6 Tools that Help Reduce Wasted Marketing Resources

| March 26, 2018

article image
Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into conversions. Or maybe your emails are getting sent out to inactive email accounts. So you’re using up all the monthly email allotment your email marketing tool allows.

Spotlight

Bader Rutter

There’s so much noise, in so many channels, it’s difficult to catch what your customers are saying — let alone respond to and connect with them. While the rest of the world is busy trying to catch up with the conversation and trying to be all things to all people in all spaces, we’re focused on making connections that make brands relevant, timely and unforgettable.

OTHER ARTICLES

How to Reinvent Digital Advertising After the Death of the Cookie

Article | February 12, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and clarity. As long as technology vendors and publishers label cookies accurately, tracking and targeted ads can keep running. But with semi-restricted cookie sharing now the default for those who fail to flag, it seems like this will be a sizeable nail in the cookie coffin.

Read More

Bored? Tampa Bay company’s app spices up sports reruns

Article | February 12, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

Read More

Google updates its ads policy for inappropriate content to include ‘public health emergency’

Article | February 12, 2020

Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change is clearly aimed at preventing advertisers from trying to capitalize on the outbreak. Google banned ads for face masks earlier this month. Why we care. Digital platforms have struggled to stay ahead of misinformation and fraudulent claims as well as price gauging by advertisers trying to take advantage of the coronavirus crisis. This policy update may appear subtle, but it gives Google a clearer path to take action against bad actors and prevent advertisers from advertising on coronavirus-related keywords during this pandemic.

Read More

Which Online Advertising Strategy Is Right For Your Business?

Article | February 12, 2020

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

Read More

Spotlight

Bader Rutter

There’s so much noise, in so many channels, it’s difficult to catch what your customers are saying — let alone respond to and connect with them. While the rest of the world is busy trying to catch up with the conversation and trying to be all things to all people in all spaces, we’re focused on making connections that make brands relevant, timely and unforgettable.

Events