Ad-Apocalypse: Why Brands Won’t Survive Without Interactive Experiences

| February 20, 2018

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There is a myriad of reasons why traditional digital advertising just isn’t clicking anymore. Together these mean huge changes for the digital marketing landscape, and marketers need to skill-up and adapt. So can brands connect once more and turn around consumer indifference and yield better results.

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Vector Marketing North Jersey

We provide the professional foundation for the next generation through a hands-on experience.Vector Marketing Corporation is a wholly owned subsidiary of CUTCO Corp., which has manufactured CUTCO® Cutlery in Olean, N.Y., since 1949. Made of the finest materials, CUTCO® knives are American-made and carry a Forever Guarantee that protects the consumer’s investment for generations.Established in 1981, Vector Marketing Corp. is the sole distributor of CUTCO®. More than 15 million customers in the US and Canada enjoy CUTCO® products in their homes every day. The majority of Vector's sales force is comprised of college students who work part-time and during the summer building valuable business and professional skills.

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Bing Ads vs. Google Ads: The Pros & Cons of Each Platform

Article | May 20, 2021

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform has more reach? Is Bing less expensive? Which has more targeting capabilities? Which will produce more conversions and revenue? While many PPC advertisers view the two platforms as competitors, they actually work best hand-in-hand. Google undoubtedly has the majority of the search market, but Bing advertising certainly shouldn’t be forgotten. Rather than Google Ads vs. Bing Ads, marketers should be thinking Google Ads plus Bing Ads.

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Google Ads ends monthly campaign budget test

Article | April 1, 2020

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no longer be available as of April 2020. Your campaign budgets will automatically switch to daily then, or you can update to daily budgets anytime before April.”

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Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist

Article | February 25, 2020

Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where to get the cash: deep-pocketed internet companies. The Democratic proposal would tax Facebook and Google for every ad the companies run on the computer screens of Maryland residents visiting their sites. If passed, the plan would make the Old Line State the first in the nation to raise revenue by taxing online advertising. “Massive technology corporations have ballooned in size and influence over the last two decades,” wrote Maryland Senate President Bill Ferguson, a Democrat, in an email to Stateline. “This legislation starts to make sure that these corporations pay their fair share in contributing to building our state's core educational institutions.”

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Rakuten Launches Rakuten Advertising as a Premier Destination

Article | February 13, 2020

For the first time, brands, advertisers and agencies can now harness Rakuten’s far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today’s launch of Rakuten Advertising martech news. “Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today’s competitive consumer marketplace,” said Amit Patel, CEO, Rakuten Americas. “By drawing on audiences, insights and the well-established performance marketing excellence of the Rakuten ecosystem, Rakuten Advertising will be an unmatchable partner for digital marketers aiming to surpass their business goals.”

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Spotlight

Vector Marketing North Jersey

We provide the professional foundation for the next generation through a hands-on experience.Vector Marketing Corporation is a wholly owned subsidiary of CUTCO Corp., which has manufactured CUTCO® Cutlery in Olean, N.Y., since 1949. Made of the finest materials, CUTCO® knives are American-made and carry a Forever Guarantee that protects the consumer’s investment for generations.Established in 1981, Vector Marketing Corp. is the sole distributor of CUTCO®. More than 15 million customers in the US and Canada enjoy CUTCO® products in their homes every day. The majority of Vector's sales force is comprised of college students who work part-time and during the summer building valuable business and professional skills.

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