6 Digital Transformation Trends for 2019

Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy. Yes, “digital transformation” has been overused and diluted by executives and consultants to represent all aspects of digitalization in every facet of a business. But, when you study it, without bias or agendas, an important trend in business modernization is taking shape.

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Kinetic Worldwide

Kinetic uses intelligence, technology and creativity to help brands communicate with valuable audiences on the move. As the world’s largest planner and digital innovator in Out-of-Home advertising, we understand the customer’s physical journey better than anyone. Through the application of dynamic data and tech, we turn that journey into an Active Journey, driving people to take action in context. A global agency network within WPP, Kinetic has offices in 34 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands alike.

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Monitoring Sales Intelligence: Trends for Business Tactics

Article | July 20, 2022

Stay ahead with insights into alignment of sales and marketing for unprecedented business growth. Discover how the latest trends in sales intelligence are shaping the future of business strategies. Contents 1. Introduction 2. Top Sales Intelligence Trends to Watch in 2024 2.1. Hyper-Personalization 2.2. Customer Data Platforms 2.3. Multi-touch Approach 2.4. Shorter Sales Cycle 2.5. Cross-Selling and UpSelling 2.6. Calling Cognitive Conversational AI 2.7. Voice of Customer (VoC) Analytics 2.8. Automation of Routine Tasks 2.9. Real-time Analytics: 2.10. Predictive Analytics 2.11. Alignment of Sales and Marketing 2.12. Enhanced Customer Profiling 2.13. Blockchain for Sales Data Security and Transparency 2.14. Quantum Computing in Data Analysis 2.15. IoT-enabled Sales Intelligence 3. Final Thoughts 1. Introduction The ever-growing advertising market in sales and sales intelligence demands for aligning business strategies with sales trends. The impact of modern sales intelligence on businesses and their ROI is profound. It drives significant enhancements in lead generation, customer engagement, and conversion rates. Companies can optimize sales strategies by using sales intelligence trends like intelligent data to gather and apply insights from customer data. This targeted approach reduces the sales cycle and increases the efficiency of sales teams. Eventually, it leads to a higher conversion rate and customer lifetime value. Sales intelligence and its role in business evolution is crucial owing to its predictive capabilities. This allows businesses to anticipate market trends and customer needs. Doing so will enable them to make proactive adjustments to offerings and strategies. As a result, organizations experience a marked improvement in revenue growth, cost reduction, and competitive advantage. They demonstrate a substantial return on investment (ROI) from their sales intelligence initiatives. 2. Top Sales Intelligence Trends to Watch in 2024 2.1. Hyper-Personalization The implementation of hyper-personalization is crucial as it increases customer engagement, conversion rates, and, ultimately, revenue growth. This methodology enables sales and marketing leaders to craft highly individualized customer interactions. Such a tailored approach aligns with the escalating consumer demands for personalized experiences. The fact that 71% of consumers demand customization and 76% are dissatisfied with generic interactions contributes to competitive differentiation and a high ROI. McKinsey reports highlight that entities mastering personalization can surpass their peers by 40% in revenue generation, with a notable 8x return on marketing spend. 79% of organizations that exceeded revenue goals have a documented personalization strategy. Hyper-personalization enables the delivery of nuanced, context-sensitive sales pitches and marketing messages. It optimizes customer acquisition costs and fosters deep, meaningful connections that enhance customer lifetime value. 2.2. Customer Data Platforms Customer data platforms, one of the sales intelligence trends, are integral to businesses, especially Marketing Cloud. In 2022, a Genie was introduced, built upon the capabilities of the Marketing Cloud Customer Data Platform. CDP extends the functionalities across the businesses' entire product portfolio, facilitating data unification, identity resolution, and activation. Despite this expansion, the Marketing Cloud Customer Data Platform remains robust and relevant, offering distinct advantages. As organizations increasingly rely on diverse and aggregated data sources for personalized customer experiences, the significance of CDPs in conversations continues to grow. 2.3. Multi-touch Approach Multi-touch attribution represents a nuanced approach to measuring marketing effectiveness. It acknowledges the complexity of the customer journey by attributing value across multiple touchpoints, leading to a conversion. Unlike traditional, rule-based attribution methods such as first- and last-touch, multi-touch attribution offers a more equitable and comprehensive analysis. It leverages advanced analytics and allows integrating AI in sales strategies to accurately measure the impact of each touchpoint. It, thus, eliminates biases and lets marketers make data-driven business decisions. According to HubSpot's 2022 sales strategy & trends report, a third of sales reps say they average 2-4interactions with prospects in the sales process. 26% of reps report 5-7 interactions. Multi-touch attribution models provide distinct perspectives on the customer journey, including first-touch, last-touch, linear, time decay, u-shaped, w-shaped, and custom attribution. They emphasize the significance of the initial engagement and acknowledge the importance of interactions closer to the conversion. Adopting multi-touch attribution allows companies to gain deeper insights into campaign performance. It enables them to optimize their future marketing strategies and budget allocation. Future-proofing business strategies in sales ensure an eminent fair distribution of credit across marketing channels and partners. It enhances understanding of the paths that drive conversions. Ultimately, it guides more effective marketing strategies and investments in the complex digital advertising environment. 2.4. Shorter Sales Cycle Optimizing the sales process is as essential as accelerating revenue growth. Here, a pivotal aspect lies in shortening the sales cycle. Sales intelligence offers deep insights into prospect behaviors and preferences. This information facilitates quicker identification, qualification, and conversion of leads. "Prospects are less interested in 'seeing how it works' and more interested in making sure you understand their needs, have a comprehensive idea of their requirements, and that the product will work." -Dan Tyre, Inbound Fellow at HubSpot It empowers representatives to pinpoint and engage with key decision-makers efficiently, ensuring personalized outreach that resonates with an account's specific needs. This justifies its ability to identify upsell and cross-sell opportunities within an existing customer base. It eventually leads to streamlined revenue growth from current relationships. While these real-time lead enrichment and targeted outbound prospecting efforts hone in on high-quality leads, ideal customer profiles significantly reduce time to conversion. 2.5. Cross-Selling and UpSelling Understanding and implementing cross-selling and upselling strategies are pivotal in today's competitive market. A 2022 HubSpot Blog survey found that most sales professionals use cross-selling and upselling strategies to drive up to 30% of their revenue. This demonstrates their critical role in sales intelligence and customer lifecycle management. Cross-selling encourages customers to purchase complementary or related products alongside their primary purchase. The process enhances customer experience and satisfaction by offering more value. According to a HubSpot Blog survey of more than 500 sales professionals, 72% of salespeople who upsell and 74% who cross-sell say that it drives up to 30% of their revenue. Upselling involves encouraging customers to purchase a premium or upgraded version of the product they are buying, thereby increasing the transaction's value. This business intelligence strategy relies on understanding the customer's needs and goals and offering solutions that align with their growth trajectory. Both strategies necessitate a deep understanding of the customer journey, trust-building, and personalized engagement to be successful. Encouraging sales teams to leverage these strategies involves: Regular customer check-ins Comprehensive product knowledge A focus on adding value to every customer interaction 2.6. Calling Cognitive Conversational AI Cognitive conversational AI is transforming customer service operations by delivering personalized, efficient, and dynamic interactions based on cognitive science principles. This advanced technology surpasses traditional chatbots and generative language models by understanding, remembering, and responding to inquiries in a human-like manner, tailoring responses to each user's unique history and needs. It can handle a wide range of customer service tasks well. Its ability to recall past conversations, analyze sentiment, and provide contextually relevant responses allows it to address a broad spectrum of customer service tasks effectively. Companies like Walmart have significantly improved customer satisfaction scores by implementing AI-driven chatbots, with a reported 38% increase in CSAT in certain regions. These systems can reduce average call handling times by efficiently directing calls. They assist agents with real-time information to expedite resolutions. Their ability to continuously learn from interactions helps them improve performance over time. Sean Downey, Google's President, Americas and Global Partners, believes that growing in importance in AI will be the single biggest trend in 2024. 