Advertising in 2020 and beyond set for disruption

| August 26, 2019

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While some believe the point is exaggerated, it’s hard to argue against the idea in some basic form that increasingly, companies view their customers as valuable data sources. That data is to be harvested in lieu of, or in addition to, payment for products and services. This thought is made more convincing by the number of businesses that opt to rely on consumer data and achieve spectacular economic outcomes by putting it to use. The reason that consumer data is so valuable, and that companies are so keen to use it (even going so far as to risk consumer privacy), is because they can use it to capitalise on consumer preferences and more efficiently sell us their products and services. You can go a step further and argue that it’s not just about capitalising on behaviour but influencing habits. This is not anything new in advertising, and can be seen in just about all forms of analogue advertising. At its core, it is about influencing consumer behaviour.

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Marketing Envy

Marketing Envy leads B2B tech and startup companies to dream, launch, and then land their marketing goals. We have a lot of experience and expertise in reaching cybersecurity and FinTech markets because at this point, we can humbly but also confidently call ourselves an expert team! We provide results-driven marketing services that will boost your business and leave competitors in awe. Marketing Envy can help develop your messaging, define and test your target audience. We will build your sales funnel using all major PPC and acquisition channels to generate oodles of qualified leads. Your inbound marketing will outperform with solid content, social media marketing and marketing automation tuned to perfection. Your leads will feeeeel your nurturing love. And there's so much more.

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Spotlight

Marketing Envy

Marketing Envy leads B2B tech and startup companies to dream, launch, and then land their marketing goals. We have a lot of experience and expertise in reaching cybersecurity and FinTech markets because at this point, we can humbly but also confidently call ourselves an expert team! We provide results-driven marketing services that will boost your business and leave competitors in awe. Marketing Envy can help develop your messaging, define and test your target audience. We will build your sales funnel using all major PPC and acquisition channels to generate oodles of qualified leads. Your inbound marketing will outperform with solid content, social media marketing and marketing automation tuned to perfection. Your leads will feeeeel your nurturing love. And there's so much more.

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