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AI-Powered Creative: Get Higher ROI for Clients

Apurva Pathak | July 19, 2022 | 857 views | Read Time : 04:00 min

AI-Powered Creative
Creating ad campaigns is a gamble. As advertisers, you are never sure if it was optimized enough, have no idea which micro-targets it resonates with the most, and it could take up to a year to determine the campaign’s sales impact. Market trends change by then. However, AI-powered ad creative can turn things around for you. You will know exactly what aspects of the ad resonate with your target demographic.

“It’s a welcome change for creatives, who find it empowering because they can think more broadly, experiment more, and learn faster,” says David Olesnevich, Head of Product at IBM Watson Advertising

“It’s a welcome change for creatives, who find it empowering because they can think more broadly, experiment more, and learn faster,” says David Olesnevich, Head of Product at IBM Watson Advertising

Let us take a look at what an AI-powered creative can do for your ad campaign:
  • Instant Optimization
AI-powered creative can be optimized instantly, not just for display ads but also for OTT video ads. You don’t need to spend extra time or resources to scale your optimization efforts.

  • Multiple Variations
Elements in AI creative can be varied and combined with music tracks, sound effects, voice-overs, scripts, video clips and sequences, hero shots, text overlays, end cards, and calls-to-action.

  • Easy Scaling
AI-powered creative ad campaigns are easy to scale across sectors for micro-targets defined by demographics, psychographics, life stage, customer journey stage, purchase behavior, and other KPIs like video completion, app installs, site visits, form-filling, purchases/conversions.

  • Enhanced Targeting
This technology can target your desired demographic based on message resonance. Consumer characteristics that respond to different message element combinations can help create persona profiles.

Brand advertisers like you need to prepare themselves for a cookie-less future with Google phasing out third-party cookies by 2023. Additionally, you need to also take into account Apple ending the IDFA (ID for Advertising). Figuring out micro-targets will get tougher because of these factors. You will have to harness solutions that respect consumer privacy without depending on the traditional advertising identifiers that will no longer remain.

Creative Professionals Can Better Maximize Client ROI

AI-powered creative is a modular and smarter way to develop ads. It takes the guesswork out of advertising with more actionable information to enhance brand campaigns and how they deliver a higher ROI.

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Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising.

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