Adwerx mobile advertising for real estate is here! [Infographic]

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Mobile is growing faster than any other advertising channel. And what’s really intriguing is that mobile’s growth hasn’t meant any loss to desktop usage. So users are simply adding mobile to their technology use. Mobile use tends to be task-specific, with users consuming photos, maps, weather and games, while they are using desktops and laptops for content like multimedia, portals and business/finance software.

Spotlight

Locomotion

Loco is the UK’s leading content production company, providing moving imagery for the advertising, digital, film and broadcast industries. We have created an environment and work ethos that allows us to offer full service production, helping our clients harness the essence of their idea and take it through every stage from concept to delivery.

OTHER ARTICLES

Can publishers alliances be the future for digital advertising?

Article | March 3, 2020

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for anti-competitive behavior and continued scrutiny over data privacy. But this doesn’t appear to have hindered the big three, Facebook, Amazon and Google, which are expected to account for 70% of digital advertising spend in the US in 2020. For media owners, competing with the mega-platforms has always been a challenge. Many elected to work with the big players; and now find themselves dealing with tighter and tighter browser restrictions.

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Verizon’s new marketing tool sets emails to arrive when you look at your inbox

Article | March 3, 2020

Verizon quietly introduced a new email marketing feature yesterday that it calls “View Time Optimization,” which the company says automatically times emails from companies to arrive the moment you’re looking at your email inbox, so it sits at the very top as a new message. The service is part of Verizon’s suite of email and web advertising properties, which includes AOL and Yahoo, and well-known programmer David Heinemeier Hansson (the inventor of the Ruby on Rails web application framework) called out Verizon on Twitter on Friday for what he calls an “Orwellian” ad placement tool.

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ON Advertising acquires Evans Communications

Article | March 3, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

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Criteo announces new traffic generation solution to increase the engagement

Article | March 3, 2020

Criteo S.A. the global technology company powering the world’s marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands. The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into martech news.

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Spotlight

Locomotion

Loco is the UK’s leading content production company, providing moving imagery for the advertising, digital, film and broadcast industries. We have created an environment and work ethos that allows us to offer full service production, helping our clients harness the essence of their idea and take it through every stage from concept to delivery.

Events