Angry advertisers hope to seal fate of online ad fraud

PETER SAYER | May 23, 2016

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Like many others, Bob Liodice is angry: He's had enough of being robbed by online advertising.He's the president and CEO of the Association of National Advertisers (ANA), which estimates that online advertising fraud could top US$7 billion this year. Liodice and other industry figures are so angry about advertising fraud that they're hoping to stamp it out with a new certification program.

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Atypic

Atypic is a communication agency specialized in Corporate and Brand Activation, based in Louvain-la-Neuve. It is our mission to discover the possibilities where you cannot (any longer) see them, to link them and organise them in order to extract what is essential from them: your differentiation.

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