2.7. Voice of Customer (VoC) Analytics Voice of Customer (VoC) analytics has emerged as a critical tool for sales leaders. They use VoC analytics to align their sales strategies with buyers' evolving needs and expectations. This analytical approach provides invaluable insights into customer preferences, pain points, and behaviors. Additionally, it enables organizations to optimize their sales motions, messaging, and overall customer experience. VoC needs to be implemented as backed by a research that 61% of consumers switch brands due to poor customer service. Implementing VoC analytics across the sales process empowers teams to identify opportunities based on customer needs. It enables teams to refine messaging to address specific buyer concerns. It also streamlines sales processes to enhance customer experiences and gather competitive intelligence. Furthermore, it pinpoints areas for retention and expansion efforts. This data-driven approach ensures that sales strategies are responsive to current market dynamics. It also proactively addresses potential challenges and opportunities. Additionally, closing the feedback loop by communicating to customers how their input has influenced business decisions is crucial for reinforcing the value placed on customer insights. 2.8. Automation of Routine Tasks A significant portion of a salesperson's time can be consumed by manual data entry and report generation. Automating data entry and reporting frees up reps to focus on more strategic initiatives that drive growth. Robotic process automation (RPA) tools seamlessly capture data from multiple systems, populate CRM and sales databases, generating regular performance reports. While lead qualification is essential for identifying and prioritizing promising opportunities, automated lead scoring uses demographics, behavior, and history to gauge lead quality. Bots can further enrich profiles with firmographic data and intent signals. Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. Intelligent scheduling automation enables reps to automatically sync calendars, rapidly find mutual availability, and instantly book meetings. The automated collection and analysis of buyer and account data to uncover sales opportunities scrape data sources to update key prospect details like technology stacks, initiatives, and structures. 2.9. Real-time Analytics: The ability to access and analyze data in real-time is becoming crucial. This immediacy allows for quicker adjustments to sales strategies and more timely responses to customer needs. Traditional lead scoring models, based on past behavior analysis, are giving way to real-time analytics. These models assess prospect engagement as it happens. This method provides instant insights into buyer signals across multiple channels, revealing key changes in stakeholder influence and priority requirements. Such timely intelligence allows sales professionals to adjust their approaches and negotiations more effectively. Real-time analytics also monitors competitors’ online activities. They alert sales teams about the new product launches and marketing efforts. This enables quick strategic adjustments to maintain a competitive advantage. Additionally, it tracks evolving buying behaviors and preferences and offers a transparent view of the true ROI from campaigns and marketing assets. This way, they let the sales teams customize business strategies with sales intelligence for improved outcomes. 2.10. Predictive Analytics Using the power of AI analytics in sales, firms are dissecting vast data to forecast trends and shape strategic actions, enhancing agility in market responses. Voice of the Customer (VoC) analysis is crucial for gauging consumer insights from diverse data points like reviews and social media. It enables rapid sentiment analysis and product adaptation. Additionally, adapting to sales changes allows real-time analytics to revolutionize advanced business strategies like customer engagement. This enables on-the-spot adjustments to sales approaches. Predictive analytics further extend to refining pricing, inventory, and supply chain management, showcasing its broad utility in business optimization. 2.11. Alignment of Sales and Marketing Integration of sales and marketing, also known as "Smarketing," is becoming increasingly important. Integrating sales and marketing procedures and goals lets them work together throughout the consumer journey. Contemporary sales methodologies also encompass the application of digital tools to generate streamlined and customized product demonstrations tailored to the clientele's specific requirements and inclinations. Businesses with sales marketing alignment say that goal attainment is 107% more likely than companies with misalignment. With the assistance of sales intelligence tools, sales and marketing function integration is becoming increasingly prevalent. This alignment guarantees uniformity in customer correspondence and enhances the effectiveness of lead management. 2.12. Enhanced Customer Profiling Enhanced customer profiling is still a trend among top sales technologies to boost buyer engagement. This is because customers tend to prioritize personalization and data-driven insights over the traditional ways of knowing the product. Advanced business intelligence in profiling techniques for customer profiling includes demographic, psychographic, and behavioral data, allowing for more targeted sales approaches. This gives rise to better ads, that suit the right target audience and appeal businesses to buy the product or service. Customer profiling thus helps increase profits, engage more customers, make marketing easier, and help understand the customers better. 86% of customers say that they are ready to pay more if it means getting a better customer experience 2.13. Blockchain for Sales Data Security and Transparency Most companies store sales data in centralized databases and data lakes. While convenient, these repositories have single points of failure that make data vulnerable to cyber-attacks and insider threats. Blockchain is a distributed digital ledger that establishes trust, accountability, and transparency without a central authority. In blockchain, data is distributed across many nodes in peer-to-peer networks, eliminating single points of failure. In addition, transactions are secured with cryptographic hashing and digital signatures to prevent tampering. For any business that values sales data security and transparency, blockchain is the future. This is because it enables encrypted storage, granular access controls, irrefutable audit trails, and supply chain traceability for sales records. 2.14. Quantum Computing in Data Analysis Although still in its infancy, quantum computing presents a potential for handling extraordinarily complex data analysis much faster than current technologies. It provides unprecedented insights into business intelligence trends, including customer behavior and market trends. Quantum computing can process data exponentially faster than classical computers. Certain types of data analysis tasks like pattern recognition, clustering, and regression analysis can be accelerated massively using quantum algorithms. This aspect lets the sales teams crunch large datasets in seconds as opposed to hours or days. Quantum machine learning algorithms are extremely adept at detecting hidden patterns and insights in complex, noisy datasets. Quantum machine learning models like quantum neural networks can deliver far more accurate predictions than the classical techniques. This increased predictive precision allows sales teams to forecast sales more reliably. 2.15. IoT-enabled Sales Intelligence The Internet of Things offers new streams of real-time data. Executives can leverage this for live insights into how products are used, enabling more next-level sales strategies for precise targeting and product development. IoT creates intelligent systems that sense, analyze, and integrate data from across the. It then translates it to new streams of information on prospective buyers, their behaviors, and their interactions with the company. It identifies promising new prospects by tracking digital signals like web traffic, content downloads, and social media engagement. Smart sensors enable the tracking of prospects through the sales funnel by monitoring online and offline interactions. To leverage IoT for next-level sales, organizations need capabilities to ingest, process, analyze, and interpret the influx of data. These include prescriptive analytics, augmented intelligence, smart data visualization, contextual guidance, among others. 3. Final Thoughts As we look towards the future, sales intelligence in advertising is set to become more sophisticated and integral to business success. The continuous refinement of technologies and strategies will enable organizations to meet and even exceed the consumers’ ever-increasing expectations for personalized and engaging experiences. The integration of quantum computing and IoT will further amplify the ability to process and analyze data. It will open new avenues for customer engagement and strategic decision-making in sales. This intelligence in sales promises an era where advanced analytics, deep customer insights, and strategic alignment between sales and marketing converge to boost customer happiness and business growth. This foreseen evolution will empower businesses to manage the intricacies of digital advertising and forge stronger connections with their customers. Eventually, the process sets the stage for sustained competitive advantage and revenue growth.

