Advertising On Waze With Different Ad Formats

| August 24, 2017

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Did you know that the world’s largest community based traffic and navigation app has its own advertising platform? With over 70 million global active users, Waze offers another way for your brand to reach a massive number of potential customers.

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bfw Advertising

bfw Advertising is a tight knit collection of entrepreneurs, writers, designers, technologists and thinkers who share a common passion for doing great work that makes things happen.We're not so big that you get lost in the shuffle—but we're big enough to deliver the results you need. We work with clients around the world—from Miami, New York and Chicago, to Madrid, Beijing and Dubai.

OTHER ARTICLES

Google updates its ads policy for inappropriate content to include ‘public health emergency’

Article | March 31, 2020

Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change is clearly aimed at preventing advertisers from trying to capitalize on the outbreak. Google banned ads for face masks earlier this month. Why we care. Digital platforms have struggled to stay ahead of misinformation and fraudulent claims as well as price gauging by advertisers trying to take advantage of the coronavirus crisis. This policy update may appear subtle, but it gives Google a clearer path to take action against bad actors and prevent advertisers from advertising on coronavirus-related keywords during this pandemic.

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Colling Media Lands Five New Advertising Clients in March and April

Article | April 15, 2020

Colling Media, a top-ranked national digital advertising and marketing agency, continues its recent, impressive growth by adding five new businesses to its prestigious roster of clients. ScriptSave WellRx an innovative prescription medication discount program that closes the gaps in prescription benefit coverage. Diamond Kitchen & Bath the leading retailer of kitchen and bathroom cabinetry and countertops in the Phoenix metropolitan area. Radix Law a business law firm based in Scottsdale. Soul Surgery a renowned integrative medicine addiction and rehab center in Scottsdale, featuring a holistic approach to drug and alcohol treatment. Premier Criminal Defense based in San Diego and serving all of Southern California, the firm offers skilled counsel to help clients accused of Misdemeanors, Felony and Federal Offenses.

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Going Beyond Google to Gain New Customers With Search Advertising

Article | April 1, 2020

Paid search remains a key digital advertising strategy for gaining customers, and Google is the dominant player in search engine marketing, but companies are now looking to diversify their search ad spend to lessen their dependence on the tech giant and achieve more cost-effective conversions. Google's share of the global search market is nearly 89%. The second largest is Yahoo, with 2.7%. Although Google's hold on the industry is strong, it has recently been challenged by concerns regarding possible antitrust violations, inflated click prices for keywords, and its acquisition and bundling of ad tools.

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Google to allow some coronavirus ads after broad ban

Article | April 2, 2020

Google will lift a broad ban on coronavirus advertisements, phasing in some advertisers with a priority on those working directly on the pandemic. The company started blocking coronavirus-related ads in January, placing them under its "sensitive events policy," which blocks ads that exploit people during events such as natural disasters, public health emergencies or tragedies by advertising fake or hoarded products. Axios first reported that Google's head of industry, Mark Beatty, sent a memo to clients that it will start to run some coronavirus ads. Advertisements to run this week will include public service announcements from "government entities, hospitals, medical providers, and NGOs who want to get relevant information out to the public," according to the memo.

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Spotlight

bfw Advertising

bfw Advertising is a tight knit collection of entrepreneurs, writers, designers, technologists and thinkers who share a common passion for doing great work that makes things happen.We're not so big that you get lost in the shuffle—but we're big enough to deliver the results you need. We work with clients around the world—from Miami, New York and Chicago, to Madrid, Beijing and Dubai.

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