Advertisers are out of step with online shoppers

| January 16, 2019

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It’s the era of e-commerce. Retailers like Amazon, Target, and Walmart are now not only major online shopping destinations. They are also powerful advertising platforms. There are more opportunities than ever for advertisers to connect with consumers during their online shopping journeys. But, are advertisers using these e-commerce opportunities to effectively reach their audiences and maximize business results? The short answer: No. When you think of e-commerce, one name comes to mind: Amazon. How could it not? Amazon is a game-changer that has single-handedly and permanently altered retail as we know it.

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Born at the onset of the digital revolution, Atmosphere Proximity architects, designs and manages transformative digital initiatives that drive value. From business platforms & ecosystems to products & services to marketing communication experiences, our work is fueled by a native understanding of and relentless focus on consumer needs and behavior.

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