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Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article | September 1, 2023

Become a member of MyTradeZone.com and build your permanent online booth showcasing your company profile, products, and services at the always-open networking event – it only takes minutes – the site is free to join. While social media demonstrates its prowess as a potent instrument for establishing connections with prospective clients and bolstering lead generation within the B2B sector, one vital challenge remains - the absence of a dedicated platform exclusively tailored for B2B enterprises. MyTradeZone has emerged as a guiding light within this domain, presenting a comprehensive solution customized to cater to the needs of B2B professionals and leaders. MyTradeZone's intelligent B2B search engine is your gateway to connect with other businesses to promote your products and services and to source products and services from suppliers. According to Forbes, 91% of small businesses used social media as a way of connecting with their market in 2021. A Gartner report also revealed that approximately 40% of B2B buyers use social media to help inform their purchasing decisions. Meanwhile, around 84% of C-level and VP-level buyers are influenced by social media when purchasing, according to International Data Group. However, despite the variegated benefits of social media, B2B players face significant hurdles when they lack a unified platform to conduct their operations. They lack a trade and social networking site for businesses. Without such a platform, they struggle to access the benefits that come with it, including: Difficulty in reaching niche audiences of professionals and businesses. Limited access to industry-specific products and services with insights and content. Struggles in fostering networking connections that actually count. Inability to personalize business content for improved and direct engagement. Challenges in utilizing specialized tools for effective lead generation. Concerns regarding data privacy and security. Dealing with overcrowded and chaotic digital spaces. Struggles in achieving measurable returns on investment directly aligned with business goals. Cost-effectively promoting their products & services, and generating leads. Taking advantage of emerging AI technology to do smart match-making. Furthermore, the costs and limitations of physical events exacerbate these challenges, such as: Participating in multiple physical trade shows and events at different locations is costly and often not feasible. This leads to missed opportunities for companies to reach potential prospects effectively. Networking opportunities at physical events are limited to the event's duration. The lack of a B2B creator ecosystem with monetization tools compounds these challenges. To address these challenges, B2B marketers often seek alternative approaches, such as an extensive exploration of various social media channels to reach and engage their target audience. Unfortunately, these efforts frequently fall short of achieving their desired results. In such a scenario, imagine the ease and convenience of having an innovative all-in-one solution readily available! MyTradeZone has emerged as a beacon in this space, offering a comprehensive solution tailored to B2B professionals. Here’s why it stands out: Targeted B2B Networking and Lead Generation MyTradeZone addresses the primary challenge of reaching a precise audience in the B2B sector. With its tailored approach, businesses can engage directly with other professionals, bypassing the clutter typically found on generic social media platforms. This precision in networking leads to more effective lead generation and relationship building. A Social Network Dedicated to Business One of the platform's strengths is its ability to provide users with access to social networking and collaboration tools specialized for B2B networking. Customizable and Intelligent Matchmaking The platform's AI-driven algorithms offer intelligent matchmaking and recommendations, aligning businesses with potential clients and partners who share similar interests and needs. This results in highly efficient and relevant connections. Monetization Opportunities for Creators MyTradeZone recognizes the importance of content creation in the B2B space. It empowers creators to monetize their work through peer-to-peer payments, creating a vibrant ecosystem for sharing valuable industry knowledge. Event and Trade Show Integration For trade associations and event organizers, MyTradeZone presents a unique opportunity to enhance their offerings. By integrating their events and trade shows into the platform, they can offer additional value to members and sponsors, extending networking opportunities beyond the limitations of physical event dates. Enhanced Data Privacy and Security In a world where data privacy and security are paramount, MyTradeZone places a strong emphasis on protecting its users' information. This commitment to security builds trust and credibility among its users. It enables users to exercise control over their privacy settings, allowing them to determine both the content that is displayed and the audience with whom it is shared. User-Friendly Interface and Tools The platform is designed with user-friendliness in mind. Businesses can easily establish a permanent profile, engage in discussions, manage groups, and utilize various tools for content sharing and collaboration. Provides a Unique Platform for Advertisers and Marketers MyTradeZone’s B2B search engine offers highly targeted – and – cost-effective advertisements to both buyers and sellers. Also, it provides a highly targeted audience with measurable metrics. Visionary Leadership Under the guidance of CEO and Chairman, Bachir Kassir, MyTradeZone leverages his extensive experience in the software and B2B industry to provide a platform that truly understands and meets the needs of its users. MyTradeZone.com also offers paid premium plans. You can see the details at https://mytradezone.com/pricing. For example, you can upgrade your listing from a free to Business Essential plan, and you can automatically have up to 10 keyword phrases of your choice where you company appear on the top of a search results. This alone worth trying the premium edition. MyTradeZone offers more than just a B2B social network; it provides a holistic solution for businesses looking to master the intricacies of the digital realm. With its focused approach, innovative features, and commitment to user experience, it stands as an indispensable tool for any B2B professional looking to make a mark in today's competitive environment. For additional inquiries, reach out to contact@mytradezone.com. Meanwhile, to stay updated on future platform improvements and promotions, connect with us at MyTradeZone.com. Scan the QR for more details.

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Best Practices for Sales Intelligence in Modern Businesses

