Advertising Week Europe 2016

| September 12, 2017

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Highlights from Advertising Week Europe 2016 - 18 - 22 April 2016, London, England. #AWEurope.

Spotlight

Havas Group

TO BE THE WORLD’S BEST COMPANY AT CREATING MEANINGFUL CONNECTIONS BETWEEN PEOPLE AND BRANDS THROUGH CREATIVITY, MEDIA AND INNOVATION.Havas Group is one of the world's largest global communications groups. Founded in 1835 in Paris, the Group now employs 20 000 people in over 100 countries. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation.Havas Group is also the most integrated Group in its sector, with most of its creative and media teams sharing the same premises, the Havas Villages, designed to increase synergies and creativity for all its clients and agencies. Havas is organized into two divisions: Havas Creative Group and Havas Media Group.

OTHER ARTICLES

How proximity marketing and advertising can help you save the high road

Article | March 16, 2020

When Apple launched iBeacons in 2013, proximity promoting turned the industry’s favourite development. With the right technologies, this hyper-localised tactic was meant to bridge the divide in between on the internet content and offline buyer action but Apple’s iBeacon platform in the end unsuccessful to just take off. Google’s beacon process has loved additional results and created an open up-supply natural environment for builders. Regardless, beacons have not taken around the promoting world in the way so several predicted, nevertheless, some of the world’s biggest makes are redefining the purchaser knowledge with proximity promoting – with or with no beacons.

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How Innovation and Ads Can Save Your Business during COVID-19

Article | March 31, 2020

With each passing day, the COVID-19 coronavirus outbreak is having a growing impact on the global economy. While some businesses are lucky enough to be getting a huge surge in sales, many are struggling to bring in revenue or must adhere to shelter-in-place orders requiring them to shut down production. In these situations, your first instinct will be to preserve all cash flow and stop all unnecessary spending. But is digital advertising unnecessary spend? I would argue it’s very necessary, even if at a reduced budget. Ecommerce in the sense of selling any service or product online is critical right now for our entire economy. And with more than 66% of the U.S. population under stay-at-home orders, according to CNN, there are a lot of people sitting at home ready to buy. It might not be at the same volume that brands are accustomed to, but there is still plenty of opportunity, even if your production has stopped.

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Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education

Article | April 19, 2020

The coronavirus epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge. Meanwhile, online beauty brand Insert Name Here is generating so much business that it’s snapping up ad space at a discount. Based in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling videos for Instagram as well as Facebook, Tik Tok, Snapchat and YouTube.

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What Experts Don’t Want You to Know About Facebook Ads Targeting

Article | March 10, 2020

Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital media marketing tools. Facebook Ads is one of the tools mostly recommended by digital marketing experts. Here are some less-known facts about Facebook Ads targeting. Melina Moreno, a Facebook Ads Strategist reports on how important the role of right communication is. While businesses might use as many tools at hands for marketing, the right audience needs to read a right copy at the right time. Brands must have some interesting story to tell to connect with the audience.

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Spotlight

Havas Group

TO BE THE WORLD’S BEST COMPANY AT CREATING MEANINGFUL CONNECTIONS BETWEEN PEOPLE AND BRANDS THROUGH CREATIVITY, MEDIA AND INNOVATION.Havas Group is one of the world's largest global communications groups. Founded in 1835 in Paris, the Group now employs 20 000 people in over 100 countries. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation.Havas Group is also the most integrated Group in its sector, with most of its creative and media teams sharing the same premises, the Havas Villages, designed to increase synergies and creativity for all its clients and agencies. Havas is organized into two divisions: Havas Creative Group and Havas Media Group.

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