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Advertising Beyond Google: Are Bing PPC Ads Worth It?

February 26, 2019 | 150 views

When it comes to search ads, Google Ads are everyone’s first thought and typically their first investment. This makes sense: Google still dominates more than 92% of all search traffic, so it’s where most advertisers will naturally gravitate. But what about other PPC search ad options? Bing Ads, for example, work on a similar auction system, just like Google Ads, and they allow advertisers to show relevant ad campaigns to users who are typing in the right keywords to trigger them.

Spotlight

S3 Advertising

Do we push boundaries? No. We create new boundaries to be broken, in creative advertising... You have an idea - we push that further. You want cut through to your target market, we cause the disruption to enable it.Traditional in habits, pricing and attitudes we are not. Our goal - The UK's most saught after agency.Think all agencies are the same? Nothing could be further from the truth.We will create the unexpected, the un-thought of and impossible idea that grabs you by your retinas and doesn't let go.We will change your perception of the industry and build a relationship that you fear to lose.We will be bold, encouraging, and empathise with you, so you can see the difference between beautiful and the right!

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Google’s and Facebook’s Grip on Digital Advertising Markets

Article | October 20, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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ADVERTISER CAMPAIGN MANAGEMENT

Which Online Advertising Strategy Is Right For Your Business?

Article | July 19, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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SOCIAL MEDIA ADVERTISING

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 14, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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AD NETWORKS

Ad Networks for Publishers & Advertisers: Efficient Ad Buying & Selling

Article | October 20, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

Read More
ADVERTISER CAMPAIGN MANAGEMENT

AI-Powered Creative: Get Higher ROI for Clients

Article | July 19, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

Read More
SOCIAL MEDIA ADVERTISING

Microsoft Named Netflix’s Global Ad Technology and Sales Partner

Article | July 14, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

Read More

Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

Read More
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Spotlight

S3 Advertising

Do we push boundaries? No. We create new boundaries to be broken, in creative advertising... You have an idea - we push that further. You want cut through to your target market, we cause the disruption to enable it.Traditional in habits, pricing and attitudes we are not. Our goal - The UK's most saught after agency.Think all agencies are the same? Nothing could be further from the truth.We will create the unexpected, the un-thought of and impossible idea that grabs you by your retinas and doesn't let go.We will change your perception of the industry and build a relationship that you fear to lose.We will be bold, encouraging, and empathise with you, so you can see the difference between beautiful and the right!

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ADVERTISER CAMPAIGN MANAGEMENT

ironSource and Sensor Tower Partner to Unlock Growth for App Marketers

Sensor Tower, ironSource | November 07, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced its partnership with Sensor Tower, the leading source of enterprise-grade market intelligence for the digital ecosystem. By combining the keyword intelligence of Sensor Tower from across the market, with the campaign management and optimization capabilities of ironSource Luna, the partnership will create one place for app marketers to scale Apple Search Ads campaigns to drive incremental growth. ironSource Luna is the first to market with such a partnership with Sensor Tower. The companies currently offer two complementary solutions. Sensor Tower offers a rich selection of industry data points, including share of impressions by app, competitor keyword analysis, and top advertisers. ironSource Luna gives app marketers the ability to manage and optimize Apple Search Ads campaigns by aggregating campaign data from all sources, utilizing an efficient bid optimization algorithm, and editing campaigns in bulk. Currently, app marketers extract market data from Sensor Tower, analyze it to see which keywords they’re already bidding against, and then import new keywords into Luna. This platform partnership will streamline this process, by making Sensor Tower’s data instantly and continuously accessible directly within the Luna platform, unifying keyword mining with keyword management and optimization. “Continuously unlocking scale is one of the key challenges for marketers growing their app business. The best way to achieve scale with Apple Search Ads is to programmatically discover, test and optimize thousands of relevant keywords, and this partnership is a huge step in empowering marketers using Luna to do that,” explains Adam Stevens, VP Product at ironSource Luna. “Now, app marketers will be able to unlock new keywords and then seamlessly execute campaign adjustments in a fully automated way, all in one platform. We’re delighted to be the first app marketing platform to partner with Sensor Tower, helping app marketers to reach their full potential.” “Our ad and app intelligence products provide our customers with powerful insights into the market and competitors to help them grow with Apple Search Ads,” explains Greg Rosen, Chief Product Officer at Sensor Tower. “Our ad and app intelligence products provide our customers with powerful insights into the market and competitors to help them grow with Apple Search Ads,” explains Greg Rosen, Chief Product Officer at Sensor Tower. “Partnering with ironSource Luna will enable our customers to more seamlessly power real business success by connecting our insights with the ability to execute campaign adjustments to drive performance.” All ironSource Luna customers will have access to Sensor Tower’s keyword discovery data within the platform once they have connected Apple Search Ads as a channel in Luna. About Sensor Tower Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and analytics software for the digital ecosystem. Its innovative performance, advertising, usage, and trend insights across digital devices enable firms from mobile-first app publishers to Fortune 500 companies and financial institutions to navigate and adapt in a rapidly evolving landscape. About ironSource ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