Article | February 14, 2024

Embrace the power of data-driven sales and learn how to harness real-time insights, personalize outreach, and optimize sales process for unmatched efficiency through sales intelligence best practices. Contents 1. Introduction to Sales Intelligence 2. Sales Intelligence is the Future of Sales 3. Best Practices for Efficient Sales Intelligence in Businesses 3.1. Track Buying Signals 3.2. Understand Buyer Motivations 3.3. Personalize Outreach 3.4. Prioritize Leads 3.5. Track Performance Metrics 3.6. Analyze Data Analytics in Forecasting 3.7. Monitor Market Trends 3.8. Integrate with CRM 3.9. Comply with Sales Ethics and Data Privacy 3.10. Power up Social Selling 3.11. Enhance Customer Retention 3.12. Discover Total Addressable Market 3.13. Improve Lead Qualification 3.14. Gain Insights in Real-time 3.15. Lean into Personalization 4. Building a Modern Sales Culture 1. Introduction to Sales Intelligence Sales intelligence combines internal and external data to provide deep insights into accounts, prospects, and markets. Internal data from CRM provides behavioral insights about leads and customers. Similarly, marketing automation platforms and other systems offer valuable information. External data sources such as business databases and social media provide relevant firmographic, technographic, and buying intent signals. Sales intelligence analyses this data to offer a clear overview. Eventually, it boosts sales targeting, messaging, and forecasting. 2. Sales Intelligence is the Future of Sales Sales intelligence is like a secret weapon for sales teams. It uses data, analytics to give full picture of customers and prospects. This means sales reps can have more meaningful conversations and close deals faster. Business intelligence strategies include sales intelligence tools to integrate data from multiple sources, like CRM, marketing automation, and social media. This way they can create detailed profiles of prospects and customers. The capacity to convert raw data into actionable insights differentiates successful sales organizations today. Forward-thinking companies are wisely investing in sales intelligence platforms from providers. Equipped with real-time alerts and predictive analytics, sales reps can engage in smarter conversations to boost pipeline velocity and conversion rates. The competitive advantage provided by sales intelligence solidifies its role in crafting strategies for the future of sales. For a successful modernization initiative, sales leaders need strategic alignment across the business. This involves recognizing the role of AI in sales to improve sales efficiency: Partner with IT- Ensure seamless systems integration and data flows Collaborate with Marketing- Coordinate campaigns, assets, and messaging Involve Operations- Optimize processes to maximize sales efficiency Educate Executives- Demonstrate value and progress through analytics reporting Empower Sales Managers- Provide enablement resources to improve team adoption 3. Best Practices for Efficient Sales Intelligence in Businesses Adopting best practices in the sophisticated approach to sales and marketing intelligence arena enables companies to dissect vast amount of data. This effective data utilization propels them to execute informed strategies. This methodology helps to understand the leads and interact with customers efficiently. The approach catalyzes growth and prepares companies to compete by being innovative in the market. 3.1.Track Buying Signals Understanding and responding to buying signals in real-time can give an edge to the advertising firms. Businesses can identify accounts in the market or do research by tracking actions such as website visits, content downloads, and social media interaction. This allows sales teams to focus on hot leads instead of cold outreach and time their outreach and proposals perfectly. 3.2.Understand Buyer Motivations Businesses can uncover what motivates buyers to purchase a particular solution through market research, customer interviews and previous deals. This helps create targeted messaging that speaks directly to the buyer's needs and pain points. Grasping why clients invest in advertising services or products allows for more focused and effective sales strategies. This could be the desire for brand visibility, market expansion, or digital transformation. Tailoring your approach based on these motivations increases relevance and impact. Segmented personalized automated email messages average 46% higher open rates than normal marketing messages. 3.3.Personalize Outreach With insights into each lead's role, challenges, and interests, sales teams can craft personalized emails, social media messages, and other touchpoints. This tailored approach improves engagement and helps convert leads faster. Personalization is not just beneficial; it is expected. Using gathered intelligence to customize communications ensures that messages resonate with the specific needs and interests prospects through sales intelligence in B2B prospecting in the advertising sector. Companies that track buying signals see a 70% increase in lead conversion rates. 3.4.Prioritize Leads Not all leads are equal. By scoring leads based on fit, need, and readiness to buy, sales teams know where to focus their efforts for the best return. Data like firmographics, intent signals, and engagement can help segment and prioritize leads. Utilizing scoring mechanisms to identify and focus efforts on high-potential leads ensures optimal allocation of resources towards engagements that are most likely to convert. A 2023 LinkedIn study reiterates the importance of detailed prospect profiling, noting that companies with comprehensive lead information recorded 40% higher conversion rates than those with sparse data. 3.5.Track Performance Metrics One of the best practices of sales intelligence is monitoring key performance indicators (KPIs). These include conversion rates, average deal size, and sales cycle length. These KPIs provide insights into sales effectiveness and areas for improvement. Additional key metrics like win rates, deal sizes, sales cycle length, and lead response rates should be diligently tracked. Monitoring this data helps optimize processes and double down on what's working. 3.6.Analyze Data Analytics in Forecasting Advanced analytics helps create accurate sales forecasts to meet targets and gain visibility into the pipeline. Historical data and predictions provide actionable insights for territory planning. Leveraging data analytics to predict market trends and customer needs allows for proactive pipeline management. This helps in anticipating demand shifts in the advertising industry and aligning offerings accordingly. 3.7.Monitor Market Trends Staying ahead in the advertising industry requires a keen understanding of evolving market trends. This includes shifts in digital marketing, consumer behavior, and technology adoption. These factors enable your team to adapt and innovate, and is a best practice for sales intelligence. This external data paired with internal intelligence guides sales strategy. Companies that stay ahead of market trends see a 25% increase in revenue growth. 3.8.Integrate with CRM A CRM (customer relationship management) system integrated with sales intelligence solutions provides a single source of truth. This enables seamless data sharing across sales, marketing, and customer success for complete visibility. A robust CRM system is foundational for managing and analyzing customer interactions. Integration with sales intelligence tools enhances data accuracy and accessibility. The process fosters data-driven decision making and provides a 360-degree view of the customer. 78% of sales pros say their CRM is effective at improving sales and marketing alignment. 3.9.Comply with Sales Ethics and Data Privacy While leveraging sales intelligence, businesses must ensure ethical data collection and usage practices. Protecting customer privacy enhances long-term loyalty. In an era where data is a critical asset, adhering to ethical sales practices and data privacy laws is paramount to building trust with clients. Additionally, it ensures compliance with regulations such as GDPR and CCPA. 42% helps influence customer buying decisions based on trust in organisation’s data security & privacy practices. 3.10.Power up Social Selling Social platforms like LinkedIn provide a goldmine of sales intelligence. Following target accounts, engaging with connections, and monitoring content shares provide valuable insights. This utilization of social media platforms connects with prospects and clients, adding a powerful tool to the sales arsenal. It allows for the sharing of relevant content, engaging with brand conversations, and building relationships. 78% of salespeople who use social selling generate more leads than those who don't. 3.11.Enhance Customer Retention Analyzing customer churn, satisfaction, and upsell opportunities helps retain and grow accounts. Sales intelligence plays a key role in understanding customers better. Beyond acquisition, the focus should also be on retaining advertising clients. This can be achieved through exceptional service, regular check-ins, and understanding evolving needs to foster long-term relationships. 67% of churn is preventable if the customer's problem is resolved during their first interaction. 3.12.Discover Total Addressable Market Market research and data analysis helps assess the total addressable market (TAM) for products and services. This guides sales goals, resource allocation, and growth strategies. Identifying the TAM enables advertising firms to understand their potential market size and segment focus. This strategic insight guides marketing efforts and resource allocation. 3.13.Improve Lead Qualification Solid lead qualification is as essential for an efficient sales process as building trust and rapport. Sales intelligence enables businesses to define ideal customer profiles and accurately identify qualified leads. Lead qualification processes can be improved by cultivating leads. Eventually, this maximizes sales efficiency on prospects with the highest likelihood of conversion. Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. 3.14.Gain Insights in Real-time With real-time alerts and dashboards, best practice in sales intelligence includes sales teams acting on critical events as they occur. This level of agility and visibility drives faster deal progression. Real-time sales intelligence provides immediate insights into customer behavior and market changes. This paves the way for agile responses and strategic adjustments. 3.15.Lean into Personalization Businesses segment audiences and customize messaging for relevancy using sales intelligence for business growth. Personalized communication converts leads into customers more effectively. Personalization across advanced sales practices can significantly differentiate an advertising firm in a competitive era. Tailor experiences, solutions, and communications to meet the unique needs and preferences of each client. According to McKinsey, personalization marketing can increase revenue by 5–15% and marketing ROI by 10–30%. It can also reduce customer acquisition costs by up to 50%. 4.Building a Modern Sales Culture Looking ahead, AI in sales intelligence will become even smarter leveraging to surface patterns, recommend next steps, and even orchestrate actions across sales and marketing stacks. Perhaps most importantly, leading sales teams will increasingly view intelligence not as a utility but as an integral part of their workflow. They will use it to guide everything from targeting to messaging to forecasting. For executives, prioritizing sales intelligence today lays the foundation for data-driven selling and a formidable competitive edge. Leveraging sales intelligence and marketing automation insights is pivotal for businesses aiming to refine their strategic positioning and enhance operational efficacy. Utilizing cutting-edge sales intelligence, organizations pinpoint lucrative prospects with unparalleled accuracy. They craft sales strategies that resonate on a deeper level with their target demographics. Future trends in sales technology will include strategic deployment of marketing analytics driving the creation of highly targeted campaigns, optimizing channel performance and ensuring elevated ROI.

