A brief story of the evolution of Internet adverting

EDITORIAL | December 13, 2018

article image
The origins of advertising date back in a very distant time. Publicity exists since civilization and commerce origins. This shows that there has always been an obvious need to communicate, and in the beginning, word-of-mouth advertising was the most common. However,  in this post, we are going to disarrange the history of internet advertising, which is the most powerful nowadays. Taking into account the volume of the actual internet advertising market, it seems surprising to see how young in actually is.  Moreover, although digital advertising has had a short journey, it’s history is one the most intense. It is one of the biggest revolutions in the history of marketing. Let’s put ourselves in the situation. At the beginning of the 90s, investment in online marketing was almost null. In a matter of one year, from 1994 to 1995, it increased more than 300 million dollars. Also, in 2014, online advertising investment reached 121 million.

Spotlight

Audienz Marketing

At Audienz, we develop blockbuster marketing campaigns and content for technology B2B. We help you captivate your audience and accelerate results in the age of diminishing attention spans. CRAFT: For technology B2B marketing and sales professionals seeking to maximize the effectiveness of their initiatives, Audienz provides a welcome alternative to traditional marketing agencies: 1. Marketing content that resonates 2. Blockbuster channel campaigns 3. Sales collateral that closes the deal.

OTHER ARTICLES

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | February 11, 2020

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

Read More

Channel 4 slashes content budget owing to advertisement revenue drop

Article | February 11, 2020

Channel 4 is expected to cut its programming budget by nearly £150 million while furloughing about 100 staff to fight and survive any financial woes brought by the coronavirus crisis. The broadcaster, that is mostly funded by TV advertising, as well as being publicly owned expects to face a slump in the advertising revenue by 50% in the coming two months. It was estimated that Channel 4 was left with finances for six months only without having to make any cuts. The management of the broadcaster that includes Ian Katz, the director of programs as well as Alex Mahon, the chief executive will be taking a pay cut of 20% and will also not be receiving any bonus. Channel 4 also made an announcement that about 10% out of over 900 staff are expected to be furloughed.

Read More

Bored? Tampa Bay company’s app spices up sports reruns

Article | February 11, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

Read More

5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Article | February 11, 2020

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

Read More

Spotlight

Audienz Marketing

At Audienz, we develop blockbuster marketing campaigns and content for technology B2B. We help you captivate your audience and accelerate results in the age of diminishing attention spans. CRAFT: For technology B2B marketing and sales professionals seeking to maximize the effectiveness of their initiatives, Audienz provides a welcome alternative to traditional marketing agencies: 1. Marketing content that resonates 2. Blockbuster channel campaigns 3. Sales collateral that closes the deal.

Events