Affiliate marketing trends 2018: building on shifting sands

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2017 was a tough year for affiliate marketing, but despite a rough ride, the industry has bounced back and is booking. So what are the big issues facing the industry and what will this mean for Telemedia players? Yes, there are issues with fraud and, yes, the industry is facing a raft of regulation (direct and indirect), but things are looking more positive for the sector than they have for some time. From GDPR to e-commerce, from mobile commerce to artificial intelligence, from a move away from coupons and other diversifications, the industry is shifting. So what are the key trends facing the industry in 2018 and what impact are they going to have?

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The Tribe

The Tribe is a diverse team of talented individuals who have come together to form an innovative agency. All driven by a single aim; to create loyal followings for our clients’ brands.It was founded in 2007 by like-minded people who held senior positions in big agencies in the UAE and Our vision is to create success through new ways of storytelling. Our mission is to be the best independent agency in the region. Inspired by ‘tribal’ values of loyalty, unity and bravery in a short time we have grown from the four founders who overseas and was born out of the belief that there is a much fresher, inclusive and collaborative way of working. started working from sofas in a living room to a team of over 60 people with offices in Dubai and Bangalore.

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Spotlight

The Tribe

The Tribe is a diverse team of talented individuals who have come together to form an innovative agency. All driven by a single aim; to create loyal followings for our clients’ brands.It was founded in 2007 by like-minded people who held senior positions in big agencies in the UAE and Our vision is to create success through new ways of storytelling. Our mission is to be the best independent agency in the region. Inspired by ‘tribal’ values of loyalty, unity and bravery in a short time we have grown from the four founders who overseas and was born out of the belief that there is a much fresher, inclusive and collaborative way of working. started working from sofas in a living room to a team of over 60 people with offices in Dubai and Bangalore.

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