Advertising On Waze With Different Ad Formats

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Did you know that the world’s largest community based traffic and navigation app has its own advertising platform? With over 70 million global active users, Waze offers another way for your brand to reach a massive number of potential customers.

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LiveRamp, An Acxiom Company

LiveRamp is the leading data onboarder, empowering marketers to use their customer database in their choice of online advertising platforms for targeting, ROI measurement, content optimization, and more. LiveRamp offers 1-to-1 exact user matching while retaining the highest match rates in the industry and is the only company solely focused on onboarding data safely, securely, and accurately. LiveRamp believes in the power of connected data. We unify customer data across disparate applications, enabling a new generation of marketing tools. Our goal is to empower brands to seamlessly leverage their marketing data to delight customers with relevant and singular experiences.

OTHER ARTICLES

How Innovation and Ads Can Save Your Business during COVID-19

Article | March 31, 2020

With each passing day, the COVID-19 coronavirus outbreak is having a growing impact on the global economy. While some businesses are lucky enough to be getting a huge surge in sales, many are struggling to bring in revenue or must adhere to shelter-in-place orders requiring them to shut down production. In these situations, your first instinct will be to preserve all cash flow and stop all unnecessary spending. But is digital advertising unnecessary spend? I would argue it’s very necessary, even if at a reduced budget. Ecommerce in the sense of selling any service or product online is critical right now for our entire economy. And with more than 66% of the U.S. population under stay-at-home orders, according to CNN, there are a lot of people sitting at home ready to buy. It might not be at the same volume that brands are accustomed to, but there is still plenty of opportunity, even if your production has stopped.

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AD TECH AND MARTECH

AdTech Vs MarTech: What’s The Difference?

Article | March 31, 2020

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

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Bespoke brands are rushing to build and promote virtual fitting tools

Article | March 31, 2020

With the vast majority of Americans quarantined and events canceled, it would seem a fashion category that would be hit hard is bespoke suits. But according to several founders, suit fittings are still happening, they’ve just moved online. Colin Hunter, co-founder of bespoke suit brand Alton Lane, said his team has spent the past 10 days rapidly building and perfecting the infrastructure needed to get virtual fittings off the ground, to replace in-person fittings. The process has been informal and fast-moving, and fittings are now being conducted with customers over FaceTime, Google Hangouts and text. It’s Hunter hope that the virtual fittings, which kicked off last week, will be enough to see the brand through this rough period.

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The technology tightrope setup by brand experience

Article | March 31, 2020

No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven to be overwhelming for brands seeking help from the technology that promises to answer it all. But that’s because technology is just opportunity until you make something of it; it’s the means, not the ends.

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Spotlight

LiveRamp, An Acxiom Company

LiveRamp is the leading data onboarder, empowering marketers to use their customer database in their choice of online advertising platforms for targeting, ROI measurement, content optimization, and more. LiveRamp offers 1-to-1 exact user matching while retaining the highest match rates in the industry and is the only company solely focused on onboarding data safely, securely, and accurately. LiveRamp believes in the power of connected data. We unify customer data across disparate applications, enabling a new generation of marketing tools. Our goal is to empower brands to seamlessly leverage their marketing data to delight customers with relevant and singular experiences.

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