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7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of

MICHELLE MORGAN | January 23, 2019 | 61 views

Just because something is specifically developed for a specific purpose doesn’t mean that there is only one use for it.Lead gen ads on Facebook (and LinkedIn) are just such an example in online advertising.They were developed to help lead generation companies, B2B or B2C, generate leads to follow up within their sales pipelines.

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Our core values are simple: Be Trustworthy, Be Honest, Be Reliable, and Be Responsible. Based in Scottsdale, Arizona, Plexus Worldwide offers science-based health and wellness products that enable people to improve their lives and well-being.

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Microsoft Named Netflix’s Global Ad Technology and Sales Partner

Article | August 12, 2022

On July 13, Netflix’s COO, Greg Peters, officially named Microsoft as Netflix’s “global advertising technology and sales partner”. This partnership will help Netflix kick-start its advertising business. Industry watchers were waiting to see who Netflix would choose as its advertising platform to build its ad-supported tier of service after the streaming giant’s April announcement to bring ads to the platform. In April, we announced that we would introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ad-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner. “Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering, More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.” -Greg Peters,COONetflix. It’s very early days and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life. Microsoft recently acquired Xandr, an ad marketplace that ties into connected TV. It has been developing its ad platform while endorsing its approach to protecting customers’ information. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory, said Mikhail Parakhin, Microsoft’s president of web experiences. While assisting Netflix in delivering more choices to its customers, Microsoft will offer new premium value to its ecosystem of marketers and partners.

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SOCIAL MEDIA ADVERTISING

AI Ad Campaigns for Improved Ad Targeting

Article | July 13, 2022

Artificial intelligence in advertising is disrupting marketing. It is a new way to reach customers that is more personalized, engaging, and targeted than traditional ads. AI-based marketing can improve customer experience, sales and marketing, and lead generation strategies. As a result, B2B companies are adapting AI ads to target key accounts. Let us understand what ideal AI ad campaigns look like: AI Ad Campaigns: Things to Consider The most important factors that impact the success of an AI ad are its message, tone, and length. Message: The message needs to be clear and concise so your target audience can immediately grasp what you are saying. Tone: The tone needs to be friendly and conversational, and it should get a response so that your brand is approachable and not invasive. Length: The ad should be between 50-150 words. The length should depend on the message you are trying to convey. Optimizing Your AI Ad Campaign Here are some tips to optimize your AI ad campaign: Identify and understand the goals of your campaign. Select relevant and appropriate channels to influence your target segments effectively. Use conversion rates, click-through rates, and other metrics to decide where to allocate your ad budget and how best to enhance the content for different target segments. Design your campaign while keeping in mind consumer interaction and your campaign objectives. Regularly map the outcomes and make adjustments to address any issues. Consider using an AI ad creator, a type of digital software that creates ads without human input. It automatically modifies text and images to create targeted ads. Impact on the Future of Advertising Through automation and optimization, AI will impact the future of advertising and marketing. It will help marketers get insights, develop strategies and create targeted content and companies to increase customer engagement, customer experience and ad efficiency.

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ADVERTISER CAMPAIGN MANAGEMENT

