Advertising services in smart cities based on blockchain

| January 16, 2018

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A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the openness of the internet with the security of cryptography to give everyone a faster, safer way to verify key information and establish trust.

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Traction Labs is a digital marketing marketplace and an advanced content distribution technology company and the only platform optimized for live streaming video. Traction Labs’ repeating Fortune 100 customers include: Dove, Yahoo!, Axe, Campbell's, Absolut, and many more. Traction Labs was a TechCrunch Disrupt finalist, with premier top-tier investors, including New Enterprise Associates, Lightbank, and Metamorphic Ventures. Traction Labs is headquartered in SF and has offices in NYC and LA.

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Ad-Juster data helps digital publishers access higher ad revenues

Article | March 11, 2020

Ad-Juster is offering online publishers access to key advertising data pricing that will enable them to gain extra revenues for their publications and compare their performance against others in their sector. The FlowIQ Benchmark data is the first such service of its kind, and publishers will be able to use it to find ways of boosting revenues through better ad pricing. They'll also receive early notification about trends such as demand for new types of ad formats. San Diego-based Ad-Juster focuses on data integration for publishers to help them manage and improve ad revenues. Its clients are the majority of the top 100 publishers, and it analyzes more than 1.2 trillion ad impressions and 2.3 billion clicks each month.

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Google Ads ends monthly campaign budget test

Article | April 1, 2020

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no longer be available as of April 2020. Your campaign budgets will automatically switch to daily then, or you can update to daily budgets anytime before April.”

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Google purges 600 Android apps for “disruptive” pop-up ads

Article | February 24, 2020

You know those ads that obscure your whole screen when you’re trying to make a phone call, unlock your device or use your phone’s GPS? Technically, they’re called disruptive or out-of-app ads, and they maddeningly pop up outside of the app that hosts them, sometimes causing users to mistakenly click them, thereby frustrating users and wasting advertisers’ money. On Thursday, Google kicked nearly 600 of the offending apps off its Play store and banned them from its ad monetization platforms, Google AdMob and Google Ad Manager, for violating its disruptive ads policy and disallowed interstitial policy. Disruptive ads are those that come at you in unexpected ways, including by getting in the way of a device’s functions. While they do occur in-app, Google has recently seen a rise in what it calls “out-of-context ads” – those created by malicious developers who program them to pop up when the user isn’t actually active in their app.

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ON Advertising acquires Evans Communications

Article | April 2, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

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Spotlight

Buzzstarter

Traction Labs is a digital marketing marketplace and an advanced content distribution technology company and the only platform optimized for live streaming video. Traction Labs’ repeating Fortune 100 customers include: Dove, Yahoo!, Axe, Campbell's, Absolut, and many more. Traction Labs was a TechCrunch Disrupt finalist, with premier top-tier investors, including New Enterprise Associates, Lightbank, and Metamorphic Ventures. Traction Labs is headquartered in SF and has offices in NYC and LA.

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