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ADVERTISER PLATFORMS

Neeva Launches in Europe to Rival Google Search With Tracking Free, Ad Free Search

Neeva | October 07, 2022

Search engine Neeva has today launched in Europe to rival Google, by giving web users honest search results, no tracking, and with absolutely no advertisements or affiliate links. Neeva puts users first and gives consumers control to customise their web search experiences. By eschewing ads and advertisers, Neeva eliminates corporate bias that has plagued the traditional search experience. Instead, Neeva's sole goal is to create a search engine that delivers the best results as quickly as possible. Neeva delivers honest results and empowers users to select their information sources such as news outlets, shopping, software engineering sites, travel and others based on personal preference and relevance, rather than what advertisers suggest, all while respecting users’ privacy by blocking third party tracking and never profiting off of user data. Neeva’s European expansion follows a successful 2021 $40mm Series B funding round. Founded by Sridhar Ramaswamy (ex-SVP of Ads at Google) and Vivek Raghunathan (ex-VP of Monetization at YouTube), Neeva is reinventing web search for good, challenging Google’s web-search dominance. Commenting on Neeva’s launch, CEO, Sridhar Ramaswamy said: “Neeva is a user-first platform focused on private, transparent searches versus a search engine serving advertisers." Commenting on Neeva’s launch, CEO, Sridhar Ramaswamy said: “Neeva is a user-first platform focused on private, transparent searches versus a search engine serving advertisers. The internet should be your private corner of the web instead of a barrage of ads, SEO spam and irrelevant information. We’re reinventing search by giving users control over sources; providing accurate and transparent results as well as private and customised experiences without the influence of corporate bias, tracked around the web.” Neeva offers a freemium model and will first launch its private, ad-free free basic service in Europe, later introducing its premium subscription model with additional features such as a VPN and password manager. Neeva operates its own independent search stack, returning lightning fast results with high levels of accuracy, drawing from an index of billions of web pages. In addition, Neeva enables users to connect personal applications like email, Dropbox, Slack, Figma and others making it easy to search across the most important personal documents while maintaining strict privacy controls. “Google has dominated the search engine market, maintaining over 90 percent market share. Neeva will challenge this supremacy by creating a better search and browse experience that delights users,” says Mr Ramaswamy. He added: “Users should be in control of their search and web experience rather than accepting one company deciding the information they see. The ad-supported internet, has created vastly misaligned incentives that have made Big Technology monopolies and advertisers richer while exploiting the privacy and personal data of users. It’s time for a new approach to search that puts people first.” To date, search alternatives to Big Tech have mostly offered stronger privacy but at the expense of diminished search quality. Neeva is unique in building its own independent search stack (crawling, indexing and serving at scale) and without ads, freeing it to design user-first features with the sole focus of providing the best results in the most efficient way possible all with the strong privacy one should expect and demand from today’s internet experience. Neeva is growing fast, gaining more than 600,000 monthly users since launching in the USA in 2021. Investors include Sequoia Capital, Greylock Ventures, Inovia Capital, and Neythri Futures Fund. The company has raised over $80m from its investors. About Neeva Neeva is the world’s first user-first private search engine. Neeva takes search back to its roots by focusing entirely on the user, delivering high quality results without any ads, giving users control over their sources, and protecting user privacy by blocking trackers. Neeva’s independent search stack offers rich visual experiences, integrates community forum content, and search over personal applications. Learn more and start searching today at neeva.com.

