9 Steps to an Integrated Marketing & Advertising Campaign

| May 28, 2018

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This eBook describes how to reach your customers and obtain quantifiable results for your marketing campaigns through a systematic, step-by-step approach to planning, monitoring and measuring the campaign using social media.

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MediaCrossing Inc.

We bring the advertising tools, technology and expertise – normally reserved for the largest brands in the world – to entrepreneurial brands to help them win when it matters most. We stay laser-focused on the most important part of the equation: outcomes. Nothing beats winning. Every day we come to work and think of new ways to leverage the tools and technologies available to help you grow and prosper in the noisiest of categories.

OTHER ARTICLES

From marketing and advertising blend to internet marketing impact modeling

Article | March 16, 2020

With the stop of cookie-centered person journey tracking looming on the horizon, desire in marketing and advertising idea and techniques from the pre-attribution era is on the rise all over again. This is lousy information for the several ad tech vendors who count on cookie-based knowledge, but excellent information for the advertising business. Just after ten several years of regular hoopla, attribution modelling, together with multi-contact attribution, has hardly ever proven to be the guaranteed-hearth way of raising internet marketing success it promised to be. It is this significantly common realization that received the stone rolling in the very first location. Tightening GDPR cookie consent restrictions and Google’s announcement of programs to eliminate third-social gathering cookies by 2020 are only accelerating their drop. A couple months back, Adidas said that its attribution types tended to generate erroneous results these as suggesting that functionality advertising and marketing is the theory driver of e-commerce gross sales. Through econometrics, Adidas ultimately learned that the position of video and other brand name-centered routines had been vastly underestimated.

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Who are your real brand friends? How to communicate with customers during a crisis

Article | April 2, 2020

Note to readers: for the rest of this article, just substitute the word “brand” every time you read “friend.” I was honestly shocked that I had so many friends to start with, and that so many I hadn’t heard from in forever still had my contact details (even if all they had was my email address, and I can’t think of a less effective method of getting my attention). Nevertheless, friends started coming out of the woodwork to “touch base,” as all of us went into work-from-home isolation. At last count, over 350 friends had contacted me- and after seeing what they all had to say, I’ve noticed that there are basically three types of friend in a crisis.

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Google Launches Over $800M Plan to Respond to Covid-19 Crisis

Article | March 29, 2020

According to a post by Sundar Pichai, CEO, Google is announcing a new over $800m plan to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic. $250m in ad grants to help the World Health Organization (WHO) and more than 100 government agencies globally provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities. This is an increase from the initial $25m announced last month. In addition, the company is providing $20m in ad grants to community financial institutions and NGOs specifically to run public service announcements on relief funds and other resources for SMBs.

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Discover the Top Perks of LED Advertising

Article | February 27, 2020

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect. According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.

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Spotlight

MediaCrossing Inc.

We bring the advertising tools, technology and expertise – normally reserved for the largest brands in the world – to entrepreneurial brands to help them win when it matters most. We stay laser-focused on the most important part of the equation: outcomes. Nothing beats winning. Every day we come to work and think of new ways to leverage the tools and technologies available to help you grow and prosper in the noisiest of categories.

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