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Modernizing Sales Strategies: The Impact of Digital Intelligence

Article | January 9, 2024

Explore the expanding digital marketplace and how it's opening new opportunities for modern sales strategies. Find out how digital tools are fostering collaboration between sales and marketing. Contents 1. Embracing Modern Sales Practices in Current Market 1.1 The Case for Modernizing Sales Approaches 2. Conceptual Framework of Digital Intelligence in Saless 2.1. Reinventing Sales Approaches in Omnichannel Methods 2.2. Implementing Data Analytics into Sales for Boosted ROI 3. How Digital Transformation Elevates Business Sales 4. Top 10 Innovators in Driving Sales through Digital Intelligence 4.1. Salesken 4.2. BoostUp 4.3. Revenue Grid 4.4. Aviso AI 4.5. Scratchpad 4.6. Seamless.AI 4.7. Lusha 4.8. Spotler UK 4.9. Pipeliner CRM 4.10. Dealfront 5. Wrap-up 1. Embracing Modern Sales Practices in Current Market The business landscape is constantly evolving. Sales teams must embrace modern practices and strategies to stay competitive and drive revenue in this market. However, shifting long-standing sales processes can be daunting for any organization. Studies show organizations that have adopted modern sales strategies and techniques experience increased win rates, shorter sales cycles, and expanded deal sizes. However, simply adopting new technology is not enough. Sales leaders must focus on aligning people, processes, and platforms to drive success. The Case for Modernizing Sales Approaches Buyer behavior has changed: - The rise of digital sales intelligence has dramatically shifted purchase preferences. - Sales reps can no longer be the sole source of information. The emergence of new technologies: - AI, predictive analytics, and sales engagement platforms open up more efficient workflows. - Tech-forward teams see major lifts in productivity. Increased competition: - With globalization and more competition, sales cycles have lengthened. - To win deals, sales teams need an edge with modern tools. More data availability: - Advanced analytics provide unprecedented insights into customers and every stage of the sales process. - Data is the key to optimization. The remote workforce: - Location is no longer a limitation. - Distributed teams are now the norm. - Sales leaders must enable collaboration through digital channels. These factors make modernization non-negotiable. According to Gartner, 75% of B2B sales organizations will add artificial intelligence-guided selling solutions to their traditional sales playbooks by 2025. Thus, leadership must take action to embrace change. 2. Conceptual Framework of Digital Intelligence in Sales 2.1. Reinventing Sales Approaches in Omnichannel Methods Against traditional methods, customers now engage across digital sales intelligence through countless channels, from social media to mobile apps. Omnichannel and modern sales strategies integrate these experiences into a seamless brand journey. For instance, a customer can: - Research products on a brand's website - Chat with an online rep - Complete the purchase on a mobile app Companies with extremely strong omnichannel customer engagement retain, on average, 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. Artificial intelligence allows brands to take omnichannel personalization to new heights. With mountains of customer data, AI systems can deliver hyper-relevant recommendations, predictive lead scoring, and tailored content. AI tools analyze customer conversations across channels to gauge sentiment. This reveals pain points, trends, and opportunities. AI can grade leads based on their potential purchase intent by analyzing a wide range of signals (demographics, behaviors, and so on). AI systems can also use client preferences and purchase histories to provide personalized product recommendations. This type of tailored content keeps customers engaged. For example, Amazon uses AI to generate 35% of its revenue through recommended purchases. 2.2. Implementing Data Analytics into Sales for Boosted ROI Data analytics has become an invaluable tool for sales teams seeking to boost their ROI. Implementing data analytics for sales growth can help identify the most promising leads. Salespeople can qualify and prioritize leads by analyzing lead attributes such as industry, company size, job title, and engagement metrics. By 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven. Enhancement in current sales techniques like sales forecasting is possible due to data-driven sales providing visibility into future revenue streams. Analyzing historical performance, pipeline trends, and customer behaviors helps create accurate forecasts. Data analytics enhances businesses using predictive sales analytics capabilities for more precise forecasting. Designing territories is a strategic exercise that determines how accounts get distributed across the sales team. By leveraging account, opportunity, and sales rep performance data, organizations can map out territories to balance workload and growth potential. Around 70%-80% of decision-makers prefer remote human interactions or self-digital service instead of in-person interactions, citing safety, ease of scheduling, and a faster buying experience as their top three reasons. Data assists in identifying problems such as extended sales cycles and indicates where the procedure fails. By analyzing data, organizations can tailor outreach and messaging to each customer’s needs. This process leads to more meaningful interactions and fosters stronger connections. The approach is rooted in fact-based decision-making, where data democratization across the sales organization empowers decisions backed by analytical insights. Relying on data-backed insights paves the way for continuous optimization and improvement. 3. How Digital Transformation Elevates Business Sales Digital transformation is a top priority for businesses of all sizes to boost efficiency and drive sales growth. As consumer behavior progresses toward digital intelligence, companies must adapt their processes, technologies, and strategies to meet driving sales through digitalization. Boosting ROI with AI, ML, and other digital advancements in sales strategies and maintaining the efficiency of businesses is achieved by innovation in business sales through digital transformation in the following five ways: Streamlining Sales Processes Transitioning sales processes to digital platforms provides greater workflow efficiency. This digital shift allows sales representatives to gain mobile access to customer data like purchase history and preferences. Lead management and opportunity tracking are automated through CRM systems. The digital tools also facilitate collaboration between sales and marketing teams. As a result of these integrations, streamlined workflows enable salespeople to focus on revenue-generating activities rather than manual administrative tasks. According to McKinsey, 90 percent of companies that successfully scale automation invest more than half of their budgets in change management and capability building. Enhancing the Customer Experience Today's buyers expect seamless omnichannel experiences. Some digital channels like mobile apps, social media, and live chat allow businesses to engage prospects anytime, anywhere. Virtual tools also facilitate remote consultations and demos. Brands can create personalized interactions that drive satisfaction and loyalty by meeting customers through their preferred mediums. Research by the Aberdeen group shows that companies with omnichannel customer engagement retain 89% more customers than those with weak omnichannel experiences. Leveraging Data and Analytics Digital technology grants access to an abundance of customer, product, and market data. Sales teams can derive actionable insights from analytics on lead behavior, win/loss rates, customer lifetime value, and more. Data-driven decision-making helps sales organizations optimize everything from targeting and messaging to resource allocation and forecasting. All these factors contribute to an accelerated sales process. According to PwC, data-driven companies are 3 times more likely to report significant revenue growth year-over-year. Expanding Addressable Market Digital channels allow businesses to reach prospects beyond geographic limitations. Mobile, social media and other digital mediums provide access to a global marketplace. By establishing an online sales presence, brands can target relevant buyers across countries and regions. Supporting multilingual websites and campaigns also enables companies to serve international audiences. Thus, qualifying expanded reach as an important aspect to achieve a larger universe of qualified leads. According to Gartner, by 2025, 80% of B2B sales interactions between suppliers and buyers will occur through digital channels. Automating Sales Tasks Sales automation powered by AI and machine learning helps teams work smarter. Moreover, chatbots qualify leads through conversational interfaces. As account scoring and lead routing are handled automatically, outreach activities like email and social media engagement are also programmed and optimized over time. This leads to salespeople being freed from repetitive tasks to focus on complex deal-closing activities. Sales Teams using marketing automation to nurture prospects experience a 451% increase in qualified leads. 