Advertisers are out of step with online shoppers

| January 16, 2019

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It’s the era of e-commerce. Retailers like Amazon, Target, and Walmart are now not only major online shopping destinations. They are also powerful advertising platforms. There are more opportunities than ever for advertisers to connect with consumers during their online shopping journeys. But, are advertisers using these e-commerce opportunities to effectively reach their audiences and maximize business results? The short answer: No. When you think of e-commerce, one name comes to mind: Amazon. How could it not? Amazon is a game-changer that has single-handedly and permanently altered retail as we know it.

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24/7 Media Inc.

24/7 Media, Inc., formerly 24/7 Real Media, has been a leader in delivering innovative digital marketing technology products and services worldwide for over 15 years. Its technology provides solutions for advertisers and publishers globally, empowering them to reach their target audiences with precision, transparency and a high return on investment. Headquartered in New York, 24/7 Media is a WPP Digital company with 18 offices in 12 countries.

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Spotlight

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