper insights into customer behaviors and preferences. These metrics include: Customer Lifetime Value: An estimation of the total value a customer is expected to generate during their relationship with a brand. This CLV metric helps businesses understand how much they should invest in maintaining or expanding relationships with individual customers. Social Listening: The process of monitoring digital conversations to understand what customers are saying about a brand online. This metric is crucial for gauging sentiment and engagement in real-time, allowing companies to quickly respond to customer needs or market shifts. Heatmaps: Visual tools that show how users interact with a website, including what they click on, how far they scroll, and what areas they spend the most time viewing. Heatmaps are essential for understanding engagement at a granular level, enabling optimizations that enhance user experience and retention. Event-Triggered Analytics: This involves tracking and analyzing actions taken by users in response to specific events or campaigns. It helps in understanding how particular activities influence engagement and can guide more personalized customer interactions. Customer Health Score: A metric that combines various indicators of customer retention, engagement and satisfaction, such as product usage frequency, support ticket incidents, and feedback scores, to predict future engagement levels and potential churn. 2.2. Role of Engagement in Customer Retention: An Expert Analysis Deeply engaged customers represent a significant asset to any company. Their ongoing interactions with a brand reinforce and deepen their loyalty, making them less likely to switch to competitors. From a business perspective, enhancing customer engagement leads to various strategic benefits: By analyzing engagement patterns, companies can predict future buying behaviors and preferences, allowing for better inventory management, personalized marketing, and more accurate sales forecasts. Highly engaged customers often become brand advocates. They share positive experiences and recommendations with peers, effectively acting as a powerful marketing channel. This word-of-mouth marketing can significantly reduce acquisition costs and increase market penetration. Engaged customers typically require less support and are more familiar with the brand's processes and products. This familiarity reduces the cost and effort needed for customer service and leads to smoother transactions and interactions. Engaged customers provide continuous feedback, whether through formal surveys or informal comments across communication channels. This feedback is invaluable for continuous product and service improvement. 3. Top CRM Tools for Managing Customer Engagement CRM plays a crucial role in almost all businesses and ventures. A strong hold on CRM entails a good sales and marketing strategy. Below are some of the top CRM providers to choose from according to varying needs of businesses. 3.1 Pipedrive Pipedrive is a renowned sales CRM platform designed to optimize customer relationship management processes, enabling businesses to streamline interactions, enhance data management, and improve customer experiences across various stages of the customer lifecycle. Its features include: Lead and pipeline management, workflow and marketing automation, and comprehensive reporting, Pipedrive provides businesses with the tools necessary to manage leads effectively. It automates key sales activities and gains valuable insights into customer behaviors and sales performance. As a cloud-based solution, Pipedrive offers flexibility and accessibility, allowing teams to work from anywhere and ensuring that all employees operate from the most current data. 3.2 ClickUp ClickUp is among the best CRM tools and revolutionary all-in-one productivity platforms that streamlines business operations by integrating essential tools such as AI, project management, document collaboration, and more into a unified system. The platform provides: Enhancement of the entire customer lifecycle, from lead tracking to customer onboarding, through its advanced CRM capabilities, which include customizable workflow visualizations, automation of sales processes, and comprehensive data management tools. ClickUp supports robust collaboration features that allow seamless integration across departments, ensuring that every team member is aligned and productive. With its ability to replace disparate workplace tools and create efficiencies, ClickUp helps organizations save significant time each week, fostering a more productive work environment. 3.3 Copper Copper is a distinguished CRM platform designed to integrate seamlessly with Google Workspace, enhancing the efficiency of relationship management for businesses. As the only CRM recommended by Google, Copper optimizes workflows by enabling users to manage leads, track communications, and access files without leaving their Google apps. Key Features: Real-time updates and contextual information across Gmail, Google Calendar, and Google Drive, ensuring that all customer interactions are streamlined and more productive. Copper empowers businesses to enhance customer relationships and drive revenue with features like direct contact addition from Gmail and Calendar, automatic file synchronization, and comprehensive visibility into communication histories. 3.4 Nutshell Nutshell, one of the top CRM tools, is a comprehensive platform that simplifies and enhances B2B operations in CRM and email marketing. It is designed especially for teams that prefer to avoid juggling multiple sales and marketing tools. Important Characteristics: Nutshell integrates seamlessly with prominent business tools, offering functionalities such as automated sales processes and advanced contact management, all accessible through its native mobile apps. The platform also features Nutshell Marketing, launched in 2021, which allows users to create, send, and measure the impact of marketing emails and automated drip sequences directly within the CRM. The integration ensures that marketing efforts are closely aligned with sales activities. 