4. Top 10 Innovators in Driving Sales through Digital Intelligence Here are the best tools in digital sales intelligence that support efficient and streamlined business processes. 4.1. Salesken Salesken gives insights into the last mile of customer-salesperson interactions. Its conversation intelligence software records, transcribes,and evaluates consumer conversations. These records provide actionable insights and enhance visibility into those conversations. Its real-time alerts on prospect activities help sales teams connect with leads at the right time. Key Features - Real-time prospect activity tracking - Conversation intelligence like talk tracks and email templates -Lead enrichment with firmographic and technographic data A sales team improved their productivity using Salesken by over 200% in the first quarter and around 25% over the period of last 2 years. 4.2. BoostUp BoostUp is one of the companies using data analytics for sales. It offers an all-in-one sales acceleration platform with sales intelligence, engagement, and coaching tools. It focuses on actionable insights for human sellers. BoostUp's pipeline management easily dissects data and identifies the root causes of issues affecting your pipeline. Key Features - Prospecting tools to identify net new accounts - Conversation intelligence with talking points - Develop rollups and views showing changes in rep forecasting calls BoostUp customers have accelerated speed to insights by 4x, showcasing improved forecasting accuracy by over 25%. 4.3. Revenue Grid Revenue Grid combines big data, AI, and sales experience to fuel its sales intelligence engine. It aims to help companies find their total addressable market (TAM). This business sales through AI helps collect real-time data from all points of consumer interaction to facilitate collaborative efforts aimed at preventing revenue losses and enhancing sales performance. Key Features - Identification of net new prospects with pinpoint accuracy - Insights into prospect tech stacks - TAM analysis to unlock a company's total revenue potential The company has achieved a 24%higher engagement response rate. 4.4. Aviso AI Aviso leverages AI to predict revenue outcomes and guide sales teams toward their quotas. It is one of the leading organizations using AI for sales forecasting. Its intelligent forecasting models provide unparalleled revenue predictability. It delivers AI Guided selling to enterprises and high-growth revenue teams. Key Features - AI-driven revenue forecasting and predictions - Prescriptive guidance for optimal resource allocation - Just-in-time notifications for sales plays Aviso AI demonstrates a 40% increase in deal win rates. 4.5. Scratchpad Scratchpad provides an intelligent assistant for sales teams to capture notes, retrieve information, and automatically log activities. It helps monitorthe evolution of commits compared to the Best Case scenario throughout the quarter and gain immediate insight into why thepipeline increased or decreased overnight. Key Features - Voice-powered note-taking during calls - Contextual information retrieval - Activity syncing with CRM and calendars Scratchpad helped a company increase pipeline generation by 25%. 4.6. Seamless.AI Used by leading companies, Seamless.AI offers an enterprise-grade sales intelligence platform. It is powered by over 100 million verified B2B contacts and 50 million companies. Seamless.AI is a sales assistant that qualifies leads, books meetings, and automates admin tasks. Their conversational AI engages prospects over email and SMS to personalize engagement efficiently. Key Features - List builder to quickly create targeted prospect lists - Email finder to build contact lists and engage the right decision-makers - Email automation with tracking and reminders -Chrome extension for finding contact information across the internet With Seamless.AI, companies frequently see ROI improvements ranging from fivefold to tenfold. 4.7. Lusha Lusha is a leading sales intelligence and engagement platform that uses data and technology to help sales teams drive more personal and effective interactions. Lusha provides actionable intelligence to sales teams and a Chrome extension that integrates seamlessly into existing workflows. The company enriches prospect data automatically to give sales professionals the insight they need to close deals. Key Features - Email verification and deliverability to maximize campaign performance - Contact insights like seniority, social profiles, and connections - Lead scoring and activity tracking - Instant data prompts to minimize research time Lusha closed 25% more deals for a company through 280M+ contacts. 4.8. Spotler UK Spotler is an AI-powered sales intelligence platform that delivers actionable insights on prospects and customers. With Spotler's intuitive interface and wealth of insights, sales teams can quickly identify high-potential accounts, uncover customer trigger events, and personalize outreach for greater sales productivity. It provides lead generation and automation to improve the sales pipeline. Key Features - Comprehensive intent data and ABM based on web activity - Seamless integration with popular CRMs and sales tools - Automated workflow tool for lead nurturing - Utilise advanced personalization techniques to track and retarget abandoned carts. Spotler UK helped a company achieve an 11X return on investment through personalization. 4.9. Pipeliner CRM Pipeliner CRM aims to empower sales teams with actionable intelligence throughout the sales cycle. Pipeliner centralizes contacts, accounts, and deals while providing actionable suggestions based on signals in the data. Sales reps gain an accurate forecast while managers have transparency into team performance. Key Features - Interactive sales pipeline with AI-powered insights on win probability - Sales productivity analytics to identify areas for improvement - Automated data enrichment and scoring to focus on hot leads - Interactive sales pipeline with AI-powered insights 4.10. Dealfront Dealfront helps sales teams move swiftly on the best opportunities by aggregating buyer and account data. Its real-time alerts notify users of any account changes. Dealfront equips salespeople with a complete view of target buyers and accounts. By centralizing data points from the web and aggregator sites, reps can focus on selling with a competitive edge. Key Features - Fast prospecting with company and contact search - Market research reports to understand accounts - Powerful intent data and lead scoring to identify high-propensity targets - Contact information and org charts for personalized outreach Connect with the right decision makers from over 180M+ contacts to turn them into B2B leads. 5. Wrap-up The transition to digital platforms in sales processes marks a significant evolution in how businesses operate. This digital transformation improves workflow efficiency and provides more access to crucial customer data. It also streamlines collaboration between the sales and marketing teams. This trend of sales intelligence is bound to continue, with digital tools becoming even more sophisticated. Developments in artificial intelligence and machine learning are likely to offer even deeper insights into customer behavior. This will further personalize the sales experience. Additionally, integrating virtual and augmented reality technologies has the potential to revolutionize how products and services are demonstrated and sold. The future of sales is also set to become more predictive and proactive. With the vast amount of data collected, modern B2B sales strategies can be increasingly driven by predictive analytics. This enables sales teams to anticipate customer needs and preferences before they are even expressed. Businesses might offer tailored solutions to customers at the right time, leading to a more intuitive sales process.

