9 Viral Ecommerce Marketing Tips To Break Through Your Competition

DARREN DEMATAS | October 29, 2018 | 83 views

Going viral is one of the ways to achieve overnight success. Many brands want it and have tried creating viral marketing success, but so many are not getting it.The chances are that even if your campaign is marketing gold, it doesn’t get any buzz. Viral marketing is any technique that generates epic content that so many people share and spread as fast as a virus. When done right, it’s often cost-effective, builds trust, and can push online shops to huge success and ROI.

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Homes & Land

With over 60 million magazines printed annually and distribution in more than 30,000 communities throughout the United States and Canada, Homes & Land is the choice for today’s leading real estate professionals.

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SOCIAL MEDIA ADVERTISING

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 14, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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AD NETWORKS

Which Online Advertising Strategy Is Right For Your Business?

Article | October 20, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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ADVERTISER CAMPAIGN MANAGEMENT

Alex Webb: More kids with smartphones spells advertising bonanza

Article | August 12, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

Homes & Land

With over 60 million magazines printed annually and distribution in more than 30,000 communities throughout the United States and Canada, Homes & Land is the choice for today’s leading real estate professionals.

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DISPLAY ADVERTISING, AD NETWORKS

Nextech AR 3D Swirl Ad Achieves Breakthrough With Over 1 Million Ad Views

Nextech AR Solutions | December 07, 2022

Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (CSE: NTAR) (FSE: EP2), a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model created by Nextech’s technology of a Dr. Martens Boot for an ad campaign, which garnered over 1 million 3D model views on the site. The ad used Nextech’s ARitize Swirl, a swirling (rotating) 3D asset on the header or page of an ecommerce website. In a few simple steps, any customer can create a fully interactive ARitize Swirl 3D/AR banner using their existing 3D models and embed them into their ecommerce website to create 6X higher purchase intent, increase conversions and click-through rates. This successful client use by a major brand and agency paves the way for another revenue stream tied to ecommerce advertising by offering a simple no-code integrated way for the Company’s 3D models to be used for immersive ads on the web or on social sites, Tik Tok, Instagram, Snap and Meta. Nextech AR CEO Evan Gappelberg commented, “ 1 million 3D model views on a single 3D model is HUGE!. By comparison Nextech has served up 6.2 million 3D model views for over 20,000+ 3D models without the swirl ad." Nextech AR CEO Evan Gappelberg commented, “ 1 million 3D model views on a single 3D model is HUGE!. By comparison Nextech has served up 6.2 million 3D model views for over 20,000+ 3D models without the swirl ad. The ability for our 3D model clients to easily create web banners and social media swirl ads using their existing 3D models is yet another competitive edge for Nextech and further positions us as the leading global 3D model company” He continues “Our ARitize 3D platform provides our clients with the one-stop solution for everything 3D. Today’s breakthrough swirl-ad news is yet another indication of the revenue potential of our 3D solutions and further sets the stage for a breakout year in 2023”. ARitize 3D ARitize 3D’s patent-pending technology leverages Artificial Intelligence (AI) to enhance the building of quality 3D models from simple 2D photos at scale for ecommerce websites. It is a disruptive end-to-end solution for the Augmented Reality (“AR”) industry. Through a simple JavaScript tag integration, product photos are automatically onboarded, and 3D models are created for each product and then hosted on ARitize 3D’s cloud. With a 3D model, clients can interact with the product to see every detail: turn it, spin it, zoom in, zoom out, leading to 40% lower product returns, 93% higher click-through rate and a 90% reduction in product photography costs. The Company believes that this value creation and ROI are leading to the rapidly growing demand for the Company's 3D technology. Transform your online store into a dynamic virtual showroom. 3D models allow customers to see products from every angle and position them in their own space prior to purchasing. It's an exciting, immersive shopping experience that keeps customers more engaged, and better informed and helps your brand stand out from the competition. ARitize 3D is the One-Stop-Shop 3D + AR solution for eCommerce that is:​ Affordable - ​lowest cost provider Scalable - fastest, seamless ​, high quality Frictionless - requires low implementation effort ​ AI & ML powered - automated 3D model creation End to End - from model creation to CMS & AR visualization To learn more, please follow us on Twitter, YouTube, Instagram, LinkedIn, and Facebook, or visit our website: https://www.Nextechar.com.

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Scottish cinema goers to be forced to watch pro-Union ads

thenational | February 09, 2020

PLANNING a trip to the cinema in the near future? You'll soon have to sit through pro-Union propaganda before you get the chance to enjoy the movie. The upcoming cinema ads are part of UK Government campaign to boost support for the United Kingdom in Scotland, using adverts that list the so-called "greatest hits" of the Union. Early reports indicate that as much as £5 million of taxpayer's cash will be hammered into a year-long media blitz that aims to tackle rising support for Scottish independence. The ads will highlight shared success stories across areas such as sport, culture, green energy and humanitarian aid. The showreel for the "awesome foursome", as Boris Johnson calls the Union, will likely run until the 2021 Holyrood elections - an electoral battle that the Scottish Tories believe will be a "gloves off" fight for the Union. The ad campaign is expected to start ruining trips to the pictures from spring.