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AD TECH AND MARTECH

Adtech and Search Executive Bill Michels Joins Moloco as GM of Retail Media

Moloco | October 03, 2022

Moloco, a machine learning company, today announced that advertising and search product executive Bill Michels has been appointed General Manager of Moloco’s Retail Media business unit. Prior to joining Moloco, Bill Michels was the Executive Vice President of Product at The Trade Desk. Michels brings more than two decades of successful leadership across product management, engineering, data strategy, and business development for some of the definitive companies in advertising and search. He was previously Chief Data Officer at Foursquare after spending 10 years at Factual, most notably as Chief Operating Officer responsible for product, engineering, and data partnerships before its merger with Foursquare. While at Yahoo!, as Senior Director of Product Management, Michels worked in Search, where he launched and led Yahoo! BOSS and several initiatives for international search monetization. In this newly created role, he will oversee product and business development for Moloco’s continued innovation in the retail media category. Notably, Michels’ search experience will be invaluable to further capitalize on Moloco’s use of first-party intent signals from shopper’s search, browse, and purchase history to show relevant, highly performant ads right at the point of purchase. “Bill Michels has been at the forefront of adtech as a product and business leader. His track record of bringing breakthrough technologies to scale speaks for itself. Bill’s vision has helped define the products and businesses that make up the sponsored search and demand-side advertising ecosystems today,” said Ikkjin Ahn, CEO and Co-founder, Moloco. “Bill Michels has been at the forefront of adtech as a product and business leader. His track record of bringing breakthrough technologies to scale speaks for itself. Bill’s vision has helped define the products and businesses that make up the sponsored search and demand-side advertising ecosystems today,” said Ikkjin Ahn, CEO and Co-founder, Moloco. “Our team is looking forward to his leadership and collaboration as we make progress toward our goal of creating a more equitable and profitable digital economy for companies of all sizes.” Retail media is estimated to reach $100 billion1 over the next five years and is one of the fastest-growing segments of the digital marketing industry. While large online retailers such as Amazon have demonstrated that retail media drives profitability, sales acceleration, merchant revenue, and customer satisfaction, most companies don’t have the resources, time, or expertise to develop an in-house performant sponsored search solution that scales. Moloco’s Retail Media Platform uses advanced machine learning to securely unlock the value of an e-commerce marketplace’s own first-party user data and automate highly relevant sponsored ads throughout the buyer journey. With Moloco, marketplaces enhance, rather than disrupt, the shopping experience and drive demand for their merchants when and where it matters most. “Building upon the world-class machine learning infrastructure that Moloco has created for its Moloco Cloud DSP product, we are able to provide marketplaces and their merchants with a powerful platform to grow their business, while providing consumers with highly personalized experiences,” said Bill Michels, GM Retail Media Platform, Moloco. “It’s an exciting opportunity to build a product that leverages rich first-party signals to optimize for the multiple constituents in Retail Media - retailers or marketplaces, merchants, and consumers. Moloco’s Retail Media Platform touches on several components throughout my career and I am looking forward to leveraging them to build something special with the amazing team here.” Michels holds an MBA from Columbia Business School where he was a Beta Gamma Sigma Scholar. He earned his BA from Colby College. Michels lives in Southern California and will work closely with Moloco’s Retail Media business and product teams around the globe. About Moloco Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com.

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ADVERTISER CAMPAIGN MANAGEMENT

