Adblocking: advertising 'accounts for half of data used to read articles'

JASPER JACKSON | March 16, 2016

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Advertising could account for about half of data usage for people reading articles on their smartphones, according to a study by Enders Analysis. The small-scale study looked at six unnamed “popular publishers”, both with and without an adblocker, and found that anywhere between 18% and 79% of the data downloaded was from ads. In addition, anywhere between 6% and 68% of the downloaded data was from JavaScript, which is used to deliver more interactive elements of both editorial and advertising on pages.

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Mammoth Advertising

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