7 Deadly AdWords Mistakes That’ll Make You Broke

January 21, 2019 | 108 views

We’re always looking to get more from our marketing efforts. If you haven’t been using Google AdWords pay per click (PPC) ads to drive targeted traffic to your landing pages, you may be doing yourself a disservice. More clicks translate into more visitors, leads, and customers for your business. And, it can happen pretty quickly, when you avoid all of the mistakes that leave advertisers broke and learn how to set up high-converting Google Ads.

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Merkle

Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately-held agency, to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,700 employees, the privately held corporation is headquartered in Columbia, Maryland with 14 additional offices in the US and offices in London, Shanghai and Nanjing.

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ADVERTISER CAMPAIGN MANAGEMENT

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | August 12, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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SOCIAL MEDIA ADVERTISING

Which Online Advertising Strategy Is Right For Your Business?

Article | July 14, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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AD NETWORKS

Alex Webb: More kids with smartphones spells advertising bonanza

Article | October 20, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

Merkle

Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately-held agency, to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,700 employees, the privately held corporation is headquartered in Columbia, Maryland with 14 additional offices in the US and offices in London, Shanghai and Nanjing.

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Google is Partnering With WordPress to Develop a News Publishing Platform

Google | January 14, 2019

Google is partnering with Automattic/WordPress to develop a low-cost system specifically designed for publishing local news. In an announcement, Google says it has invested 1.2 million into creating the Newspeak platform. Development on Newspeak begins in the coming weeks and will be available to publishers worldwide later this year. Newspeak is being developed in an effort to help journalists do more of what they do best-covering news. Publishers on Newspeak will have access to all plugins created by the WordPress developer community. However, Newspeak is not being designed to satisfy the needs of all publishers.

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Social media, tech firms use sites to urge U.S. citizens to vote

Reuters | November 02, 2018

SAN FRANCISCO (Reuters) - Criticized by lawmakers and others for being unable or unwilling to stop false and inflammatory information about divisive political issues, social media, and tech companies say they are doing more to boost voter turnout for next Tuesday’s U.S. congressional elections. Snap Inc, Facebook Inc and other firms will remind users to vote and link to a nonprofit guide for identifying the correct polling place, ballot items and hours. The involvement of sites that appeal to younger users is encouraging to some democracy advocates, who worry about lower electoral participation by younger voters.

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Facebook Says Its Ads Work, but Do They Really?

adweek | March 01, 2018

Facebook’s ads work. But if you’ve been following the story of the biggest case in the court of public opinion right now, Facebook v. Democracy (aka, the 2016 election), you might believe the social giant’s ads, well, don’t. Which is weird. Because they totally do. In mid-February, on the day special counsel Robert Mueller dropped an indictment on 13 Russian nationals and three Russian agencies for interfering with the 2016 election by, in part, paying Facebook more than $100,000 to run anti-Hillary Clinton ads, Facebook’s vp of ads, Rob Goldman, took to Twitter to casually explain to any who might listen.

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Google is Partnering With WordPress to Develop a News Publishing Platform

Google | January 14, 2019

Google is partnering with Automattic/WordPress to develop a low-cost system specifically designed for publishing local news. In an announcement, Google says it has invested 1.2 million into creating the Newspeak platform. Development on Newspeak begins in the coming weeks and will be available to publishers worldwide later this year. Newspeak is being developed in an effort to help journalists do more of what they do best-covering news. Publishers on Newspeak will have access to all plugins created by the WordPress developer community. However, Newspeak is not being designed to satisfy the needs of all publishers.

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Social media, tech firms use sites to urge U.S. citizens to vote

Reuters | November 02, 2018

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Read More

Facebook Says Its Ads Work, but Do They Really?

adweek | March 01, 2018

Facebook’s ads work. But if you’ve been following the story of the biggest case in the court of public opinion right now, Facebook v. Democracy (aka, the 2016 election), you might believe the social giant’s ads, well, don’t. Which is weird. Because they totally do. In mid-February, on the day special counsel Robert Mueller dropped an indictment on 13 Russian nationals and three Russian agencies for interfering with the 2016 election by, in part, paying Facebook more than $100,000 to run anti-Hillary Clinton ads, Facebook’s vp of ads, Rob Goldman, took to Twitter to casually explain to any who might listen.

Read More

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