Analyzing Foot Traffic to Understand Automotive Ad Effectiveness, and Beyond

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A 2014 Edmunds survey showed that most auto intenders visit at least two dealers and take at least two test-drives before they buy. This investigative period is a critical time for automotive marketers, of course—as shoppers show interest and browse online, marketers can gather data about their in-market audiences and serve better ads. But you can go further than analyzing digital engagement to understand how your ads affect your audience of auto intenders. Ultimately, marketers need to understand how these ads affect offline behavior.

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Article | May 28, 2021

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Spotlight

Marketing.co.uk

Marketing.co.uk is a modern network for people with an interest or passion for anything marketing.The network is designed to allow members to interact with each other by joining groups and starting discussions and debates around specific marketing topics. Users can share their marketing knowledge by answering questions & submitting marketing articles & blogs, as well as the ability to upload marketing videos of interest.

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