6-second Video Ads: Delivering Key Messages & Driving Results

Article | July 19, 2022

Mobile media usage in the US will reach 4 hours 29 minutes per day in 2022, according to Statista. In a mobile-first world, advertisers are understanding and adapting to the changing habits of your target demographic. They are switching to using 6-second video ads to address the decreasing individual ad session times. Let us look at how 6-second ads are changing the game: 6-second ads increased ad recall by 11%, ROI by 12%, and video completion rate by 271% (Adaptly Campaign) There was an incremental lift across several key metrics, such as conversion rate, average purchase value, and click-through rate (Adaptly Campaign) 6-second ads quickly communicate the message and grab people’s attention They allow break-through with meaningful placements and influence buying decisions Netmarble’s Lineage2 Revolution Video Ad Campaign Broke Records Netmarble enlisted the assistance of Wisebirds, a Facebook Marketing Partner, to promote and drive downloads for its new mobile game. Wisebirds ran a test with 6-second, 15-second, and 30-second ads for a mobile ad campaign. The 6-second ad performed the best. Netmarble’s video ad campaign for the Lineage2 Revolution game broke records as the massively multiplayer online role-playing game with the most downloads in the App Store and Google Play in five Southeast Asian countries. The campaign highlighted the importance of delivering short, impactful messages to drive results efficiently and at a lower cost. “In terms of branding, 6 second videos showed the best performance in all branding effectiveness measurements. We found that exposing short videos repeatedly and leaving a strong impression on the audience produced an unforgettable branding message.” – Dong Gyeong Kim, Senior Campaign Manager, Wisebirds “In terms of branding, 6 second videos showed the best performance in all branding effectiveness measurements. We found that exposing short videos repeatedly and leaving a strong impression on the audience produced an unforgettable branding message.” – Dong Gyeong Kim, Senior Campaign Manager, Wisebirds Tips to Create an Impressive 6-second Video Ad Keep your ad narrative short. Create a solid punch line and figure out how to express it with the tools at hand. Don’t treat the time constraint as a hindrance but as a creative challenge to deliver a great customer experience. Ensure that your ad transformations are effective. Keep your ad simple, relatable, and visually appealing and make all the elements work together. Put 6-second Video Ads to the Test and Learn Advertisers like you must experiment and learn how to capture viewers' attention quickly and deliver memorable key messages using 6-second video ads. Shorter video ads could be a great solution to address the dip in individual ad view session times and the viewers’ lowered attention spans.

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SOCIAL MEDIA ADVERTISING

Creating Great Ads: CX Should Surpass Technology in Priority

Article | July 6, 2022

Everyone can be a creator, critic, performer and an audience member— all at the same time — thanks to the internet. However, when it comes to advertising and the internet, the biggest opportunity that you have is customer experience (CX). And yet, new technologies and the desire to decrease ad spend put customer experience on the back-burner. Why CX Should be a Priority While Making Ads? Customer experience takes a nosedive when you automate marketing decisions, drive down advertising costs, extract data, and increase intrusiveness to reach more customers. These factors negatively impact your brand’s reputation and cause customers to leave your side. As a result, your revenue might take a hit by implementing modern technology. Customer experience should always be at the top of your priority list if you want to retain your customers and give them exactly what they want. Here are some things you should remember while creating ads: Context is Key Your messaging and creatives should align with the context of your ad placement. Native ads and contextual targeting can help you safely place your ads without disrupting your UX. Value Addition Works Your consumers want to see something that is unique and adds value to their lives. Use creative, relatable, and authentic messaging to appeal to your audience. Use Technology Wisely If you don’t leverage ad tech as a part of a sound strategy and intelligent design, you might lose out on effectively representing your brand in front of your target audience. Rules to Remember While Making Ad Creatives Do not treat your audience as a set of data points Platforms are dynamic so you need to adapt to the changes in time Use technology to meet the expectations of your audience but don’t abuse it

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ADVERTISER CAMPAIGN MANAGEMENT

How Campaign Health Metrics Can Help You Streamline Ad Campaigns

Article | August 12, 2022

On July 13, Netflix’s COO, Greg Peters, officially named Microsoft as Netflix’s “global advertising technology and sales partner”. This partnership will help Netflix kick-start its advertising business. Industry watchers were waiting to see who Netflix would choose as its advertising platform to build its ad-supported tier of service after the streaming giant’s April announcement to bring ads to the platform. In April, we announced that we would introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ad-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner. “Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering, More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.” -Greg Peters,COONetflix. It’s very early days and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life. Microsoft recently acquired Xandr, an ad marketplace that ties into connected TV. It has been developing its ad platform while endorsing its approach to protecting customers’ information. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory, said Mikhail Parakhin, Microsoft’s president of web experiences. While assisting Netflix in delivering more choices to its customers, Microsoft will offer new premium value to its ecosystem of marketers and partners.

