Affiliate marketing trends 2018: building on shifting sands

| October 11, 2018

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2017 was a tough year for affiliate marketing, but despite a rough ride, the industry has bounced back and is booking. So what are the big issues facing the industry and what will this mean for Telemedia players? Yes, there are issues with fraud and, yes, the industry is facing a raft of regulation (direct and indirect), but things are looking more positive for the sector than they have for some time. From GDPR to e-commerce, from mobile commerce to artificial intelligence, from a move away from coupons and other diversifications, the industry is shifting. So what are the key trends facing the industry in 2018 and what impact are they going to have?

Spotlight

Convuent

We're headquartered in San Clemente, CA, the surfing media capital of the world as well as a major surfing destination located on the California Coast, midway between Los Angeles and San Diego at the southern tip of the county.

As an industry leader, Convuent creates data driven software across several verticals including Healthcare, Dental, Real estate, Retail, Hospitality, Restaurants, Financial services, Insurance, Legal, Automotive, Home and Personal Services.

Convuent has shortened the feedback cycle. We developed and refined the product live, refining for usability first and functionality second. Unlike other software vendors, Convuent was developed from a user's perspective rather than a developer's one. Every member of the product team has spent time working in the types of business we serve to gain a greater understanding of our client's use case.

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We're headquartered in San Clemente, CA, the surfing media capital of the world as well as a major surfing destination located on the California Coast, midway between Los Angeles and San Diego at the southern tip of the county.

As an industry leader, Convuent creates data driven software across several verticals including Healthcare, Dental, Real estate, Retail, Hospitality, Restaurants, Financial services, Insurance, Legal, Automotive, Home and Personal Services.

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