7 Ways to Generate More Social Media Traffic in 2019

LARRY KIM | March 11, 2019

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You know those customer chat widgets that pop up on the bottom of a website?You can take them to the next level with a Facebook Messenger website widget.It functions the same way as a normal website chat, but with an added bonus: Every time a customer chats with you, they have to opt in to Facebook Messenger communications.

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Avalaunch Media

Avalaunch Media is a full-service digital marketing agency nestled at the foot of Utah’s Wasatch Mountains in the burgeoning tech hub known as Silicon Slopes. We handle all facets of digital marketing, including SEO, PPC, and content marketing. Our award-winning work and expertise have landed us a spot in Utah’s top 50 fastest-growing companies, as well as the Inc. 5000 list.

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Who are your real brand friends? How to communicate with customers during a crisis

Article | April 2, 2020

Note to readers: for the rest of this article, just substitute the word “brand” every time you read “friend.” I was honestly shocked that I had so many friends to start with, and that so many I hadn’t heard from in forever still had my contact details (even if all they had was my email address, and I can’t think of a less effective method of getting my attention). Nevertheless, friends started coming out of the woodwork to “touch base,” as all of us went into work-from-home isolation. At last count, over 350 friends had contacted me- and after seeing what they all had to say, I’ve noticed that there are basically three types of friend in a crisis.

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YouTube Will Not Show Advertising on Videos About Coronavirus

Article | March 5, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income from these videos due to the company policy. Last month, the YouTube channel Insider made a video about the Coronavirus. As of February 11, YouTube announced that it is treating the Coronavirus as a sensitive issue. All videos shot about the Corona virus on YouTube will not be able to receive ads until the next announcement, and therefore will not be able to earn revenue from these videos.

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Can publishers alliances be the future for digital advertising?

Article | March 3, 2020

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for anti-competitive behavior and continued scrutiny over data privacy. But this doesn’t appear to have hindered the big three, Facebook, Amazon and Google, which are expected to account for 70% of digital advertising spend in the US in 2020. For media owners, competing with the mega-platforms has always been a challenge. Many elected to work with the big players; and now find themselves dealing with tighter and tighter browser restrictions.

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Which Online Advertising Strategy Is Right For Your Business?

Article | February 10, 2020

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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Spotlight

Avalaunch Media

Avalaunch Media is a full-service digital marketing agency nestled at the foot of Utah’s Wasatch Mountains in the burgeoning tech hub known as Silicon Slopes. We handle all facets of digital marketing, including SEO, PPC, and content marketing. Our award-winning work and expertise have landed us a spot in Utah’s top 50 fastest-growing companies, as well as the Inc. 5000 list.

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