9 Surefire Ways to Boost Social Media Following

| March 11, 2019

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In our noisy, fast-paced, digital world, social media is the megaphone that amplifies everything. Good thing, too, because today, brands are struggling to gain followers who respond to their content and offers. Think about it, hundreds of thousands of new business start up each month, and nearly all of them are trying to carve their own social presences. And even if only a few are in your specific market, you’ve still got A LOT to compete against.

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xAd, Inc

xAd is the global leader in location intelligence that drives sales - unlocking opportunity in the 90% of retail transactions that are still completed offline. By leveraging a mobile device's current or past location data, xAd can provide in-store visitation insights by market, brand and even by specific competitors. It is through this first party data and intelligence that xAd can interpret the most relevant moments to introduce a brand's message, providing a more personalized and meaningful mobile ad experience to consumers while impacting the point of decision - driving in-store foot traffic and sales.

OTHER ARTICLES

5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Article | March 22, 2020

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

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Microsoft Advertising expands UI redesign to more pages

Article | March 30, 2020

Microsoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts. The redesign preview now includes search terms, change history, reports, dimensions and more, the company announced Monday. The new UI, like the Google Ads redesign a couple of years ago, is aimed at helping advertisers access and act on information faster. For agencies and brands managing multiple accounts using a Manager account, the Manager Account Overview page will be the new default landing page in the new look.To start, it features four “insights tiles,” as shown in the screenshot above: Performance, Top changes: Accounts, Accounts and Devices.

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Benefits of using advertisement banners

Article | February 27, 2020

One of the best and popular forms of advertising is banner marketing. If you have not tried it yet, then it is time for a change. Display ads on the bottom, people do not mostly like it on the top, and sides of the web pages. It decreases their effectiveness; so many people are unwilling to add them to their marketing strategies. Add views and clicks are helpful to get money while hosting the banners. By clicking on ads, people get some popups that lead them to purchase through the website. First, have a look at some of its amazing features. It is good to take advantage of the internet while it is spread worldwide. According to research, there is about 73 percent of Americans daily online on the internet. That makes it likely that they will see and read your banners on many web pages. You can get the following benefits if you get in touch with New York Banner Stands to get your banner marketing started.

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Google Launches Over $800M Plan to Respond to Covid-19 Crisis

Article | March 29, 2020

According to a post by Sundar Pichai, CEO, Google is announcing a new over $800m plan to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic. $250m in ad grants to help the World Health Organization (WHO) and more than 100 government agencies globally provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities. This is an increase from the initial $25m announced last month. In addition, the company is providing $20m in ad grants to community financial institutions and NGOs specifically to run public service announcements on relief funds and other resources for SMBs.

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Spotlight

xAd, Inc

xAd is the global leader in location intelligence that drives sales - unlocking opportunity in the 90% of retail transactions that are still completed offline. By leveraging a mobile device's current or past location data, xAd can provide in-store visitation insights by market, brand and even by specific competitors. It is through this first party data and intelligence that xAd can interpret the most relevant moments to introduce a brand's message, providing a more personalized and meaningful mobile ad experience to consumers while impacting the point of decision - driving in-store foot traffic and sales.

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