Sharethrough | March 15, 2023
On March 14, 2023, Sharethrough, a global independent ad exchange, is organizing the Green Media Summit 2023 in New York City on April 13. The event will highlight the impact of environmental awareness in media and the digital advertising industry's role in building a sustainable media ecosystem.
The conference will feature keynotes, panels, and fireside chats from ad tech leaders, industry decision-makers, and sustainability experts. The event will talk about the latest trends and solutions in sustainable media practices. These will include strategies for reducing carbon emissions in production and distribution, new technologies, and the role of the media in driving social and actionable environmental change.
Luc Marsolais, Chief Operations Officer at Sharethrough, said, "As businesses increasingly prioritize sustainability, it's become clear that industries across the board need to take steps to reduce its environmental impact." He also said, "The inaugural Green Media Summit is an essential opportunity to come together to address one of the most pressing issues of our time. At this conference and beyond, we can find ways to reduce our carbon footprint, minimize waste, and build a more sustainable future."
(Source - CISION PR Newswire)
The conference is completely carbon-neutral and features speakers from global brands, agencies, and publishers. Attendees can network with like-minded professionals and learn about best practices for creating environmentally conscious campaigns. The conference aims to inspire and empower the industry to take action towards a more sustainable future.
Sharethrough is an independent omnichannel ad exchange that believes in a human-centric approach to advertising and monetization. Advertisers and publishers use its technology to render higher-performing ads that fit any placement on any site. Sharethrough's publisher partners benefit from directly-sourced demand, scale, and quality, prioritizing their monetization efforts and elevating performance. It has headquarters in Montreal and offices across North America, including San Francisco and New York City.
Ad Tech and Martech
Volta | February 10, 2023
Volta, a media company, has recently joined Ad Net Zero organization as a founding partner for the new USA chapter. This membership represents its aim for digital media decarbonization with its digital out-of-home (DOOH) media network, helping advertising leaders to drive sales with fewer carbon emissions.
With Ad Net Zero's "Action 5" plan, Volta leverages its media networks to enhance sustainable consumer behavior. This plan includes cutting down on emissions from business operations, planning and buying media, making ads, giving awards, and holding events.
Ad Net Zero is an international organization that provides decarbonization solutions to the advertising industry and enhances consumer reach for sustainable products and services through marketing agencies. Many advertisers, commercial media owners, production companies, and marketing agencies support the organization, which has global members like IPG, Google, Meta, Omnicom, Havas, Reckitt, Unilever, Pubmatic, Sky, WPP, and Meta.
Chief Commercial Officer at Volta Brandt Hastings said, "Volta offers advertisers the opportunity to reach highly valuable audiences and measurably drive sales while directly supporting emissions-free, electric miles." He added, "As a founding member of Ad Net Zero's USA chapter, Volta is proud to lead the industry by furthering our efforts to decarbonize our media supply chain and using our network to accelerate a sustainable future for all."
(Source – Business Wire)
Director of Ad Net Zero's USA Chapter, John Osborn, said, "In 2022, the US media industry woke up to its emissions responsibilities. This year, the industry must start decarbonizing its operations and getting closer to net zero emissions." He added, "I have long admired Volta's leading role in sustainable media, and we are honored they have joined Ad Net Zero's USA chapter as a founding member."
(Source – Business Wire)
Headquartered in San Francisco, Volta Inc., an electric vehicle (EV) charging, and media company has been providing business growth along with a clean energy future as well as a network of EV charging stations since 2010. It helps consumers, brands, and site partners with charging station installation with large-format digital advertising screens, attracting foot traffic for retailers, target audiences for advertisers, and EV drivers at the same time. Its proprietary platform, PredictEV®, combines machine learning technology with behavioral science to assist electric utilities, cities, and commercial property owners with EV infrastructure.
BWZ, Crozdesk | April 29, 2022
Vancouver-based media company Black and White Zebra (BWZ) announced the acquisition of London-based SaaS lead generation company Crozdesk. Crozdesk has recently launched a vendor platform, SoftwareSelect, which helps procurement teams find the right tools for their organizations. With this acquisition, BWZ will be able to provide its customers with better software recommendations thanks to its lead generation platform for SaaS firms.
BWZ was founded in 2011, and it has managed to build a portfolio of online publications that cover project management, product management, people management, customer experience, quality assurance, etc. For SaaS firms like Monday.com, ClickUp, and Smartsheet, BWZ generates millions of leads and millions of unique visitors each month.
Crozdesk, a London, UK-based SaaS lead-generation startup, and its recently launched vendor platform SoftwareSelect have been acquired for $3.6 million today, the company stated. BWZ's acquisition of the company will allow it to give its customers more thorough software recommendations.
The official statement from BWZ on this acquisition conveys the plans ahead, a transformation from a major media publisher to an advanced media technology business.
"Since its launch more than a decade ago, BWZ has helped millions of people and organizations through engaging content including detailed how-to guides, training courses and member forums that help people succeed at work," says Ben Aston, founder and CEO. , BWZ.
"Since its launch more than a decade ago, BWZ has helped millions of people and organizations through engaging content including detailed how-to guides, training courses and member forums that help people succeed at work," says Ben Aston, founder and CEO. , BWZ. "We are passionate about connecting people with the right tools and technology, and we deliver engaging content for our readers that is also highly optimized for our ad partners. This acquisition transforms our business from a major media publisher to an advanced media technology business, and we have a tremendous opportunity ahead of us."
Over the past three years, Crozdesk has executed lead generation, PPC, and intent data campaigns for over 500 software providers and employs AI to classify over 13,000 software products in over 350 categories. The company uses machine learning to rate and evaluate vendors on its platform, and it runs a network of online publishers across the software sector, expanding its reach through intent data and lead creation.
For Crozdesk, this acquisition is expected to bring the desired scale for their products and services.
"Combining the reach, scale and engaging content of BWZ with our digital lead generation solutions used by over 13,000 software vendors makes this an exciting opportunity for both companies," comments Nicholas Hopper, Founder and CEO. of Crozdesk. "We have the ability to provide deep insights into enterprise buyer behavior and provide our partners with invaluable data for sales, marketing and customer success."