7 Pointers to make your Radio Ad a Tempting Treat

| February 24, 2020

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Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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UWG

UWG was founded in 1969, making us the longest-standing multicultural agency in the country... At UWG, we think about culture daily. There are times when marketing is specific to your literal DNA based on your race or ethnicity and there are times where your race or ethnicity is a part of your Cultural DNA™. This is our proprietary tool which allows us to analyze heritage and culture in identifying the appropriate cultural insights that form the strategic foundation upon which our campaigns are built. One's Cultural DNA™ is so much richer than just one’s race or ethnicity. It's about all of your heritage as well as your cultural influences, which are woven together to create the soul of what makes you…you.

OTHER ARTICLES

Nintendo dominates gaming industry TV advertising in February

Article | March 8, 2020

After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend. Nintendo takes first place with an estimated spend of $11.4 million on nine ads that ran over 1,200 times, generating 433 million TV ad impressions. “Switch My Way: Catching Up,” which aired during Super Bowl LIV, had the biggest outlay (est. $5.7 million).

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How to Reinvent Digital Advertising After the Death of the Cookie

Article | February 12, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and clarity. As long as technology vendors and publishers label cookies accurately, tracking and targeted ads can keep running. But with semi-restricted cookie sharing now the default for those who fail to flag, it seems like this will be a sizeable nail in the cookie coffin.

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Microsoft Advertising If Functions For Dynamic Ad Copy

Article | February 12, 2020

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort on bulky operations eliminating the need to set up multiple campaigns and ads," Microsoft explained. When the ad is served, if the searchers device or audience referenced in the IF function meets the condition, then the parameter is replaced with the text that's indicated. Otherwise, the entire parameter is replaced with the default value that's provided.

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Be brave with your advertising – in difficult times, your consumers need you

Article | March 26, 2020

Brands that continue to advertise through the coronavirus crisis will enjoy increased salience as consumers use media to occupy their time – and if you don’t, your competitor will. The most common question I’ve been asked by brands in the past two weeks is: “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Marketing Week’s own figures show that many marketers are delaying their campaigns during this time. The truth is, none of us really knows the answer, but I can’t help but feel that for consumer brands this is the time to show that your brand matters. During times of uncertainty and hardship, we look for support, reassurance and even entertainment from brands we trust. It’s in uncertain times when we’ll need and remember you the most.

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Spotlight

UWG

UWG was founded in 1969, making us the longest-standing multicultural agency in the country... At UWG, we think about culture daily. There are times when marketing is specific to your literal DNA based on your race or ethnicity and there are times where your race or ethnicity is a part of your Cultural DNA™. This is our proprietary tool which allows us to analyze heritage and culture in identifying the appropriate cultural insights that form the strategic foundation upon which our campaigns are built. One's Cultural DNA™ is so much richer than just one’s race or ethnicity. It's about all of your heritage as well as your cultural influences, which are woven together to create the soul of what makes you…you.

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