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Spotlight

Kinetic Worldwide

Kinetic uses intelligence, technology and creativity to help brands communicate with valuable audiences on the move. As the world’s largest planner and digital innovator in Out-of-Home advertising, we understand the customer’s physical journey better than anyone. Through the application of dynamic data and tech, we turn that journey into an Active Journey, driving people to take action in context. A global agency network within WPP, Kinetic has offices in 34 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands alike.

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Social Media Advertising

Attain and Experian Collaborate to Help Unlock Cross-Device Outcomes for Advertisers

PR Newswire | January 08, 2024

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment. With the growing number of devices and platforms used by consumers, the need for precise audience targeting and refined marketing strategies has become increasingly important. Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers. "We are continuously impressed by the caliber of Attain's customer base and our ability to fortify it with additional identity markers," said Greg Koerner, Vice President of Digital Advertising Sales, at Experian. "By harnessing the power of Attain's extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels." This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian's identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately. It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever. "We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said. "With this integration, we can seamlessly align advertiser data and demonstrate outcomes' true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies." This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain's services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs. About Attain Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a portfolio of apps, retail loyalty account linking, receipt capture, and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money. For more information on Attain, visit attaindata.io. About Experian Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. We have 22,000 people operating across 32 countries, and every day, we're investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

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Programmatic Advertising

TripleLift and Reset Digital Forge Partnership to Help Advertisers Meet Diverse Spending Goals All The Way Through The Programmatic Ecosystem

PR Newswire | January 05, 2024

TripleLift, the ad tech platform elevating digital advertising across every screen, and Reset Digital, a first-of-its-kind platform that gives brands and publishers broader and deeper audience reach across all communities, today announced a partnership to significantly expand diverse spend and representation across the programmatic ecosystem. Together, the companies are offering advertisers multiple pathways to ensure a greater portion of their digital budgets can be directed toward diverse-owned media companies. The partnership allows advertisers to buy quality inventory from minority-owned businesses throughout the programmatic ecosystem: TripleLift (a SSP) and Reset Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) deal package of impressions directing dollars straight to minority-owned media publishers. This way of buying media is available immediately across display, online video, and CTV and will be launched with Native this year. In 2023, an ANA survey of certified diverse suppliers found that while a majority say that interest from the media and advertising community in supporting diverse suppliers has increased in the past year, there is still a gap between intent to spend and actual spend. TripleLift and Reset Digital are helping all stakeholders bridge the gap quickly by making it easy for them to access diverse-owned media at scale. "This partnership allows advertisers to achieve their diverse spend goals with an end-to-end solution that is more aligned with their corporate supplier diversity reporting requirements," said Thomas Brandon, VP of Agency Strategy and Economic Inclusion at TripleLift. "Importantly, it allows them to use their media spend to impact the economic growth of the diverse communities they serve." Over the last 12 years, TripleLift has cultivated a vast inventory of publishers that includes access to 220 billion monthly impression avails across diverse-owned sites as part of its UNREP curated packages. These packages include inventory among publishers owned by Women, LGBTQ+, Blacks, Latinx, and Asian American Pacific Islanders (AAPI) and can be accessed as a whole or individually depending on client goals. "TripleLift has been on our radar for a partnership for some time," said Charles Cantu, founder and CEO of Reset Digital. "Specifically, our marketplace combined with their offerings like UNREP now provides a single pathway to diverse spending across the programmatic ecosystem – a solution we are excited to finally have in the market together." Reset Digital, the industry's only verified, black-owned and operated DSP, has been long recognized for its neuroprogrammatic capabilities, which allow advertisers to engage audiences based on what they desire versus what they look like, its ability to help connect brands and multicultural audiences around the world and its partnerships with brands like P&G, GM and Verizon, as well as the leading global media and creative agencies. In 2023, Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S. along with the NABOB (National Association of Black Owned Broadcasters); these entities created a path to connect large advertisers with publications that previously did not have the capabilities to run national programmatic advertising campaigns. This partnership stands to benefit any of the buy-side clients working with these companies. "TripleLift and Reset Digital have both been great partners to Horizon Media for many years," said Karina Dobarro, EVP, Multicultural at Horizon Media. "We've long worked with DSPs and SSPs to better direct investment to diverse-owned media, but partnerships like this one make it a much more seamless endeavor." TripleLift works with 80%+ of comScore 200 ad-supported publishers and delivers over 2 trillion monthly global impressions across North America, EMEA, LATAM, APAC, and MENA. To learn more about this partnership, please visit www.triplelift.com. About TripleLift We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority-owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com. About Reset Digital Reset Digital's Neuroprogrammatic™ advertising platform is a first-of-its-kind programmatic platform that allows brands to engage omnichannel audiences based on what motivates them as people versus targets and gives brands and publishers much broader and deeper audience reach across all communities, including underrepresented audiences they could not reach in the past. The results are radically better outcomes. Reset Digital's partners include the world's top brands, agencies, and publishers, including P&G, GM, Verizon, Dentsu, IPG, Publicis, GroupM, NABOB, Newsweek, NNPA, and others.

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Mobile Advertising

Connexa’s Partnership With AdVenture Media Delivers Unprecedented Return on Digital Advertising Spend

GlobeNewswire | December 14, 2023

Connexa Sports Technologies Inc. (Nasdaq:CNXA) today advised that its long-term partnership with the AdVenture Media Group continues to deliver unprecedented digital advertising results. Measured through its Return on Advertising Spend (ROAS), Connexa’s operating company, Slinger Bag, generated close to $2 million in revenue with an average ROAS of 18.9X during the 3 months to the end of November 2023. This included a an incredible 35X ROAS during Black Friday week alone. AdVenture Media is a New York based digital marketing agency and has been working with Slinger Bag since Slinger Bag came to the market in July 2020. AdVenture Media credentials are impressive. It is one of a handful of pay-per-click agencies accredited with Google’s Premier Partner Status, sitting alongside its Clutch 1000 and Top 32 Agencies in New York awards. in addition to Slinger Bag, AdVenture Media manages the digital advertising for an impressive array of leading brands such as Forbes, Nasdaq, Hanes, AMC Networks. “Our agency exists to deliver digital advertising performance by solving complex problems with grit and creativity. We are a small team of passionate advertising experts with highly intelligent business analysts. Since partnering with Slinger Bag from the inception of their groundbreaking tennis ball launcher, our journey has been nothing short of remarkable. As someone who's inherently optimistic, even I was astounded by the meteoric rise and success Slinger Bag has achieved in such a brief span. Among our numerous ecommerce clients, Slinger Bag stands out, not only meeting but consistently surpassing benchmarks and records, highlighted by our November ROAS achievement.” commented Isaac Rudansky Founder and CEO of AdVenture Media Group. “However, the triumph of Slinger Bag isn't solely attributed to our high-impact advertising strategies. It's the synergy of an extraordinary product that offers tennis pickleball and padel enthusiasts worldwide unparalleled value, and a leadership team deeply dedicated to delivering a premium customer experience from beginning to end. Being a part of this dynamic team has been a privilege, and I eagerly look forward to what lies ahead in our ongoing collaboration,” concluded Rudansky. Mike Ballardie, CEO Connexa Sports Technologies added, “As a new brand to the market back in 2020, the need to identify a strategic digital advertising partner, to invest our available advertising dollars with, was very challenging as we needed to succeed from the outset. From our first meeting with Isaac and his team, I was impressed with their highly analytical approach and desire to deeply understand not only the product but, importantly, the core target tennis players we wanted to reach. Through testing a variety of advertising concepts and tennis specific terminologies and messages and through employing their vast experience of the Google and Facebook platforms, we have seen consistent succeess in delivering revenue growth as well as a powerful recognition of our Slinger Bag brand across the global tennis community. It certainly helped us that some of the AdVenture Media team were social tennis players and recognized themselves the opportunity that owning a Slinger Bag Launcher presented.” AdVenture Media now also works with a number of our global Slinger Bag distribution partners on their local digital advertising campaigns, replicating the success seen in the USA. About Connexa Sports Technologies: Connexa Sports a leading connected sports company delivering products, technologies, and Sport-as-a-Service across a range of sport verticals. Connexa’s mission is to reinvent sports through technological innovation driven by an unwavering focus on today’s sports consumer.

