8 Dos and Don’ts for digital ads for your business (and 2 Maybes)

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Whether you are advertising to people in your market by Zip code or to the list you maintain of people in your sphere of influence, these easy guidelines will help you create a digital ad that helps you build brand awareness with the prospective clients you want.Display advertising is all about repetition and frequency. But your prospects still need to be told what to do. Even if it’s as simple as “Click here.” But here are some even better calls-to-action that are more effective when combined with a landing page that delivers:

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Partners + Napier

Partners + Napier helps brands leave a mark on people, business and culture by creating work with lasting impact. We are an insight-led creative agency with expertise in CPG, food and beverage, healthcare, financial services, technology, travel and more. Our wide range of capabilities enables ambitious marketers to move nimbly across channels to grow brands. We're proud to have won numerous Effie Awards in partnership with our clients, affirming our belief that great creative impacts ROI in a big way.

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Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist

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How to Reinvent Digital Advertising After the Death of the Cookie

Article | February 25, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and clarity. As long as technology vendors and publishers label cookies accurately, tracking and targeted ads can keep running. But with semi-restricted cookie sharing now the default for those who fail to flag, it seems like this will be a sizeable nail in the cookie coffin.

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ON Advertising acquires Evans Communications

Article | February 25, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

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Can publishers alliances be the future for digital advertising?

Article | February 25, 2020

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for anti-competitive behavior and continued scrutiny over data privacy. But this doesn’t appear to have hindered the big three, Facebook, Amazon and Google, which are expected to account for 70% of digital advertising spend in the US in 2020. For media owners, competing with the mega-platforms has always been a challenge. Many elected to work with the big players; and now find themselves dealing with tighter and tighter browser restrictions.

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Spotlight

Partners + Napier

Partners + Napier helps brands leave a mark on people, business and culture by creating work with lasting impact. We are an insight-led creative agency with expertise in CPG, food and beverage, healthcare, financial services, technology, travel and more. Our wide range of capabilities enables ambitious marketers to move nimbly across channels to grow brands. We're proud to have won numerous Effie Awards in partnership with our clients, affirming our belief that great creative impacts ROI in a big way.

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