How do you define an agency that is constantly redefining itself? We started out as Marketing and Advertising Associates, as far as 1959. One of the first wholly Indian Agency driven by the passion of a visionary, Ayaz S Peerbhoy, to evolve an Indian communications agency to reach out to the Indian consumer. Since then it has been a long journey of evolving & re -aligning ourselves to the changing mediascapes, always one step ahead. This is perhaps why we are known as the innovators of the industry. From being TQM complaint to pioneering the concept of Integrated Communications, with Vertical Specializations that works together to give a brand a planned synchronized voice across all media, to today being among the last Indian privately held Advertising agency.