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Social Media Advertising

Attain and Experian Collaborate to Help Unlock Cross-Device Outcomes for Advertisers

PR Newswire | January 08, 2024

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment. With the growing number of devices and platforms used by consumers, the need for precise audience targeting and refined marketing strategies has become increasingly important. Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers. "We are continuously impressed by the caliber of Attain's customer base and our ability to fortify it with additional identity markers," said Greg Koerner, Vice President of Digital Advertising Sales, at Experian. "By harnessing the power of Attain's extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels." This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian's identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately. It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever. "We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said. "With this integration, we can seamlessly align advertiser data and demonstrate outcomes' true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies." This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain's services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs. About Attain Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a portfolio of apps, retail loyalty account linking, receipt capture, and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money. For more information on Attain, visit attaindata.io. About Experian Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. We have 22,000 people operating across 32 countries, and every day, we're investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

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Programmatic Advertising

TripleLift and Reset Digital Forge Partnership to Help Advertisers Meet Diverse Spending Goals All The Way Through The Programmatic Ecosystem

PR Newswire | January 05, 2024

TripleLift, the ad tech platform elevating digital advertising across every screen, and Reset Digital, a first-of-its-kind platform that gives brands and publishers broader and deeper audience reach across all communities, today announced a partnership to significantly expand diverse spend and representation across the programmatic ecosystem. Together, the companies are offering advertisers multiple pathways to ensure a greater portion of their digital budgets can be directed toward diverse-owned media companies. The partnership allows advertisers to buy quality inventory from minority-owned businesses throughout the programmatic ecosystem: TripleLift (a SSP) and Reset Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) deal package of impressions directing dollars straight to minority-owned media publishers. This way of buying media is available immediately across display, online video, and CTV and will be launched with Native this year. In 2023, an ANA survey of certified diverse suppliers found that while a majority say that interest from the media and advertising community in supporting diverse suppliers has increased in the past year, there is still a gap between intent to spend and actual spend. TripleLift and Reset Digital are helping all stakeholders bridge the gap quickly by making it easy for them to access diverse-owned media at scale. "This partnership allows advertisers to achieve their diverse spend goals with an end-to-end solution that is more aligned with their corporate supplier diversity reporting requirements," said Thomas Brandon, VP of Agency Strategy and Economic Inclusion at TripleLift. "Importantly, it allows them to use their media spend to impact the economic growth of the diverse communities they serve." Over the last 12 years, TripleLift has cultivated a vast inventory of publishers that includes access to 220 billion monthly impression avails across diverse-owned sites as part of its UNREP curated packages. These packages include inventory among publishers owned by Women, LGBTQ+, Blacks, Latinx, and Asian American Pacific Islanders (AAPI) and can be accessed as a whole or individually depending on client goals. "TripleLift has been on our radar for a partnership for some time," said Charles Cantu, founder and CEO of Reset Digital. "Specifically, our marketplace combined with their offerings like UNREP now provides a single pathway to diverse spending across the programmatic ecosystem – a solution we are excited to finally have in the market together." Reset Digital, the industry's only verified, black-owned and operated DSP, has been long recognized for its neuroprogrammatic capabilities, which allow advertisers to engage audiences based on what they desire versus what they look like, its ability to help connect brands and multicultural audiences around the world and its partnerships with brands like P&G, GM and Verizon, as well as the leading global media and creative agencies. In 2023, Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S. along with the NABOB (National Association of Black Owned Broadcasters); these entities created a path to connect large advertisers with publications that previously did not have the capabilities to run national programmatic advertising campaigns. This partnership stands to benefit any of the buy-side clients working with these companies. "TripleLift and Reset Digital have both been great partners to Horizon Media for many years," said Karina Dobarro, EVP, Multicultural at Horizon Media. "We've long worked with DSPs and SSPs to better direct investment to diverse-owned media, but partnerships like this one make it a much more seamless endeavor." TripleLift works with 80%+ of comScore 200 ad-supported publishers and delivers over 2 trillion monthly global impressions across North America, EMEA, LATAM, APAC, and MENA. To learn more about this partnership, please visit www.triplelift.com. About TripleLift We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority-owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com. About Reset Digital Reset Digital's Neuroprogrammatic™ advertising platform is a first-of-its-kind programmatic platform that allows brands to engage omnichannel audiences based on what motivates them as people versus targets and gives brands and publishers much broader and deeper audience reach across all communities, including underrepresented audiences they could not reach in the past. The results are radically better outcomes. Reset Digital's partners include the world's top brands, agencies, and publishers, including P&G, GM, Verizon, Dentsu, IPG, Publicis, GroupM, NABOB, Newsweek, NNPA, and others.

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Mobile Advertising

Connexa’s Partnership With AdVenture Media Delivers Unprecedented Return on Digital Advertising Spend

GlobeNewswire | December 14, 2023

Connexa Sports Technologies Inc. (Nasdaq:CNXA) today advised that its long-term partnership with the AdVenture Media Group continues to deliver unprecedented digital advertising results. Measured through its Return on Advertising Spend (ROAS), Connexa’s operating company, Slinger Bag, generated close to $2 million in revenue with an average ROAS of 18.9X during the 3 months to the end of November 2023. This included a an incredible 35X ROAS during Black Friday week alone. AdVenture Media is a New York based digital marketing agency and has been working with Slinger Bag since Slinger Bag came to the market in July 2020. AdVenture Media credentials are impressive. It is one of a handful of pay-per-click agencies accredited with Google’s Premier Partner Status, sitting alongside its Clutch 1000 and Top 32 Agencies in New York awards. in addition to Slinger Bag, AdVenture Media manages the digital advertising for an impressive array of leading brands such as Forbes, Nasdaq, Hanes, AMC Networks. “Our agency exists to deliver digital advertising performance by solving complex problems with grit and creativity. We are a small team of passionate advertising experts with highly intelligent business analysts. Since partnering with Slinger Bag from the inception of their groundbreaking tennis ball launcher, our journey has been nothing short of remarkable. As someone who's inherently optimistic, even I was astounded by the meteoric rise and success Slinger Bag has achieved in such a brief span. Among our numerous ecommerce clients, Slinger Bag stands out, not only meeting but consistently surpassing benchmarks and records, highlighted by our November ROAS achievement.” commented Isaac Rudansky Founder and CEO of AdVenture Media Group. “However, the triumph of Slinger Bag isn't solely attributed to our high-impact advertising strategies. It's the synergy of an extraordinary product that offers tennis pickleball and padel enthusiasts worldwide unparalleled value, and a leadership team deeply dedicated to delivering a premium customer experience from beginning to end. Being a part of this dynamic team has been a privilege, and I eagerly look forward to what lies ahead in our ongoing collaboration,” concluded Rudansky. Mike Ballardie, CEO Connexa Sports Technologies added, “As a new brand to the market back in 2020, the need to identify a strategic digital advertising partner, to invest our available advertising dollars with, was very challenging as we needed to succeed from the outset. From our first meeting with Isaac and his team, I was impressed with their highly analytical approach and desire to deeply understand not only the product but, importantly, the core target tennis players we wanted to reach. Through testing a variety of advertising concepts and tennis specific terminologies and messages and through employing their vast experience of the Google and Facebook platforms, we have seen consistent succeess in delivering revenue growth as well as a powerful recognition of our Slinger Bag brand across the global tennis community. It certainly helped us that some of the AdVenture Media team were social tennis players and recognized themselves the opportunity that owning a Slinger Bag Launcher presented.” AdVenture Media now also works with a number of our global Slinger Bag distribution partners on their local digital advertising campaigns, replicating the success seen in the USA. About Connexa Sports Technologies: Connexa Sports a leading connected sports company delivering products, technologies, and Sport-as-a-Service across a range of sport verticals. Connexa’s mission is to reinvent sports through technological innovation driven by an unwavering focus on today’s sports consumer.

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