Read More
SOCIAL MEDIA ADVERTISING

AI Ad Campaigns for Improved Ad Targeting

Article | July 13, 2022

Artificial intelligence in advertising is disrupting marketing. It is a new way to reach customers that is more personalized, engaging, and targeted than traditional ads. AI-based marketing can improve customer experience, sales and marketing, and lead generation strategies. As a result, B2B companies are adapting AI ads to target key accounts. Let us understand what ideal AI ad campaigns look like: AI Ad Campaigns: Things to Consider The most important factors that impact the success of an AI ad are its message, tone, and length. Message: The message needs to be clear and concise so your target audience can immediately grasp what you are saying. Tone: The tone needs to be friendly and conversational, and it should get a response so that your brand is approachable and not invasive. Length: The ad should be between 50-150 words. The length should depend on the message you are trying to convey. Optimizing Your AI Ad Campaign Here are some tips to optimize your AI ad campaign: Identify and understand the goals of your campaign. Select relevant and appropriate channels to influence your target segments effectively. Use conversion rates, click-through rates, and other metrics to decide where to allocate your ad budget and how best to enhance the content for different target segments. Design your campaign while keeping in mind consumer interaction and your campaign objectives. Regularly map the outcomes and make adjustments to address any issues. Consider using an AI ad creator, a type of digital software that creates ads without human input. It automatically modifies text and images to create targeted ads. Impact on the Future of Advertising Through automation and optimization, AI will impact the future of advertising and marketing. It will help marketers get insights, develop strategies and create targeted content and companies to increase customer engagement, customer experience and ad efficiency.

Read More
ADVERTISER CAMPAIGN MANAGEMENT

AI-Powered Creative: Get Higher ROI for Clients

Article | July 19, 2022

Mobile media usage in the US will reach 4 hours 29 minutes per day in 2022, according to Statista. In a mobile-first world, advertisers are understanding and adapting to the changing habits of your target demographic. They are switching to using 6-second video ads to address the decreasing individual ad session times. Let us look at how 6-second ads are changing the game: 6-second ads increased ad recall by 11%, ROI by 12%, and video completion rate by 271% (Adaptly Campaign) There was an incremental lift across several key metrics, such as conversion rate, average purchase value, and click-through rate (Adaptly Campaign) 6-second ads quickly communicate the message and grab people’s attention They allow break-through with meaningful placements and influence buying decisions Netmarble’s Lineage2 Revolution Video Ad Campaign Broke Records Netmarble enlisted the assistance of Wisebirds, a Facebook Marketing Partner, to promote and drive downloads for its new mobile game. Wisebirds ran a test with 6-second, 15-second, and 30-second ads for a mobile ad campaign. The 6-second ad performed the best. Netmarble’s video ad campaign for the Lineage2 Revolution game broke records as the massively multiplayer online role-playing game with the most downloads in the App Store and Google Play in five Southeast Asian countries. The campaign highlighted the importance of delivering short, impactful messages to drive results efficiently and at a lower cost. “In terms of branding, 6 second videos showed the best performance in all branding effectiveness measurements. We found that exposing short videos repeatedly and leaving a strong impression on the audience produced an unforgettable branding message.” – Dong Gyeong Kim, Senior Campaign Manager, Wisebirds “In terms of branding, 6 second videos showed the best performance in all branding effectiveness measurements. We found that exposing short videos repeatedly and leaving a strong impression on the audience produced an unforgettable branding message.” – Dong Gyeong Kim, Senior Campaign Manager, Wisebirds Tips to Create an Impressive 6-second Video Ad Keep your ad narrative short. Create a solid punch line and figure out how to express it with the tools at hand. Don’t treat the time constraint as a hindrance but as a creative challenge to deliver a great customer experience. Ensure that your ad transformations are effective. Keep your ad simple, relatable, and visually appealing and make all the elements work together. Put 6-second Video Ads to the Test and Learn Advertisers like you must experiment and learn how to capture viewers' attention quickly and deliver memorable key messages using 6-second video ads. Shorter video ads could be a great solution to address the dip in individual ad view session times and the viewers’ lowered attention spans.

