Ad review: Shopping centre posters draw customers to Seasalt’s new store opening

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Seasalt are a Cornish fashion and homeware brand who have managed to grow a local boutique clothing store into a nationwide fashion brand. Today they are one of Cornwall’s biggest employers.Seasalt now have shops all over the country, and SignKick were happy to place their 2006 campaign; a poster designed for the opening of their new store in the newly built Fox Valley shopping centre.Seasalt make good use of this strategy with their summer window displays; for example, this paper-based floral flower display from Autumn 2016. A great addition to their outdoor advertising strategy and further proof that it’s the little details that matter.

Spotlight

Goodway Group

What do you do when your marketing needs outgrow traditional media? You redefine. Your solutions; your category; your strategy. Meet Goodway Group, a managed services programmatic media company supporting over 100 local, regional and Fortune 500 ad agencies in the United States. Bootstrapped and 100 percent privately owned since 1929, Goodway redefines what it means to be strategic. It’s about embracing new programmatic media trends early, then helping our clients understand and utilize tools to get performance that won’t break the bank or their backs. As the local leader in the industry, we know how to maximize scale to deliver big ideas and even bigger results in any size market. It’s time to redefine your expectations of what programmatic can offer.

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