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Amazon Advertising net sales grow 41 % year over year in 2019

ppc.land | February 09, 2020

Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth. The percentage of growth, year over year, of online stores was 15%, third-party seller services was 30%, subscription services was 32%, AWS was 34%, while Amazon Advertising was 41%. Amazon Advertising is catching up the subscription services. On the Q4 2019, Amazon Advertising had 4,8B USD in net sales, while subscription services had 5,2B USD in net sales. On the news release nothing was mentioned about Amazon Advertising, and the business unit still appears as Other accompanied with a note saying that Other “primarily includes sales of advertising services, as well as sales related to our other service offerings.”

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DISPLAY ADVERTISING, AD NETWORKS

Nextech AR 3D Swirl Ad Achieves Breakthrough With Over 1 Million Ad Views

Nextech AR Solutions | December 07, 2022

Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (CSE: NTAR) (FSE: EP2), a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model created by Nextech’s technology of a Dr. Martens Boot for an ad campaign, which garnered over 1 million 3D model views on the site. The ad used Nextech’s ARitize Swirl, a swirling (rotating) 3D asset on the header or page of an ecommerce website. In a few simple steps, any customer can create a fully interactive ARitize Swirl 3D/AR banner using their existing 3D models and embed them into their ecommerce website to create 6X higher purchase intent, increase conversions and click-through rates. This successful client use by a major brand and agency paves the way for another revenue stream tied to ecommerce advertising by offering a simple no-code integrated way for the Company’s 3D models to be used for immersive ads on the web or on social sites, Tik Tok, Instagram, Snap and Meta. Nextech AR CEO Evan Gappelberg commented, “ 1 million 3D model views on a single 3D model is HUGE!. By comparison Nextech has served up 6.2 million 3D model views for over 20,000+ 3D models without the swirl ad." Nextech AR CEO Evan Gappelberg commented, “ 1 million 3D model views on a single 3D model is HUGE!. By comparison Nextech has served up 6.2 million 3D model views for over 20,000+ 3D models without the swirl ad. The ability for our 3D model clients to easily create web banners and social media swirl ads using their existing 3D models is yet another competitive edge for Nextech and further positions us as the leading global 3D model company” He continues “Our ARitize 3D platform provides our clients with the one-stop solution for everything 3D. Today’s breakthrough swirl-ad news is yet another indication of the revenue potential of our 3D solutions and further sets the stage for a breakout year in 2023”. ARitize 3D ARitize 3D’s patent-pending technology leverages Artificial Intelligence (AI) to enhance the building of quality 3D models from simple 2D photos at scale for ecommerce websites. It is a disruptive end-to-end solution for the Augmented Reality (“AR”) industry. Through a simple JavaScript tag integration, product photos are automatically onboarded, and 3D models are created for each product and then hosted on ARitize 3D’s cloud. With a 3D model, clients can interact with the product to see every detail: turn it, spin it, zoom in, zoom out, leading to 40% lower product returns, 93% higher click-through rate and a 90% reduction in product photography costs. The Company believes that this value creation and ROI are leading to the rapidly growing demand for the Company's 3D technology. Transform your online store into a dynamic virtual showroom. 3D models allow customers to see products from every angle and position them in their own space prior to purchasing. It's an exciting, immersive shopping experience that keeps customers more engaged, and better informed and helps your brand stand out from the competition. ARitize 3D is the One-Stop-Shop 3D + AR solution for eCommerce that is:​ Affordable - ​lowest cost provider Scalable - fastest, seamless ​, high quality Frictionless - requires low implementation effort ​ AI & ML powered - automated 3D model creation End to End - from model creation to CMS & AR visualization To learn more, please follow us on Twitter, YouTube, Instagram, LinkedIn, and Facebook, or visit our website: https://www.Nextechar.com.

Read More

Scottish cinema goers to be forced to watch pro-Union ads

thenational | February 09, 2020

PLANNING a trip to the cinema in the near future? You'll soon have to sit through pro-Union propaganda before you get the chance to enjoy the movie. The upcoming cinema ads are part of UK Government campaign to boost support for the United Kingdom in Scotland, using adverts that list the so-called "greatest hits" of the Union. Early reports indicate that as much as £5 million of taxpayer's cash will be hammered into a year-long media blitz that aims to tackle rising support for Scottish independence. The ads will highlight shared success stories across areas such as sport, culture, green energy and humanitarian aid. The showreel for the "awesome foursome", as Boris Johnson calls the Union, will likely run until the 2021 Holyrood elections - an electoral battle that the Scottish Tories believe will be a "gloves off" fight for the Union. The ad campaign is expected to start ruining trips to the pictures from spring.

Read More

Amazon Advertising net sales grow 41 % year over year in 2019

ppc.land | February 09, 2020

Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth. The percentage of growth, year over year, of online stores was 15%, third-party seller services was 30%, subscription services was 32%, AWS was 34%, while Amazon Advertising was 41%. Amazon Advertising is catching up the subscription services. On the Q4 2019, Amazon Advertising had 4,8B USD in net sales, while subscription services had 5,2B USD in net sales. On the news release nothing was mentioned about Amazon Advertising, and the business unit still appears as Other accompanied with a note saying that Other “primarily includes sales of advertising services, as well as sales related to our other service offerings.”

Read More

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