Read More
SOCIAL MEDIA ADVERTISING

Creating Great Ads: CX Should Surpass Technology in Priority

Article | July 6, 2022

Everyone can be a creator, critic, performer and an audience member— all at the same time — thanks to the internet. However, when it comes to advertising and the internet, the biggest opportunity that you have is customer experience (CX). And yet, new technologies and the desire to decrease ad spend put customer experience on the back-burner. Why CX Should be a Priority While Making Ads? Customer experience takes a nosedive when you automate marketing decisions, drive down advertising costs, extract data, and increase intrusiveness to reach more customers. These factors negatively impact your brand’s reputation and cause customers to leave your side. As a result, your revenue might take a hit by implementing modern technology. Customer experience should always be at the top of your priority list if you want to retain your customers and give them exactly what they want. Here are some things you should remember while creating ads: Context is Key Your messaging and creatives should align with the context of your ad placement. Native ads and contextual targeting can help you safely place your ads without disrupting your UX. Value Addition Works Your consumers want to see something that is unique and adds value to their lives. Use creative, relatable, and authentic messaging to appeal to your audience. Use Technology Wisely If you don’t leverage ad tech as a part of a sound strategy and intelligent design, you might lose out on effectively representing your brand in front of your target audience. Rules to Remember While Making Ad Creatives Do not treat your audience as a set of data points Platforms are dynamic so you need to adapt to the changes in time Use technology to meet the expectations of your audience but don’t abuse it

Read More
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Spotlight

Plexus Worldwide

Our core values are simple: Be Trustworthy, Be Honest, Be Reliable, and Be Responsible. Based in Scottsdale, Arizona, Plexus Worldwide offers science-based health and wellness products that enable people to improve their lives and well-being.

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BWZ acquires Crozdesk to become a media technology company

BWZ, Crozdesk | April 29, 2022

Vancouver-based media company Black and White Zebra (BWZ) announced the acquisition of London-based SaaS lead generation company Crozdesk. Crozdesk has recently launched a vendor platform, SoftwareSelect, which helps procurement teams find the right tools for their organizations. With this acquisition, BWZ will be able to provide its customers with better software recommendations thanks to its lead generation platform for SaaS firms. BWZ was founded in 2011, and it has managed to build a portfolio of online publications that cover project management, product management, people management, customer experience, quality assurance, etc. For SaaS firms like Monday.com, ClickUp, and Smartsheet, BWZ generates millions of leads and millions of unique visitors each month. Crozdesk, a London, UK-based SaaS lead-generation startup, and its recently launched vendor platform SoftwareSelect have been acquired for $3.6 million today, the company stated. BWZ's acquisition of the company will allow it to give its customers more thorough software recommendations. The official statement from BWZ on this acquisition conveys the plans ahead, a transformation from a major media publisher to an advanced media technology business. "Since its launch more than a decade ago, BWZ has helped millions of people and organizations through engaging content including detailed how-to guides, training courses and member forums that help people succeed at work," says Ben Aston, founder and CEO. , BWZ. "Since its launch more than a decade ago, BWZ has helped millions of people and organizations through engaging content including detailed how-to guides, training courses and member forums that help people succeed at work," says Ben Aston, founder and CEO. , BWZ. "We are passionate about connecting people with the right tools and technology, and we deliver engaging content for our readers that is also highly optimized for our ad partners. This acquisition transforms our business from a major media publisher to an advanced media technology business, and we have a tremendous opportunity ahead of us." Over the past three years, Crozdesk has executed lead generation, PPC, and intent data campaigns for over 500 software providers and employs AI to classify over 13,000 software products in over 350 categories. The company uses machine learning to rate and evaluate vendors on its platform, and it runs a network of online publishers across the software sector, expanding its reach through intent data and lead creation. For Crozdesk, this acquisition is expected to bring the desired scale for their products and services. "Combining the reach, scale and engaging content of BWZ with our digital lead generation solutions used by over 13,000 software vendors makes this an exciting opportunity for both companies," comments Nicholas Hopper, Founder and CEO. of Crozdesk. "We have the ability to provide deep insights into enterprise buyer behavior and provide our partners with invaluable data for sales, marketing and customer success."