ironSource and Sensor Tower Partner to Unlock Growth for App Marketers

Sensor Tower, ironSource | November 07, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced its partnership with Sensor Tower, the leading source of enterprise-grade market intelligence for the digital ecosystem. By combining the keyword intelligence of Sensor Tower from across the market, with the campaign management and optimization capabilities of ironSource Luna, the partnership will create one place for app marketers to scale Apple Search Ads campaigns to drive incremental growth. ironSource Luna is the first to market with such a partnership with Sensor Tower. The companies currently offer two complementary solutions. Sensor Tower offers a rich selection of industry data points, including share of impressions by app, competitor keyword analysis, and top advertisers. ironSource Luna gives app marketers the ability to manage and optimize Apple Search Ads campaigns by aggregating campaign data from all sources, utilizing an efficient bid optimization algorithm, and editing campaigns in bulk. Currently, app marketers extract market data from Sensor Tower, analyze it to see which keywords they’re already bidding against, and then import new keywords into Luna. This platform partnership will streamline this process, by making Sensor Tower’s data instantly and continuously accessible directly within the Luna platform, unifying keyword mining with keyword management and optimization. “Continuously unlocking scale is one of the key challenges for marketers growing their app business. The best way to achieve scale with Apple Search Ads is to programmatically discover, test and optimize thousands of relevant keywords, and this partnership is a huge step in empowering marketers using Luna to do that,” explains Adam Stevens, VP Product at ironSource Luna. “Now, app marketers will be able to unlock new keywords and then seamlessly execute campaign adjustments in a fully automated way, all in one platform. We’re delighted to be the first app marketing platform to partner with Sensor Tower, helping app marketers to reach their full potential.” “Our ad and app intelligence products provide our customers with powerful insights into the market and competitors to help them grow with Apple Search Ads,” explains Greg Rosen, Chief Product Officer at Sensor Tower. “Our ad and app intelligence products provide our customers with powerful insights into the market and competitors to help them grow with Apple Search Ads,” explains Greg Rosen, Chief Product Officer at Sensor Tower. “Partnering with ironSource Luna will enable our customers to more seamlessly power real business success by connecting our insights with the ability to execute campaign adjustments to drive performance.” All ironSource Luna customers will have access to Sensor Tower’s keyword discovery data within the platform once they have connected Apple Search Ads as a channel in Luna. About Sensor Tower Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and analytics software for the digital ecosystem. Its innovative performance, advertising, usage, and trend insights across digital devices enable firms from mobile-first app publishers to Fortune 500 companies and financial institutions to navigate and adapt in a rapidly evolving landscape. About ironSource ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

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ADVERTISER PLATFORMS

Neeva Launches in Europe to Rival Google Search With Tracking Free, Ad Free Search

Neeva | October 07, 2022

Search engine Neeva has today launched in Europe to rival Google, by giving web users honest search results, no tracking, and with absolutely no advertisements or affiliate links. Neeva puts users first and gives consumers control to customise their web search experiences. By eschewing ads and advertisers, Neeva eliminates corporate bias that has plagued the traditional search experience. Instead, Neeva's sole goal is to create a search engine that delivers the best results as quickly as possible. Neeva delivers honest results and empowers users to select their information sources such as news outlets, shopping, software engineering sites, travel and others based on personal preference and relevance, rather than what advertisers suggest, all while respecting users’ privacy by blocking third party tracking and never profiting off of user data. Neeva’s European expansion follows a successful 2021 $40mm Series B funding round. Founded by Sridhar Ramaswamy (ex-SVP of Ads at Google) and Vivek Raghunathan (ex-VP of Monetization at YouTube), Neeva is reinventing web search for good, challenging Google’s web-search dominance. Commenting on Neeva’s launch, CEO, Sridhar Ramaswamy said: “Neeva is a user-first platform focused on private, transparent searches versus a search engine serving advertisers." Commenting on Neeva’s launch, CEO, Sridhar Ramaswamy said: “Neeva is a user-first platform focused on private, transparent searches versus a search engine serving advertisers. The internet should be your private corner of the web instead of a barrage of ads, SEO spam and irrelevant information. We’re reinventing search by giving users control over sources; providing accurate and transparent results as well as private and customised experiences without the influence of corporate bias, tracked around the web.” Neeva offers a freemium model and will first launch its private, ad-free free basic service in Europe, later introducing its premium subscription model with additional features such as a VPN and password manager. Neeva operates its own independent search stack, returning lightning fast results with high levels of accuracy, drawing from an index of billions of web pages. In addition, Neeva enables users to connect personal applications like email, Dropbox, Slack, Figma and others making it easy to search across the most important personal documents while maintaining strict privacy controls. “Google has dominated the search engine market, maintaining over 90 percent market share. Neeva will challenge this supremacy by creating a better search and browse experience that delights users,” says Mr Ramaswamy. He added: “Users should be in control of their search and web experience rather than accepting one company deciding the information they see. The ad-supported internet, has created vastly misaligned incentives that have made Big Technology monopolies and advertisers richer while exploiting the privacy and personal data of users. It’s time for a new approach to search that puts people first.” To date, search alternatives to Big Tech have mostly offered stronger privacy but at the expense of diminished search quality. Neeva is unique in building its own independent search stack (crawling, indexing and serving at scale) and without ads, freeing it to design user-first features with the sole focus of providing the best results in the most efficient way possible all with the strong privacy one should expect and demand from today’s internet experience. Neeva is growing fast, gaining more than 600,000 monthly users since launching in the USA in 2021. Investors include Sequoia Capital, Greylock Ventures, Inovia Capital, and Neythri Futures Fund. The company has raised over $80m from its investors. About Neeva Neeva is the world’s first user-first private search engine. Neeva takes search back to its roots by focusing entirely on the user, delivering high quality results without any ads, giving users control over their sources, and protecting user privacy by blocking trackers. Neeva’s independent search stack offers rich visual experiences, integrates community forum content, and search over personal applications. Learn more and start searching today at neeva.com.

