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A Beginner’s Guide to Google Ads & Facebook Remarketing

January 14, 2019 | 67 views

Remarketing, using Google Ads and Facebook, is a great way to repeatedly get your brand in front of interested eyeballs and make your online strategic approach more successful. It is a second chance to advertise, an opportunity to cross-sell, or an opportunity to nurture your audience with your content marketing efforts.

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Read More
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Article | July 13, 2022

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Read More
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Article | July 14, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

Read More

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Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

Read More
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Group Partnership

Allow us to introduce ourselves. Our DNA comes from WPP - the world’s largest communication group. The group itself has over 3,000 offices worldwide with an extended family of over 179,000 people in 111 countries.

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