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Account-Based Orchestration in Action: LeadMD Named Bizible Platinum Partner

LeadMD | January 17, 2017

LeadMD, the leading marketing operations agency specializing in empowering revenue growth powered by sales and marketing technology, today announced a new core partnership with Bizible, a provider of marketing performance management software. LeadMD becomes Bizible’s first Platinum Partner, and will enable marketers to drive revenue impact and accelerate growth using the powerful Bizible solution.Bizible software is setup to reflect marketing touchpoints in terms of budget investment and interactions.

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Drift, Conversational Marketing and Sales Giant, Selects LeadMD as First Certified Enterprise Agency Partner

LeadMD | September 27, 2018

LeadMD, the world’s leading Modern Marketing Firm, today announces its partnership with Drift, the leading conversational marketing and sales platform. By entering into this relationship, LeadMD will be tapping into Drift’s extensive functionality to empower and extend its existing sales and marketing offerings, including buyer journey mapping, account and buyer personas and sales playbooks. As a result, LeadMD customers will experience the benefits of increased buyer conversion and shortened time to sales, while Drift customers will enjoy enhanced time to value and deeper utilization of the Drift platform.

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BWZ acquires Crozdesk to become a media technology company

BWZ, Crozdesk | April 29, 2022

Vancouver-based media company Black and White Zebra (BWZ) announced the acquisition of London-based SaaS lead generation company Crozdesk. Crozdesk has recently launched a vendor platform, SoftwareSelect, which helps procurement teams find the right tools for their organizations. With this acquisition, BWZ will be able to provide its customers with better software recommendations thanks to its lead generation platform for SaaS firms. BWZ was founded in 2011, and it has managed to build a portfolio of online publications that cover project management, product management, people management, customer experience, quality assurance, etc. For SaaS firms like Monday.com, ClickUp, and Smartsheet, BWZ generates millions of leads and millions of unique visitors each month. Crozdesk, a London, UK-based SaaS lead-generation startup, and its recently launched vendor platform SoftwareSelect have been acquired for $3.6 million today, the company stated. BWZ's acquisition of the company will allow it to give its customers more thorough software recommendations. The official statement from BWZ on this acquisition conveys the plans ahead, a transformation from a major media publisher to an advanced media technology business. "Since its launch more than a decade ago, BWZ has helped millions of people and organizations through engaging content including detailed how-to guides, training courses and member forums that help people succeed at work," says Ben Aston, founder and CEO. , BWZ. "Since its launch more than a decade ago, BWZ has helped millions of people and organizations through engaging content including detailed how-to guides, training courses and member forums that help people succeed at work," says Ben Aston, founder and CEO. , BWZ. "We are passionate about connecting people with the right tools and technology, and we deliver engaging content for our readers that is also highly optimized for our ad partners. This acquisition transforms our business from a major media publisher to an advanced media technology business, and we have a tremendous opportunity ahead of us." Over the past three years, Crozdesk has executed lead generation, PPC, and intent data campaigns for over 500 software providers and employs AI to classify over 13,000 software products in over 350 categories. The company uses machine learning to rate and evaluate vendors on its platform, and it runs a network of online publishers across the software sector, expanding its reach through intent data and lead creation. For Crozdesk, this acquisition is expected to bring the desired scale for their products and services. "Combining the reach, scale and engaging content of BWZ with our digital lead generation solutions used by over 13,000 software vendors makes this an exciting opportunity for both companies," comments Nicholas Hopper, Founder and CEO. of Crozdesk. "We have the ability to provide deep insights into enterprise buyer behavior and provide our partners with invaluable data for sales, marketing and customer success."

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