Advertising on video sharing sites

| January 14, 2019

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Advertising on video sharing sites is one of the many effective ways to grow your online audience. In this lesson you’ll learn: top video sharing sites & ways to advertise on video sharing sites.

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Aressy

IT'S TIME TO RELOAD BTOB Aressy is the first independent French agency dedicated to 100% BtoB Corporate & Business to Business communication. Aressy offers a new reading of BtoB: Brand & Business. An exclusive approach that closely combines commercial communication and corporate communication, to leverage the effectiveness of each action. The agency operates in France, throughout Europe and around the world via its WPI BtoB network.

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The technology tightrope setup by brand experience

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No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven to be overwhelming for brands seeking help from the technology that promises to answer it all. But that’s because technology is just opportunity until you make something of it; it’s the means, not the ends.

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Brands need to stop talking and start doing

Article | April 9, 2020

It’s fair to say that 'less talk, more do' is sound advice at the best of times, but it is particularly prescient for brands at the current time with the Covid-19 at it's peak. People aren’t interested in good wishes, they need actions and tangible help. Brands would be well advised to shut up at the moment. Before this piece goes any further there are two important things to acknowledge; the first is that marketing is of miniscule importance at the moment, and of no importance compared to the people on the frontline fighting, and dealing with, the coronavirus. Everything is relative, and for those people that do work in marketing and those that rely on its success for millions of businesses and livelihoods, it is worth exploring for improvement.

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Rakuten Launches Rakuten Advertising as a Premier Destination

Article | February 13, 2020

For the first time, brands, advertisers and agencies can now harness Rakuten’s far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today’s launch of Rakuten Advertising martech news. “Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today’s competitive consumer marketplace,” said Amit Patel, CEO, Rakuten Americas. “By drawing on audiences, insights and the well-established performance marketing excellence of the Rakuten ecosystem, Rakuten Advertising will be an unmatchable partner for digital marketers aiming to surpass their business goals.”

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Bored? Tampa Bay company’s app spices up sports reruns

Article | April 15, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

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Spotlight

Aressy

IT'S TIME TO RELOAD BTOB Aressy is the first independent French agency dedicated to 100% BtoB Corporate & Business to Business communication. Aressy offers a new reading of BtoB: Brand & Business. An exclusive approach that closely combines commercial communication and corporate communication, to leverage the effectiveness of each action. The agency operates in France, throughout Europe and around the world via its WPI BtoB network.

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