Read More

AD TECH AND MARTECH

Adtech and Search Executive Bill Michels Joins Moloco as GM of Retail Media

Moloco | October 03, 2022

Moloco, a machine learning company, today announced that advertising and search product executive Bill Michels has been appointed General Manager of Moloco’s Retail Media business unit. Prior to joining Moloco, Bill Michels was the Executive Vice President of Product at The Trade Desk. Michels brings more than two decades of successful leadership across product management, engineering, data strategy, and business development for some of the definitive companies in advertising and search. He was previously Chief Data Officer at Foursquare after spending 10 years at Factual, most notably as Chief Operating Officer responsible for product, engineering, and data partnerships before its merger with Foursquare. While at Yahoo!, as Senior Director of Product Management, Michels worked in Search, where he launched and led Yahoo! BOSS and several initiatives for international search monetization. In this newly created role, he will oversee product and business development for Moloco’s continued innovation in the retail media category. Notably, Michels’ search experience will be invaluable to further capitalize on Moloco’s use of first-party intent signals from shopper’s search, browse, and purchase history to show relevant, highly performant ads right at the point of purchase. “Bill Michels has been at the forefront of adtech as a product and business leader. His track record of bringing breakthrough technologies to scale speaks for itself. Bill’s vision has helped define the products and businesses that make up the sponsored search and demand-side advertising ecosystems today,” said Ikkjin Ahn, CEO and Co-founder, Moloco. “Bill Michels has been at the forefront of adtech as a product and business leader. His track record of bringing breakthrough technologies to scale speaks for itself. Bill’s vision has helped define the products and businesses that make up the sponsored search and demand-side advertising ecosystems today,” said Ikkjin Ahn, CEO and Co-founder, Moloco. “Our team is looking forward to his leadership and collaboration as we make progress toward our goal of creating a more equitable and profitable digital economy for companies of all sizes.” Retail media is estimated to reach $100 billion1 over the next five years and is one of the fastest-growing segments of the digital marketing industry. While large online retailers such as Amazon have demonstrated that retail media drives profitability, sales acceleration, merchant revenue, and customer satisfaction, most companies don’t have the resources, time, or expertise to develop an in-house performant sponsored search solution that scales. Moloco’s Retail Media Platform uses advanced machine learning to securely unlock the value of an e-commerce marketplace’s own first-party user data and automate highly relevant sponsored ads throughout the buyer journey. With Moloco, marketplaces enhance, rather than disrupt, the shopping experience and drive demand for their merchants when and where it matters most. “Building upon the world-class machine learning infrastructure that Moloco has created for its Moloco Cloud DSP product, we are able to provide marketplaces and their merchants with a powerful platform to grow their business, while providing consumers with highly personalized experiences,” said Bill Michels, GM Retail Media Platform, Moloco. “It’s an exciting opportunity to build a product that leverages rich first-party signals to optimize for the multiple constituents in Retail Media - retailers or marketplaces, merchants, and consumers. Moloco’s Retail Media Platform touches on several components throughout my career and I am looking forward to leveraging them to build something special with the amazing team here.” Michels holds an MBA from Columbia Business School where he was a Beta Gamma Sigma Scholar. He earned his BA from Colby College. Michels lives in Southern California and will work closely with Moloco’s Retail Media business and product teams around the globe. About Moloco Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com.

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