7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of

MICHELLE MORGAN | January 23, 2019 | 91 views

Just because something is specifically developed for a specific purpose doesn’t mean that there is only one use for it.Lead gen ads on Facebook (and LinkedIn) are just such an example in online advertising.They were developed to help lead generation companies, B2B or B2C, generate leads to follow up within their sales pipelines.

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ADVERTISER CAMPAIGN MANAGEMENT

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | August 12, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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SOCIAL MEDIA ADVERTISING

Which Online Advertising Strategy Is Right For Your Business?

Article | July 13, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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DISPLAY ADVERTISING

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 8, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Tapjoy

Tapjoy’s Maximum Impact PlatformTM provides mobile engagement and monetization services for leading advertisers and app developers. Advertisers rely on Tapjoy’s diverse suite of rewarded InterplayTM ads including video and rich media to impact performance.

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BWZ acquires Crozdesk to become a media technology company

BWZ, Crozdesk | April 29, 2022

Vancouver-based media company Black and White Zebra (BWZ) announced the acquisition of London-based SaaS lead generation company Crozdesk. Crozdesk has recently launched a vendor platform, SoftwareSelect, which helps procurement teams find the right tools for their organizations. With this acquisition, BWZ will be able to provide its customers with better software recommendations thanks to its lead generation platform for SaaS firms. BWZ was founded in 2011, and it has managed to build a portfolio of online publications that cover project management, product management, people management, customer experience, quality assurance, etc. For SaaS firms like Monday.com, ClickUp, and Smartsheet, BWZ generates millions of leads and millions of unique visitors each month. Crozdesk, a London, UK-based SaaS lead-generation startup, and its recently launched vendor platform SoftwareSelect have been acquired for $3.6 million today, the company stated. BWZ's acquisition of the company will allow it to give its customers more thorough software recommendations. The official statement from BWZ on this acquisition conveys the plans ahead, a transformation from a major media publisher to an advanced media technology business. "Since its launch more than a decade ago, BWZ has helped millions of people and organizations through engaging content including detailed how-to guides, training courses and member forums that help people succeed at work," says Ben Aston, founder and CEO. , BWZ. "Since its launch more than a decade ago, BWZ has helped millions of people and organizations through engaging content including detailed how-to guides, training courses and member forums that help people succeed at work," says Ben Aston, founder and CEO. , BWZ. "We are passionate about connecting people with the right tools and technology, and we deliver engaging content for our readers that is also highly optimized for our ad partners. This acquisition transforms our business from a major media publisher to an advanced media technology business, and we have a tremendous opportunity ahead of us." Over the past three years, Crozdesk has executed lead generation, PPC, and intent data campaigns for over 500 software providers and employs AI to classify over 13,000 software products in over 350 categories. The company uses machine learning to rate and evaluate vendors on its platform, and it runs a network of online publishers across the software sector, expanding its reach through intent data and lead creation. For Crozdesk, this acquisition is expected to bring the desired scale for their products and services. "Combining the reach, scale and engaging content of BWZ with our digital lead generation solutions used by over 13,000 software vendors makes this an exciting opportunity for both companies," comments Nicholas Hopper, Founder and CEO. of Crozdesk. "We have the ability to provide deep insights into enterprise buyer behavior and provide our partners with invaluable data for sales, marketing and customer success."

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Account-Based Orchestration in Action: LeadMD Named Bizible Platinum Partner

LeadMD | January 17, 2017

LeadMD, the leading marketing operations agency specializing in empowering revenue growth powered by sales and marketing technology, today announced a new core partnership with Bizible, a provider of marketing performance management software. LeadMD becomes Bizible’s first Platinum Partner, and will enable marketers to drive revenue impact and accelerate growth using the powerful Bizible solution.Bizible software is setup to reflect marketing touchpoints in terms of budget investment and interactions.

