6 First-Time Google Ads Campaign Mistakes and How to Avoid Them

ANA GOTTER | March 21, 2019

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You’re ready to get started with Google Ads. You’ve got your account, you’ve set aside money in the marketing budget, and you’ve read all the tutorials showing you how to actually use the system. If you’re still feeling a little lost, or if you’ve run your first few campaigns and gotten only lackluster results, this is completely normal. Google Ads is a complex system, and it’s unfortunately not as simple as reading about a great strategy, picking some keywords, and hitting GO.

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DTC brands are tightening up how much they spend on digital advertising

Article | March 23, 2020

For the past couple of years, investors have been urging direct-to-consumer brands to rely less on digital advertising to acquire new customers. Now, it’s become even more important for them to be more efficient with their advertising spend with the coronavirus pandemic. some cuts. Many direct-to-consumer advertising brands are pulling back on their advertising spend on Facebook and Google as they anticipate shoppers will tighten their wallets in the coming months. Joe Yakuel, founder and CEO of performance marketing agency Within, which has worked with Nike and Spanx among other brands, estimated that among his clients overall, their ad spend was down a little more than a third at the beginning of last week, compared to two weeks ago. Within also launched a COVID-19 ad spend tracker, which shows that among a sampling of the agency’s fashion and luxury clients, Facebook ad spend was down roughly 27% and 36% month-over-month respectively.

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Google to allow some coronavirus ads after broad ban

Article | April 2, 2020

Google will lift a broad ban on coronavirus advertisements, phasing in some advertisers with a priority on those working directly on the pandemic. The company started blocking coronavirus-related ads in January, placing them under its "sensitive events policy," which blocks ads that exploit people during events such as natural disasters, public health emergencies or tragedies by advertising fake or hoarded products. Axios first reported that Google's head of industry, Mark Beatty, sent a memo to clients that it will start to run some coronavirus ads. Advertisements to run this week will include public service announcements from "government entities, hospitals, medical providers, and NGOs who want to get relevant information out to the public," according to the memo.

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Adding Value Through Mobile App Advertising in the Wake of COVID-19

Article | April 6, 2020

As most of America shelters in place, we’re now spending our time differently. This ultimately begs the question: Where are we now shifting our focus without the distractions of getting ready or commuting? You guessed it, we’re on our phones. On the mobile app front, we’re seeing a major uptick in time spent across categories such as gaming, mental/physical health, and fintech/news. From February to March, AppsFlyer noted a 15 percent increase in global organic app installs. As more people stay in, they’re turning to mobile apps to connect, pass the time and obtain information. With today’s ever-changing climate, it’s imperative for brands to be strategic with how they’re talking to consumers.

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Ad-Juster data helps digital publishers access higher ad revenues

Article | March 11, 2020

Ad-Juster is offering online publishers access to key advertising data pricing that will enable them to gain extra revenues for their publications and compare their performance against others in their sector. The FlowIQ Benchmark data is the first such service of its kind, and publishers will be able to use it to find ways of boosting revenues through better ad pricing. They'll also receive early notification about trends such as demand for new types of ad formats. San Diego-based Ad-Juster focuses on data integration for publishers to help them manage and improve ad revenues. Its clients are the majority of the top 100 publishers, and it analyzes more than 1.2 trillion ad impressions and 2.3 billion clicks each month.

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Alliance

Alliance is a domestically operated, internationally recognized professional contact center specializing in lead generation and appointment setting. We focus upon establishing and then improving your ROI. Our performance team is comprised of experienced front line communicators, IT experts and a management team second to none.

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