3.5 Nimble CRM Nimble is a streamlined and intuitive CRM platform for small businesses and solopreneurs utilizing Microsoft 365 or Google Workspace. Nimble combines CRM functionalities with contact management, social media insights, sales intelligence, and marketing automation into a cohesive relationship management tool. Distinctive Advantages: The platform enhances productivity by providing comprehensive company and contact insights directly within users’ email inboxes and across multiple workspaces, including Gmail and Outlook. Designed to cultivate and nurture relationships rather than manage sales, Nimble facilitates the organization of contacts, calendars, and communications in one accessible location. Its capability to integrate with over 100 apps enhances its utility, providing users with powerful tools for lead capture, pipeline management, and generating actionable insights through customizable reporting features. 3.6 Close Close, one of the best CRM software, is a dynamic CRM platform that caters to small business teams and solopreneurs, particularly those embedded within the Microsoft 365 or Google Workspace ecosystems. Distinguished Features: Seamless integration of CRM functionalities with advanced communication tools, sales intelligence, and marketing automation, all designed to enhance user productivity without the complexity of manual data entry or an intricate UI. It is highly acclaimed for its user-friendliness and cost-effectiveness and is consistently recognized as a leader in CRM solutions. Close supports a range of essential business tools directly within the user's existing workspace, including email, calendar sync, and task management. 3.7 Insightly CRM Insightly is a cutting-edge top CRM tool designed for modern businesses of all sizes, aiming to enhance customer relationships and accelerate growth. Insightly has quickly become a leading platform in the CRM sector, backed by significant venture capital investments totaling $38 million. Peculiar Features: Known for its user-friendly interface and quick setup, Insightly offers extensive customization options tailored to various industry needs, ensuring a swift return on investment at a competitive cost. The platform integrates seamlessly with popular tools such as Google Workspace and Microsoft 365, enhancing productivity without the need for constant switching between applications. With features like opportunity tracking, workflow automation, project management, and advanced email marketing, Insightly provides comprehensive tools to support marketing and sales teams in fostering deeper customer engagement, streamlining communication, and driving sales efficiency. 3.8 Sugar Sell SugarCRM’s Sugar Sell stands out as a sophisticated CRM solution that liberates businesses from the inefficiencies of traditional CRMs by providing a high-definition customer experience without the typical hassles. Unlike conventional platforms that often involve tedious manual entry and limited functionality, SugarCRM eliminates blind spots, busy work, and roadblocks, enhancing overall business efficiency. The platform offers: Unparalleled customizability and control, particularly with its on-premises deployment option, Sugar Enterprise, which allows for deep customization to be tailored to specific business needs. SugarCRM is designed to increase the understanding of customer needs, thereby improving conversion rates, revenue, customer satisfaction, and retention. It includes powerful tools like SugarBPM for process automation and real-time alerts for dynamic account management, ensuring that every customer interaction is maximized for engagement and efficiency. 3.9 Workbooks Workbooks is a versatile top CRM software platform tailored for growing companies seeking to streamline business operations and enhance customer engagement. It provides an extensive suite of services that encompasses not only the traditional realms of sales, marketing, and customer service but also integrates advanced functionalities such as marketing automation, event management, order management, invoicing, and supplier management. Its prime features: It is available at a cost significantly lower than that of major competitors, typically ranging from 50-70% less. Workbooks are designed to cater to various industries, including media and publishing, business services, manufacturing, technology, transport and logistics, and accounting, making it a flexible and affordable solution for businesses aiming to optimize their comme.rcial operations and customer interactions. 3.10 Maximizer Maximizer, a global leader in customer relationship management solutions, offers comprehensive CRM tools to optimize sales, marketing, and customer service operations. Key Characteristics: The platform stands out for its user-centric design that integrates seamlessly with essential applications like Outlook and offers extensive customization options to fit various sales processes. With a strong emphasis on actionable insights, Maximizer enables sales leaders to effectively monitor, guide, and enhance team performance, ensuring accountability and achieving revenue targets. Its robust suite of features includes advanced analytics, pipeline management, and automated workflows to boost productivity and foster authentic customer relationships. 4. Final Thoughts Selecting the right CRM tools can significantly enhance customer engagement and maximize ROI by automating workflows and providing detailed analytics to guide decision-making. The future of CRM tools is likely to be shaped by the following trends: AI can analyze data more deeply to provide insights, predict customer behavior, and personalize customer interactions. Ensuring seamless customer experiences across all channels, whether online, in-app, or in-person, will be crucial. With increasing concerns over data privacy, CRM tools that prioritize secure data handling will be more in demand. These technologies could be used to enhance customer experiences, especially in fields like retail and real estate. As businesses continue to grow and prosper, CRM tools will play a pivotal role in shaping successful customer engagement strategies. By deploying emerging technologies and focusing on customer-centric approaches, companies can ensure sustainable growth and a strong competitive edge.

