6 EASY STEPS TO B2B VIDEO MARKETING CAMPAIGN

ABHIJEET | March 8, 2019 | 197 views

Haven’t you all come across these terms? Evolution in marketing has gone through various stages. It could be anything like touting, pitching a product or wooing the customers. Marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vital role in marketing. But when it comes to the impact, nothing proves better than video marketing. Today, videos have proven to be more effective in terms of sales conversion. Dr. James McQuivey of Forrester Research suggests, “If a picture is worth 1000 words then a video is worth 1.8 million words”. Evolution in marketing can be seen clearly from this. Which is why today articles are being replaced by infographics and BLOGs by VLOGs.

Spotlight

Malagueta Studio

Merging talent and experience, Malagueta is a studio that thinks of more efficient and interesting visual projects for the worldwide advertising market. Having as main seasoning the diversity of Brazilian graphic artists, we brought together in one place illustrators, digital retouchers, tattoo artists and graffiti artists.

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SOCIAL MEDIA ADVERTISING

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 14, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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DISPLAY ADVERTISING

Which Online Advertising Strategy Is Right For Your Business?

Article | July 8, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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ADVERTISER CAMPAIGN MANAGEMENT

Alex Webb: More kids with smartphones spells advertising bonanza

Article | August 12, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

Malagueta Studio

Merging talent and experience, Malagueta is a studio that thinks of more efficient and interesting visual projects for the worldwide advertising market. Having as main seasoning the diversity of Brazilian graphic artists, we brought together in one place illustrators, digital retouchers, tattoo artists and graffiti artists.

Related News

Oracle discovers another major fraud operation affecting Android users and mobile advertisers

Marketing Land | February 20, 2019

A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appears to have been distributed via an infected SDK, which was integrated into hundreds of popular Android apps and games. Android operating systems have shown vulnerability to the actions of fraudsters — in October 2018, a botnet operation was uncovered that involved more than 125 Android apps and websites. What happened. Bad actors use bot networks to defraud advertisers and consumers, employing a malicious mix of spoofing and malware. In this case, unsuspecting users downloaded infected Android apps, which then delivered invisible, fraudulent ads to their devices. The infected apps then reported back to the ad network that each video advertisement had appeared on a legitimate publisher site, but the sites were spoofed, not real. The infected apps consume significant bandwith — potentially more than 10 GB per month of data, even when the device is not in use or is in sleep mode. Oracle said that the Netherlands company Tapcore was responsible for distribution of the SDK. Why you should care. As programmatic advertising continues to rise in popularity, so do incidences of ad fraud, costing advertisers millions in wasted ads and providing bad experiences for users. “In today’s complicated advertising ecosystem, criminals are increasingly targeting mobile apps because that’s where the users — and the ad money to reach them — is going,” said Eric Roza, SVP & GM, Oracle Data Cloud. “As criminals adapt their attacks, marketers need to adapt their defenses as well.” Even though Android users are the ones most affected by this, Roza said he doesn’t see it as a platform issue. “Ad fraud reaches every corner of the global advertising market, across mobile and desktop, in-app and video and display, iOS and Android, programmatic and reserved and walled gardens. This is effectively an arms race, and we are devoting an increasing number of resources to help advertisers, publishers, and consumers stay a step ahead,” Roza said. Oracle said that The Trustworthy Accountability Group (TAG) will be holding a special briefing for its member companies on Friday to discuss mitigation steps for the threat.

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Google Ads rolling out Budget Planner forecasting tool

Search Engine Land | March 12, 2019

Google is rolling out a new Budget Planner tool for Google Ads campaigns. Kim Clinkunbroomer, who heads Clink Digital Marketing, alerted us to the new feature, available under the Tools menu in Google Ads. It appears to still be rolling out, so you may not see it in your accounts quite yet. I’ve tried it out, and it’s pretty straightforward. A quick tutorial is also available to guide you through when you first get started. The basics of how it works. You can create a budget plan based on either clicks or conversions as a key metric. There is also the option to choose a target: clicks, spend or average CPC if you select clicks as the primary metric, or conversions, spend or average CPA when conversions is your key metric. If you choose a target, you can manually enter a target amount, or (pretty handy) you can choose from “previous period” or the “same time last year.” After you set the variables, Google will generate a draft budget plan. The forecast chart will show a gray point showing how your campaigns are expected perform with the existing settings if you make no changes. A blue line indicates how changes in spend will impact your key metric (clicks or conversions). You can toggle to see the spend curve based on different goals. For example, you can select the “highest number of clicks for spend” or “lowest average CPC for spend.” A table below the chart shows the impact at the campaign level. You can select a campaign to see its forecast or modify spend and bid recommendations.

