9 Social Media Ad Platforms You Need To Know About

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We all know that social media can be a great way to advertise your business. With so many platforms, how do you choose? Check out this social media advertising infographic for the inside scoop on some platforms and which ones are best for your organization.

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Accordant Media

Accordant Media makes advertising investments more successful for marketers by unlocking the value of audience data. ??Through a unique combination of sophisticated data management and activation technologies, expert service and industry-leading transparency, we give marketers more insights and accountability to drive (cost) effective results at scale. Our comprehensive Accordant ATS™ solution has helped us attract leading marketing teams as our clients. Accordant, founded in 2010, was established by digital industry leaders from Avenue A | Razorfish, Aegis Media, Akamai and DoubleClick.

OTHER ARTICLES

Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist

Article | February 25, 2020

Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where to get the cash: deep-pocketed internet companies. The Democratic proposal would tax Facebook and Google for every ad the companies run on the computer screens of Maryland residents visiting their sites. If passed, the plan would make the Old Line State the first in the nation to raise revenue by taxing online advertising. “Massive technology corporations have ballooned in size and influence over the last two decades,” wrote Maryland Senate President Bill Ferguson, a Democrat, in an email to Stateline. “This legislation starts to make sure that these corporations pay their fair share in contributing to building our state's core educational institutions.”

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Discover the Top Perks of LED Advertising

Article | February 25, 2020

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect. According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.

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Microsoft Advertising If Functions For Dynamic Ad Copy

Article | February 25, 2020

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort on bulky operations eliminating the need to set up multiple campaigns and ads," Microsoft explained. When the ad is served, if the searchers device or audience referenced in the IF function meets the condition, then the parameter is replaced with the text that's indicated. Otherwise, the entire parameter is replaced with the default value that's provided.

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AD NETWORKS

Pinterest partners with Rakuten Advertising to monetize Idea Pins

Article | February 25, 2020

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetize the platform. On July 27th, Pinterest launched shoppable Idea Pins to allow creators to earn commissions through affiliate programs across networks including Rakuten Advertising and ShopStyle Collective. This partnership creates seamless opportunities for brands to reach, engage and convert consumers throughout their entire shopping journey.

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Spotlight

Accordant Media

Accordant Media makes advertising investments more successful for marketers by unlocking the value of audience data. ??Through a unique combination of sophisticated data management and activation technologies, expert service and industry-leading transparency, we give marketers more insights and accountability to drive (cost) effective results at scale. Our comprehensive Accordant ATS™ solution has helped us attract leading marketing teams as our clients. Accordant, founded in 2010, was established by digital industry leaders from Avenue A | Razorfish, Aegis Media, Akamai and DoubleClick.

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