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Advertiser Platforms

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | January 9, 2024

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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Which Online Advertising Strategy Is Right For Your Business?

Article | February 10, 2020

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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Spotlight

Millennial Media

Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.

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Social Media Advertising

Attain and Experian Collaborate to Help Unlock Cross-Device Outcomes for Advertisers

PR Newswire | January 08, 2024

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment. With the growing number of devices and platforms used by consumers, the need for precise audience targeting and refined marketing strategies has become increasingly important. Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers. "We are continuously impressed by the caliber of Attain's customer base and our ability to fortify it with additional identity markers," said Greg Koerner, Vice President of Digital Advertising Sales, at Experian. "By harnessing the power of Attain's extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels." This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian's identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately. It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever. "We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said. "With this integration, we can seamlessly align advertiser data and demonstrate outcomes' true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies." This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain's services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs. About Attain Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a portfolio of apps, retail loyalty account linking, receipt capture, and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money. For more information on Attain, visit attaindata.io. About Experian Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. We have 22,000 people operating across 32 countries, and every day, we're investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

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Advertiser Platforms

AlgoriX & LiveRamp Partner to Accelerate Addressability for the Mobile Advertising Ecosystem

ExchangeWire | October 25, 2023

AlgoriX and LiveRamp have announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will enable global customers of its demand-side platform (DSP) and supply-side platform (SSP) to transact on LiveRamp’s RampID, as well as incorporate LiveRamp’s Authenticated Traffic Solution SDK into the AlgoriX SDK to accelerate the mobile app ecosystem’s deployment of Authenticated Traffic Solution. More than 450 of the world’s leading advertisers activate campaigns on RampID through LiveRamp’s data collaboration platform. AlgoriX joins more than 165 DSPs and SSPs that have integrated with LiveRamp’s solutions globally, enabling reaching high-value audiences at scale and delivering personalized experiences across browsers, mobile devices, and CTV. As advertisers look to address signal loss on mobile, authenticated inventory offers a powerful solution that can deliver results for publishers and marketers that often surpass what they were generating with cookies and mobile device IDs, said Frederic Liow, AlgoriX SVP for revenue growth & strategy. LiveRamp has helped lead the market in advancing authenticated identity as a viable alternative to help the ecosystem prepare for a post-signal loss future, and integrating our solutions will provide a powerful boost to our customers and developers. Additionally, AlgoriX will incorporate LiveRamp’s Authenticated Traffic Solution SDK into the AlgoriX SDK, enhancing the offering for developers looking to accelerate their success in the mobile and in-app advertising space. Leveraging AlgoriX’s SDK, these developers can now quickly leverage and deploy LiveRamp’s Authenticated Traffic Solution, increasing the addressability of their opted-in app users, and improving monetization of their inventory. “Consumers in APAC are mobile-first, which made it a natural fit to partner with AlgoriX given their history as a leader in the region and in the mobile app space,” said Travis Clinger, SVP, activations and