Ad Groups For Search Ads

| March 23, 2019

article image
When building a search ads account the structure of the account is very critical. One of the best ways to make sure your account is performing well is to break out your ad groups to be very specific to the keywords you are bidding on. Remember ads are written at the Ad Group Level. The best way to think about how to break out your ad groups is to think about how a user searches. Think of different synonyms that someone searches for. For instance, if you are a lawyer people search for “lawyer” and “attorney” differently.

Spotlight

Gage

For 25 years the world’s premier brands have come to Gage for marketing technology, platforms and a full range of marketing services to help clients grow sales, profits and market share. Our work spurs consumers, customers and channel partners to take action for some of the world’s best-known brands, including 3M, Microsoft, Skype, Walmart, Norwegian Cruise Line and Thomson Reuters. We are the recent recipient of the global Brandon Hall Excellence Award in the area of mobile development, a 2016 SIIA CODiE Award finalist in global e-learning, and we were named a B2B Top Shop in 2016 and 2017 by Chief Marketer magazine. Headquartered in Minneapolis, and with offices in Seattle and Los Angeles.

OTHER ARTICLES

Is customer experience enhanced by branding e-commerce shipping boxes?

Article | February 21, 2020

While an entire marketing industry exists around the concept of experiential packaging and its impact on the customer experience, the focus has been mostly on inner boxes. The Wall Street Journal reports retailers are attempting to offset shipping costs by selling ad space via package inserts that are placed on the inside of boxes, but printing on the outside of shipping boxes still remains a largely untapped market. While the outside of corrugated shipper boxes has been largely ignored, that seems to be changing. Some retail giants, such as Amazon, are driving the trend of branding shipping boxes. It has been more than four years now since Amazon made headlines by plastering its shipping boxes with advertisements for the movie Minions. Amazon has continued to use its shipping boxes to promote its own products.

Read More

The technology tightrope setup by brand experience

Article | March 23, 2020

No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven to be overwhelming for brands seeking help from the technology that promises to answer it all. But that’s because technology is just opportunity until you make something of it; it’s the means, not the ends.

Read More

Marketers Need to Invest in Detailed Geo Targeting Now

Article | April 16, 2020

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing how few advertisers are consciously investing effort in this area. Audience targeting/ retargeting (via cookies) has dominated online display advertising and is now under threat from legislation and the end of third party cookies. Targeting in search and demographic targeting in logged in social networks attract huge spends. With the end of cookies it has been contextual targeting getting the most attention. This has relegated geo targeting down the list in terms of investment and understanding. This is a mistake as in fact it has many benefits, and to succeed advertisers need to understand how it impacts their business.

Read More

Unlock Synergies Between SEO and Advertising on Amazon

Article | February 19, 2020

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in the Google universe, they heavily affect each other within the Amazon environment. As an increasing number of people start their product searches on Amazon rather than on Google, Amazon’s status and importance as a search engine as well as an ad provider is booming. Subsequently, brands as well as agencies need to understand the mechanisms of the new holistic approach to SEO and advertising on Amazon.

Read More

Spotlight

Gage

For 25 years the world’s premier brands have come to Gage for marketing technology, platforms and a full range of marketing services to help clients grow sales, profits and market share. Our work spurs consumers, customers and channel partners to take action for some of the world’s best-known brands, including 3M, Microsoft, Skype, Walmart, Norwegian Cruise Line and Thomson Reuters. We are the recent recipient of the global Brandon Hall Excellence Award in the area of mobile development, a 2016 SIIA CODiE Award finalist in global e-learning, and we were named a B2B Top Shop in 2016 and 2017 by Chief Marketer magazine. Headquartered in Minneapolis, and with offices in Seattle and Los Angeles.

Events