5 Unique Facebook Ads Targeting Tips that Drive Serious ROI

| April 17, 2017

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If you’ve chosen Facebook as a channel to invest a portion of your advertising budget on, you should definitely know your options when it comes to the audience you’re targeting. Facebook is a fantastic advertising channel, as millions of people are active every day, scrolling through ready to consume content.According to Facebook, more than 900 million people are active on the platform every day. This presents a tremendous opportunity as a business to get your content and/or products in front of an audience. Of course, how you do that, and who you present your message to are extremely important factors.

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Aspid ASD Publicidad, Estrategias de Comunicació

ÁSPID IS A BARCELONA ADVERTISING AGENCY SPECIALIZED IN INDUSTRIAL COMPANIES AND B2B We cover all the advertising and communication needs of companies that manufacture and / or sell their products and services to other companies. We advise, create, direct and manage any element related to the marketing of the company. Our services range from the creation of individual advertising campaigns to the advising and development of the global corporate identity of a company. In addition, we are experts in online communication through the development of specific sites and applications according to the needs of each client. The objective is not only to cover the advertising and communication needs of our clients, but also to help them grow and differentiate themselves from their competitors. In this sense, Our aspiration is to increase the professional relationship with our clients until we become something more than a supplier.

OTHER ARTICLES

Unlock Synergies Between SEO and Advertising on Amazon

Article | February 19, 2020

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in the Google universe, they heavily affect each other within the Amazon environment. As an increasing number of people start their product searches on Amazon rather than on Google, Amazon’s status and importance as a search engine as well as an ad provider is booming. Subsequently, brands as well as agencies need to understand the mechanisms of the new holistic approach to SEO and advertising on Amazon.

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Going Beyond Google to Gain New Customers With Search Advertising

Article | April 1, 2020

Paid search remains a key digital advertising strategy for gaining customers, and Google is the dominant player in search engine marketing, but companies are now looking to diversify their search ad spend to lessen their dependence on the tech giant and achieve more cost-effective conversions. Google's share of the global search market is nearly 89%. The second largest is Yahoo, with 2.7%. Although Google's hold on the industry is strong, it has recently been challenged by concerns regarding possible antitrust violations, inflated click prices for keywords, and its acquisition and bundling of ad tools.

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Google play movies may offer hundreds of free movies with ads

Article | March 26, 2020

Google also offers the ability to buy or rent movies and TV shows from the Play Store. Since 2012, this section is available in several countries. The pricing strategy has not changed, so many still consider it a relatively costly service. But, in some countries, discounts are quite often offered. Now there should be a new feature that will offer watching movies and other content for free. We could say that this service is facing difficulties because of the competition with Netlfix, HBO Go, and the others, where a relatively reasonable monthly payment with full content availability is set up. Now, Google platform will receive a new feature, which we will not find even with the above mentioned Netflix service. This is a free watching option with ads. The current version of Google Play Movies 4.18.37 includes several lines of code to indicate that we will see something like this soon.

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AdTech Vs MarTech: What’s The Difference?

Article | April 16, 2021

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

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Spotlight

Aspid ASD Publicidad, Estrategias de Comunicació

ÁSPID IS A BARCELONA ADVERTISING AGENCY SPECIALIZED IN INDUSTRIAL COMPANIES AND B2B We cover all the advertising and communication needs of companies that manufacture and / or sell their products and services to other companies. We advise, create, direct and manage any element related to the marketing of the company. Our services range from the creation of individual advertising campaigns to the advising and development of the global corporate identity of a company. In addition, we are experts in online communication through the development of specific sites and applications according to the needs of each client. The objective is not only to cover the advertising and communication needs of our clients, but also to help them grow and differentiate themselves from their competitors. In this sense, Our aspiration is to increase the professional relationship with our clients until we become something more than a supplier.

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