addressability, LiveRamp. “LiveRamp has proven it can drive results for mobile developers, and as the market experiences more signal loss, with these new partnerships there’s no excuse for stakeholders to delay benefitting from the superior results authenticated identity can drive.” About AlgoriX AlgoriX is an independent global media and technology company. Backed by investments from top international venture capitalists, its core team is equipped with years of experience from global leading internet and ad tech companies. Through our team’s expertise, AlgoriX is able to bring to our partner's best-in-class technology solutions and know-how to effectively scale their revenue and deliver results.

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Programmatic Advertising, Advertiser Platforms

Pixalate Introduces Ad Industry's First Monthly App Developer Quality Rankings for Global Programmatic Advertising

PR Newswire | July 04, 2023

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today launched the inaugural Top Developer Rankings for CTV across Roku and Amazon Fire TV. The report ranks the world's Connected TV (CTV) app developers, bringing transparency to the programmatic advertising ecosystem. Pixalate's Top Developer Rankings build on the Publisher Trust Index, which provides ratings for individual CTV apps that support programmatic advertising. These rankings are based on multiple factors, including invalid traffic (IVT), popularity, ad density, and engagement scores. Often in programmatic advertising, buyers and sellers partner with app developers rather than individual apps. The new Top Developer Rankings provides an aggregated analysis of a developer's portfolio of apps, aiding ad tech companies in their advertising inventory partner evaluations. Top 5 CTV App Developers in April 2023 (Roku, North America): Fox News Pluto Inc. AT&T Services Inc. A Parent Media Co. Inc. Frndly TV Download the full April 2023 Top CTV App Developer Rankings for Roku here. The full report contains the top Roku app developers across North America, EMEA, APAC, and LATAM as well as regional trends. Top 5 CTV App Developers in April 2023 (Amazon Fire TV, North America): Disney Discovery Communications fuboTV Frndly TV A+E Networks Download the full April 2023 Top CTV App Developer Rankings for Amazon Fire TV here. The full report contains the top Roku app developers across North America, EMEA, APAC, and LATAM as well as regional trends. About Pixalate Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

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Social Media Advertising

Attain and Experian Collaborate to Help Unlock Cross-Device Outcomes for Advertisers

PR Newswire | January 08, 2024

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment. With the growing number of devices and platforms used by consumers, the need for precise audience targeting and refined marketing strategies has become increasingly important. Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers. "We are continuously impressed by the caliber of Attain's customer base and our ability to fortify it with additional identity markers," said Greg Koerner, Vice President of Digital Advertising Sales, at Experian. "By harnessing the power of Attain's extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels." This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian's identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately. It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever. "We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said. "With this integration, we can seamlessly align advertiser data and demonstrate outcomes' true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies." This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain's services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs. About Attain Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a portfolio of apps, retail loyalty account linking, receipt capture, and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money. For more information on Attain, visit attaindata.io. About Experian Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. We have 22,000 people operating across 32 countries, and every day, we're investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

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Advertiser Platforms

AlgoriX & LiveRamp Partner to Accelerate Addressability for the Mobile Advertising Ecosystem

