Advertising Personalization and Landing Pages: The Next Wave in Digital Marketing

| May 17, 2017

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There’s no escaping them. You hear them on the radio, see them on TV, on the side of the freeway, in your search results, and practically everywhere else.As a society, we’ve become numb to them, to the point where we install DVR with our TV packages, pop-up blockers when searching online, and subscribe to satellite radio to limit our exposure. Many of the ads we’re exposed to on a daily basis are irrelevant to our individual wants and needs. But that’s changing before our very eyes.

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