7 Key Considerations When Developing Your In-House SEO Structure

BRIAN HARNISH | November 12, 2018

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In-house SEO is a different beast than agency SEO. With in-house SEO, you’re typically in charge of one website, rather than 50 websites at once. Your focus shifts toward a long-term, holistic approach to website SEO rather than the mechanical approach that exists in most agencies. You will also deal with fewer cross team shifts and implementations (think project managers vs. design managers vs. development vs. SEO). In addition, you’re (usually) given carte blanche when it comes to making strategic decisions within the company.

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OTHER ARTICLES

Channel 4 slashes content budget owing to advertisement revenue drop

Article | April 9, 2020

Channel 4 is expected to cut its programming budget by nearly £150 million while furloughing about 100 staff to fight and survive any financial woes brought by the coronavirus crisis. The broadcaster, that is mostly funded by TV advertising, as well as being publicly owned expects to face a slump in the advertising revenue by 50% in the coming two months. It was estimated that Channel 4 was left with finances for six months only without having to make any cuts. The management of the broadcaster that includes Ian Katz, the director of programs as well as Alex Mahon, the chief executive will be taking a pay cut of 20% and will also not be receiving any bonus. Channel 4 also made an announcement that about 10% out of over 900 staff are expected to be furloughed.

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Google play movies may offer hundreds of free movies with ads

Article | April 9, 2020

Google also offers the ability to buy or rent movies and TV shows from the Play Store. Since 2012, this section is available in several countries. The pricing strategy has not changed, so many still consider it a relatively costly service. But, in some countries, discounts are quite often offered. Now there should be a new feature that will offer watching movies and other content for free. We could say that this service is facing difficulties because of the competition with Netlfix, HBO Go, and the others, where a relatively reasonable monthly payment with full content availability is set up. Now, Google platform will receive a new feature, which we will not find even with the above mentioned Netflix service. This is a free watching option with ads. The current version of Google Play Movies 4.18.37 includes several lines of code to indicate that we will see something like this soon.

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How to Reinvent Digital Advertising After the Death of the Cookie

Article | April 9, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and clarity. As long as technology vendors and publishers label cookies accurately, tracking and targeted ads can keep running. But with semi-restricted cookie sharing now the default for those who fail to flag, it seems like this will be a sizeable nail in the cookie coffin.

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Is customer experience enhanced by branding e-commerce shipping boxes?

Article | April 9, 2020

While an entire marketing industry exists around the concept of experiential packaging and its impact on the customer experience, the focus has been mostly on inner boxes. The Wall Street Journal reports retailers are attempting to offset shipping costs by selling ad space via package inserts that are placed on the inside of boxes, but printing on the outside of shipping boxes still remains a largely untapped market. While the outside of corrugated shipper boxes has been largely ignored, that seems to be changing. Some retail giants, such as Amazon, are driving the trend of branding shipping boxes. It has been more than four years now since Amazon made headlines by plastering its shipping boxes with advertisements for the movie Minions. Amazon has continued to use its shipping boxes to promote its own products.

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Spotlight

Isobar

Isobar is a global, full-service, digital marketing agency with innovation at its heart. Our strength is bringing together innovators of all kinds: strategists, creatives, storytellers, designers, technologists and producers to conceive and create Ideas Without Limits.Our people power Isobar. We're a company with a deeply-rooted entrepreneurial culture. We are not driven by seniority, but grouped together by inspiration and the desire to innovate and create. Our diversified teams, multi-disciplinary processes, and collaborative culture helps to unlock unlimited innovation potential for our clients.

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