ExchangeWire | October 25, 2023

AlgoriX and LiveRamp have announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will enable global customers of its demand-side platform (DSP) and supply-side platform (SSP) to transact on LiveRamp’s RampID, as well as incorporate LiveRamp’s Authenticated Traffic Solution SDK into the AlgoriX SDK to accelerate the mobile app ecosystem’s deployment of Authenticated Traffic Solution. More than 450 of the world’s leading advertisers activate campaigns on RampID through LiveRamp’s data collaboration platform. AlgoriX joins more than 165 DSPs and SSPs that have integrated with LiveRamp’s solutions globally, enabling reaching high-value audiences at scale and delivering personalized experiences across browsers, mobile devices, and CTV. As advertisers look to address signal loss on mobile, authenticated inventory offers a powerful solution that can deliver results for publishers and marketers that often surpass what they were generating with cookies and mobile device IDs, said Frederic Liow, AlgoriX SVP for revenue growth & strategy. LiveRamp has helped lead the market in advancing authenticated identity as a viable alternative to help the ecosystem prepare for a post-signal loss future, and integrating our solutions will provide a powerful boost to our customers and developers. Additionally, AlgoriX will incorporate LiveRamp’s Authenticated Traffic Solution SDK into the AlgoriX SDK, enhancing the offering for developers looking to accelerate their success in the mobile and in-app advertising space. Leveraging AlgoriX’s SDK, these developers can now quickly leverage and deploy LiveRamp’s Authenticated Traffic Solution, increasing the addressability of their opted-in app users, and improving monetization of their inventory. “Consumers in APAC are mobile-first, which made it a natural fit to partner with AlgoriX given their history as a leader in the region and in the mobile app space,” said Travis Clinger, SVP, activations and addressability, LiveRamp. “LiveRamp has proven it can drive results for mobile developers, and as the market experiences more signal loss, with these new partnerships there’s no excuse for stakeholders to delay benefitting from the superior results authenticated identity can drive.” About AlgoriX AlgoriX is an independent global media and technology company. Backed by investments from top international venture capitalists, its core team is equipped with years of experience from global leading internet and ad tech companies. Through our team’s expertise, AlgoriX is able to bring to our partner's best-in-class technology solutions and know-how to effectively scale their revenue and deliver results.

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Programmatic Advertising, Advertiser Platforms

Pixalate Introduces Ad Industry's First Monthly App Developer Quality Rankings for Global Programmatic Advertising

PR Newswire | July 04, 2023

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today launched the inaugural Top Developer Rankings for CTV across Roku and Amazon Fire TV. The report ranks the world's Connected TV (CTV) app developers, bringing transparency to the programmatic advertising ecosystem. Pixalate's Top Developer Rankings build on the Publisher Trust Index, which provides ratings for individual CTV apps that support programmatic advertising. These rankings are based on multiple factors, including invalid traffic (IVT), popularity, ad density, and engagement scores. Often in programmatic advertising, buyers and sellers partner with app developers rather than individual apps. The new Top Developer Rankings provides an aggregated analysis of a developer's portfolio of apps, aiding ad tech companies in their advertising inventory partner evaluations. Top 5 CTV App Developers in April 2023 (Roku, North America): Fox News Pluto Inc. AT&T Services Inc. A Parent Media Co. Inc. Frndly TV Download the full April 2023 Top CTV App Developer Rankings for Roku here. The full report contains the top Roku app developers across North America, EMEA, APAC, and LATAM as well as regional trends. Top 5 CTV App Developers in April 2023 (Amazon Fire TV, North America): Disney Discovery Communications fuboTV Frndly TV A+E Networks Download the full April 2023 Top CTV App Developer Rankings for Amazon Fire TV here. The full report contains the top Roku app developers across North America, EMEA, APAC, and LATAM as well as regional trends. About Pixalate Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

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