Advertising Agencies in North Hollywood CA, details at YellowPages.com

| January 21, 2020

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Full service marketing agency specializing in strategy, content development + sales copy. We produce SEO blog + web content as well as ebooks, white papers, email sequences and social media for established businesses.

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Agency CHIEF

Government agencies, nonprofits and corporations are recognizing the power of branding to increase awareness of their missions or achieve market success. For more than 25 years, CHIEF has been at the forefront of communications–identifying opportunities, developing strategies and implementing innovative, results-driven integrated campaigns that give our clients the advantage necessary to succeed.

OTHER ARTICLES

Google updates its ads policy for inappropriate content to include ‘public health emergency’

Article | March 31, 2020

Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change is clearly aimed at preventing advertisers from trying to capitalize on the outbreak. Google banned ads for face masks earlier this month. Why we care. Digital platforms have struggled to stay ahead of misinformation and fraudulent claims as well as price gauging by advertisers trying to take advantage of the coronavirus crisis. This policy update may appear subtle, but it gives Google a clearer path to take action against bad actors and prevent advertisers from advertising on coronavirus-related keywords during this pandemic.

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Channel 4 slashes content budget owing to advertisement revenue drop

Article | March 31, 2020

Channel 4 is expected to cut its programming budget by nearly £150 million while furloughing about 100 staff to fight and survive any financial woes brought by the coronavirus crisis. The broadcaster, that is mostly funded by TV advertising, as well as being publicly owned expects to face a slump in the advertising revenue by 50% in the coming two months. It was estimated that Channel 4 was left with finances for six months only without having to make any cuts. The management of the broadcaster that includes Ian Katz, the director of programs as well as Alex Mahon, the chief executive will be taking a pay cut of 20% and will also not be receiving any bonus. Channel 4 also made an announcement that about 10% out of over 900 staff are expected to be furloughed.

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WFH in advertising and marketing: tips from prolonged-time champion of location-agnostic function

Article | March 31, 2020

As extra news of pandemic mitigation steps pours in every hour, most every person with a work is asking by themselves how (and if) they’ll be able to continue on executing that task and delivering for on their own and their family members. Most expertise personnel must contemplate on their own lucky: the the greater part of us do not require to sit in our cubicles working day in day out and can very fortunately do our employment from just about anywhere with a notebook and a excellent, trusted world-wide-web relationship. While formal steps like faculty cancellations, travel suspension, and workplace closures will fluctuate depending on whether or not you’re bodily located in, say, Italy or in the north east of the United States, it is clear that we’re, at ideal, looking at a period of adjustment that could span months or months.

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Simpli.fi Launches Online Attribution for OTT/CTV Advertising

Article | March 31, 2020

Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially applicable to Direct-to-Consumer (DTC) brands and e-Commerce advertisers as it enables them to quickly measure performance and optimize campaigns to meet their performance goals.

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Spotlight

Agency CHIEF

Government agencies, nonprofits and corporations are recognizing the power of branding to increase awareness of their missions or achieve market success. For more than 25 years, CHIEF has been at the forefront of communications–identifying opportunities, developing strategies and implementing innovative, results-driven integrated campaigns that give our clients the advantage necessary to succeed.

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