5 Questions Ad Sales Intelligence Tools Should Answer for their Ad Tech Users

| June 18, 2019

article image
In ad tech, the quality standards for prospecting and sales are more demanding than ever before. Potential advertisers expect more immersive, impressive, customized pitches from their sales reps. This requires an intense amount of research and information, yet reps have less time than ever to spend learning that information and building their pitches. That is where the importance of sales intelligence comes into the mix. Sales intelligence can be considered the technology and applications that gather and house data, insights, and information for reps to use in fueling their sales success.

Spotlight

Green Hat

We're Australia's leading marketing consulting agency dedicated to B2B and ‘considered purchase’ marketing. We help our clients in three main ways. Firstly, optimising Customer Experience by developing customer lifecycle programs and cut-through brand strategy. Secondly, driving revenue and pipeline growth with a focus on Sales and Marketing alignment. And thirdly, improving operational effectiveness using automation and analytics. Our services are centred around strategy, brand development, creative, digital, automation, content and inbound marketing. We work with many blue-chip clients and partner with ADMA each year to develop Australia’s most comprehensive B2B marketing research report.

OTHER ARTICLES

Microsoft Advertising expands UI redesign to more pages

Article | March 30, 2020

Microsoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts. The redesign preview now includes search terms, change history, reports, dimensions and more, the company announced Monday. The new UI, like the Google Ads redesign a couple of years ago, is aimed at helping advertisers access and act on information faster. For agencies and brands managing multiple accounts using a Manager account, the Manager Account Overview page will be the new default landing page in the new look.To start, it features four “insights tiles,” as shown in the screenshot above: Performance, Top changes: Accounts, Accounts and Devices.

Read More

Channel 4 slashes content budget owing to advertisement revenue drop

Article | March 30, 2020

Channel 4 is expected to cut its programming budget by nearly £150 million while furloughing about 100 staff to fight and survive any financial woes brought by the coronavirus crisis. The broadcaster, that is mostly funded by TV advertising, as well as being publicly owned expects to face a slump in the advertising revenue by 50% in the coming two months. It was estimated that Channel 4 was left with finances for six months only without having to make any cuts. The management of the broadcaster that includes Ian Katz, the director of programs as well as Alex Mahon, the chief executive will be taking a pay cut of 20% and will also not be receiving any bonus. Channel 4 also made an announcement that about 10% out of over 900 staff are expected to be furloughed.

Read More

Simpli.fi Launches Online Attribution for OTT/CTV Advertising

Article | March 30, 2020

Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially applicable to Direct-to-Consumer (DTC) brands and e-Commerce advertisers as it enables them to quickly measure performance and optimize campaigns to meet their performance goals.

Read More

The Drum Show: a CMO and agency manager on advertising and marketing in the time of coronavirus

Article | March 30, 2020

In a specific edition of The Drum Demonstrate throughout the Digital Transformation Pageant, the head of internet marketing at Hertz and founder of imaginative agency Mr President shared how their respective firms are coping during the present-day coronavirus crisis. Becoming a member of The Drum’s associate editor Sonoo Singh, Vincent Gillet, vice-president global marketing at Hertz, and Mr President co-founder and main inventive officer Laura Jordan Bambach talked about the only matter on any organization homeowners agenda – how to endure the coming weeks and months. Bambach reported that it was “too early” to know what the affect will be on a small business like Mr President, which counts Metro Bank and Betvictor among its clientele. Having said that, she praised the government’s initiatives to present businesses with grants and loans pursuing the chancellor’s announcement that £330bn would be reserved to assist the economic system.

Read More

Spotlight

Green Hat

We're Australia's leading marketing consulting agency dedicated to B2B and ‘considered purchase’ marketing. We help our clients in three main ways. Firstly, optimising Customer Experience by developing customer lifecycle programs and cut-through brand strategy. Secondly, driving revenue and pipeline growth with a focus on Sales and Marketing alignment. And thirdly, improving operational effectiveness using automation and analytics. Our services are centred around strategy, brand development, creative, digital, automation, content and inbound marketing. We work with many blue-chip clients and partner with ADMA each year to develop Australia’s most comprehensive B2B marketing research report.

Events