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Where Google got more inventory to show Responsive Search Ads ads may surprise you

Search Engine Land | March 14, 2019

Advertisers know that to be effective with Google search ads they must be able to stand out in a competitive environment, and that often means having ads that qualify to be shown in the coveted positions above the search results. And since PPC is hardly a secret anymore, there are always more advertisers willing to compete for those few highly desirable ad slots. So when we hear that we can show our ads on new inventory when using a new Google Ads feature, like Responsive Search Ads (RSAs), that gets our attention. So where exactly is Google getting this new inventory that they say Responsive Search Ads (RSA) ads may qualify for? And what is the right way to evaluate the performance of this new inventory? Let’s take a look. Ad tests need to limit the variables: When we do A/B ad tests through our tools in Optmyzr (my company), we firmly believe that we should compare apples to apples. In a perfect world, we would be able to replicate the exact same conditions for a search multiple times and show a different ad variant every time to get data about which ad drives the best results, whether that result is the best CTR, conversion rate, or conversions per impression (a combination of the previous 2 metrics). But we don’t live in a perfect world so we have to sacrifice a bit of precision and try to limit the variables of our tests as much as possible. In Google Ads, that is really, really difficult because there are a lot of factors that change and that we can’t always control for. In some cases, the best we can do is to compare similar ad formats (e.g., expanded text ads) within one ad group where it is targeting the same audience. While that may sound like an apples-to-apples comparison, it’s often not because the ad group has different keywords, that match to even more different queries, and the ads are shown to entirely different people.

Read More

Oracle discovers another major fraud operation affecting Android users and mobile advertisers

Marketing Land | February 20, 2019

A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appears to have been distributed via an infected SDK, which was integrated into hundreds of popular Android apps and games. Android operating systems have shown vulnerability to the actions of fraudsters — in October 2018, a botnet operation was uncovered that involved more than 125 Android apps and websites. What happened. Bad actors use bot networks to defraud advertisers and consumers, employing a malicious mix of spoofing and malware. In this case, unsuspecting users downloaded infected Android apps, which then delivered invisible, fraudulent ads to their devices. The infected apps then reported back to the ad network that each video advertisement had appeared on a legitimate publisher site, but the sites were spoofed, not real. The infected apps consume significant bandwith — potentially more than 10 GB per month of data, even when the device is not in use or is in sleep mode. Oracle said that the Netherlands company Tapcore was responsible for distribution of the SDK. Why you should care. As programmatic advertising continues to rise in popularity, so do incidences of ad fraud, costing advertisers millions in wasted ads and providing bad experiences for users. “In today’s complicated advertising ecosystem, criminals are increasingly targeting mobile apps because that’s where the users — and the ad money to reach them — is going,” said Eric Roza, SVP & GM, Oracle Data Cloud. “As criminals adapt their attacks, marketers need to adapt their defenses as well.” Even though Android users are the ones most affected by this, Roza said he doesn’t see it as a platform issue. “Ad fraud reaches every corner of the global advertising market, across mobile and desktop, in-app and video and display, iOS and Android, programmatic and reserved and walled gardens. This is effectively an arms race, and we are devoting an increasing number of resources to help advertisers, publishers, and consumers stay a step ahead,” Roza said. Oracle said that The Trustworthy Accountability Group (TAG) will be holding a special briefing for its member companies on Friday to discuss mitigation steps for the threat.

Read More

Google Ads rolling out Budget Planner forecasting tool

Search Engine Land | March 12, 2019

Google is rolling out a new Budget Planner tool for Google Ads campaigns. Kim Clinkunbroomer, who heads Clink Digital Marketing, alerted us to the new feature, available under the Tools menu in Google Ads. It appears to still be rolling out, so you may not see it in your accounts quite yet. I’ve tried it out, and it’s pretty straightforward. A quick tutorial is also available to guide you through when you first get started. The basics of how it works. You can create a budget plan based on either clicks or conversions as a key metric. There is also the option to choose a target: clicks, spend or average CPC if you select clicks as the primary metric, or conversions, spend or average CPA when conversions is your key metric. If you choose a target, you can manually enter a target amount, or (pretty handy) you can choose from “previous period” or the “same time last year.” After you set the variables, Google will generate a draft budget plan. The forecast chart will show a gray point showing how your campaigns are expected perform with the existing settings if you make no changes. A blue line indicates how changes in spend will impact your key metric (clicks or conversions). You can toggle to see the spend curve based on different goals. For example, you can select the “highest number of clicks for spend” or “lowest average CPC for spend.” A table below the chart shows the impact at the campaign level. You can select a campaign to see its forecast or modify spend and bid recommendations.

Read More

Where Google got more inventory to show Responsive Search Ads ads may surprise you

Search Engine Land | March 14, 2019

Advertisers know that to be effective with Google search ads they must be able to stand out in a competitive environment, and that often means having ads that qualify to be shown in the coveted positions above the search results. And since PPC is hardly a secret anymore, there are always more advertisers willing to compete for those few highly desirable ad slots. So when we hear that we can show our ads on new inventory when using a new Google Ads feature, like Responsive Search Ads (RSAs), that gets our attention. So where exactly is Google getting this new inventory that they say Responsive Search Ads (RSA) ads may qualify for? And what is the right way to evaluate the performance of this new inventory? Let’s take a look. Ad tests need to limit the variables: When we do A/B ad tests through our tools in Optmyzr (my company), we firmly believe that we should compare apples to apples. In a perfect world, we would be able to replicate the exact same conditions for a search multiple times and show a different ad variant every time to get data about which ad drives the best results, whether that result is the best CTR, conversion rate, or conversions per impression (a combination of the previous 2 metrics). But we don’t live in a perfect world so we have to sacrifice a bit of precision and try to limit the variables of our tests as much as possible. In Google Ads, that is really, really difficult because there are a lot of factors that change and that we can’t always control for. In some cases, the best we can do is to compare similar ad formats (e.g., expanded text ads) within one ad group where it is targeting the same audience. While that may sound like an apples-to-apples comparison, it’s often not because the ad group has different keywords, that match to even more different queries, and the ads are shown to entirely different people.

Read More

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