A Simple Guide to Mobile Advertising

KRISTEN GRAMIGNA | February 22, 2017

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Mobile advertising can help busiess owners target the exact right audience defined by factors like online search behavior, past purchases and even geolocation. Better still, the inherent nature of the medium often means few creative costs. But effective mobile ad messages also have specific rules of engagement that must be followed. The engagement metrics differ greatly from their desktop counterparts, so it's vital you know what it is that defines success in your mobile ad campaign.

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