Advertising Week Europe 2016

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Highlights from Advertising Week Europe 2016 - 18 - 22 April 2016, London, England. #AWEurope.

Spotlight

JM Global Marketing

JM Global Marketing was born in Spain in 2013. Today it is a company that works internationally with presence in more than 2 countries and formed by a highly qualified team of senior executives from different sectors and with extensive experience in sales and marketing. JM Global Marketing offers its Clients a communication channel and closing of operations, flexible, scalable and highly effective in costs of acquisition and acquisition of new clients, both as an extension or as a complement to an existing sales team in the Client; or when the client does not have it, JM Global Marketing will act as representative of their brand and will make the results efficient.

OTHER ARTICLES

From marketing and advertising blend to internet marketing impact modeling

Article | March 16, 2020

With the stop of cookie-centered person journey tracking looming on the horizon, desire in marketing and advertising idea and techniques from the pre-attribution era is on the rise all over again. This is lousy information for the several ad tech vendors who count on cookie-based knowledge, but excellent information for the advertising business. Just after ten several years of regular hoopla, attribution modelling, together with multi-contact attribution, has hardly ever proven to be the guaranteed-hearth way of raising internet marketing success it promised to be. It is this significantly common realization that received the stone rolling in the very first location. Tightening GDPR cookie consent restrictions and Google’s announcement of programs to eliminate third-social gathering cookies by 2020 are only accelerating their drop. A couple months back, Adidas said that its attribution types tended to generate erroneous results these as suggesting that functionality advertising and marketing is the theory driver of e-commerce gross sales. Through econometrics, Adidas ultimately learned that the position of video and other brand name-centered routines had been vastly underestimated.

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What do the roaring 20s have in store for mobile advertising?

Article | March 16, 2020

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of a new technology signals the true beginning of the information era. Virtually limitless knowledge is available in almost everyone’s pocket or purse, leading to the birth of an entirely new category within the digital marketing landscape. But as smartphones start to lose their novelty, and a generation of people begin to reach adolescence knowing nothing of the pre-mobile era, what does the future hold for mobile advertising? And how can we best prepare?

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Apple will now allow ads in app notifications on iPhones and iPads

Article | March 16, 2020

Apple has updated its App Store guidelines, with a new report on the matter by 9to5Mac stating that the company will now allow apps to push advertisements, promotions, and marketing material on push notifications on iOS. However, Apple has stated that while push notifications with advertisements can now be sent on iOS devices, app developers will need to offer its users with a clear option to opt out of receiving such material on notifications, and the makers of the apps will need to receive explicit permission from users before delivering ads to their devices.

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AD TECH AND MARTECH

AdTech Vs MarTech: What’s The Difference?

Article | March 16, 2020

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

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Spotlight

JM Global Marketing

JM Global Marketing was born in Spain in 2013. Today it is a company that works internationally with presence in more than 2 countries and formed by a highly qualified team of senior executives from different sectors and with extensive experience in sales and marketing. JM Global Marketing offers its Clients a communication channel and closing of operations, flexible, scalable and highly effective in costs of acquisition and acquisition of new clients, both as an extension or as a complement to an existing sales team in the Client; or when the client does not have it, JM Global Marketing will act as representative of their brand and will make the results efficient.

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