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Drift, Conversational Marketing and Sales Giant, Selects LeadMD as First Certified Enterprise Agency Partner

LeadMD | September 27, 2018

LeadMD, the world’s leading Modern Marketing Firm, today announces its partnership with Drift, the leading conversational marketing and sales platform. By entering into this relationship, LeadMD will be tapping into Drift’s extensive functionality to empower and extend its existing sales and marketing offerings, including buyer journey mapping, account and buyer personas and sales playbooks. As a result, LeadMD customers will experience the benefits of increased buyer conversion and shortened time to sales, while Drift customers will enjoy enhanced time to value and deeper utilization of the Drift platform.

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BWZ acquires Crozdesk to become a media technology company

BWZ, Crozdesk | April 29, 2022

Vancouver-based media company Black and White Zebra (BWZ) announced the acquisition of London-based SaaS lead generation company Crozdesk. Crozdesk has recently launched a vendor platform, SoftwareSelect, which helps procurement teams find the right tools for their organizations. With this acquisition, BWZ will be able to provide its customers with better software recommendations thanks to its lead generation platform for SaaS firms. BWZ was founded in 2011, and it has managed to build a portfolio of online publications that cover project management, product management, people management, customer experience, quality assurance, etc. For SaaS firms like Monday.com, ClickUp, and Smartsheet, BWZ generates millions of leads and millions of unique visitors each month. Crozdesk, a London, UK-based SaaS lead-generation startup, and its recently launched vendor platform SoftwareSelect have been acquired for $3.6 million today, the company stated. BWZ's acquisition of the company will allow it to give its customers more thorough software recommendations. The official statement from BWZ on this acquisition conveys the plans ahead, a transformation from a major media publisher to an advanced media technology business. "Since its launch more than a decade ago, BWZ has helped millions of people and organizations through engaging content including detailed how-to guides, training courses and member forums that help people succeed at work," says Ben Aston, founder and CEO. , BWZ. "Since its launch more than a decade ago, BWZ has helped millions of people and organizations through engaging content including detailed how-to guides, training courses and member forums that help people succeed at work," says Ben Aston, founder and CEO. , BWZ. "We are passionate about connecting people with the right tools and technology, and we deliver engaging content for our readers that is also highly optimized for our ad partners. This acquisition transforms our business from a major media publisher to an advanced media technology business, and we have a tremendous opportunity ahead of us." Over the past three years, Crozdesk has executed lead generation, PPC, and intent data campaigns for over 500 software providers and employs AI to classify over 13,000 software products in over 350 categories. The company uses machine learning to rate and evaluate vendors on its platform, and it runs a network of online publishers across the software sector, expanding its reach through intent data and lead creation. For Crozdesk, this acquisition is expected to bring the desired scale for their products and services. "Combining the reach, scale and engaging content of BWZ with our digital lead generation solutions used by over 13,000 software vendors makes this an exciting opportunity for both companies," comments Nicholas Hopper, Founder and CEO. of Crozdesk. "We have the ability to provide deep insights into enterprise buyer behavior and provide our partners with invaluable data for sales, marketing and customer success."

Read More

Account-Based Orchestration in Action: LeadMD Named Bizible Platinum Partner

LeadMD | January 17, 2017

LeadMD, the leading marketing operations agency specializing in empowering revenue growth powered by sales and marketing technology, today announced a new core partnership with Bizible, a provider of marketing performance management software. LeadMD becomes Bizible’s first Platinum Partner, and will enable marketers to drive revenue impact and accelerate growth using the powerful Bizible solution.Bizible software is setup to reflect marketing touchpoints in terms of budget investment and interactions.

Read More

Drift, Conversational Marketing and Sales Giant, Selects LeadMD as First Certified Enterprise Agency Partner

LeadMD | September 27, 2018

LeadMD, the world’s leading Modern Marketing Firm, today announces its partnership with Drift, the leading conversational marketing and sales platform. By entering into this relationship, LeadMD will be tapping into Drift’s extensive functionality to empower and extend its existing sales and marketing offerings, including buyer journey mapping, account and buyer personas and sales playbooks. As a result, LeadMD customers will experience the benefits of increased buyer conversion and shortened time to sales, while Drift customers will enjoy enhanced time to value and deeper utilization of the Drift platform.

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