7 Pointers to make your Radio Ad a Tempting Treat

| February 24, 2020

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Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

Spotlight

Firehouse

The need for new ideas and fresh thinking in business has never been greater. At Firehouse, we've aligned and focused our talents to deliver just that. Built around the marriage of highly creative execution and deeply strategic thinking, our expertise unlocks human truths and behaviors to give brands meaning in the eyes of their audience. When brands have meaning, people care. And when people care, brands thrive. Some brands we’re helping people care about are Lennox Residential, Texas Dairy Queen, Interstate Batteries, and the National Cheerleaders Association. Our clients have several things in common beyond great products. Their brands have purpose, they believe in maximizing opportunity over mitigating risk, they know the push and pull of collaborative, critical thinking is healthy and they’ve come to expect a healthy Return On Imagination. If this sounds like you, too, we should definitely have a chat.

OTHER ARTICLES

How advertisers can be more innovative during trying times

Article | April 15, 2020

The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all the ways they can continue to move forward with an eye toward empathy. This mindset comes with its own unique restrictions and challenges as human behaviors evolve. With the rise of social distancing and limits around public gatherings, people are moving away from live entertainment, such as movie theaters, plays, sporting events and concerts. Instead, they are spending more time streaming their favorite movies and shows, browsing social media, and playing video games from the comfort of their homes. In lieu of socializing at restaurants and bars, people are connecting with colleagues, friends and loved ones digitally, and many are doing their shopping via e-commerce.

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Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education

Article | April 15, 2020

The coronavirus epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge. Meanwhile, online beauty brand Insert Name Here is generating so much business that it’s snapping up ad space at a discount. Based in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling videos for Instagram as well as Facebook, Tik Tok, Snapchat and YouTube.

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$1.25 Billion in Ads at Risk Following Olympics Delay

Article | April 15, 2020

Two days ago, the 2020 Tokyo Olympics were postponed. The decision surprised no one given the coronavirus, even if the numbers in cases in Japan have slowed down recently. With all the travel and tourism involved, it would’ve led to another serious outbreak of the virus. As a result, the Olympics will move to 2021. A new date hasn’t been announced yet. Tourism, hotels, and airlines will take a hit from the reasonable decision. As for advertisers, $1.2 billion in ad sales is now in question. $1.25 Billion in Ad Sales According to Deadline, Comcast’s NBCUniversal is now communicating with advertisers on the $1.25 billion in ad sales already sold. It’s a new record for the Olympics. It’s unclear whether Comcast will pay back the advertisers or play their ads next year. In total, $6 billion is usually generated in sponsorship from the Olympics. Now, a large chunk of that sum is at stake. Fun fact: that $6 billion doubles the previous summer games in sponsorship revenue.

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ON Advertising acquires Evans Communications

Article | April 15, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

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Spotlight

Firehouse

The need for new ideas and fresh thinking in business has never been greater. At Firehouse, we've aligned and focused our talents to deliver just that. Built around the marriage of highly creative execution and deeply strategic thinking, our expertise unlocks human truths and behaviors to give brands meaning in the eyes of their audience. When brands have meaning, people care. And when people care, brands thrive. Some brands we’re helping people care about are Lennox Residential, Texas Dairy Queen, Interstate Batteries, and the National Cheerleaders Association. Our clients have several things in common beyond great products. Their brands have purpose, they believe in maximizing opportunity over mitigating risk, they know the push and pull of collaborative, critical thinking is healthy and they’ve come to expect a healthy Return On Imagination. If this sounds like you, too, we should definitely have a chat.

Events